TRP 0042 Why Price Shouldn’t be One of Your Offering’s Features with Mark Boundy

Boundy has grown businesses in a variety of industries by virtue of his relentless focus on uncovering customer value and delivering high-value results.While at W.L. Gore & Associates, Mark began weaving a focus on customer value into Miller Heiman’s complex selling methodologies. This combination grew one of that company’s most competition-threatened products by twenty percent/year…every year…while increasing margins and profits. At Lucent Technologies, Mark applied his customer-value approach; pivoting the world’s first carrier-class VoIP product away from a cost-saving to a platform for delivering applications which had never existed: virtual call centers, virtual office presence — even the first product roadmap for Unified Communications platforms, and being awarded a patent for a multimedia conferencing. Switching to Commercial Finance, he ultimately found his way to GE Capital. Instead of simply selling money–the ultimate commodity, Mark learned each customer’s businesses, in order to deliver unique value to each, with decidedly non-commodity pricing. Mark’s client portfolio was in the top 5% in top-line revenue, while also in the top 5% for profitability.   Links for show notes: www.boundyconsulting.com   Mark Boundy’s Youtube video channel: https://www.youtube.com/channel/UC5-8m00Dx86FTBu9lTEYIGQ?view_as=subscriber   https://www.linkedin.com/in/markboundy/   Learn more about your ad choices. Visit megaphone.fm/adchoices