In this episode of The Rainmaking Podcast, host Scott Love speaks with Barbara Koenen-Geerdink, former CMO of the largest law firm in the Middle East and co-founder of Boost, about the mindset and vision necessary to become a successful rainmaker. Barbara emphasizes that building a book of business is a long-term journey, best started early in one’s career with a clear, tangible vision of success. She explains how to create a detailed roadmap based on visualization, goal-setting, and structured milestones—transforming abstract ambitions into daily actions that build momentum.
Barbara also shares how Neuro-Linguistic Programming (NLP) can rewire self-doubt and limiting beliefs, helping professionals embody the mindset of a rainmaker before they achieve the title. She outlines the top pitfalls to avoid, including distraction, comparison, and vague goals, and offers three action steps: define your vision, condition your mindset, and track measurable progress toward clearly defined outcomes. This episode offers both the strategic and psychological tools needed to move from aspiration to execution.
Visit: https://therainmakingpodcast.com/
YouTube: https://youtu.be/5JotRQJTd-s
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:
https://www.leopardsolutions.com/index.php/request-a-demo/
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Barbara Koenen-Geerdink is a seasoned business development and marketing expert with extensive experience in the professional services sector. She is the co-founder of BOOST, a platform dedicated to empowering business development and marketing professionals within law firms. Through BOOST, Barbara provides strategic insights, leadership, and a community-driven approach to help law firms enhance their business development efforts and drive long-term growth.
Barbara’s career includes senior roles in leading international law firms,
where she was instrumental in developing and executing business development and marketing strategies. Most notably, she served as CMO for the largest law firm in the Middle East, where she played a pivotal role in driving the firm’s strategic market presence and client engagement initiatives.
In her role as a Professional Services Consultant at Nexl, Barbara works
closely with law firms to optimise their CRM systems and implement data-driven strategies that enhance business development performance. Her expertise covers CRM adoption, technology integration, and strategic BD initiatives that enable firms to achieve measurable success.
Links:
https://www.linkedin.com/in/barbara-koenen-geerdink-231a4613/
https://boostbdm.com/
https://nexl.cloud/
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