Episode 1: What Are Promotional Products & Why They Still Work?

Promotional products are more than just pens and tote bags — they’re one of the most powerful, low-cost marketing tools available to businesses today. In this debut episode of The Promo Playbook by Cubic Promote, we explore what promotional products actually are, where they came from, and why they’re still one of the most effective branding tools in Australia’s marketing landscape.

You’ll learn:

• What counts as a promotional product (spoiler: it’s probably in your desk drawer).

• The surprising history of branded merchandise (hint: it started with George Washington).

• Why 89% of people remember the brand behind a promo item — years later.

• How businesses use items like mugs, tees, and USBs to boost loyalty, visibility, and ROI.

• How Cubic Promote helps brands make smart, lasting choices with branded merchandise.

We also break down different branding methods — from screen printing to laser engraving — and share how the right product can turn a one-time interaction into lasting recognition.

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🎁 Hosted by Cubic Promote — Australia’s trusted name in B2B branded merchandise. (Promotional Products & Uniforms Fast | Cubic Promote AU)

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Find out more and visit our website: https://www.cubicpromote.com.au/