December 26, 2024 • 11 mins
Local businesses face a new reality as ChatGPT redefines online searches. With a focus on building a strong digital presence through optimized websites and credible endorsements, businesses can better navigate this AI-driven landscape.
• Exploration of ChatGPT's influence on local search
• Insights from Bright Local study on information sources
• Importance of having a quality, optimized website
• Role of schema markup in improving search visibility
• Value of mentions in reputable publications for credibility
• Strategies for creating detailed, informative content
• Effectiveness of FAQs in addressing customer concerns
• Discussion on building relationships with influential sources
• Overview of tools to manage online presence efficiently
• Future implications of AI in local business visibility
Original Article about ChatGPT's Search Sources Revealed in new BrightLocal study here
Find out more about Rainmaker Reputation AI CRM at https://rainmakerreputation.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey business owners out there, it feels like every
day there's something new toworry about when it comes to
getting your business foundonline.
But if you heard about thisChatGPT thing, it's really
shaking things up and changingthe way people are searching for
businesses just like yours.
So today we're gonna dive deepinto how ChatGPT is affecting
local businesses and we've gotsome insights based on a recent
(00:22):
study by Bright Local.
This study really digs into howChatGPT finds information when
people are doing those localsearches and let me tell you the
findings are pretty interesting.
For example, one of the thingsthey found is that ChatGPT isn't
relying as much on Yelp reviewsor Google reviews as you might
think.
Speaker 2 (00:40):
Yeah, you're absolutely right.
Chatgpt is becoming incrediblypopular and this Bright Local
study is so valuable because ithelps us understand how this AI
is actually working.
Speaker 1 (00:53):
It's not just about those reviews anymore, which is
a huge shift for localbusinesses.
So let's talk about that study.
What were some of the thingsthat really stood out to you?
Speaker 2 (00:57):
Well, the biggest takeaway for me was how much
ChatGPT relies on businesswebsites.
We're talking.
A full 58% of its informationcomes directly from websites.
So, if you think about it, yourwebsite is like your digital
storefront.
In this new age of AI, it's thefirst place ChatGPT is looking
to understand what your businessis all about.
Speaker 1 (01:18):
So it's not just about having a website anymore.
It's got to be a good one,right?
Speaker 2 (01:21):
Exactly and it needs to be optimized in a way that
ChatGPT can easily understand.
And speaking of optimization,have you heard about Rainmaker
Reputation AI CRM?
They have some really greatresources, specifically when it
comes to schema markup, whichcan really help ChatGPT
understand your website content.
Speaker 1 (01:40):
Schema markup.
I've heard that term before,but I'm not sure I totally get
it.
Speaker 2 (01:43):
Well, think of it like this.
It's basically a way to speakGoogle's language.
It helps search engines and AIlike ChatGPT understand what
your content is actually about.
So for local businesses, youcan use it to provide specific
details about your services,your hours, your location, even
customer reviews, and ChatGPTcan then use this information to
better understand your businessand connect you with potential
customers.
Speaker 1 (02:03):
So it's almost like giving ChatGPT a roadmap of your
website.
Speaker 2 (02:06):
Exactly and Rainmaker Reputation.
Ai CRM can make implementingschema markup a lot easier.
They're doing some reallyinnovative things in this space
to help businesses adapt tothese AI-driven searches.
Speaker 1 (02:19):
This is great stuff.
So, besides websites, what elsedid the Bright Local study
highlight?
Speaker 2 (02:23):
Well, this was another really interesting
finding.
The second most importantsource of information for
ChatGPT after websites arementions in reputable online
publications, things likeWikipedia, news articles,
industry blogs.
Speaker 1 (02:39):
These mentions make up about 27% of the results, so
basically it's like getting astamp of approval from trusted
sources.
Online Makes sense.
Chatgpt would see that asvaluable.
Speaker 2 (02:47):
Exactly.
It shows ChatGPT that yourbusiness is credible and has
authority beyond just your ownwebsite.
Speaker 1 (02:53):
It's interesting, though, because that's a big
shift from how traditionalsearch engines have worked.
They've always been so focusedon directories and user reviews.
Speaker 2 (03:00):
Right, but it seems like ChatGPT is looking for a
different kind of validation,more about quality over quantity
.
Speaker 1 (03:06):
And speaking of quantity, it's kind of
surprising that platforms likeYelp and Facebook weren't really
mentioned as major sources forChatGPT.
Speaker 2 (03:15):
Yeah, that was a bit of a surprise, but again it
points to this idea that ChatGPTis looking for those signals of
authority and trustworthiness.
It's not just about how manyreviews you have.
It's about the quality of theinformation out there about your
business.
Speaker 1 (03:29):
So what you're saying is, instead of worrying so much
about every single Yelp review,businesses should be focusing
on building a strong website andgetting mentioned in those
reputable sources.
Speaker 2 (03:38):
Absolutely.
It's all about building adigital presence that ChatGPT
sees as inherently valuable andtrustworthy.
I like that building a digitalpresence that chat GPT sees as
inherently valuable andtrustworthy.
Speaker 1 (03:45):
I like that building a digital presence.
It really feels like chat.
Speaker 2 (03:48):
Gpt is changing the game when it comes to online
visibility it definitely is, andthe good news is that there are
tools and strategies that canhelp businesses navigate this
new landscape and even thrive init well, we've covered a lot of
ground already, and I, for one,am feeling a lot more confident
about tackling chat GPT andmaking sure my business can be
found.
Speaker 1 (04:07):
But we're not done yet.
Make sure to stick around forpart two, where we'll be diving
even deeper into how to optimizeyour online presence for this
whole ChatGPT revolution.
See you soon.
Speaker 2 (04:18):
So we've been talking about how important a strong
website is in this new world ofchat, GPT.
It's really the foundation forgetting found online.
Speaker 1 (04:26):
Absolutely.
Speaker 2 (04:26):
Yeah.
Speaker 1 (04:27):
But it's not enough to just have any old website
right.
We need to make sure it'sspeaking chat GPT's language.
Speaker 2 (04:31):
Exactly, we need to optimize our websites for chat,
gpt's way of searching, and thatstarts with understanding how
it finds and processesinformation.
Speaker 1 (04:39):
Okay, so how do we do that?
How do we give ChatGPT what itwants?
Speaker 2 (04:43):
Well, think of ChatGPT like this it's a super
intelligent researcher that'seager to learn everything about
your business, and it lovesdetailed, well-structured and
informative content.
Speaker 1 (04:54):
So we need to go beyond just having a pretty home
page.
We need to get substance depthright.
Speaker 2 (05:00):
Exactly, chatgpt wants to see that you're a real
expert in your field.
It wants to see that you canprovide valuable insights and
answer people's questions.
Speaker 1 (05:08):
It's almost like we're creating a guidebook for
ChatGPT to understand ourbusiness.
Speaker 2 (05:12):
I like that analogy and, just like a good guidebook,
your website should beorganized logically.
Use clear headings, subheadings, bullet points.
Make it easy for ChatGPT todigest all that information.
Speaker 1 (05:24):
Structure and organization are key got it.
Speaker 2 (05:26):
Oh, and here's another tip chat.
Gpt loves FAQ sections, sothink about those common
questions your customers ask allthe time and create a dedicated
page on your website with clearand concise answers that makes
a lot of sense.
We're basically feeding chatGPT the information it's looking
for exactly, and byanticipating those questions,
you're demonstrating yourexpertise and building trust
with chat GPT the informationit's looking for Exactly, and by
(05:46):
anticipating those questions,you're demonstrating your
expertise and building trustwith chat GPT and with potential
customers too.
Speaker 1 (05:50):
This is all starting to make a lot more sense to me.
But what about those mentionsin reputable online publications
?
How do we go about gettingthose?
Speaker 2 (05:58):
Well, that's where being proactive and building
relationships comes in.
You need to think about thepublications that are really
respected in your industry andthen find ways to connect with
the people who write for themjournalists, bloggers,
influencers.
Speaker 1 (06:12):
So we need to position ourselves as thought
leaders.
Show them that we're worthwriting about.
Speaker 2 (06:16):
Exactly.
Get involved in industry forums.
Share your insights on socialmedia.
Look for opportunities tocontribute guest articles or
blog posts.
Speaker 1 (06:25):
It's all about showing our expertise and making
ourselves visible to the rightpeople.
Speaker 2 (06:29):
Right and remember building those relationships
takes time and effort, but ifyou're consistent and strategic
about it you can start to earnthose valuable endorsements that
ChatGPT really values.
Speaker 1 (06:40):
This is all great advice but I have to admit it
can feel a little overwhelming.
Optimizing our website,creating content, building
relationships it's a lot tojuggle.
Speaker 2 (06:49):
I hear you, and that's where tools like
Rainmaker Reputation AI CRM canbe so helpful.
They offer a reallycomprehensive platform that can
help businesses manage theironline presence Everything from
schema markup to reputationmonitoring, to outreach Sounds
like they can take a lot off ourplates.
Exactly.
They can help you stayorganized, track your progress
and really make the most of allthese new opportunities that
(07:11):
ChatGPT is creating.
Speaker 1 (07:12):
I'm definitely going to check them out.
So, to recap, we need to treatChatGPT like a discerning reader
, give it the valuable,well-structured content it wants
and then build our credibilityby getting endorsements from
those reputable sources, andtools like Rainmaker can help us
manage all of that moreeffectively.
Speaker 2 (07:31):
MELANIE WARRICK you got it.
It's all about adapting to thisnew landscape and making
ChatGPT work for you.
Speaker 1 (07:36):
MARK MIRCHANDANI Well , this has been an incredibly
insightful deep dive.
So far, we've learned so muchabout how to optimize our online
presence for ChatGPT, butthere's still more to explore.
So stick around for part three,where we'll be looking ahead to
the future of AI-powered searchand what it means for
businesses like yours.
See you there.
All right, welcome back to ourdeep dive on ChatGPT and making
(08:00):
sure your local business isready for it.
Speaker 2 (08:02):
Yeah, it's been great exploring how this whole AI
thing is shaking things up forbusinesses.
Speaker 1 (08:06):
We've covered a lot of ground already optimizing our
websites, making great content,getting those mentions in
reputable places.
Speaker 2 (08:12):
Right, and it really highlights that things are
constantly evolving.
If you want to stay ahead ofthe curve, you've got to be
ready to adapt.
Speaker 1 (08:19):
So true.
So where do we go from here?
What's next for this AI-poweredsearch stuff, and what does it
mean for us local businessestrying to keep up?
Speaker 2 (08:30):
Well, the future of AI search is exciting and full
of potential.
I mean we're already seeing ashift towards more personalized
and conversational searches.
Speaker 1 (08:38):
Conversational, like we're going to be having full-on
chats with our search engines.
Speaker 2 (08:41):
It's closer than you think.
These AI assistants, likeChatGPT are getting really smart
.
They can understand naturallanguage and they're starting to
respond in ways that feel morehuman.
Speaker 1 (08:51):
Wow.
So how does this affect uslocal businesses?
Speaker 2 (08:54):
Well, it means that your online reputation and
giving people a really greatexperience online is more
important than ever.
Speaker 1 (09:01):
So it's not just about popping up the search
results anymore.
It's about creating a presencethat really connects with people
and builds trust.
Speaker 2 (09:09):
Exactly.
It's a whole new way ofthinking about online visibility
.
Speaker 1 (09:12):
It almost sounds like we're all going to have to
become our own little mediacompanies, creating engaging and
informative content that alsoentertains people.
Speaker 2 (09:21):
You got it.
And the businesses that getthis, that prioritize quality
content and use tools like wetalked about before Rainmaker,
reputation, ai, crm to manage itall those are the businesses
that are going to thrive.
Speaker 1 (09:34):
It's all about adapting to new technology and
refining our approach.
Speaker 2 (09:38):
The only thing that's constant in online search is
change, but by staying curious,experimenting and using data to
make decisions, we can navigatethis whole new world and make
sure our businesses aresuccessful.
Speaker 1 (09:50):
Well, listeners, that's a wrap on our deep dive
into ChatGPT and what it meansfor your local business.
There's a whole new world outthere, but with the knowledge
we've talked about today, you'reready to tackle it head on.
Speaker 2 (10:01):
And remember the most important thing is to never
stop learning.
The online world is alwayschanging, so stay curious and
keep experimenting.
Speaker 1 (10:09):
And keep those websites optimized.
Thanks for tuning in everyone.
Hey business owners out there, it feels like every
day there's something new toworry about when it comes to
getting your business foundonline.
But if you heard about thisChatGPT thing, it's really
shaking things up and changingthe way people are searching for
businesses just like yours.
So today we're gonna dive deepinto how ChatGPT is affecting
local businesses and we've gotsome insights based on a recent
(00:22):
study by Bright Local.
This study really digs into howChatGPT finds information when
people are doing those localsearches and let me tell you the
findings are pretty interesting.
For example, one of the thingsthey found is that ChatGPT isn't
relying as much on Yelp reviewsor Google reviews as you might
think.
Speaker 2 (00:40):
Yeah, you're absolutely right.
Chatgpt is becoming incrediblypopular and this Bright Local
study is so valuable because ithelps us understand how this AI
is actually working.
Speaker 1 (00:53):
It's not just about those reviews anymore, which is
a huge shift for localbusinesses.
So let's talk about that study.
What were some of the thingsthat really stood out to you?
Speaker 2 (00:57):
Well, the biggest takeaway for me was how much
ChatGPT relies on businesswebsites.
We're talking.
A full 58% of its informationcomes directly from websites.
So, if you think about it, yourwebsite is like your digital
storefront.
In this new age of AI, it's thefirst place ChatGPT is looking
to understand what your businessis all about.
Speaker 1 (01:18):
So it's not just about having a website anymore.
It's got to be a good one,right?
Speaker 2 (01:21):
Exactly and it needs to be optimized in a way that
ChatGPT can easily understand.
And speaking of optimization,have you heard about Rainmaker
Reputation AI CRM?
They have some really greatresources, specifically when it
comes to schema markup, whichcan really help ChatGPT
understand your website content.
Speaker 1 (01:40):
Schema markup.
I've heard that term before,but I'm not sure I totally get
it.
Speaker 2 (01:43):
Well, think of it like this.
It's basically a way to speakGoogle's language.
It helps search engines and AIlike ChatGPT understand what
your content is actually about.
So for local businesses, youcan use it to provide specific
details about your services,your hours, your location, even
customer reviews, and ChatGPTcan then use this information to
better understand your businessand connect you with potential
customers.
Speaker 1 (02:03):
So it's almost like giving ChatGPT a roadmap of your
website.
Speaker 2 (02:06):
Exactly and Rainmaker Reputation.
Ai CRM can make implementingschema markup a lot easier.
They're doing some reallyinnovative things in this space
to help businesses adapt tothese AI-driven searches.
Speaker 1 (02:19):
This is great stuff.
So, besides websites, what elsedid the Bright Local study
highlight?
Speaker 2 (02:23):
Well, this was another really interesting
finding.
The second most importantsource of information for
ChatGPT after websites arementions in reputable online
publications, things likeWikipedia, news articles,
industry blogs.
Speaker 1 (02:39):
These mentions make up about 27% of the results, so
basically it's like getting astamp of approval from trusted
sources.
Online Makes sense.
Chatgpt would see that asvaluable.
Speaker 2 (02:47):
Exactly.
It shows ChatGPT that yourbusiness is credible and has
authority beyond just your ownwebsite.
Speaker 1 (02:53):
It's interesting, though, because that's a big
shift from how traditionalsearch engines have worked.
They've always been so focusedon directories and user reviews.
Speaker 2 (03:00):
Right, but it seems like ChatGPT is looking for a
different kind of validation,more about quality over quantity
.
Speaker 1 (03:06):
And speaking of quantity, it's kind of
surprising that platforms likeYelp and Facebook weren't really
mentioned as major sources forChatGPT.
Speaker 2 (03:15):
Yeah, that was a bit of a surprise, but again it
points to this idea that ChatGPTis looking for those signals of
authority and trustworthiness.
It's not just about how manyreviews you have.
It's about the quality of theinformation out there about your
business.
Speaker 1 (03:29):
So what you're saying is, instead of worrying so much
about every single Yelp review,businesses should be focusing
on building a strong website andgetting mentioned in those
reputable sources.
Speaker 2 (03:38):
Absolutely.
It's all about building adigital presence that ChatGPT
sees as inherently valuable andtrustworthy.
I like that building a digitalpresence that chat GPT sees as
inherently valuable andtrustworthy.
Speaker 1 (03:45):
I like that building a digital presence.
It really feels like chat.
Speaker 2 (03:48):
Gpt is changing the game when it comes to online
visibility it definitely is, andthe good news is that there are
tools and strategies that canhelp businesses navigate this
new landscape and even thrive init well, we've covered a lot of
ground already, and I, for one,am feeling a lot more confident
about tackling chat GPT andmaking sure my business can be
found.
Speaker 1 (04:07):
But we're not done yet.
Make sure to stick around forpart two, where we'll be diving
even deeper into how to optimizeyour online presence for this
whole ChatGPT revolution.
See you soon.
Speaker 2 (04:18):
So we've been talking about how important a strong
website is in this new world ofchat, GPT.
It's really the foundation forgetting found online.
Speaker 1 (04:26):
Absolutely.
Speaker 2 (04:26):
Yeah.
Speaker 1 (04:27):
But it's not enough to just have any old website
right.
We need to make sure it'sspeaking chat GPT's language.
Speaker 2 (04:31):
Exactly, we need to optimize our websites for chat,
gpt's way of searching, and thatstarts with understanding how
it finds and processesinformation.
Speaker 1 (04:39):
Okay, so how do we do that?
How do we give ChatGPT what itwants?
Speaker 2 (04:43):
Well, think of ChatGPT like this it's a super
intelligent researcher that'seager to learn everything about
your business, and it lovesdetailed, well-structured and
informative content.
Speaker 1 (04:54):
So we need to go beyond just having a pretty home
page.
We need to get substance depthright.
Speaker 2 (05:00):
Exactly, chatgpt wants to see that you're a real
expert in your field.
It wants to see that you canprovide valuable insights and
answer people's questions.
Speaker 1 (05:08):
It's almost like we're creating a guidebook for
ChatGPT to understand ourbusiness.
Speaker 2 (05:12):
I like that analogy and, just like a good guidebook,
your website should beorganized logically.
Use clear headings, subheadings, bullet points.
Make it easy for ChatGPT todigest all that information.
Speaker 1 (05:24):
Structure and organization are key got it.
Speaker 2 (05:26):
Oh, and here's another tip chat.
Gpt loves FAQ sections, sothink about those common
questions your customers ask allthe time and create a dedicated
page on your website with clearand concise answers that makes
a lot of sense.
We're basically feeding chatGPT the information it's looking
for exactly, and byanticipating those questions,
you're demonstrating yourexpertise and building trust
with chat GPT the informationit's looking for Exactly, and by
(05:46):
anticipating those questions,you're demonstrating your
expertise and building trustwith chat GPT and with potential
customers too.
Speaker 1 (05:50):
This is all starting to make a lot more sense to me.
But what about those mentionsin reputable online publications
?
How do we go about gettingthose?
Speaker 2 (05:58):
Well, that's where being proactive and building
relationships comes in.
You need to think about thepublications that are really
respected in your industry andthen find ways to connect with
the people who write for themjournalists, bloggers,
influencers.
Speaker 1 (06:12):
So we need to position ourselves as thought
leaders.
Show them that we're worthwriting about.
Speaker 2 (06:16):
Exactly.
Get involved in industry forums.
Share your insights on socialmedia.
Look for opportunities tocontribute guest articles or
blog posts.
Speaker 1 (06:25):
It's all about showing our expertise and making
ourselves visible to the rightpeople.
Speaker 2 (06:29):
Right and remember building those relationships
takes time and effort, but ifyou're consistent and strategic
about it you can start to earnthose valuable endorsements that
ChatGPT really values.
Speaker 1 (06:40):
This is all great advice but I have to admit it
can feel a little overwhelming.
Optimizing our website,creating content, building
relationships it's a lot tojuggle.
Speaker 2 (06:49):
I hear you, and that's where tools like
Rainmaker Reputation AI CRM canbe so helpful.
They offer a reallycomprehensive platform that can
help businesses manage theironline presence Everything from
schema markup to reputationmonitoring, to outreach Sounds
like they can take a lot off ourplates.
Exactly.
They can help you stayorganized, track your progress
and really make the most of allthese new opportunities that
(07:11):
ChatGPT is creating.
Speaker 1 (07:12):
I'm definitely going to check them out.
So, to recap, we need to treatChatGPT like a discerning reader
, give it the valuable,well-structured content it wants
and then build our credibilityby getting endorsements from
those reputable sources, andtools like Rainmaker can help us
manage all of that moreeffectively.
Speaker 2 (07:31):
MELANIE WARRICK you got it.
It's all about adapting to thisnew landscape and making
ChatGPT work for you.
Speaker 1 (07:36):
MARK MIRCHANDANI Well , this has been an incredibly
insightful deep dive.
So far, we've learned so muchabout how to optimize our online
presence for ChatGPT, butthere's still more to explore.
So stick around for part three,where we'll be looking ahead to
the future of AI-powered searchand what it means for
businesses like yours.
See you there.
All right, welcome back to ourdeep dive on ChatGPT and making
(08:00):
sure your local business isready for it.
Speaker 2 (08:02):
Yeah, it's been great exploring how this whole AI
thing is shaking things up forbusinesses.
Speaker 1 (08:06):
We've covered a lot of ground already optimizing our
websites, making great content,getting those mentions in
reputable places.
Speaker 2 (08:12):
Right, and it really highlights that things are
constantly evolving.
If you want to stay ahead ofthe curve, you've got to be
ready to adapt.
Speaker 1 (08:19):
So true.
So where do we go from here?
What's next for this AI-poweredsearch stuff, and what does it
mean for us local businessestrying to keep up?
Speaker 2 (08:30):
Well, the future of AI search is exciting and full
of potential.
I mean we're already seeing ashift towards more personalized
and conversational searches.
Speaker 1 (08:38):
Conversational, like we're going to be having full-on
chats with our search engines.
Speaker 2 (08:41):
It's closer than you think.
These AI assistants, likeChatGPT are getting really smart
.
They can understand naturallanguage and they're starting to
respond in ways that feel morehuman.
Speaker 1 (08:51):
Wow.
So how does this affect uslocal businesses?
Speaker 2 (08:54):
Well, it means that your online reputation and
giving people a really greatexperience online is more
important than ever.
Speaker 1 (09:01):
So it's not just about popping up the search
results anymore.
It's about creating a presencethat really connects with people
and builds trust.
Speaker 2 (09:09):
Exactly.
It's a whole new way ofthinking about online visibility
.
Speaker 1 (09:12):
It almost sounds like we're all going to have to
become our own little mediacompanies, creating engaging and
informative content that alsoentertains people.
Speaker 2 (09:21):
You got it.
And the businesses that getthis, that prioritize quality
content and use tools like wetalked about before Rainmaker,
reputation, ai, crm to manage itall those are the businesses
that are going to thrive.
Speaker 1 (09:34):
It's all about adapting to new technology and
refining our approach.
Speaker 2 (09:38):
The only thing that's constant in online search is
change, but by staying curious,experimenting and using data to
make decisions, we can navigatethis whole new world and make
sure our businesses aresuccessful.
Speaker 1 (09:50):
Well, listeners, that's a wrap on our deep dive
into ChatGPT and what it meansfor your local business.
There's a whole new world outthere, but with the knowledge
we've talked about today, you'reready to tackle it head on.
Speaker 2 (10:01):
And remember the most important thing is to never
stop learning.
The online world is alwayschanging, so stay curious and
keep experimenting.
Speaker 1 (10:09):
And keep those websites optimized.
Thanks for tuning in everyone.
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