Are Purpose and Profit Opposites—or the Key to Sustainable Success?

For decades, business leaders have been told that profit should always come first—that maximizing shareholder value is the ultimate goal. But history tells a different story. Companies that chased short-term profit at the expense of purpose—like GE, Enron, and Sears—ultimately crumbled, while those that prioritized mission, innovation, and stakeholder trust continue to thrive.

So, is purpose really at odds with profit? Or is it the secret ingredient to lasting success?

In this episode of The Purpose and Profit Podcast, Dr. Ty Wenglar challenges the outdated notion that purpose and profit pull in opposite directions. Instead, he reveals how mission-driven businesses consistently outperform their competitors, driving higher engagement, customer loyalty, and long-term profitability.

💡 What You’ll Learn in This Episode:
✅ Why the "profit-first" mindset of the past led to corporate failures
✅ How purpose-driven companies like Patagonia, Costco, and Southwest Airlines are thriving
✅ The three-step framework to align purpose and profit in your business
✅ Why profit follows purpose—not the other way around

🚀 If you're a leader looking to future-proof your business, drive sustainable growth, and create real impact, this episode is for you.

🎧 Listen now and rethink what success truly looks like.

📍 Visit www.LucentraAdvisors.com to book a free consultation.
📍 Explore www.TyWenglar.com for books and additional leadership insights.

Until next time—stay purposeful, stay aligned, and lead with impact.

4o