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June 13, 2025 9 mins

In this episode of the Cubic Promote podcast, we dive deep into the world of concert merchandise and uncover how it’s revolutionising the way businesses and artists connect with their audiences. Hosted by Cubic Promote’s Creative Director, Kathryn, this episode explores the power of branded products and how they are used to not only create lasting memories for concertgoers but also drive significant revenue for artists, event organisers, and businesses.

Kathryn shares her firsthand experiences with concert merchandise, from classic t-shirts and hoodies to interactive and premium items that fans can take home. We also discuss the impact of items like lightsticks, which sync with the music, and how they add an unforgettable layer to the fan experience.

You'll hear how artists like Taylor Swift and family-friendly acts like The Wiggles have made merchandise a cornerstone of their brand, building a stronger connection with fans long after the concert ends. Plus, get tips and insights on how businesses can use concert merchandise as a marketing tool to boost sales and brand loyalty.

Whether you're an event organiser, an artist, or a business looking to create memorable and profitable merchandise, this episode is packed with valuable insights and practical advice. Tune in to discover how concert merch can elevate your next event and become an essential part of your brand strategy.

Listen now and learn how Cubic Promote can help you create custom branded products that leave a lasting impact on your audience.

Key Takeaways:

  • The business side of concert merchandise
  • How unique branded items can drive revenue and enhance fan engagement
  • Real-world examples from major artists and family-friendly acts
  • How interactive merchandise creates lasting memories for fans
  • Tips for event organisers on creating successful merchandise strategies

Join the conversation and stay tuned for more episodes on how promotional products can boost your business and brand presence!

Want to take your concert merchandise to the next level?
 Get in touch with Cubic Promote today to explore our range of custom branded products.

Host: Charles Liu (Owner Cubic Promote)
Linkedin: (99) Charles Liu | LinkedIn

Guest: Katherine Durham
Linkedin: (99) Katherine Durham | LinkedIn

 #ConcertMerchandise #EventMerchandise #FanEngagement #CustomBrandedProducts #MerchandiseMarketing #RevenueBoost #BrandLoyalty #ConcertMarketing #InteractiveMerchandise #CubicPromote #EventOrganisers #BrandedMerchandise #ArtistMerchandise #MarketingTips #CustomMerchandise 

Find out more and visit our website: https://www.cubicpromote.com.au/

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