Episode Transcript
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Aliya Cheyanne (00:00):
Hey friend,
welcome back to the show.
I'm so excited today because weare joined by Amber Holmes.
Amber is the creator, thefounder, the owner, the
alchemist, the healer, thepractitioner behind I.
Soul Naturals.
Amber shows up with suchincredible vulnerability.
(00:23):
This conversation is rich in somany ways, so, without further
ado, let's jump right in.
Hi everyone, welcome back tothe Prolific Hub podcast.
I'm so happy that you're hereand I'm so excited today because
we have Amber Holmes on theshow.
Hi, amber.
Amber Holmes (00:40):
Hello, hello.
Thank you so much for having me.
Aliya Cheyanne (00:43):
I'm so happy to
have you and I'm so excited that
you're here and we're going totalk a little bit more about
your journey and Isolde Naturalsand all of the incredible work
that you're doing through yourcompany.
So with that, I would love tokick it over to you to share a
little bit more about who youare in the world today.
Amber Holmes (01:01):
Okay, All right.
So, as Aaliyah said, I'm Amber,I am the what do I call myself?
It has changed over the yearsbecause I, soul Naturals has
been a brand since, I'll say, Ihad my first official sale in
2016.
Yeah, yeah, but it is morphed.
I have, you know what, I'm noteven going to say morphed.
(01:23):
I've grown into a specificentrepreneur and in that I've
grown to who I am today.
And who I am today is anherbalist, a ritual guide, an
empath, a Reiki master, teacherall the things that are
connected to energy andspirituality, and just feel good
(01:44):
stuff.
You know, the space that I takeup in this world today is
really about healing, justhealing self through
self-nurturing, right, tappinginto our energy, tapping into
the bounty that earth providesus, you know, and just using
those things to create ritualaround feeling good and being
(02:06):
good to ourselves, because thereality is, when we are good to
ourselves, we're able to be goodto others and give to others
and pour from that overflow.
Aliya Cheyanne (02:17):
Yes, I love that
.
That's so beautiful.
I really love how you speakabout connection to earth,
connection to ourselves.
I think that's so important andit's my kind of conversation,
because I love this stuff, right?
Yeah, yeah, yeah.
So I would love to talk alittle bit more about your
(02:40):
journey.
As mentioned, I.
Soul Naturals has evolved fromhow it started in 2016.
Something that you also referto yourself as in the past or
maybe still currently, is analchemist, and I think that's
beautiful too.
I would love to talk a littlebit more about your journey with
I.
Soul Naturals and herbalism andhow that's sort of evolved and
(03:05):
grown.
Well, first, let me pause alittle, so I want to say that I
was introduced to you throughyour friend, jen Roberts yes,
also been a guest on the show.
Most recently, my interactionwith you was at a skip day
retreat from the Color GirlsLiberation Lab at Bali and
(03:29):
Springs, and you led us throughthe most beautiful workshop that
I've experienced in a while.
Thank you, I really enjoyed it.
We had an opportunity to dolike a guided meditation and
visualization practice, likeimagining just light and energy
traveling through us.
I really set stage for theworkshop and helped to really
(03:52):
ground us in what we were aboutto do, and then we had an
opportunity to make our ownessential oils and name them and
describe to each other what wewere calling in, why chose those
names, why we chose the herbsand the scents and and the
stones and everything that wewanted to use, and it was such a
lovely workshop.
(04:12):
So that was like areintroduction to you, because I
had met you before, like, yeah,previous retreat that Jen and
Ashante Renee had done together,yes, the CEO entrepreneurship
workshop for Black women, andthat was also really incredible.
So I always like to say howI've met people, yeah, yeah.
So I wanted to share that nowIn being experiencing that
(04:36):
workshop and how you sort ofpivoted the work that you do
over the last several years.
I would love to walk throughthat journey a little bit more
with you how you kind of set outand started in 2016 and what
led you to evolve to the placeyou're at now.
Okay, all right.
Amber Holmes (04:54):
Hold on, it's a
windy road.
So I've always been I've beenwhat I would call a serial
entrepreneur, right, and so I'vedibbled and dabbled in all
things creative, because that isjust deeply innate in me,
creativity, right.
And I came about like so I'dsay I'll just go back to when I
(05:16):
had my daughter.
So my daughter was born in 2011.
I was a makeup artist at thattime, so it took me outside of
the home, right, being outsideof the home it's hard to do when
you have a baby, and you have ababy, you have a spouse that
travels for work and things likethat.
So it became more and moredifficult to continue with the
(05:36):
makeup and it was just like, ok,well, I'm just going to kind of
sit back from that.
And my son I don't know if I'veever shared this.
I think I may have I have twoonly children, and I call them
two only children becausethey're 20 years apart.
So my son is 33.
My daughter is 13.
(06:06):
Baby, he had eczema and with mygrandmother I still had my
grandmother at that time.
That's where the herbalismpiece comes in, because my
grandmother had her relationshipwith the earth, she had her
relationship with medicine and Ilearned from her, but it was in
my mother.
Like my mother is who spoon fedme this information, right?
She?
This knowledge, comes legacyfrom my mother and my
grandmother.
(06:26):
I sat at their feet right, butas I got older I stepped away.
I stepped away from it.
We move far away from whatwe're raised with.
We move far away from what welearn.
You couple that with just how Ithought I wanted to be my own
person.
I wanted to be my own person.
I didn't want to be vegetarianand that's what we were growing
(06:48):
up.
So I didn't want to do that.
I didn't want to have, you know, grow all the herbs, have all
the plants and all this stuff.
But you see, now I'm back to.
We return home, we get back towhat we know.
So fast forward to my daughterbeing born, she also had eczema
Right.
So I was using the remedies thatI knew at home, that I learned
(07:11):
from my mother and mygrandmother, and I was still
trying to figure daycare.
Her daycare providers were likewhat is this?
Can we get some?
We have other people who needthese.
You know who needs this?
And I started gifting stuff topeople and then one day it was
(07:34):
just like huh, maybe this can beyour business.
And I did eventually startmaking soap and body care, but I
still wasn't into the herbalism, I still wasn't into the
natural remedies.
It was looking and like oh well, what sells is what smells good
and what looks good.
(07:54):
So I went about making whatsmelled good and what looked
good, all the colors and all thefluffy clouds, everything that
was aesthetically pleasing.
That's what I studied andthat's what I went about doing.
And as the years went on, itwas like why am I not feeling
fulfilled?
Why am I not able to really getbehind this?
(08:17):
And as time went on and Istarted turning more within and
trying to understand me andunderstand where I am and what
my purpose is, I had a reading.
I had a reading in 20, becauseI made my first sale in 2016,
(08:37):
and that was pretty pink.
So from 2016, 2018, I still Iwas in business, but it was kind
of ebb and flow, you know, likeI would have these bursts of
great sales, and then it wasjust like I'm not doing so.
Well, when I had this reading,the woman said you are a healer,
(09:00):
but you're hiding behind yourproducts and I'm like well, what
does that mean?
What exactly does that mean?
I just went about the work ofreally sitting in and really
hearing, trying to hear from myancestors, trying to hear from
spirit, trying to understandwhat exactly does that mean?
(09:21):
And she said as a healer, yourwork can look like massage
therapy.
Really, the work is about you.
You are the healer, not yourproducts.
You can use the products as acatalyst.
However, it's not your products.
And so I went about trying tofigure out again, reading after
(09:45):
reading, reading with differentpeople.
Like I'm looking for readingseverywhere.
Somebody help me, somebody helpme figure out what this means.
What am I supposed to be doing?
But I had to get quiet.
Aliya Cheyanne (09:57):
Yes.
Amber Holmes (09:57):
I had to sit and
get quiet so that I could hear
and stop searching and reallyget into feeling right and
understanding.
And at that point, thingsstarted showing up in dreams.
I'm starting to dream aboutchamomile and different herbs.
And then I had a dream where mygrandmother came to me and said
(10:20):
you know what to do?
And it's like what to do, whatto do.
And then, as we sat deep intothe pandemic, it was like okay,
you know what's going on, likethe way that people were calling
and it's like oh, I have COVIDand I don't want to take the
(10:40):
shot.
Or I took the shot and I wantto do this and I want to do that
, or I want to get in touch withmyself.
I'm just rattling off stuff.
Oh, you need to take this.
You need to take thiseucalyptus oil and put it in the
shower with you and rub yourback with this and rub your
chest and drink ginger.
We need to be drinking gingerevery day.
And it was like huh.
(11:00):
And it was like huh, this stuffis just pouring out of you.
Yes, this stuff is pouring outof you.
And it was like this is yourwork.
Like you are to be back intouch.
You're returning home to whatyou know.
You're to be back in touch withthe urds.
(11:20):
You know, this is the stuff youknow.
And then I don't know if youremember, like at the height of
quarantine, clubhouse waspopping, everybody was on
clubhouse and I rememberentering these different
herbalism rooms because it wasjust like huh, okay, let's see.
And I would have conversationsaround the herbs and then there
(11:43):
was this one woman where she hadsaid, yeah, this is your work.
And I say yeah, but I need tofigure out where to get my
certification.
And she was like what she saidwhat are you talking about?
You received your certificationsitting at the feet of your
mother and your grandmother.
Talk about it.
Aliya Cheyanne (12:05):
Talk about it,
talk about it.
Amber Holmes (12:06):
Yeah, she was like
people will have you believe
that you have to be certified.
People will have you believethat you have to know everything
about every herb that grows,and that's just not the case.
What comes is you understandwhat people need, you understand
your people.
You understand your people, youunderstand your community.
(12:27):
So when somebody comes and saysI need help with my blood sugar
, you know, then it's like, yeah, you know what to tell them to
do, because that's your people,that's your community and that's
what you need to know.
You don't need a certification.
You don't need somebody to sendyou a bunch of slides to study
(12:48):
and then you pass some littletest, you know.
And the other thing that a lotof people don't realize is that
there's no regulatory agency forherbalism here in this country.
There's nothing to regulate.
So who's to tell me I could notknow one damn thing about herbs
and still walk outside and sayI'm an herbalist, you know, but
(13:10):
I sat at the feet of my motherand my grandmother, so that's
where my certification comesfrom.
And that is what brought me totoday is really understanding
that that is my work.
You know the intention oilworkshop that you participated
in.
I could do that all day,without compensation, because
(13:35):
it's from here.
Aliya Cheyanne (13:36):
Yes.
Amber Holmes (13:36):
You know.
So yeah, I think that's thelong answer to how I got here.
Aliya Cheyanne (13:43):
That's a
beautiful answer.
First of all, thank you so muchfor just sharing your story and
your testimony.
So many things hit home for mewhile we're talking.
I love the phrases returninghome, returning to home,
returning home that is such apowerful phrase.
(14:03):
Home, returning home, like thatis such a powerful phrase.
And I love the way you alsosaid, like I sat at my
grandmother and my mother's feet.
That's my certification.
But even when you say that,that I feel something too when I
hear it reminds me of I had hadebony janice more on the show
too, and she talked aboutauthority in her work.
(14:25):
And she talked about that too,like who are some of these
people in these institutions totell me what I know?
You can't tell me what I don'tknow from my grandmother, my
mother, my great-grandmother.
You can't.
You know, and I feel like whatyou just said reaffirms that in
so many ways, and it's the livedexperience of so many
incredible Black women inparticular.
(14:46):
Exactly Wisdom, ancestrally, orbecause it was passed down from
our grandmothers and ourmothers, and we live in a world
that would try to discredit usand tell us otherwise because we
don't have a document orpaperwork Exactly To say that we
know what we know Exactly.
Amber Holmes (15:04):
And all they did
was when I say they, you know,
westernized.
All they did was appropriatethe information package.
It put it in some PDFs and sellit to you and say, okay, you
can pass because you answeredthe right.
You selected the right dialnext to the answer you know.
Aliya Cheyanne (15:23):
So, yeah, yeah
yeah, I am getting the sense or
the feeling that through theevolution of your own journey
and I.
Soul Naturals you've reallystepped more into yourself and
become more of yourself and,like you said, return home and I
feel like that's such aprofound journey for you.
(15:44):
But also I would love to knowhow you see transformation and
alchemy happening for the peoplewho work with you, the people
you support.
How I felt after that workshop,but I'm one person, so I would
love to know more about what yousee as you're working with
folks day to day.
Amber Holmes (16:03):
So what I see is
really people the same returning
home, returning home to self,because I am a firm believer in
some moments of vulnerabilitywas saying that I came out of a
(16:24):
very, very dark period, yeah, ummid from summer 2023, um, until
I was say, uh, when we had theworkshop a little before, when
we had the workshop, um, I hadto.
I had no choice but then toreally just turn and completely
focus on myself, because if Ididn't, I was going to lose it,
(16:48):
because I had spent the majorityof my adulthood
self-sacrificing and pouringinto others.
And I don't blame anyone.
It's how I was socialized.
It's how we talk about, how wegrow up and some of the traumas
that that happen and how that,how that creates the adults that
(17:11):
we are.
And with that, I had to get toa place where it was like it's
Amber for Amber.
And when Amber is for Amber,that means Amber being her most
authentic self so that she canoperate in her purpose.
Because in the person that I was, I wasn't operating in my
purpose.
(17:32):
As I shared that about nothaving the fulfillment, that was
because I wasn't operating inmy purpose.
And you know when you are here,when you're here and you're
moving about on earth, in thisbody.
If you're not fulfilling yourpurpose, you are going to
constantly and consistently getdragged, yes, and so there's a
(17:53):
point where you get tired of thedragging right.
And so it's like, okay, god,universe, spirit, everybody,
please just work with me and letme know I'm open and use me so
that I can fulfill my purposeRight.
And for that ritual is, save mylife, and I think that's what I
said during that workshop.
Ritual saved my life.
(18:14):
I created, I created my firstintention oil based on having to
be out in the world and havesomething to bring me back to
myself, bring me back centered,to ground me.
Right, the aura, water, all ofthese things became ritual.
The baths like I live in abathtub, I still do, just
(18:35):
because water grounds me, andthen I amplify the water by the
herbs and all of those things,right, herbs and crystals and
everything, herbs and crystalsand everything.
So with that, um it's, itreally is just using ritual,
(18:56):
like I had to heavily lean intoritual to save me, and so
working with others is abouthelping them save themselves.
Yeah, through ritual, throughherbalism and ritual.
And so, um wonder, did I answeryour question or did I answer
it?
Aliya Cheyanne (19:12):
you literally
just did.
Okay, yeah, thank you for yourvulnerability and your
transparency.
I I love to hear how you wereable to put rituals and
herbalism and systems in placefor yourself to bring you home
to yourself, and how, in doingthat work, you are then able to
(19:32):
help others do the same thing.
Yeah, and it brings me back tosomething you were saying
earlier, even before that, abouthow you were searching,
searching, searching.
I feel like there are a lot ofus who can relate to that.
I definitely can.
I love a reader, I love anastrologer, I love a modality, I
(19:54):
love all the things, and I canread everything and listen to
every interpretation whatever,and still not feel 100% clear or
satisfied, because that alsorequires sitting still and going
inward, just like you said, andreally being in tune with
yourself and in tune withwhatever you believe in God
(20:17):
spirit, whatever you know likereally just being still and
listening and turning inward.
So I think that's reallypowerful and profound too, and
that's a great example foranyone else who might be
searching, trying to figure itout Be still, go and create
ritual for yourself that helpsyou to feel good, because then
(20:39):
your light will help to pourinto other people.
Your light will help to sparksomething in others.
Your example will help to showothers the way.
So I think that's reallybeautiful.
Thank you.
I would love to know just again.
So you've evolved a lot withthe business and I would love to
know have there been any likehiccups with that evolution?
Maybe some people who were usedto you presenting a certain way
(21:01):
with products and that pivotedover the years, maybe they
they're kind of looking for theold thing or what has that
transition kind of looked likefor you?
Amber Holmes (21:11):
Actually, the
transition has not been as hard
as I thought it was going to be.
I thought that I was going to.
I thought I was going to haveto, like, scrap and start from
ground zero, right.
But the interesting thing is,while the products look
different, I have always beenwho I am, and when they say that
(21:32):
your customer comes for you,that is so true and I've come to
realize that it doesn't matterand I'm not going to say that it
doesn't matter at all what theproduct is, right.
But I'll give an example.
One of my top selling soaps is asoap I call Nola Darling.
(21:53):
Right, and with Nola she's pinkand she's pink.
And I was using a mica, a pinkcolor, right.
But now that I'm leaning moreinto plants and herbs, I
highlight the oils that go intothe product, but I'm also not
using micas anymore, or I'm notusing them as much.
(22:14):
So I'm using rose clay mixedwith something else to create
that pink Right.
And people are like I stilllove it, it's still NOLA, it's
still NOLA.
And now, with the pivot, it'smore about highlighting the
natural products, the plantaspects of the item and the
energetics.
(22:34):
So some of the items haven'tactually changed, you know, and
with that I'm grateful becauseI've always been at the core.
The business has been, thebusiness is still what it's been
.
Yeah, you know.
So I didn't have to go throughmajor hoops to change.
Aliya Cheyanne (22:53):
Yeah, you know.
Yeah, I love that.
It's kind of random, but Idon't know if you do.
But I kind of wanted to asklike, with different products,
like how you mentioned theNolito is pink, like a shade of
pink, for that pink color, doyou apply any sort of like?
I don't think color therapy isthe right word, but, like you
(23:14):
know, like there are someintentions behind certain colors
, do you apply that with some ofyour products?
Amber Holmes (23:19):
yes, there's
certain.
There's certain uh, there'scertain intentions there's.
There's intention behind everyproduct.
Right, there's certainintentions behind.
There's intention behind everyproduct.
Right, there's certainintentions behind every product.
Aliya Cheyanne (23:31):
Yeah.
Amber Holmes (23:31):
Earlene's Lavender
Dream.
That's my Earlene is my mother,earlene is my muse that has
purple Mm-hmm, and that isreally about the royalty.
That really is about her andjust her being my muse.
You know, people may think thatit's about the fact that it's a
lavender soap, but no, it's anode to her.
(23:55):
You know, with our deuces, ourdetox soap right, it's a
charcoal soap, it's all blackbecause we're really detoxing
and protecting you know.
So that black is about theprotection you know.
So every product has anintention, and so I think you
were.
(24:15):
You were asking about the colorand the intention, and I think
what people call what, what,what society calls that is color
theory.
If there's any color theory,right, is there color theory?
If there's any color theory,right, is there um color theory?
I didn't seek out to um, Ididn't seek out to use color.
(24:36):
There um color theory or colortherapy, but it just so happened
to be in alignment because,again, it we are who we are, at
our core, and so these thingscome into play as I'm creating
and designing.
Aliya Cheyanne (24:51):
Yeah, yeah, yeah
, that's beautiful.
It makes me think about, too,how like so much of these
practices are just.
They're really just innate inus and ancestral.
But we do live in a world thatlikes to slap a label on
everything and like repackage,right, ancestral wisdom is
something.
So sometimes I'm just like,okay, the world that likes to
slap a label on everything andlike repackage, right, special
wisdom or something.
So sometimes I'm just like,okay, but many of us just just
(25:15):
know this stuff innately, like,even if that wasn't the
intention, you know it.
That's why you were led to doit that way.
I only brought that up and askedbecause I recently did like a
New Year's manifestationworkshop thing online Nice and I
thought it was really lovely.
I enjoyed it.
But one of the things that youhave to do with it is like a
(25:42):
little workbook to write yourvision for yourself, write your
intention for yourself, all thethings.
And I think that person wasalso using color theory, because
they had us writing on pinkpaper with red pen and the pink
was supposed to symbolize theintention or the vision being
wrapped in love, and red ink wassupposed to help us feel more
grounded, like to start from thebase of our from the root and,
(26:04):
like you know, so that when ourdreams and stuff are coming in,
we feel grounded in them.
It doesn't like smack us in theface and we feel overwhelmed, we
feel like rooted in exactly andI was like I never heard that
before.
And let me make sure I'm right.
Everything on pink paper, redpen.
Amber Holmes (26:20):
Now yeah, yeah,
and and so I'm just thinking of,
like, how some people and thisis random, but not when you talk
about the red red how common itis for some women to go and
grab red underwear, it'sgrounding, it's grounding
(26:42):
Society will tell you that it'ssexy.
Aliya Cheyanne (26:45):
Yeah, but it's
grounding.
Yeah.
Amber Holmes (26:47):
You know what I
mean.
That's, our root chakra is all,and our root chakra is at our
hips yeah you know, yeah so,yeah, that's that's really
random, but that's what Ithought about when you said that
, and I'm like we're feeding offof each other, but I even went
down that road because of thepink soap and I was thinking you
(27:08):
were able to take it a stepfurther and explain that.
Aliya Cheyanne (27:11):
Thank you for
that.
I think we're living in a timethat's very interesting too, not
to get deep into politicalstuff, but our country is moving
further and further a certainway, their certain way, and more
and more people who,unfortunately, are losing
(27:32):
open-mindedness about a lot ofthings, um, and demonize it in a
lot of ways, honestly.
So I think, fortunately, youand I are in spaces where that's
not our reality, exactlyourself, with people who are
aligned.
But even in that, I would loveto hear your thoughts or your
perspective on any sort of maybein trying to expand or in
(27:54):
trying to like get more peopleon board to support your work or
garner new customers, have youfaced any sort of like backlash
or any aspects of like herbalhealing that have kind of like
made you pause a second to likereevaluate partnership or
reevaluate like customer oranything like that?
Amber Holmes (28:14):
Honestly, no.
My intention, my prayer, mymeditation is always about
aligning me with my people,attracting my people and showing
up in public spaces or socialmedia.
(28:36):
I would kind of temper what I'msaying, but I'm just now.
It's just like this is me, thisis my work.
Yeah, I'm going to attract whoneeds my work.
Aliya Cheyanne (28:51):
Yeah.
Amber Holmes (28:52):
I'm going to
attract, and in order for me to
attract who needs my work, mypeople, I actually need to be
okay with being front and centerwith what it is, and I wasn't.
I can honestly say that I wasnot always that way, I wasn't
always comfortable with that,but you know, like I said, I'd
(29:12):
morphed it to, I've arrived atwho I am, I've experienced a bit
of a rebirth, so to speak.
You know, and now it's, this ismy purpose, this is what you
get, and where are my people?
And they're coming, you know,and people do fall off, yeah,
(29:32):
and some people just don'tunderstand, and that's okay
because I believe that.
I believe that everybody gets toa point in life where they will
understand yes whether theyunderstand at a time where our
paths will cross, that's left tobe in question yeah yeah, I
(29:54):
that is.
That is my meditation and myprayer each day.
Just have my people be open tome and be open to my people
about how you had gotten thatreading.
Aliya Cheyanne (30:04):
Previously, the
person had told you you were
hiding behind your products.
Yeah, and now you've steppedinto a space where you're no
longer hiding because you havereturned home.
(30:25):
So I think that's like abeautiful way to approach the
way you show up online and theway you're marketing yourself
and your services and yourproducts and all of that.
I think that's really beautiful.
Something else that I kind ofthought about that you said
earlier too was that when you'rekind of conjuring up this idea
(30:48):
and this business and returningto yourself, you were dreaming
about certain things.
Your grandmother visited you.
You were dreaming aboutdifferent herbs.
How much does dreaming stillimpact your work now?
Like, are you still sort ofconnected in that way?
and are you like inspired byyour dreams, and yeah,
absolutely, absolutely.
Amber Holmes (31:09):
I keep because I'm
of a bigger age, I don't always
remember all of what'shappening.
So I, I have little notebookseverywhere, so I have a notebook
beside my bed because I got to,I got to get it out if I wake
up, because I, honestly, I don'talways have dream recall, right
.
So when I do and it'sspecifically something that you
(31:33):
know we would consider adownload I got to write it down,
got to write it down.
So, yeah, being in touch withnot just sleep dreaming but
daydreaming, you know, dayvisioning, write it down.
So yeah, I am very connectedand still very much.
Sometimes I even ask,especially my mother and my
(31:53):
grandmother it's and they bothare deceased, right, I'm like
come to me, please, let's talk,give me some information, let me
know if I'm on the right pathhere.
Yeah, you know.
So, yeah, very, still connected.
Aliya Cheyanne (32:06):
Yeah, that's
beautiful.
I love when I connect with andmeet people who are also, like,
very in touch with their dreams,because I am too I with their
dreams, because I am too.
I'm like I need to get better.
I need to do what you're doingand keep the notebook by my bed.
I used to, and then I stoppeddoing it.
A lot of times I do have dreamrecall like I can, but then
there are some days where it'sjust like on the tip of my
(32:27):
tongue.
Amber Holmes (32:29):
I need to get like
you and make sure I have the
notebook by my bed, yeah, andthen, when you want to be
intentional about your dreaminglike you want to bring in lucid
dreaming and be able to have therecall, have some mugwort
before you go to bed.
Aliya Cheyanne (32:45):
All right,
there's plenty of that in my
neighborhood.
I like the foraging group.
Yes, that's beautiful.
Yeah, a couple of years ago,and like once I actually learned
how to identify mugwort, I waslike this is everywhere in my
neighborhood, it's everywhere inmy neighborhood.
Amber Holmes (33:04):
Yeah, take it up.
Take it up, thank the earth forit.
Yeah, absolutely, try it.
Dry it in your oven and groundit up for some tea.
Aliya Cheyanne (33:14):
Yeah.
Amber Holmes (33:16):
Yeah, definitely,
and the fact that it grows
rampantly in your neighborhoodmeans that it's there for you.
Yeah, that's what.
That's the belief.
That is my understanding.
That is the belief.
That is what I learned andgathered from my mom, my
grandmother.
Most herbalists will say youknow, if it's growing, if it's
(33:38):
growing freely and rapidly inyour area, then it's for you,
it's for you and whoever yourcommunity is.
There's a lot of dandelion thatgrows in my neighborhood, and
so a lot of dandelion and a lotof a lot of goldenrod during the
spring, and so these are thingsthat this community need yeah,
(34:02):
I think that's so beautiful.
Aliya Cheyanne (34:04):
It's making me
think about my grandmother, who
is still very much herebeautiful, but she loves
gardening and very much into hergardening and not just flowers
but also herbs and nice, youknow, food like.
She's very much into growingand some years back I think even
pre-pandemic she had gotten abunch of like free dandelion
(34:25):
seeds.
So she, she and a friend wentaround like the neighborhood
just like putting it everywhere.
Amber Holmes (34:31):
So now every year
when they pop up, I'm just like,
okay, grandma, look and youknow, you know people with
dandelion growing in yards,people think that it's so, that
it's weed, and they're like cutall this weed.
And I'm like, wait, let me grabthat before, before you cut
your grass.
Aliya Cheyanne (34:50):
Yeah, it's good
for.
It's good for a lot of themwith heart health and all kinds
of all yeah, heart health,kidney health yeah, yep, I had
seen something once.
I don't remember whatmedication it is, but there's a
specific heart medication.
They actually use dandelion init.
But of course they make peoplepharmaceutical industry, they
(35:12):
make people go buy themedication instead of being like
hey, you can forage this andexactly Do it on your own Lower.
Amber Holmes (35:21):
Yeah, that's my
biggest gripe with the
pharmaceutical industry, becauseit's all really based on on, on
, you know, plant medicine.
Aliya Cheyanne (35:27):
Yes, yes, that's
right.
Your work and the work ofeveryone who's doing plant
medicine and herbalism is soimportant, and I'm just really
grateful to be chatting with youtoday.
But I would also love to know.
I feel like you probably drawinspiration from so many
different places, and I wouldlove to know what sort of
(35:49):
inspires your creativity stilllike in this current season of
your life.
Where are you drawing yourinspiration from?
Amber Holmes (35:57):
Honestly, my
inspiration is drawn from Mother
Nature, yes.
And then the people, justpeople, people around me.
I'm inspired by so much.
I'm inspired by people like you, jen, yeah.
Yeah, you know, I mean because,like I said, shared earlier, I
(36:18):
was not always in a space whereI felt free to be me and do my
work.
So to witness people,specifically women, doing you
know what they're called to do,what they feel led to do, it's
beautiful and it's inspiring.
I've been inspired by my work.
(36:39):
My work inspires me.
Aliya Cheyanne (36:41):
Yes.
Amber Holmes (36:41):
I find
appreciation and inspiration in
almost everything.
Aliya Cheyanne (36:46):
Yeah.
Amber Holmes (36:47):
I will cry at the
drop of a hat, because something
just moves me, you know yeah.
Aliya Cheyanne (36:54):
It's really
beautiful, thank you, thank you
for sharing that.
I would love to ask you,especially as someone who is in
the wellness space and you haveall of these rituals and systems
in place for yourself to takecare of you.
You have customers.
You do like workshops, likeyou've done with Color Girls
Liberation Lab.
What does I feel like I couldget an understanding of what
(37:16):
self-care looks like for you?
But what does community carelook like for you in your
personal life, whether that bethrough your work or if that's
just you directly?
Like could look likefriendships, it could look like
anything.
What does community care looklike for you?
Amber Holmes (37:30):
Community care
looks like exactly what you said
.
You know friendships, beingable to connect with women like
you, jen, being able to go andhave a skip day at Ballion and
facilitate a workshop but thenplay, and be able to just sit
and be with women, be with mypeers.
(37:50):
Community care looks likesomebody calling and saying, hey
, I'm not feeling well you know,and we just have a conversation
and then it's like, ok, what'syour address?
And I send a care package andthe same happening for me.
You know, community care.
So we grow up having friendsright, and friends and and
(38:16):
sometimes our family, are ourclosest friends.
At this point in my life Irealized just how important
community is Because, like Isaid, going through that period
and I'm still in it but I'm onthe light side right, I'm on the
(38:36):
side where I got through thedarkest days I've experienced
the dark night of the soul right, and community got me through
those days.
Aliya Cheyanne (38:46):
Yes.
Amber Holmes (38:46):
The women who
supported me, the women who just
held me up, the women who saidgirl, we got you.
And they not only said it, butthey showed me, they held me.
And then, as I started to comeout and experience my
transformation and experience myrebirth, and I'm questioning
(39:08):
whether I could do this work,whether people wanted this work
and could feel this work,because I'm very much a feeler,
I'm feeling a way about thiswork.
But will others feel the same?
Aliya Cheyanne (39:19):
Yeah.
Amber Holmes (39:20):
Community, my
people that's, who were like
girl, this is you.
I've always been waiting to seeher.
So, in seeing myself throughthose eyes, I wouldn't have been
able to without community.
Aliya Cheyanne (39:35):
Yes.
Amber Holmes (39:36):
Yeah, community
care.
Yeah, community care Communitycare.
Yes, yeah, really communitycare.
Yeah, community care Communitycare is necessary.
Aliya Cheyanne (39:41):
Yeah.
Amber Holmes (39:42):
We cannot, cannot
traverse this earth by ourselves
, yeah, and be successful insuccess, it's relative.
Aliya Cheyanne (39:50):
Yes, yeah, we
can't do it alone.
I I love what you said aboutthe women in your life who held
you up when you't hold yourselfup.
That's so powerful and, yeah,it just makes me think about the
time we're in A lot of people,especially on the other side of
lockdown basically, I won't sayCOVID, because COVID still
(40:12):
exists, but on the other side oflockdown, so many people, their
relationships have transformed.
Their sense of community hastransformed Absolutely.
We were experiencing lonelinessbefore, like the percentages of
people only feel more lonelynow, like there's just a lot
going on.
And in every opportunity I get Itry to remind people that you
(40:32):
know community is important.
And one thing I was intentionalabout the last couple of years
and I still am now is likefinding my community, growing my
friendships, meeting new people, and I did intentional things
to do that.
And one place that that's ledme is one of my new friends,
(40:54):
iman.
If she's listening, she has aneffort that she's working on to
have more community caresessions and that's look like
women getting together andtalking and connecting and
playing.
You know it matters so much itdoes.
I love what you shared aboutthat in your experience.
Thank you, I would love to know, if you feel comfortable
(41:15):
sharing, what are you dreamingup next, for I.
Soul Natural.
Amber Holmes (41:20):
I am very
comfortable sharing because it's
a work that is very near anddear and I was trying to figure
out, like in my introduction,you know, I said, ok, I'm an
herbalist, I'm a Reikipractitioner, I'm a ritual guide
, so how do we marry all ofthese things right?
And um, as I said, ritual savedmy life.
(41:44):
So did um, reiki.
Yeah, you know, because in mydarkest period, one of my good
friends was like well, aren'tyou a reiki practitioner?
You know you need to use thosetools.
You need to use those tools onyourself.
Like, don't forget that you hadthis ability and I had
(42:04):
forgotten because I was just sodown in the mud that.
I forgot, you know, and turningto that was transformational.
Yeah it was transformational.
Yeah, it was transformational,and so the work that I'm doing
now, or one of the things that Iwill be rolling out now,
there's two things specifically.
(42:26):
Well, three things, the morethe merrier.
So, prior to the holiday season, there was lots of chatter
amongst me and some friendsabout, like, I take baths.
You know, I'm a spiritual bathperson, yeah, yeah, yeah.
(42:46):
So my girlfriend was just likeyou know, you really need to
bottle, sell these spiritualbaths.
You know, sell it as a ritual.
And I'm just like, oh, I don'tknow what that's going to look
like.
You know, because I can sendyou a whole bunch of herbs and I
can send you, you know, theguide on what to do.
And she said, no, actually brewthe bath, brew it with all of
(43:08):
what you do the intention, thecrystals, the woods, the resins,
all of that.
Do that, bottle it withinstruction and basically make
it a concentrated bath.
You pour it in your bathbecause people don't want to
have to clean their bath with awhole bunch of herbs and all
that stuff.
So that's one thing, because Igifted the spiritual bath to
(43:31):
this girlfriend.
She wanted one custom for thenew year, yeah.
So I gifted that to her andshe's like, yeah, this is, this
is a thing, you need to be doingthis.
She was like this is a thing,this has to be a thing, so
that's coming.
Aliya Cheyanne (43:47):
Yes.
Amber Holmes (43:48):
The other thing is
just the realization that
people don't know seasonallywhat, what herbs they may need
seasonally.
So I'm creating a seasonalherbal medicine cabinet, which
is I'm just going to send a box.
You know, it can be asubscription or you can order
for whatever season you want,but I'm going to send a box of
(44:09):
some herbs that you need to havein your home for that season
and it will be for you to usemedicinally and with ritual.
So that's coming as well.
And the big one which is reallyclose to my heart, it's a
program where we sit and we havea conversation, right Reflect,
(44:32):
we have a reflection.
Upon what comes out of thatreflection, I do a Reiki session
to clear whatever blockages oramplify whatever energy is there
and then we create remedyaround what you need and ritual
around what you need.
So that's a four hour process.
Aliya Cheyanne (44:55):
A reflection.
Amber Holmes (44:56):
Reflection, reiki
remedy and ritual.
So we're just trying to figurehow to package that right now.
Yeah, but that's what's coming.
Aliya Cheyanne (45:06):
All of those
sound amazing.
Sign me up for everything thatsounds so good.
Especially, I'm thinking aboutthe spiritual baths, because
when I started getting into intothose, I was really trying to
find someone that I trust tohelp me with that.
And I got guidance from someonethat I trusted and I did a
(45:27):
series with them and I felt likethat made a difference for me
at the time and that was just,you know, still kind of curious
and trying to trying to figureout who to go with.
And admit, in the past I've gonewith a few different people
trying to figure out what to doand I and I personally don't
like mixing all of that.
(45:48):
So the idea of someone that Iknow, that I trust, like doing
that, it sounds very nice to meand I'm I just excited.
I love the idea of like somesort of subscription to like
help people have the right herbsin their home.
Like that's beautiful too.
I love the program.
However you package it, italready sounds nice to me, so
I'm like okay, thank you, thankyou, thank you.
(46:10):
That is so exciting and sobeautiful, so thank you for
sharing that.
Amber Holmes (46:14):
Thank you, thank
you, thank you.
I'm excited.
Aliya Cheyanne (46:17):
Yes, very
exciting.
In addition to those thingsthat are coming down the line, I
know there's plenty of thingsyou already have.
So where can folks find you toget products, to get services,
to support you in your work.
Amber Holmes (46:31):
So the website is
isonaturalscom and I am
isonaturals on all platforms.
Yeah, isonaturals on IG,twitter, because I'm not going
to call it X, I better call itthat.
Yeah, exactly, I'm not thatactive on the tickety-tock.
(46:52):
I'm not active on TikTok.
I love TikTok, you love TikTok.
No, I had a couple experienceswhere I was going to upload
something on TikTok and I lookup and it's two hours later and
I have been down the rabbit hole.
It still didn't upload what Iwas going to upload and I was
like no, I can't mess withTikTok, tiktok is going to steal
(47:15):
my time.
They call it TikTok for areason.
They call it TikTok for areason.
They call it TikTok for areason, absolutely.
Yeah, I know that struggle.
Aliya Cheyanne (47:25):
Okay, that's
great.
I will make sure that I linkall of those in this episode
description so that folks canfind you easily.
Thank you, thank you, thank you.
This has just been so wonderful, amber.
I'm so glad to have had thistime to chat with you and thank
you, aaliyah more and being sovulnerable, this has been really
beautiful.
Amber Holmes (47:45):
I appreciate you
and this opportunity.
I love your work, I love thepodcast, so I truly appreciate
you inviting me to be a guest.
Aliya Cheyanne (47:54):
Thank you.
What an incredible conversationwith Amber.
Amber, thank you so much forshowing up so vulnerably, so
authentically, so in your powerand in your purpose in our
conversation.
I really enjoyed chatting withyou and I know everyone
listening will enjoy ourconversation too.
(48:15):
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Please, please, please, leaveus a five-star rating and a
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(48:38):
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(48:58):
Thank you so much for tuning into today's episode.
Thank you for lending me yourtime, your energy and your ears,
and I will catch you on thenext episode.
Bye.