Episode Transcript
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Speaker 1 (00:00):
Hey everyone and
welcome back to the Rainmaker's
Edge Perspective.
Today we're diving intosomething that I think is a
total game changer for localbusinesses like yours, and that
is AI.
Speaker 2 (00:11):
Yeah.
Speaker 1 (00:11):
And how to use it to
seriously boost your marketing.
I mean like right now.
Speaker 2 (00:16):
Right now.
Speaker 1 (00:17):
Using tools you can
start using today.
Speaker 2 (00:19):
Exactly To get better
results.
That's right.
Speaker 1 (00:21):
And we're going to be
looking at how Rainmaker
Reputation's AI CRM is doingthis.
Speaker 2 (00:26):
Yes.
Speaker 1 (00:26):
Bringing cutting edge
AI specifically GPT features
right to your fingertips,exactly.
So, before we get ahead ofourselves, can you break down
what GPT is in plain English?
Speaker 2 (00:37):
Absolutely.
Speaker 1 (00:38):
For those of us who
aren't going to code in whizzes
GPT stands for GenerativePre-trained Transformer.
Okay.
Speaker 2 (00:44):
But really all you
need to know is it's a really
smart AI that can understand andcreate human-like text.
It's like having a team ofexpert writers at your disposal
24-7.
Speaker 1 (00:53):
So it's not just some
fancy autocomplete, nope, it
can actually write full-blownmarketing content.
Speaker 2 (00:59):
Emails, social media
posts, even blog articles.
Yeah, and the best part is,these GPT models are powered by
the same technology behind chatGPT.
Speaker 1 (01:08):
Oh, wow.
Speaker 2 (01:08):
So you know it's the
real deal.
Speaker 1 (01:09):
That's impressive,
but I imagine there are
different levels of GPT right.
Speaker 2 (01:12):
You're exactly right.
Speaker 1 (01:14):
Like not all AI is
created equal.
Speaker 2 (01:15):
Exactly.
Rainmaker Reputation offersseveral GPT models, each with
its own strengths.
Okay, it's all about findingthe right tool for the job,
whether you need something quickand simple or a more advanced,
deep-thinking AI.
Speaker 1 (01:31):
Got it, so walk me
through these different models.
What are we working with here?
Speaker 2 (01:35):
Well, for starters,
there's GPT 3.5 Turbo.
Speaker 1 (01:38):
Okay.
Speaker 2 (01:39):
It's fantastic for
basic tasks and really
budget-friendly.
Speaker 1 (01:43):
So if I need a quick
social media caption, or simple
email response.
Speaker 2 (01:47):
Exactly.
Speaker 1 (01:48):
GPT-3.5 Turbo is my
go-to Yep Awesome.
Speaker 2 (01:50):
And then there's
GPT-4 Turbo, which is our most
powerful model.
This one can tackle complexqueries and has an incredible
grasp of context.
Speaker 1 (01:58):
Some more intricate
things like crafting a targeted
email campaign.
Speaker 2 (02:01):
Yeah.
Speaker 1 (02:02):
Or analyzing customer
sentiment.
Exactly, gpt-4 Turbo is the wayto go.
You nailed it, okay, awesome.
Speaker 2 (02:08):
And if you're looking
for a balance between speed and
performance, we have GPT-4o,which is a fantastic all-rounder
.
Speaker 1 (02:14):
Okay, great to have
that versatile option.
What about those like superhigh-volume tasks?
Speaker 2 (02:20):
Yeah, like responding
to a flood of customer
inquiries instantly.
We have GPT-4 Mini for that.
It's lightning fast and idealfor simple repetitive tasks that
need to be handled quickly Wow.
Speaker 1 (02:32):
So there's literally
a GPT model for every business
need.
Rainmaker really has thought ofeverything.
Speaker 2 (02:38):
It's all about
empowering businesses with the
tools they need to succeed.
Speaker 1 (02:42):
Absolutely.
And speaking of empowerment,you mentioned something earlier
about GPT history.
Yeah, what's that all about?
Speaker 2 (02:48):
This is where things
get really exciting.
Imagine having an AI thatremembers every interaction it's
had with your customer.
It's like giving your AI amemory.
Speaker 1 (02:57):
So it's not just
responding to each request like
in a vacuum.
Yeah, it actually builds onpast conversations.
Speaker 2 (03:03):
That's the power of
GPT history it allows for much
more personalized andcontextually relevant
interactions, making yourcustomers feel truly valued and
understood.
Speaker 1 (03:13):
Okay, now I'm really
seeing the potential here.
Can you give me a concreteexample, absolutely, of how this
GPT history thing would work ina real business setting?
Speaker 2 (03:22):
Let's say you run a
local bookstore.
Okay, a customer reaches outthrough your website's chat to
ask about a specific author.
With GBT history enabled, theAI remembers that this customer
previously purchased a book bythat author, along with their
preferred genre.
Speaker 1 (03:39):
So instead of just
giving like a generic response,
the AI could recommend otherbooks by the same author or
suggest similar titles based onthe customer's past purchases.
Speaker 2 (03:48):
Exactly.
It can even greet the customerby name and reference their
previous interactions, creatinga more human-like and
personalized experience.
Speaker 1 (03:57):
That's incredible.
It's like having a superefficient employee who never
forgets a customer's face ortheir reading preferences.
Speaker 2 (04:06):
Precisely and to make
things even more flexible,
we've built in different typesof GPT history.
You can choose to rememberconversations within a specific
workflow, like a sales funnel,okay, or create a custom history
type tailored to your uniqueneeds.
Speaker 1 (04:23):
So if I have like a
customer loyalty program, I can
tailor the GPT history toremember things like purchase
frequency and reward points.
Speaker 2 (04:33):
It's all about
putting you in control and
making sure the AI works the wayyou need it to.
Speaker 1 (04:37):
Wow, this is really
powerful stuff.
We've covered what GPT is, thedifferent models available in
Rainmaker Reputation and thegame-changing potential of GPT
history.
But I'm curious what does thisall mean for the everyday local
business owner?
How can they actually use thesetools to elevate their
marketing and connect withcustomers on a deeper level?
Speaker 2 (04:56):
That's the million
dollar question, right, let's
imagine you own a local bakerytrying to stand out in a crowded
market.
Speaker 1 (05:01):
Hmm, bakeries, I'm
already on board.
Tell me more.
Speaker 2 (05:03):
With these new GPT
enhancements and Rainmaker
reputation, you could automateyour social media content
creation.
Think about it Instead ofspending hours brainstorming
captions or writing blog postsabout your new pastry creations,
GPT can handle the heavylifting for you.
Speaker 1 (05:20):
Wait.
So it's not just aboutautomating like generic posts.
It can actually create contentthat's specific to my bakery and
my offerings.
Speaker 2 (05:28):
Exactly.
It can even analyze customersentiment from reviews and
social media comments tounderstand what people are
loving and what areas you mightneed to improve.
Speaker 1 (05:36):
So it's like having a
built-in marketing analyst
who's constantly monitoringcustomer feedback and suggesting
ways to improve.
Speaker 2 (05:42):
You got it.
And let's not forget aboutmanaging those complex workflows
.
Think about automating taskslike sending personalized
follow-up emails after purchases, managing appointment bookings
or even responding to commoncustomer inquiries.
Speaker 1 (05:55):
Okay, that's a game
changer, but I have to ask are
there any limitations to whatthese AI tools can handle?
Could they ever fully replacehuman interaction in a local
business setting?
Speaker 2 (06:05):
That's a great
question.
While AI is incredibly powerful, it's important to remember
that it's a tool.
It's not about replacing humanconnection, but rather enhancing
it.
Speaker 1 (06:16):
So it's more about
freeing up time and resources so
I can focus on those high-touchinteractions that really build
relationships.
Speaker 2 (06:21):
Exactly.
Think of it as your AIassistant handling the routine
tasks, so you can dedicate yourenergy to building those
personal connections that makeyour business special.
Speaker 1 (06:31):
I like that
perspective.
It's not about replacing humans.
It's about AI and humansworking together to create a
better customer experience.
Speaker 2 (06:38):
Precisely.
And the best part is, as AItechnology continues to evolve,
these tools will only get moresophisticated and capable.
Speaker 1 (06:47):
This has been an
incredible deep dive into the
world of GPT and how it canrevolutionize local business
marketing.
But for those listening who areready to take the leap, what
are their next steps?
How can they start using thesetools in their own business?
Speaker 2 (06:59):
Well, the first step
is to check out Rainmaker
Reputation's website.
We have a ton of resources,including tutorials and guides,
to help you get started.
Speaker 1 (07:06):
And for those who
want a more hands-on approach.
Speaker 2 (07:09):
We have an amazing
client success team ready to
answer any questions and providepersonalized guidance.
Speaker 1 (07:14):
So no need to be
intimidated by the tech.
You've got a whole team ofexperts to support you along the
way.
Speaker 2 (07:20):
Absolutely.
We believe in empoweringbusinesses, not overwhelming
them.
Speaker 1 (07:23):
Well said so to all
our listeners out there, I
encourage you to embrace thepower of AI and see how it can
transform your business.
Speaker 2 (07:32):
Remember, Rainmaker
Reputation is here to guide you
every step of the way.
Speaker 1 (07:36):
Absolutely.
And that wraps up anotherepisode of the Rainmaker's Edge
Perspective.
Until next time, keepinnovating and keep those
marketing wheels turning.