Unlocking Customer Loyalty: Leveraging Google's 7-11-4 Rule for Content Marketing Success

What if you could unlock the secret to transforming casual browsers into loyal customers with a simple formula? Explore Google's transformative 7-11-4 rule with us on the Rainmaker's Edge Perspective and learn how seven hours of engagement, 11 meaningful touchpoints, and presence across four locations can revolutionize your content marketing strategy. This episode is packed with insights into how these elements work together to build trust and confidence in your brand, laying the groundwork for conversions. We break down the importance of creating versatile content that resonates, from engaging blogs and videos to dynamic social media interactions.

Join us as we dissect the power of vertical videos and how they fit into this innovative framework. Listen in to our discussion on how these videos cater to a mobile-first audience and foster storytelling that connects emotionally with viewers. We’ll also discuss the crucial role of maintaining positive online reviews to affirm your trustworthiness to potential customers. With practical tips and tools, including the use of Rainmaker Reputation AI CRM, this episode promises to help you craft a recognizable and reliable brand presence that stands out in today's digital landscape.

Read the source for this episode:
https://rainmakerreputation.com/post/content-marketing-and-the-7---11---4-rule

Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com

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Episode Transcript

Speaker 1 (00:00):
Welcome back everybody to the Rainmaker's
Edge Perspective.
You know, today we're divinginto something pretty awesome
that could really give yourcontent marketing a real boost.
You know what I'm talking aboutthe 7-11-4 rule and what's
really cool is this rule comesstraight from Google, the
company that, basically you know, invented online content.

Speaker 2 (00:19):
Yeah, they've been analyzing you know, how people
interact with online content foryears, and this rule is really
their insight into what actuallymakes people buy stuff.

Speaker 1 (00:28):
I am so hooked already.
Yeah, so for all of ourlisteners out there, you know,
all you busy local businessowners, what exactly is this
7-11-4 rule and why should youcare?

Speaker 2 (00:40):
So think about it this way Most people don't just
buy something the first timethey see it right.
People need time to really getto know your brand, to build
that trust, feel confident abouttheir decision.
The 7-11-4 rule kind of putsnumbers to that whole journey,
so the 7 stands for the totaltime a potential customer spends
engaging with your brand'scontent About seven hours that
could be watching videos,reading your blog posts,

(01:01):
scrolling through your socialmedia anything that tells your
story Makes a lot of sense.

Speaker 1 (01:06):
So then, the 11 is about the individual
interactions someone has withyour business, right?

Speaker 2 (01:10):
Exactly we call those touch points.
Could be visiting your website,clicking on an ad, reading an
online review, even just walkingpast your storefront.
Each one of those littleinteractions.
You know those 11 touch points.
They all add up to how peoplesee your business.

Speaker 1 (01:25):
Got it.
And to finish it off, that fourstands for the different places
where all this is happening.

Speaker 2 (01:30):
Yes, your website is definitely one key location.
Social media is another.
Email marketing is superpowerful.
And don't forget about reallife, in-person stuff, like what
happens in your store or at acommunity event.

Speaker 1 (01:43):
Okay, I'm betting some of our listeners right now
are feeling just a littleoverwhelmed.
Seven hours, 11 touch points,four different locations Sounds
like a lot to juggle, Especiallywhen you're already you know
running a business andeverything.

Speaker 2 (01:55):
I hear you, but don't worry.
The trick is to work smarter,not harder, and one of the best
ways to do that is by focusingon content formats that really
make an impact.

Speaker 1 (02:09):
And this is where things get interesting.
We've seen how well verticalvideos work across pretty much
every platform YouTube,instagram, facebook, linkedin,
even TikTok and your Googlebusiness profile.

Speaker 2 (02:16):
Vertical videos are really smart because they tap
into how people actually usetheir phones.
You know everybody's scrollingalways on the go.
Vertical videos just grab theirattention.
Better, way better than thoseold landscape videos.
Plus, they're great forstorytelling.
Was just so important forbuilding those emotional
connections with your audienceand you know what I love
Rainmaker reputation.

Speaker 1 (02:35):
Ai CRM makes creating and sharing these videos super
easy, especially for, you know,local businesses who are short
on time.
You can use the social postertool to schedule and post those
amazing vertical videoseverywhere, all those different
platforms, without even leavingRainmaker that saves so much
time and effort.

Speaker 2 (02:53):
And think about the 7-eleven for role.
By making one awesome verticalvideo and sharing it
strategically, you're hittingmultiple touch points and
locations with really engagingcontent all at the same time.
It's really efficient.

Speaker 1 (03:06):
So it's all about showing up regularly with really
valuable content in all theright places.

Speaker 2 (03:12):
Exactly, You're building that familiarity and
trust.
You know you become arecognizable face, a voice they
can rely on.
That consistency is what reallymakes a difference over time.
You know we can't forget aboutonline reviews when we're
talking about building trust.

Speaker 1 (03:29):
So true, I mean you could have the best content in
the world, but if people see abunch of bad reviews, that's
going to make them think twice.

Speaker 2 (03:35):
For sure.
Like imagine, someone's beenchecking out your stuff for a
few hours.
They went to your website,maybe even chatted with you on
social media.
They're ready to buy.
But then they see your reviewsand bam, a bunch of one-star
ratings that can totally ruineverything.

Speaker 1 (03:48):
Yeah, it's like the final test.
They liked your content, butnow they need proof.
They want to see that youactually deliver.

Speaker 2 (03:54):
Right, and that's why having good reviews, like a
4.7-star rating or higher, is soimportant for the 7-11-4 rule.

Speaker 1 (04:02):
That's where Rainmaker's Reputation Genius
cards come in.
They make it so easy for happycustomers to leave those good
reviews which can really boostyour score.

Speaker 2 (04:10):
Yeah, a lot of businesses struggle with this.
Happy customers just forget toleave reviews.
But with Reputation Genius, youcan just hand them a card or
send a text message with a linkright to your review page,
google, facebook, yelp.
It's easy and it reallyencourages those good reviews,
which builds credibility.

Speaker 1 (04:29):
So we're kind of talking about a two-pronged
approach here.
On the one hand, you've gotyour engaging content, those
awesome vertical videos, andyou're sharing them in all the
right places.
That's how you get those sevenhours and 11 touch points.

Speaker 2 (04:40):
And then, on the other hand, you're making sure
your online reputation is solid,so when people are checking you
out, they see all that positivefeedback.
It all works together.

Speaker 1 (04:49):
It's like a symphony content marketing and reputation
management, working in perfectharmony to bring in customers
and build trust.

Speaker 2 (04:57):
Exactly.
And the great thing is itdoesn't have to be overwhelming.
You don't have to do everythingat once.
Just focus on one area whereyou can make a big difference.

Speaker 1 (05:05):
We've talked a lot about what the 7-Eleven 4 rule
is, but I think it would behelpful to hear about how a
local business could actuallyuse it.
Could you maybe give us anexample?

Speaker 2 (05:15):
Sure, let's say you're a bakery owner.
You can make some shortvertical videos showing off your
best pastries, maybe somebehind the scenes stuff of you
baking and even some funcustomer testimonials.
Then you share those videos onyour website, your Facebook page
, your Instagram and you couldeven put them in your email
newsletters.

Speaker 1 (05:32):
So you're already hitting three of the four
locations there.
How about in-person experiences?
How would the bakery owner usethose for the 7-Eleven-Four rule
?

Speaker 2 (05:41):
Good question.
You could put a QR code at yourcheckout that gives people a
special offer if they follow youon social media or team up with
other local businesses for acommunity event where you can
show off your amazing treats.
You could even have a bakingdemonstration right in your
store.
All those in-personinteractions count as touch
points.

Speaker 1 (05:59):
I love those ideas and while the bakery owner is
busy building thoserelationships and making awesome
content, they can also useRainmaker to manage their online
reputation.

Speaker 2 (06:09):
Exactly.
They can use Reputation Geniusto ask for reviews, respond to
any negative reviews and keeptrack of what people are saying
online.

Speaker 1 (06:16):
It's like having a whole team working behind the
scenes to make sure yourbusiness looks its best, both
online and offline.

Speaker 2 (06:23):
That's a great way to put it, and the best part is
you don't need to be a marketingguru to make it work.

Speaker 1 (06:29):
That's what's so great about the 7-11-4 rule and
tools like Rainmaker they givelocal businesses the power to
control their online presenceand build those strong
connections with customers.
So we've covered a lot today.
We talked about the 7-11-4 rule, how it works for local
businesses, the power ofvertical video and why online
reputation management is soimportant.

(06:50):
But for our listeners out therewho are ready to dive in,
what's one thing they can doright now to start using this
rule in their own business?

Speaker 2 (06:58):
That's a great question.
I'd say the first step isfiguring out who your ideal
customer is.
Who are you trying to reach?
What are their pain points?
What kind of content willreally connect with them?
Once you know who you'retalking to, you can start coming
up with content ideas thatreally fit their needs and
interests.

Speaker 1 (07:13):
Makes sense, and I'm guessing Rainmaker can help with
this too, right?

Speaker 2 (07:16):
Absolutely.
Rainmaker can analyze yourcustomer data, track your online
reputation, even suggestcontent ideas based on your
industry and who you'retargeting.
It's like having a marketingconsultant built right in.

Speaker 1 (07:29):
So Rainmaker really makes it easier to put the
7-11-4 rule into action.

Speaker 2 (07:32):
Exactly.
And remember you don't have todo everything all at once.
Start small, maybe, make ashort video, optimize your
website for local SEO, or reachout to some happy customers and
ask for reviews.

Speaker 1 (07:44):
All great places to start and for our listeners who
want to learn more aboutRainmaker and see how it can
transform their content,marketing and online reputation,
where should they go?

Speaker 2 (07:53):
Just head over to rainmakerreputationcom.
You can check out all theamazing features and even
schedule a demo to see how itworks Perfect.

Speaker 1 (08:00):
And as we wrap up today's deep dive, I want to
leave you with something tothink about, now that you know
about the 7-11-4 rule how canyou use those seven hours, 11
touch points and four locationsto create an amazing experience
for your customers?

Speaker 2 (08:15):
four locations to create an amazing experience for
your customers.
That's the challenge and theopportunity.
Be creative, have fun andremember it's all about building
those genuine connections.

Speaker 1 (08:21):
Thanks for joining us today on the Rainmaker's Edge
Perspective.
Until next time, keep thoseentrepreneurial fires burning.