The Purpose/Profit Paradox – Why Chasing Profit is the Wrong Strategy

Here is the Link to my guest appearance on Lynn's Show.
https://www.buzzsprout.com/2289415?client_source=large_player&iframe=true&referrer=https%3A%2F%2Fwww.buzzsprout.com%2F2289415%2Fpodcast%2Fembed#

Welcome back to The Purpose and Profit Podcast! I’m your host, Dr. Ty Wenglar, and today we’re tackling one of the biggest truths in business—The Purpose/Profit Paradox.

Here’s the paradox:
👉 The more you chase profit, the more elusive it becomes.
👉 But when you focus on purpose—solving real problems, creating value, and aligning with a mission—profit follows.

For decades, leaders were told that maximizing shareholder value was the key to success. CEOs like Jack Welch (GE), Al “Chainsaw” Dunlap (Sunbeam), and Jeffrey Skilling (Enron) became icons of the profit-first era. But their short-term strategies didn’t last—most of their companies crumbled under the weight of unsustainable decisions.

Contrast that with today’s thriving businesses: Patagonia, Chick-fil-A, Unilever. They focus on purpose first, and their financial success proves that profit is a byproduct of impact, trust, and long-term vision.

In this episode, we’ll dive into:
✔ The historical roots of the profit-first mindset—and why it failed.
✔ The biggest mistakes leaders make when implementing purpose (like purpose-washing and short-term thinking).
✔ The five key strategies purpose-driven companies use to outperform their competitors.

🚀 Are you chasing profit at the expense of purpose?
📌 This week’s challenge: Take one step toward aligning your leadership with a clear, purpose-driven strategy.

🔗 Resources:
📖 Download The Profit Optimization Handbook – www.lucentraprofitadvisors.com/free-book
🎙 Listen to my conversation on The Conversations About Power Podcast with Lynn Coleman – https://lnkd.in/exfmvA4f
📅 Ready to align purpose with profit? Book a free consultation – www.lucentraprofitadvisors.com

If today’s episode resonated with you, share it with a fellow leader! Like, follow, and subscribe on Apple, Spotify, or your favorite platform.

Until next time—stay intentional, stay purpose-driven, and lead with impact.