Episode Transcript
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Speaker 1 (00:00):
This is the
Purposeful Career Podcast,
episode number 213.
I'm Carla Hudson, brandstrategist, entrepreneur and
life coach.
Whether you're on the corporateor entrepreneur track, or maybe
both, decades of experience hastaught me that creating success
happens from the inside out.
(00:20):
It's about having the clarity,self-confidence and unstoppable
belief to go after and geteverything you want.
If you'll come with me, I'llshow you how.
Hello friends, I hope you hadan amazing week and welcome to
(00:41):
2025.
So I love another bright, shinynew year.
It is always so fun to thinkabout the year ahead and what
might be possible.
So, in that vein, in thisepisode, we're going to talk
about goals, but not from theperspective that most of us
(01:02):
think about them.
When it comes to, maybe, ourcorporate career, where we were
trained, most of us think aboutthem when it comes to, maybe,
our corporate career, where wewere trained, most of us, to do
something called a SMART goal.
So you know, specific,measurable, achievable,
results-oriented and time-bound.
That's fine.
That's all about beingrealistic and what can we
actually go do, and there's aplace for those goals.
(01:24):
But when it comes to your life,we want to be a bit more
expansive.
We want to look at what'spossible for us and to do that
we need a bit of inspiration,you know.
And so today we're going totalk about goal setting for
yourself and your career orbusiness in a much more
(01:45):
expansive way.
It's slightly inspired by abook that I've been reading
called 10X is Better Than 2Xwhich is a great book, by the
way personal development andmoving ahead and expanding
yourself.
That is a fantastic book toread, and this is slightly
inspired by that, Also inspiredby a former mentor of mine who
(02:09):
believed that goal settingshould be about stretching
yourself and expanding yourselfand not going for things that
are just easily achievable.
Nothing wrong with achievingyour goals, but too many times
we've been trained that, oh,that's too big, that's too big
of a step forward, that's toobig of a stretch.
(02:30):
I'll never do it.
And the point that I'm trying tomake in this podcast is it's
okay if you're stretchingyourself beyond what you
actually might get to, becauseby doing so, you may not achieve
exactly what you set out to do,but you're probably going to
get much further than you wouldhave gotten if you would have
(02:51):
set a safe goal.
So enjoy this episode today and, as you're listening to it,
have a think in a fresh way,maybe about what you want this
year to be about for you, foryour career, for your
relationships, for your family,all in, how could you expand and
(03:12):
10X your life, or at leastshoot for that.
And even if you only land at athree or four instead of a 10,
that you're so much furtheralong than you would have been,
and I think it's personally veryinspiring anyway to go for
something that expansive.
(03:33):
It gets that excitement goingthat you haven't felt in a while
.
Maybe you're in a stuck place,Maybe you're in a you know, sort
of a bit of a routine.
This might shake it up a littlebit for you.
So enjoy this episode on goals.
We're going to talk about goalsetting with conviction, or, as
(03:54):
I like to call it, missionimpossible, because, believe it
or not, it's that time of yearagain.
It's time to set goals.
If you're someone who dreams ofdoing big things, you really
need goals.
You need a compelling visionthat drives you forward, so that
you don't just stay stuck whereyou are, Something that pushes
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you to do more than you thoughtyou could do, Even when
circumstances crop up that mightmake those goals more difficult
to achieve.
When you have that vision, thatpassion, it really does drive
you forward.
It's like it pulls you towardsit because you care so much
about making that thing happen.
(04:39):
So, even when difficulties cropup, anything that happens that
would seem to prevent us fromfully reaching our desired
outcome, we still have thatthing that gives us hope, that
drives us forward.
By doing so, we'll reachfurther down into ourselves and
pull out more of our owncapabilities, versus if we just
(05:02):
waited for externalcircumstances to be perfect,
Because there's really nevergoing to be a perfect time to do
something big and new.
It's always going to be thatyour brain will serve up excuses
why you should wait or do itlater, when you're more prepared
.
(05:22):
So let's dive in and explorethis idea of what a mission
impossible for 2025 would looklike.
So, first and foremost, you'reprobably asking yourself why am
I calling it mission impossibleinstead of just talking about
goal setting?
And, honestly, this issomething I started a couple
years ago.
I chose this phrase becauseit's much more powerful than
(05:48):
calling it goal setting.
In fact, if you just look atthe yourdictionarycom definition
of goal, it's defined assomething you aspire to or wish
to do.
So think about that for aminute.
You set a goal.
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Is it something that you wantto aspire to or wish to do.
That sounds optional.
Those words lack passion andconviction.
They certainly don't inspire ado or die emotion.
And if you don't feel a do itor die kind of commitment to
your goals, let's face it you'regoing to give up on them.
(06:30):
I mean, look at New Year'sresolutions.
For most people Only 55% of usever stick with our New Year's
resolution for more than a fewweeks.
Think about that for a second.
Most of us quit on ourselvesjust a few weeks into the new
year.
And for me, at many times in mylife I have quit on myself and
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it doesn't feel good.
But there are other times,notable ones for me, when I
haven't quit.
And so, over time, as I startedto think about why do I quit
sometimes and why don't I quitothers, it's because the times
when I didn't quit I had a deepcommitment to making that thing
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happen.
So in the past, when I didn'tquit on myself, when I was going
after something hard or doingsomething really difficult, it's
because I chose a thought likethis is happening.
When you have a thought likethis is happening, it inspires
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all kinds of emotions, all good.
It inspires you to feel thingslike confidence and fiercely
committed to something.
So that's really why I chose theterm mission versus goal.
It's a really purposeful wordbecause when you look up mission
(07:57):
, it means a goal or ambition towhich a person or group is
especially dedicated, to which aperson or group is especially
dedicated.
That sounds a lot better thanthe definition of goal, which
was something that you aspire toor wish to do.
Aspire and wish to do is a lotdifferent than a goal or
ambition to which you'reespecially dedicated.
(08:19):
Those words, especially indedicated that really says
something.
It says that the goal isn'tjust a random idea, something
that's actually super importantto you.
It's something you care about,that you really actually want to
make happen.
So now you get why I chosemission instead of goal.
(08:44):
But you might be thinking well,what's the impossible part all
about?
This is actually reallypurposeful too, because most of
us have been taught that when wehave something new that we want
to go do that, it needs to berealistic or achievable.
Remember the whole SMART goalsthing.
So most of us have been trainedon that thing.
So most of us have been trainedon that.
(09:04):
Smart is an acronym that standsfor specific, measurable,
achievable, relevant and timebound, and I agree with a lot of
those things.
And I mean, who doesn't love agood acronym?
Smart is very catchy.
It's the achievable part,though the A.
That's the problem, and youmight be asking well, why is
(09:27):
that a problem?
Achievable is a good thing,right, but I would say that if
something is easily achievable,what it means is that you're
playing it safe.
You're limiting yourself tochoosing only those things that
you know for sure you canachieve.
And I get it.
I mean it can be really helpfulwhen we can easily step into
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belief on doing something new.
It does give you a feeling ofconfidence and it's very
gratifying, especially if you'rea check the box kind of person.
I love completing tasks and Ilove crossing them off lists.
There's something about it thatmakes me feel like I'm really
getting it done.
So it's fine if, in thespectrum of the things that you
want to try to go do this year,if a lot of them are achievable
(10:15):
types of things, that'sperfectly fine.
In fact, it probably would helpright.
So it's nice to know that someof the things on your list you
can actually achieve over thenext month, three months, six
months, et cetera.
But I truly believe that youneed at least one mission
(10:36):
impossible for the year,Something that lights you up,
that inspires you every singletime you think about it.
The important thing is to knowthat when you choose a mission
impossible for the year, there'sactually a really good chance
that you won't achieve it.
But guess what?
Even if you don't get all theway to the goal line the fact
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that you chose it and that youdrove yourself forward and you
keep getting up when you falldown or when things get hard you
pushed yourself so far outsideof your comfort zone by not
being realistic but instead bybeing aspirational that you set
yourself up to have a year ofquantum growth.
(11:21):
You didn't go for incrementalgrowth when you have a mission
impossible.
You made a grand leap forward,even if you didn't cross the
goal line.
This is how we make big, boldstrides in our career business
by pushing ourselves or maybe,better said, by dreaming of
doing inspirational things.
(11:43):
But taking those big, boldstrides is going to inevitably
bring up all kinds of discomfort.
So let's talk about discomfortfor a minute.
If you're like most people, yourmission impossible is probably
going to bring up all sorts offear and self-doubt.
It might be fear of judgment,maybe fear of failure, that you
(12:07):
won't actually be able to do iteven if you give it your all.
Fear of losing friends orfamily if you do achieve it who
might think you've gotten alittle too big for your britches
or a lack of self-belief thatyou can do it and a lack of
self-confidence.
And then, last but not least,has been my personal favorite
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throughout my life, which is thewho am I to do XYZ?
That thought is the hallmark ofwhat it means when self-doubt
has moved into full-blownimposter syndrome, where you're
spending your whole timeshrinking down into a smaller
version of yourself than whatyou know deep down inside you
(12:48):
can actually be.
And if you're not careful, thatfear and self-doubt is going to
cause you to quit before youeven really try.
And we do that to avoid failure.
A lot of us quit in advance.
But really, when you quit toavoid failure, you're failing.
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That's the thing we don'tusually connect to.
You've just chosen on purposeto fail and many times we think
this type of failure is betterthan really failing because
nothing's been lost, we haven'treally tried, right, we chose
not to try and then we do that.
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We'll give ourselves all kindsof reasons to justify what we
did or make ourselves all kindsof promises on how we'll do it
next year.
When the circumstances lookbetter, when there isn't the
reorg, when you have a betterboss, when you've year, when the
circumstances look better, whenthere isn't the rework, when
you have a better boss, whenyou've found the new job.
Does that sound familiar?
Think about a time when you seta goal Maybe it was to lose
(13:52):
weight or to get a new job or tostart that new business or side
hustle and maybe you actuallywent at it for a month, maybe
two, and then you quit.
Why do you quit and how do youfeel after you quit?
I have to be honest with you.
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Depending on what it is like forme in earlier on in my career,
public speaking, If I wouldaccept an invitation to speak, I
felt overwhelmed by fear,self-doubt.
I mean just deep, scaryemotions and I would back out.
I mean just deep, scaryemotions and I would back out.
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And the second I backed out.
I felt amazing.
I was like, oh, thank God,because the pressure's now off.
When you quit, there's adopamine hit you get because now
I don't have to get up on stageand worry about not being able
to find the right words or tosay things that other people
(15:01):
might think is dumb or that theydisagree with.
The pressure was off.
I don't have to push myself somuch and I tell myself, oh, I'll
try it in six months or a year,the next time someone invites
me to speak, I'll do it.
It's what I used to tell myself, so I didn't have to experience
the discomfort or put myselfout there in a scary way.
(15:21):
You don't have to experiencethe pain that comes from being
deeply committed to somethingbig and new and not being able
to do it on the first try or thesixth try or the 60th try.
I don't know if you've seen theMarvel movie, that scene in the
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movie where they showed herthroughout her life and it was a
moment where she wasexperiencing big failure and
they did a montage scene whereshe kept getting back up.
You know she'd crash the bikeand she'd get back up, or she'd
do this and she'd get back upthrough her whole life.
And she found inspiration andan ability to be resilient in
that moment because she knewthat she tried and failed before
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and she still got back up anddid it again.
That's powerful, Because whenyou really give it your all and
you don't get it done, a lot ofus will use that to beat
ourselves up Instead of saying,oh, that didn't work, Now what?
When you choose to stop trying,you feel relieved, but
(16:27):
somewhere deep down inside youfeel disappointed, Sad even,
Because once again you'replaying small.
Once again you didn't followthrough.
Once again you're playing small.
Once again, you didn't followthrough.
Once again you quit on yourself.
And I got to tell you somethingas you get older, you do that
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enough.
That's how passion dies, myfriend.
That is exactly how passiondies.
I don't know about you, but forme, I've looked at other people
in my career and there's twocamps.
I don't know about you, but forme, I've looked at other people
in my career.
There's two camps.
There's some people that youlook at them and you think, wow,
look at everything they haveachieved.
It's amazing to see that.
On the other hand, I see otherpeople so full of potential, who
tried a few times, failed andjust settled in.
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There's a lot of reasons why wesettle, and some of them are
good, if there's all kinds ofsituations that can crop up in
our lives.
So I'm not judging.
What I'm saying is, if you havea burning desire, there's
something that you want to go do.
You can't afford to let yourpassion die and, by the way, I
really think that's when ourfire starts to go out and we
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stop caring about ourself andour relationships and our life.
Really, this is a new year,it's a clean slate, and I
encourage you to approach 2025in a bold new way.
Set your goals and if you wantto do some easily achievable
things, great.
That'll give you a little joltof dopamine when you achieve
(17:58):
something, even if it's easy,and having some easy wins might
be a good thing.
But pick something hard thatyou really, really want.
Your mission impossible,Something that's a big, bold
dream that's not realistic, thatdoesn't seem achievable when
you really stop to think aboutit, but that you really wish
that you could do.
(18:18):
And then we're going to do alittle exercise.
So, once you come up with thatnew Mission Impossible, I'd like
you to spend a little timedoing some self-coaching on this
.
So, when you have your MissionImpossible, write it down on a
piece of paper and then carveout like 10, 15, maybe 20
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minutes and look at the missionimpossible and really think
about all of it, what it's goingto take to do it, what it's
going to feel like to have itall of it and write down one
sentence per line, all thethoughts that come up for you
when you look at that missionimpossible, and keep writing
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until it's all out on paper.
One thought per line.
Keep writing.
They might be a mix of things,some positive stuff, like I've
got this or I was meant for this, Like I've got this or I was
meant for this.
But if you're like most of us,when it's a big, bold, scary
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mission impossible, it'll bringup some things that are a little
more self-limiting, Like well,that's never going to happen, or
I'm going to fail, I can't doit, I'll never achieve it.
People will think I've lost mymind.
What if I lose my friends?
I don't want to look stupid.
Really doesn't matter whatcomes up for you.
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The goal is to get it all downon paper and don't edit it so
they sound pretty.
Put all the ugly and the gooddown on paper.
There's real power in doing thisexercise because you're able to
download all of the thoughtsthat are in your mind related to
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that mission impossible, andthose are the very things that
if you don't do some work on it,which we'll explain here in a
minute how to do it those arethe very things that are going
to cause you to give up on it.
This is why people do notachieve their New Year's
resolutions or they quit on thembecause of what is stored in
(20:27):
their mind when they think aboutdoing that thing.
Either they make it that it'sgoing to be hard or that it's
impossible, or that they'll lookstupid, or why should I even
try?
Whatever it is, for you it'simportant.
There's power in seeing thosethoughts, taking them out of
your mind and putting them onpaper, Because when you see them
on paper, you're forced to sayis that really in there?
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Do I really think about myselfand my possibilities this way?
When you look at it, thatsometimes can be really scary
and powerful.
So once you have everythingdown on paper, scan the list and
ask yourself which of thosethoughts surprises you.
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Were there more positive andempowering thoughts than you
expected to have, or were most,if not all, of them negative and
self-limiting?
Then pick the one that jumpsout at you as the most negative
or troubling.
It might not even be a thoughtyou were aware you had about
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yourself and your possibilitiesuntil you saw it written down on
paper.
And now ask yourself, how doyou feel when you see that?
What emotion comes up when youhave that thought?
For example, if it's a thoughtlike I'm going to fail, it might
make you feel fearful.
If it's a thought like I'mgoing to fail, it might make you
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feel fearful.
Do you want to feel fearfulabout yourself and your
possibilities?
Of course not.
And guess what?
You don't have to feel that way.
That's the thing we thinkbecause we have a thought that
the thought is true.
Like if we have a thought likeI'm going to fail, that the
thought is true.
Like if we have a thought likeI'm going to fail, we think
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we're going to fail Because wedon't realize how our brain
works and how all of thesethings are stored in there
without our being aware of it.
And really your brain justserved up a thought.
The thought doesn't meananything.
And if you don't want to feelthat way, you get to choose a
new thought.
I mean, listen, if you have apage or two full of really
negative, limiting thoughts, Iget it and I feel for you.
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And, by the way, you're notalone.
This is how our brain works.
Choosing a mission impossible isscary and I felt frightened by
some of my ambitions for much ofmy life.
But for whatever reason, when Iwas younger I found it a lot
easier to brush fear andself-doubt aside and, just by
sheer grit, push myself forward.
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Didn't come from a place ofease, it came from a place of
relentless pushing.
That probably made it harderthan it needed to be, but
nevertheless I did not give up.
And in the last episode I talkedabout a few of the transitions
I've gone through in my careerand of course you know one of
the biggest was going back toschool as an older student,
slightly older than thetraditional age, and finishing
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my degree while working fulltime.
And once I got the degree andfinishing my degree while
working full-time and once I gotthe degree, then transitioning
out of my job to move intocorporate marketing was really
tough.
It was way, way harder than Iexpected.
I mean, after all, I'd workedso long and so hard to get my
(23:54):
degree.
I thought when I had the degreeI was going to be elated.
But in reality going throughthat transition brought up all
kinds of negative emotions thatI did not expect.
I felt sad because my thoughtwas I'm never going to see my
clients again.
I felt fear because my thoughtwas, maybe I'm not good enough
to do well, Maybe I can'tachieve the things I want to
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achieve.
And there was a lot more wherethat came from.
But, 28-year-old Carla pushedthrough those negative emotions
because my stronger, overridingthought was this is happening.
This is happening.
There was an inevitability tothat thought that made me deeply
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committed.
It was a do or die type ofemotion that I felt, and the
power and passion behind thosewords of this is happening drove
me past the sadness and pastthe fear until I created the
success that I wanted.
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I just did a bunch of this work,though on myself again, because
, for me, creating that successand loving the career that I
created, even though I felt thestrong desire to start the
purposeful career, this businessthat I'd been dreaming of for
so long, and trying to push thedream aside, and it just
wouldn't let go of me trying topush the dream aside and it just
(25:17):
wouldn't let go of me.
You know, after all, I mean,I'd spent my career growing
brands and businesses.
I know digital advertising, butyet I had all this fear and
self-doubt and for me, I wasfocusing more on what I was
giving up the career I love inorder to do something new that
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was calling to me but that Iwasn't 100% sure I was going to
love it.
Because how do you know?
I mean, you think you want todo it, but do you really want to
do it?
You don't really know until youdo it right.
So my thought was I'm not sureI'm ready to do this, or maybe
I'll do it some other time in afew years.
Or why should I give upsomething I love for something
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that I'm not really sure I'lllike as well?
Or what if I'm not successful?
And, of course, all thosethoughts made me feel self-doubt
, uncertainty, even fear.
And it wasn't until I realizedthat I could allow myself to do
both things.
For now at least you know, tostay in the corporate job I love
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while also having a business asa side hustle, so I could still
help all the people that I wantto help who are earlier on in
their career learn from mymistakes and my successes.
I gave myself permission to doit when I realized that I didn't
have to make that choice.
Yet I gave myself permission todo it when I realized that I
didn't have to make that choiceyet, that I could do both, and
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that took some of the fear away.
But, honestly, some of theself-doubt was still there.
There was this fear of beingjudged, this fear of she's a
brand person, why does she thinkshe can be an entrepreneur.
The fear of putting myself outthere with my point of view and
having people think, wow, that'skind of woo-woo Like, why would
you be thinking these things?
And then, of course, for me,imposter syndrome has been a
thing.
So my most overriding thoughtis who am I to do?
(27:08):
X, Y, Z?
But all of that stuff can keepyou stuck if you don't shake
yourself loose, can keep youstuck if you don't shake
yourself loose.
And it wasn't until I reallylooked back at that first big
transition I made in my life andremembered the thought that
younger Carla chose, which wasthis is happening, that I shook
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myself loose when I startedthinking that about this
business and also had thethought of I can do both.
I shook myself loose and I wasable to channel that emotion of
feeling deeply committed and theinevitability of.
I know it's not gonna be easy,but I'm going to do it.
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It's important to me and I'mgoing to keep trying until I get
it right.
And now here we are, I have thebusiness.
So what I'm telling you is thatgetting over your fear of
failure so you give yourselfpermission to really go after
the things that you want.
It's in your control.
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You can choose to do it.
And once you choose yourmission impossible and get in
touch with the limiting beliefsthat your brain serves up, when
you look at that, you can choosenew thoughts.
Those thoughts that are storedin there are not true.
They're just your brain's wayof trying to keep you safe.
You can choose a thought thatempowers you, that drives you
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forward, that really allows youto get comfortable being
uncomfortable, and that's theframe of mind and emotion that
will drive you forward towardsthis mission impossible.
If this sounds interesting, Ireally hope that you'll walk you
through the exercises we'vejust described here of not only
(28:55):
choosing your mission impossiblebut getting in touch with all
the limiting thoughts that boldnew mission brings up for you.
And when you look at that pieceof paper, after you do your
thought download, don't judgeyourself for thinking negative
thoughts.
Your brain is very powerful.
(29:15):
It has stored away, like acomputer would your entire life,
thousands and thousands of pastexperiences and observations
that you've had, it's made thosethings mean something, either
good or bad, and that's whereall of those thoughts come from.
Your brain is generatingneuroscientists say up to 60,000
(29:41):
thoughts a day when your brainserves up a thought that makes
you feel fearful.
It's important to remember thatyour brain is just trying to
keep you safe.
It just wants you to be okay.
It's trying to avoid having youput yourself out in the world
in a way that might cause you tofail.
(30:02):
When we were cavemen, ourancestors, a thought that's
trying to keep them safe wasvery useful, because it kept
them in the cave, where it wassafe and warm, by the fire,
instead of venturing out ontheir own where they might get
eaten by the lion.
Now, in today's world, lionslive on the plains of Africa or,
(30:26):
I think, somewhere or in thezoo.
So the lion is different for usas modern man and woman.
The lion that we contend with.
The thing to fear most is thethought that's in your head.
You can choose the thoughts youwant to think.
(30:48):
You can choose to think aboutyour mission impossible.
Something like this ishappening or I've got this or
I'm doing it.
Choose something that reallyresonates with you.
There's something about this ishappening for me that makes me
laugh too, like it's inevitableand I believe it, and it
inspires me.
But it also makes me laugh, sothere's a lightness to it, while
(31:11):
it also inspires a deepcommitment.
Choose whatever thought worksfor you, Something that makes
you feel good and makes you feelfiercely committed.
That new thought will shift youfrom fearful to confident and
committed.
When you hold onto that thoughtover time, there's no way you're
(31:31):
going to quit on yourself, likeyou might've done before.
You're going to keep going,even when it's hard.
Even when you're going to quiton yourself, like you might've
done before.
You're going to keep going,Even when it's hard, even when
you're not sure what to do nextbecause you haven't done it
before.
Even when you try something andyou don't succeed on the first
time or the 10th time or I hateto say it the 100th time,
because sometimes, if it'sreally big, it takes a little
(31:54):
trial and error.
Even people you know sayjudgmental things.
That's not going to feel good,but if you hang on to that
thought of this is happening, itdoesn't matter.
Best of all, even if you dofail and you fall a little short
of that goal.
Think of how just going afterit has caused you to grow.
(32:16):
Think about at the end of thisyear how much further down the
line you're going to be if yougo for that big new thing, even
if you fall a little short,versus just focusing on
something that you know iseasily achievable.
(32:38):
If you've got big plans, dreams,choose a mission impossible and
do the work for this episodeand then get going because you
deserve everything you dream of.
And then some Remember thecareer life you want doesn't
happen by accident.
It happens on purpose.
And you make that happen.
(33:01):
Make it a great week.
My friends, Do you have a lifecoach?
(33:21):
If not, I'd be so honored to beyour coach.
I've created a virtual coachingprogram and monthly membership
called Next Level.
Inside we take the material youhear on this podcast, study it
and then apply it.
Join me at thepurposefulcareercom backslash
next level.
Don't forget thepurposefulcareercom backslash
(33:43):
next level.
Join me and together we'll makeyour career in life everything
you dream of.
We'll see you there.