Episode Transcript
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Joseph Marohn (00:12):
What up everyone
and welcome back to the Real
Estate Unlocked podcast.
I'm your host, Joseph Marohn,and today we're going to be
doing a walkthrough on one ofthe best softwares you can use
for your real estate business, amust-have tool for your
property compings, a strategicway to identify profitable
(00:32):
opportunities.
Today we're going to be goingover how to properly use Privy.
Privy is a real estateinvestment software designed to
streamline the process offinding, analyzing and tracking
real estate deals.
It primarily targets realestate investors who need
(00:52):
efficient tools to assess marketvalues, perform comparative
market analysis aka comping andidentify profitable
opportunities a lot more quicker.
Now, if you're currentlystruggling with finding the
right opportunities, frustratednot having access to real-time
data, or maybe tired of usingclunky tools to comp your
(01:15):
properties, then stay tuned,because we're going to lift the
curtains up and show you exactlywhat the pros are doing to beat
out the rest of the competition.
Now you know how we do it onthe Real Estate Unlocked podcast
.
If we're going to do it, we gotto do it right.
We can't just bring on anyoneto speak about Privy.
(01:36):
We got to bring on the co-ownerof Privy.
Today, our special guest on thepodcast is Mr Benson Juarez.
Benson is an accomplishedentrepreneur with 20 plus years
experience in real estatetechnology, sales and business
development.
(01:57):
Benson has co-founded severalcompanies in the real estate and
technology industries.
He's currently a licensed realestate agent, investor and
partner at Privy Real EstateInvestment Software.
Vincent joins us today to sharewith us how to get the most out
of this cutting edge softwareand all the tips and tricks you
(02:19):
can start utilizing today tohelp you get ahead of the
competition.
So, without further ado I'vebeen talking long enough
Everyone if you will, pleaseallow me to formally introduce
to you Benson Juarez.
Benson, what up, brother?
How are you doing today?
Benson Juarez (02:41):
What's going on,
Joe?
Good to see you, brother.
It seems like just a couple ofdays ago, we were hanging out
together in Phoenix.
Joseph Marohn (02:48):
Absolutely, man.
That was an awesome turnout man.
I had a great time out there.
How's your week starting off,brother?
Benson Juarez (02:56):
Oh, it's going
good.
It's a weird one, right?
Because this is the week 4th ofJuly and people are already
traveling, or they're mentallychecked out and they're
traveling in their heads.
They're just thinking aboutsitting on the beach, drinking
Mai Tais and hanging out withfamily and friends, and that's
all awesome too.
So I actually I enjoy thesekinds of weeks because I can
(03:17):
catch up on a lot of stuffthat's been being stacked up on
my to do list and I can focus,not worrying about having to
take meetings and calls wheneverybody else out there is
traveling.
So I like these kinds of weeks.
Joseph Marohn (03:30):
Yeah, I agree
with you, man.
Everybody's kind of checked outright now in vacation mode, and
for us it's just another day inthe office, right.
So it gives us time to reallytake care of the things that
we're currently working on and,hey, locking up more deals,
right?
So absolutely Well, benson,welcome to the Real Estate
Unlocked podcast, a place wherewe bring value to new and
(03:51):
intermediate investors bycovering real estate topics on a
very basic entry level.
Now, I know you as a businessowner of multiple companies.
You have a very tight schedule,so thank you for making it
happen and joining us today totalk about, in my opinion, one
of the best softwares that youcan possibly use in your real
estate business, and I knowpersonally that Pace Marby and
(04:13):
Jamil Damji will back thatstatement.
So thank you.
Benson Juarez (04:17):
Thank you, man.
I appreciate you having me here.
I always love coming on andI've watched some of your other
episodes with some other peopleand you do it right here, man.
I love, I love your thumbnailart, your thumbnail arts on
point.
I will.
I will give you that.
And then you've had some greatguests on here too, so I'm
honored.
Joseph Marohn (04:36):
Thank you, man.
I appreciate that, man.
We put our best foot forward,so we're trying here.
So we'll see how it goes.
So, before we dive into it, I'mcurious about how this journey
began for you, bro.
Like, did you just always havethis entrepreneurial mindset?
Do you come from a poor family?
Like, what sparked the interestof wanting to become a real
estate entrepreneur and owningmultiple businesses?
Benson Juarez (04:57):
You know, it's a
weird thing.
I don't know where the sparkcame from.
My dad was a Denver policeofficer for 33 years.
My mom was a bank teller, soreal, it's like modest middle
America kind of like, you know,families that are hustling right
?
We I don't remember ever likestruggling financially, but we
(05:17):
certainly didn't have a lotRight.
So you know, my mom was like acoupon queen.
I learned so much from herabout being frugal and being
really intentional about what Ispend my money on.
And to this day, like I was,just I bought some groceries for
my pops, because he's gettingolder and up there, so he
doesn't go to the store anymore.
And like I was so proud because, like I spent, I saved him 50
(05:41):
bucks Right, because, like I waslike using the app and I was
making sure of getting all thedeals.
It was going to be $150, but Isaved him $50.
That was one of the bestaccomplishments of that day was
saving my pops that $50.
It's in me Taking that way backto when I started to get a
little bit of cash, just goingout and blowing it on things.
(06:03):
The very first thing I boughtwith my own money because I
cause I had a paper out right, alot of entrepreneurs that have
paper outs was, uh, uh.
I got my parents to pay forhalf of my 69 Ford soft top
Bronco oh nice, yeah, such asweet car.
I miss that thing all the time.
But I raised a thousand dollarson my own.
(06:24):
My parents did the rest andthat was, like my, my, the first
investment.
But again, it was just kind ofin me at an early age of, like,
being very conscious of moneywhere to spend it.
And you know, over the yearsI've done that same thing.
I've taken money that I'veearned through, you know
business ventures and you know,you know, and just earning money
(06:45):
and investing it in thecompanies, and that's something
I've done.
I've done a dozen, probablyinvestments in the startup
companies, technology companies,and most of them don't work out
.
That's the nature of thatbusiness, but some of them have,
and Privy is one of those.
Joseph Marohn (07:04):
Yeah, that's
awesome, man.
Thanks for sharing that storywith us.
Um, you know, I grew up in afamily where, you know, my
parents were divorced at a youngage.
Um, we didn't.
We didn't really have a wholelot of money, so I just always
had that strive to want to, like, you know, I knew what the
value of a dollar was, rightCause I didn't have any.
So that's something that alwayspushed me.
You talk about a paper route.
I had a paper route myself.
(07:25):
I think that's like everyentrepreneurial story, right,
like, we start off with a paperroute.
I was even selling flowers.
You know anything I can reallymake money at a young age.
But, yeah, man, just trying to,you know, I've always had that
drive to really just, you know,try to start my own businesses
and, like you said, some of themfail, some of them don't.
You said some of them fail,some of them don't.
Benson Juarez (07:45):
and, you know,
just keep putting our best foot
forward on on trying to make abetter financial future for
ourselves, right, so I alwayslove to ask you that story man
well you learn a lot like paperout, you think about it, right,
you don't have a boss.
You got to get your butt out ofbed every morning at you know 5,
30 or 6, wrap those newspapers.
You get that ink all over your,that black fingers, you know.
And then you put them on and,like I, I used to walk around
(08:08):
with my pet, my, my sack, and,um, you know, I started off with
like a you know a decent sizeroute, I think it was like 50 or
60 people.
And then, like my, my, a buddyof mine was also a carrier and
then he wanted to retire becausehe was moving on and I took
over his route and then I wouldgrow it right and you can go
work for tips and so like.
(08:28):
There's so many valuablelessons that you can learn at
that age for, likeself-accountability, you know
doing what you say you're goingto do, out there hustling rain,
sleet or snow, it was.
I did it for four years.
It was so valuable nice man.
Joseph Marohn (08:45):
Yeah, that's,
that's awesome.
So, benson, let's go ahead andkick things off.
I guarantee some people arewatching this right now and
thinking what the hell is Privy?
Right, benson, can you sharewith us what Privy is and what
exactly Privy can do for us asreal estate investors?
Benson Juarez (09:00):
Yeah, so in your
intro you basically broke it
down right.
It's a data platform, it'salgorithmic.
There's technology back therethat helps investors, agents,
automate all the tedious tasksof finding, analyzing and
tracking investment properties.
Over 10 years ago, my businesspartner and I were in the same
(09:21):
real estate office and rightafter the downturn in the market
, we were looking for a way ofoptimizing and adding
efficiencies to the stuff thatwe were doing, but there was a
limit to the amount that wecould do effectively before we
started dropping balls.
And so, you know, that was whenthe idea of Privy was born as
like, okay, can we actually getthe raw data from our local MLS
(09:44):
and then create algorithms thatwill help us automate?
You know analyzation ofproperties, tracking deals, you
know lead sourcing, and that'swhere Privy was born out of.
So it's it was never intendedon being a product that we were
going to sell.
That was never the intention.
The intention was to just bebetter at investing and being
(10:05):
better investor-friendly agents,and that's what we did.
Joseph Marohn (10:09):
That's awesome,
man.
You know, for those that arenew to real estate investing,
how does Privy simplify theprocess of finding and analyzing
deals?
Can we kind of get into that?
Benson Juarez (10:20):
Yeah, so one of
the biggest things about
analyzing a deal is recognizingwhat a deal even is right,
because a deal in Dallas isdifferent than a deal in Phoenix
, different than a deal inDenver versus, say, minneapolis,
and so there isn't.
You shouldn't apply a universalformula for what a deal is,
because you're going to end upeither doing two or three, two
(10:41):
things.
You're either going to pass upon deals you shouldn't pass up
on because you don't thinkthere's enough margin there, or
you're going to get into dealsthat you shouldn't be in and
you're going to have problems onthe back end, either through
disposition in the wholesaledeal, or getting that thing
appraised if you're doing a fixand flip, or getting cash flow
if you're keeping it as a rental, or you're doing some sort of a
cash flow scenario.
So local market intelligence iswhere Privy really thrives.
(11:09):
That's what really sets usapart from the competition is we
can see what other investorsare already having success with.
We can see what they're buyingproperties for, what they're
selling them for, whatpercentage of ARV they're buying
them at, and you can understandtheir buying criteria because
we have examples of deals thatthey've bought in the past.
Privy is basically analyzing andpulling comps on every single
house in the United States, 24-7, all behind the scenes, and
(11:37):
then when you type an address in, we're just popping up that
stored comparative marketanalysis for the investor or the
agent to use to analyze itquickly and run comps, which,
with me, even with 20 years ofexperience and access to the MLS
, it could take me an hour ormore to properly analyze one
property.
I can only imagine what theaverage investor or newer to
intermediate investors trying todo when they don't have all of
(11:59):
the resources that I have at mydisposal, and so Privy now can
help anybody analyze a propertywithin a fraction of a second,
understand what the as-is valueis, what the after repair value
is, understand rentalcomparables in case the extra
strategy is better to be like arental property than it is to be
a fix and flip or a wholesaledeal, and that's all happening
(12:21):
in real time.
One of the other things thatmakes this very unique is we're
the only platform in the worldthat has direct to MLS data on
scale, so we have a team andthis used to be me, but
fortunately I've been able toreplace myself is negotiate
directly with MLSs to get accessto their raw data and then we
(12:41):
can curate, make thatinformation actionable for real
estate activities, real estateinvesting activities.
The MLS by itself is notdesigned for real estate
investing.
It's a place where agents go toput a property on the market
where other agents can see it,and then soon after that they
figured out a way of syndicatingto other sites like Zillow and
(13:03):
Trulia, where you can getadditional eyeballs for the
average person who's just tryingto buy a house to live in.
But it's designed for justbasically agents to see other
agents' properties and then oncethat happens and they close the
deal, then that's where itbecomes valuable for comping,
because the agent's required bytheir local board of real estate
(13:23):
to put that property price backinto the MLS so that agents and
appraisers can use it forcomping and establishing value.
Joseph Marohn (13:32):
Yeah, that's
awesome that you guys have
direct access.
That's one of the main reasonswhy I love your software.
I just don't understand whysome of the other platforms are
missing that.
You know they've had it before.
They removed it and it reallyhurts us because we need to see
that direct access right.
We need to see real time databeing able to access this data.
For some reason, otherplatforms are missing that
(13:54):
marker right there, so I'm gladthat you guys implemented that
get Like you can't just go inand be like hey, give me your
data, you know.
Benson Juarez (14:04):
They're like hey,
go pound sand Right.
They're like who the heck areyou?
How are you going to be a goodsteward of our data?
How are you going to resell it?
Are you going to, you know, useit for ways that it was never
intended to be used?
So it's taken us 10 plus yearsto be able to establish those
relationships and build areputation for ourselves to
where now we can go to a new MLSso we can be like yeah, well,
(14:27):
we were with a hundred plusalready and we're with all of
these, you know, top markets,and they're like oh well, that's
awesome.
Like, well, come on in, right.
And so we've established a wayof getting it done more
effectively and efficiently andbuilt a reputation of making
sure that we're using that dataproperly, based off of our
compliance requirements.
Joseph Marohn (14:48):
Yeah, it really
says a lot about Privy, because
you guys have that access andyou know, as you said, it's
probably not easy to get.
You have to build thoserelationships over time.
So, great stuff, great stuff.
Now, maybe others can relate,but I'm one of those guys that
gets overly excited, right?
I mean rip the packaging off,toss out the manual, don't watch
(15:11):
any training videos and justdive into things.
Right, action taker, figurethings out as we go, which I
don't recommend, by the way,because you're really selling
yourself short and you'reprobably not getting the most
out of your product.
With that being said, what aresome of the basic features of
Preview that you feel every usershould know about?
Benson Juarez (15:26):
well, we led off
with the top one, which is the
comping right.
So comping, it really is a moreof an art than it is a science.
There's so many subtleties andthere's so much subjectivity
that goes into the compingprocess that it can be pretty
overwhelming for the averageperson who's just starting off,
and even for seasoned people.
The market's changed constantly, so, like the niche market that
(15:52):
you really had your thumb onand you fully understood from
last year is no longer the same.
And so you know, compingpractices change, right.
There's some kind of likefundamentals that are standards,
right, or like appraisal rules.
You know, jamil is one of thebest at you know building that
the appraisal rules, hiscriteria for the best practices.
But it's based off of whatappraisers do right, and so
(16:18):
we've implemented a lot of thatphilosophy and those processes
into the algorithm and for ourcomping algorithm.
But so right out of the boxyou'll have like the most
relevant comparables just byletting the comp, the algorithm,
do the work.
But then we give you theability to massage that data in
case you have like a very uniqueproperty right.
(16:38):
So comps means comparable,comparable means similar
property characteristics, and sowe can give you the most
relevant comparables.
But let's say you have a ranch,three-story, two bath or three,
um, three bedroom, two bath, andit's in one of those infill
lots where, like, remember theya subdivision, would come in and
they'd build all the houses,maybe like two or three lots
(17:00):
that they just never built on.
Yes, and then my dumb you knowas as a kid I'd go over there
and I'd be riding my bike andwe'd have dirt cloud fights.
And then pretty soon somebodybuys that lot and comes and
builds a brand new house thereand it's nothing like the ones
around it.
So those houses are almostimpossible to come to comp.
So you have to start looseningthe comping criteria to bring in
(17:23):
more data that you can use toestablish value, and so we have
that flexibility built into theplatform so you can go further
out if you need to.
In this scenario where you havethe ranch and everything else
is two stories around it, well,you can add in two stories and
it will add them.
So that's one of the biggestthings.
There is the analyzation.
(17:44):
So we have a mobile optimizedversion of Privy where you can
log in right on your phone andyou can go in there and just
type in the address of anyproperty.
It'll pull comparables basedoff of like right now's data and
our direct to MLS data feedsupdates several times per hour.
So you're really getting thebest information for
(18:05):
establishing value through that.
You can also do list stackingor lead generation with Privy.
So if you wanted to pull a listof foreclosures or absentee
owners, vacancies, tiredlandlords, zombie properties,
we've got a whole list ofdifferent kinds of distressed
seller type leads that you canpull from Privy and we allow our
(18:27):
users to get up to 10,000downloads per month to do list
stacking and create motivatedseller leads, yeah, and we also
oh, one of the biggest things,one of the main strategies that
I think a lot of people employis wholesaling, right.
So there's acquisition, which isthe lead generation, there's
(18:47):
the analyzation, which is allbuilt into Privy, and there's
the disposition.
And so on the disposition sideof the thing, you need cash
buyers, right, you need peoplewho have the resources to be
able to take a property from youand give you an assignment fee.
So we track all that investmentactivity nationwide.
So we know every single flipper, we know every single landlord
(19:08):
and you can basically be verysuper targeted and making sure
that you're you're targeting ahigh investment activity area
where there's demand for deals,and you can basically export
those buyer lists and create areally super like high leveraged
list of fix and flippers andlandlords who are looking for
properties today and you knowthey have the capability of
(19:30):
actually closing the dealbecause they just did.
We know that they just closed adeal and we know, based off of
the property they just closed,we know that that house matches
their buying criteria.
So if they just closed athree-bedroom, two-bath ranch in
80654, and they bought it at60% of the ARV, well, if you can
find another property like that, there's a good chance they'd
(19:52):
be interested in it, right,because we know their history.
So those are some of the mainthings that I think help a lot
of our users is local marketresearch, really understanding
what a deal is and then usingthat as a model for what a deal
looks like, and then alsotalking with buyers who are
actually doing deals and thenbeing like, hey, listen, I saw,
(20:15):
you got this house, you got 60%of the ARV.
Are you still looking for moreproperties like that?
If so, let me know.
I'm coming across stuff all thetime that maybe doesn't match
my buy box or I don't have thebandwidth for, and I'd love to
pass it on to you, you know, fora small assignment fee.
And that's what we help peopledo.
Joseph Marohn (20:33):
Dude, I'm so glad
you brought that up, man Cause
that's one of the key featuresthat I use.
I don't think a lot of peopleunderstand you can do that, you
know, actually going in the areathat you see there's high
activity, like you just saidabout fixing and flipping, and
then you can actually see whatproperty was listed at you know,
and when they bought theproperty.
Then you could see who sold theproperty and you could just
(20:55):
skip, trace that person andreach out to them directly.
Now you found yourself yourbuyer, you know, and people will
say, oh, I can't find buyers.
I mean, privy has access tothese buyers at your disposal,
right.
So I'm so glad you brought thatup.
We do that all the time to findbuyers outside of just posting
on you know, message boards andreaching out directly to people
that we do business with RightNow.
(21:17):
One of the newest featuresadded to Preview not too long
ago was its rental data andrental evaluations, which is
awesome, by the way.
How accurate is this datacompared to other platforms, and
where exactly is this databeing pulled from?
Benson Juarez (21:33):
Yeah, it's been
super exciting to have that
rental data because it'svaluable for so many different
things.
Number one if you're just ifyou're going out and you want to
buy a rental property that cashflows, you want to know what
true rental comps are.
You know a lot of people in ourcommunity are doing a subject
to and creative and from thoseangles, you know it isn't so
(21:56):
much about, you know, gettingproperties at a discount, but
making sure that it can cashflow, and being able to look at
a sub two deal and understandwhat the real rents are is
crucial for making the numberswork on those deals.
We partnered up with a companyand I can't disclose who they
are, but they're the largestprovider of rental data
(22:19):
nationwide and they source allof their data from property
management companies.
So the property managementcompanies they have the actual
good data when it comes toknowing what a property was
listed for and then it wouldeventually rent it for.
Because those are two differentthings and for a long time
people would go to Craigslist,they'd go to Facebook
(22:42):
Marketplace and they'd see arental, but that was just the
list price of that rentalproperty, not what it actually
leased for.
We know what it leased for.
So that's the differencebetween what a house let's just
say it was like a sales comp.
Well, we know what it waslisted for in the MLS the price
(23:24):
but we wouldn't know what itwould be under contract for.
But we would know what thefinal sold price is.
So this is similar to thatgrade rehab with linoleum and
Formica countertops and originalcabinets with like new pulls.
Compared to a fix and flip,that's the exact same house but
that one's been fully flipped.
That could be an $800difference in rent.
So knowing what condition thehouse is in and seeing those
photos is really important inmaking sure you're nailing your
(23:47):
rental comps and making sureyour property will actually
cashflow.
Joseph Marohn (23:52):
Yeah, that data
is gold man and I'm so glad that
you guys implemented that intothe platform, because we've been
using other platforms and othersites and they're okay to kind
of get a rough idea of what aproperty would do as a rental,
but they're not exactly accurateand I've been kind of comparing
the two and it looks like yourguys' data is a lot more cleaner
, a lot more accurate, so gladthat you guys put that on.
(24:14):
You did talk a little bit aboutthe comping tools of Pri Privy.
My opinion that's one of thedopest features of Privy and its
comping capabilities.
Can you explain, like, howthese tools work and why they
are so much better to use inother platforms?
Like, what did you guys dodifferent here?
Benson Juarez (24:32):
It's hard to say
that what we did different, but
because we do have direct to MLSdata in over 100 markets.
When you're looking at salescomparables that came directly
from the MLS, that's going to bethe most valuable comping data
and it's the most timely as well.
And there's about 10 statesthat are non-disclosure states,
(24:54):
including Texas and Oklahoma.
You won't even know the finalsales price of a property in
those markets because theybelieve it's a privacy issue and
they don't display it.
So even if you're, you're, if Idon't know how anybody is doing
deals in Texas if they don'thave direct to MLS like we do.
And the reason why we can haveit and why other platforms don't
(25:17):
is because we don't.
We're not a publicly facingwebsite.
We're not like a Zillow or aRedfin or you know some other
platform where someone can justgo on the internet and see those
prices.
You actually have to haveregistered and signed up for
Privy and we have your data inour system.
That's the only reason why wecan show it to you.
(25:37):
So it's it's a it's a privatereason why we can show it to you
.
So it's a private system wherewe can show you the actual sold
price of a property and in mostcases, we still have the photos
too, and those are all thingsthat you won't get off of a
normal site out there, or evenmost of our competitors.
Joseph Marohn (25:53):
No, that's a good
point that you brought up with
the MLS.
I mean, you're an investor man,you've tried these other
platforms and, to be honest, man, some of their stuff is just
very inaccurate.
Right, you comp a property andyou're just like this data is
outdated, it's not accurate dataand so it's hard to really base
your comps off.
Benson Juarez (26:18):
So like we've
gone out and we've got that
direct to MLS and over a hundredmarkets and we're continuing to
add more and more.
But there's certain marketsthat just have, you know, low
investor activity.
It's more rural.
You know, we may never go andget direct to MLS in South
Dakota, for example, becauseit's just not.
We're not going to get a goodROI on our investment into that
(26:39):
market.
Do we still have data there?
Absolutely, we still havecounty record data, public
record data, so you can seeowner information, mortgage data
, distressed seller leads and wealso have what's called
third-party MLS data in thoseareas.
It's just not as accurate, itdoesn't get updated as often and
(27:06):
it typically doesn't includephotos.
Now that isn't.
That's just kind of like thestandard of the industry anyway.
So that's what you're going tofind in like a prop stream or a
batch leads or any of our greatcompetitors.
They're going to have thatlevel there.
We just stack the direct to MLSdata on top of it.
So everyone's already kind offamiliar and used to the
standard data sets and thequality of those and the
timeliness of them.
We're just trying to improvethem in all these other markets.
Joseph Marohn (27:29):
That's awesome,
yeah, so something I'm thinking
about, benson.
I mean, if you're up to it andwant to grab the wheel, by all
means, man, I think people wouldget a ton of value if you could
share maybe a quick demo on howto navigate on the platform and
maybe even do a basic live companalysis if you're up for it.
Benson Juarez (27:46):
Yeah, sure, let
me go ahead and get this set up
here.
All right, right, okay, myscreen.
Yeah, I can see it.
(28:07):
Perfect, very cool.
So you guys, this is the Privyplatform.
It's web-based.
You can access it from anydevice that has an internet
connection.
Like I mentioned earlier, we dohave a mobile optimized version
of Privy where you can use iton your phone.
It's not an app you downloadfrom the App Store, it's on the
phone.
You log in through your normalmobile browser, but it looks
(28:29):
exactly like an app.
You just need internet.
And so right here on the map,you can see where the blue areas
are at is where we've alreadynegotiated those direct to MLS
data feeds.
Anything that's pink is marketsthat we're currently working on
in some way or another, andthen where you see yellow and
gray is that third party andcounty record data.
So you're going to be able tostill operate and say, casper,
(28:53):
wyoming, if you wanted to.
It's just the experience isgoing to be a little different
than if you're down here inDenver.
All right Now.
Earlier I mentioned that if youwanted to run comps on any
property, all you got to do isjust type the address right in
here to the search bar and thenprivy will build a comparative
market analysis, pull comps onit, show you the photos, show
you the, the actual um, thecomparables with the, the, the
(29:17):
understanding that those arelike properties.
Right, we've already matched itall up for you using the
comping algorithm.
Same processes, like what youwould do if you did it manually.
And, by the way, a lot ofpeople think that the MLS is
like the holy grail of compingdata and it's the source of the
data, but it's still manual.
Like if you're an agent and youlog in your MLS, you're still
(29:40):
manually going in and trying tofigure out what comps are.
There's no algorithm that doesit, and that's one of the things
about Privy is it's allautomated and in a fraction of a
second you can start tounderstand what the value is of
home.
Over here on the left is wherewe're tracking that investment
activity.
Over here on the left is wherewe're tracking that investment
(30:00):
activity.
So earlier I said that the bestway to understand what a deal
is is to look at, like, what wasthe house that just closed a
couple of days ago, that was fixand flip or it was purchased as
a rental?
That will really help you tounderstand what a deal is today.
So this button right here, if Iclick fix and flip, that's
going to plot on the map whereall the fix and flip activity is
nationwide and then you're ableto really see which markets are
(30:22):
hot and which ones aren't.
So wherever you see blue aremarkets that are hot, where
there's lots of investmentactivity.
The larger the circle, thehigher the number, the more
activity there is.
And, joe, what I've learned overthe years is that most
investors and I'm usinginvestors as kind of like the
catch-all for anybody who'sdoing deals wholesers, fixing
flippers, landlords theytypically look for deals where
they live because it's what it'sconvenient, it's what's
(30:45):
comfortable, it's what they knowand and most people just don't
know better to believe that okay, well, you know, if I live in
south dakota, like there's noone doing deals here.
So even if I had aquote-unquote motivated seller
who's saying sioux Falls, southDakota, and I go in there and I
try to run comps, maybe I'llfind a comparable of a property,
(31:08):
but it's most likely not goingto be renovated.
And the only way that we canaccurately determine the after
repair value of a house is bycomparing our subject property
to a house that was just fixedand flipped and sold recently.
So the strategy that I teach iscalled the reverse REI strategy
.
Basically, you begin with theend in mind Instead of just
(31:29):
looking for deals where I livebecause it's convenient.
I'm very specific andintentional about where I look
for deals because that way, if Iend up finding a lead in an
area like Sioux Falls, there'sno comps.
I just wasted all my timebecause I'm not going to be able
to make the numbers work.
The only way you can make thenumbers work on a property where
it's unrenovated and you gotall a bunch of unrenovated
(31:51):
comparables is to submit areally low ball offer, because
you have to make the margins andwhat that does is that
increases the chances thatyou're going to get.
You're going to offend somebody, right?
They're going to be like oh, Ican't believe you submitted that
low ball offer to me.
In a high investor activityarea, you can offer asking price
or even go over asking priceand still find properties that
(32:13):
are at 40, 50, 60% of the afterrepair value, because the the,
the houses around them that aredriving the value for those
neighborhoods are fix and flips.
The unrenovated house isn't adeal unless you've got a fix and
flipped house.
That creates the margin.
That's the easiest way to finda deal is to find the
unrenovated home that's down thestreet that was fix and flipped
(32:34):
and sold yesterday, right?
So when I look at the map here,there are several markets that
we might consider, right?
So if you guys are watching orthinking about well, we're
thinking about doing somethingvirtual or you know, cleveland,
philadelphia, atlanta, nashville, charlotte, jacksonville, tampa
, orlando, dallas, oklahoma Citythose are just some of the
(33:18):
markets that kind of jump out atme when looking at this map.
But you don't need all of those, you just need one that's
viable.
And that's two years ago, joe,when I was looking for a market
to invest in out of, outside ofColorado.
I was considering betweenChicago, indianapolis and St
Louis, and I ended up choosingSt Louis because it had high
(33:38):
investor activity and it had agood price point and, based off
the data that I was seeing, Icould find viable deals there.
So I just basically did dealsthere virtually for, um, you
know, good six months doing 100%virtual wholesale on market
leads.
So the the funny thing aboutinvestors is they're always
(34:01):
looking for motivated sellers,right?
Well, I'll tell you whatsomebody who's in foreclosure
who doesn't pay their mortgage.
They're not motivated to doanything.
Right Facts.
Who's the most motivated personout there?
Well, it's the people who listtheir houses on the MLS.
All you got to do is just getit for the right price.
Now, if you're in a highinvestor activity area like this
(34:23):
, you could literally findproperties on the MLS every
single day that are at goodmargins, that are deals based
off of what other investors inthat market are already doing.
And, joe, when I first startedthe St Louis market, I didn't
know that area.
I'd never been there.
But just by doing a little bitof research I was able to figure
out that this neighborhoodright in here Benton Park,
(34:45):
dutchtown these are areas thatwere all high investor activity
and all I had to do was look atsome of the most recent
transactions to figure out whatthey were buying them for, what
they're selling them for and thepercentage of ARV, and I could
start to really understand whata deal is.
So every one of theseproperties right here is
representative of what a flip is.
Now there's no flag or tag inthe MLS data or in county record
(35:10):
data that tells us that a housewas definitively flipped, so we
have to infer that it was bylooking at the two transactions,
looking at what they bought itfor, at what they bought it for
what they sold it for.
If those two transactionshappened within a short time
period and they got it at lowerthan a certain percentage of ARV
and we use 75% as that markerthen we consider it a flat.
(35:40):
So right, here is one of thoseproperties that sold just a
couple days ago.
If I click this property card,it's going to open up this
report, which is called aComparative Market Analysis or a
CMA.
It's just a fancy name for areport of a property where, if I
was going to try to do thiswith the MLS, I'd have to go in
there and I'd have to pull stufffrom County Record and get
stuff from the MLS and I'd haveto run comps manually.
(36:00):
But we have all this in oneplace.
So here's the property remarks.
If you're licensed as an agent,we can show you the agent and
office information.
The algorithm automaticallypulls comps.
So these are all the propertiesthat are true comparables, based
off of a 1700 square foot ranch, all within a half a mile of
(36:21):
the subject property, which isin the center of this box, and
then below that we have thislittle thing called settings and
this is where I said you canmassage the data to get more
data points in to help youestablish value.
But if you see, here we got 17solds, one pending to rentals.
If I click, all that actuallyremoves the comping algorithm
(36:43):
and we're going to see there's alot more properties here that
we hid.
There's 90 sold properties inthat area.
We hid 85% of all the housesbecause they weren't similar
enough to this.
That's what somebody would haveto do manually if they were
trying to.
Just think how long it wouldtake you to get rid of those
properties.
It would take you all day to doone.
So now we got under contractpending active comparables and
(37:05):
there's actually 45 rental comps.
So we hid 42 properties thatwere rental comps that didn't
have the same number of bedroomsand bathrooms as our subject
property did.
Joseph Marohn (37:16):
Yeah, sometimes
we have to open that up because
we can't find a comparableproperty within the nearest area
or subdivision of the propertywe're currently comping.
So sometimes we do have to openthat up just to kind of, you
know, get more variety.
Benson Juarez (37:31):
Yeah, yeah,
sometimes you need to right
Because it's just theavailability of the data isn't
there.
We also have like a drawingtool here.
See how this comp zone crossedover this major road.
We also have like a drawingtool here.
See how this comp zone crossedover this major road.
Well, we actually give you theability of just going in and
redrawing this comp zone basedoff of what we see here and
based off of like standardcomping rules.
But because the algorithm usesa half a mile, sometimes you
(37:53):
cross over roads like this, butit's really easily editable.
And now this adjusts not onlythe properties that are on the
map but also in the table view,making sure we're only looking
at the most relevant ones andthen below.
That, joe, is one of myfavorite features, but I get
people telling me this all thetime that they love this feature
where you can see the beforeand after.
(38:13):
This property was purchased inJanuary of this year and this is
what it looked like before itwas fix and flip.
Joseph Marohn (38:21):
We love it, man.
We get to see the before andafter and see what the fix and
flipper did to it.
Benson Juarez (38:29):
You know, get
some ideas from him.
Oh yeah, you can get ideas andyou can figure out.
You know the where the bar hasbeen set Like is this a
neighborhood where you can getaway with a rental grade rehab
or do you have to do somethingmore high end that has?
You know, like you know granitecountertops and you know crown
molding and maybe like asub-zero freezer with a viking
um, you know stovetop.
You don't want to build becauseit's what you saw on some fix
(38:54):
and flip show on tv, right, likeif you need to be in that sweet
spot so you don't leave moneyon the table.
But this one came out amazing.
I want to get really good.
They did this in five months,right, which is, you know that's
a little long.
But when you look at thetimelines here, you know 130
days under construction, 31 dayson days on market for a whole
(39:15):
time of 161 days.
And then we can see here lookat the numbers.
So they got this from the MLS,no marketing.
They didn't have to be asalesperson, they didn't have to
go knock on doors or drive fordollars.
They went to the most motivatedseller out there, which was
this person, and they got it at54% of the ARV and they ended up
(39:36):
grossing $185,000 on thisproperty.
Joseph Marohn (39:40):
How do you know
that they got it from the MLS?
Benson Juarez (39:44):
Because there's
an MLS ID right here, okay, and
we got all the photos, got it,got it, okay.
If this was off market, itwould have been a street view,
and then it would have saidpublic records right here.
Joseph Marohn (39:55):
Oh, so glad you
brought that up.
I didn't even know that.
Good info.
Benson Juarez (40:14):
Yeah, I'm so glad
you brought that up.
I didn't even know that.
Good info, yeah, and that'sgood too.
If I want to build a list ofbuyers and I know that a buyer
will buy from the M in St Louisis like I wanted to find buyers
like Sella properties, because Iwas doing all my lead gen from
the MLS.
So if I could lock a propertyup, get under contract with an
assignment clause and take it toSella, they're not going to be
(40:36):
like oh yeah, I only do stuffdirect from Seller.
Well, no, you don't, you justdid this one from the.
MLS right, and if I can findanother property for you that's
at 54% of the ARV or lower,that's in 63139, that's in a
similar condition to that one,would you be interested in it?
They're going to be like, yeah,of course I would.
And so then I had those buyersthat I knew would buy from the
(41:00):
mls.
I knew what percentage ofairway they would buy at and I
knew they had the capability toactually close a deal.
That was how I started to buildmy buyers list and I just
started reaching out, buildingthose relationships and really,
you know, getting that buy boxsuper dialed in.
But I already was privy to whattheir buy box was before I even
(41:21):
talked to them, because I'mlooking at a house they just
closed.
Joseph Marohn (41:24):
Right.
Benson Juarez (41:27):
The other thing
that I wanted to do was find an
investor friendly agent whocould be my eyes and ears and
boots on the ground.
And so, right here, see SusanRaimondo.
It was the agent thatrepresented this flipper.
See, susan Raimondo, it was theagent that represented this
flipper.
And so if you're trying to findinvestor-friendly agents, the
easiest way to find them is notby just Googling the internet
(41:48):
and been looking forinvestor-friendly agents.
It's just to look at the lastclosed transaction and see who's
actually working with investors.
And we know that Susan is herebecause she represented this
flipper on this deal.
Joseph Marohn (42:00):
Oh, you mean we
don't got to use bigger pockets
website.
Benson Juarez (42:04):
No, you don't
need to.
And the people that are onbigger pockets, those are people
that are paying to be there,right?
So if they've got enough money,they can be on there as an
investor friendly agent orinvestor focused agent.
But are they really doingtransactions?
Have they ever?
Do they know how to run numbers?
Do they know how to close adeal?
Who knows?
(42:25):
But we know Susan does, becauseshe just represented Scylla on
this fix and flip.
Joseph Marohn (42:30):
You know it'd be
cool if you can click on Scylla
properties and then you couldsee all the flips they've done
on in the area.
That'd be pretty cool.
I don't think you couldprobably implement that, but
that'd be pretty cool.
Benson Juarez (42:43):
We actually have
plans of doing something like
that in the near future.
Um, I think we're we're callingit connected properties, um,
but we don't currently do that.
But that is that is definitelya use case for that Um.
But if I know they did at leastone deal.
That's enough for me to atleast start a conversation with
them.
So we got mortgage data here aswell.
We got the property history soyou can see here, like if
(43:04):
there's price reductions or ifthere's status changes.
Obviously the tax assessedvalue as well.
But this is a buyer right, sosell up.
So if I come back over here andI click download, I can download
157 buyers into a CSV file andthen I can take that file and go
(43:24):
to, like my favorite skiptracing company, skip trace them
, get phone numbers, emailaddresses and start reaching out
to those people and thengetting to have a conversation
with them and get their buy boxdialed in and then get them on
my list.
So that's really powerful.
So you know, within a shortperiod of time I can really
start to understand.
You know what a deal is, whoare the action takers in that
(43:48):
market, who are their buyers,who are the agents.
I can start to assemble my teamand then I can flip the switch
and start looking for deals outthere where I would market.
So if I was going to pull a listof safe foreclosures, I would
pull out of this neighborhoodbecause I know this is where the
demand is and I know this iswhere my comps are located.
Right Comps is what is going todrive value.
(44:09):
If I was in Sioux Falls, southDakota, I wouldn't have any of
this comping data to help meestablish ARV on a property that
I might find there.
So then you have to low ball.
But with this, if I can findthe unrenovated house that's
down the street from this houseright here, that just was
flipped and sold for $258, thenI can find the deal, just like
Sella did, from the MLS and howdo you select that
(44:32):
pre-foreclosure criteria onthere?
Oh, it's right here in thefilter.
So down here at the bottom ofthe filter are the options of
pre foreclosures, foreclosuresAll of these are distressed
seller opportunities and you canpull them.
But again, you want to be verysuper specific about where
you're pulling your list from.
You had a way better ROI onyour marketing efforts if you
(44:57):
target a high investor activityarea like this than if you're
targeting a low to moderateinvestor activity area.
Joseph Marohn (45:04):
Yeah, I wanted
you to point that out, just in
case somebody didn't know how tofind that data.
Yeah, you touched on some goodpoints there, though, ben,
because me personally like Ilive in California but I don't
really do deals in California,so my market's in Texas and
North Carolina, texas and NorthCarolina.
So, just with you know, somepeople may be intimidated to do
(45:25):
virtual wholesaling or doingdeals outside of their market
using something like Privy man.
Just a couple hours of research.
You can find out who's yourbuyers, you know, you know
where's all the activity in thatarea and you can see what
they're going for and you have agood idea of what.
You know, what you could sellthat property, do an assignment
fee or whatnot.
Benson Juarez (45:41):
So powerful tool,
man well, check out where it
gets really interesting, righthere, right?
So we, we did our research andwe actually have a patent
pending on this little buttonright here.
It looks pretty, uh, you know,pretty basic right fine button
yep.
So this button right here.
What it's going to do?
It will take all of this closeddata and it basically reverse
(46:04):
engineers it.
It uses all this data tobasically model what a
successful deal looks like, andthen it will find properties you
can buy today that are likethese deals here.
So let me just click this onebutton and it's basically just a
filter that we've turned intolike a one-click button just for
optimizing our client's dealflow.
(46:26):
But here's some properties thatyou can buy right now that
could be good deals.
Look at some of the prices onthese things.
Yeah, it's crazy $20.
Joseph Marohn (46:38):
Less than a car.
Benson Juarez (46:41):
Oh yeah, it's
insane.
So let's look at a couple ofthese properties.
Joseph Marohn (46:46):
So you got that
patent, huh that button.
Patent pending, patent pending,okay, patent pending, yeah,
that's awesome.
Benson Juarez (46:53):
So here's an
example of one right so this
house.
Right here it's a 4-2.
It's 65 grand.
We have all these tags here, sogrand, we have all these tags
here.
So if we're looking fordifferent layers of motivation,
one we know they want to sell it.
They put on the MLS.
We know they want to sell itfor 65 grand.
And these people are absenteeowners.
(47:17):
They own it free and clear.
It's currently vacant.
There was an inter-familytransfer recently so they
transferred title to somebodyelse.
Like, this thing is full ofmotivation.
So it's this property card.
Right here, it's going to pullup the comparative market
analysis for this house.
And then, right here, like alot of people will use keywords
as a way of identifyingpotential leads, like attention,
rehabbers, investors, right,like as is, like all that stuff
(47:41):
you like to see.
But what's what sucks aboutkeywords is that, like, you're
left beholden to what the agentdecides to put in the
description.
Right, if the agent doesn't putinvestor and rehabbing in in
the description, you're notgoing to find that you're not
going to find it.
So the best way to find apotential deal is based off the
(48:03):
comps.
So this property right here weflagged as a potential deal, and
the reason why is because thisproperty is available for
$65,000.
And this property just sold for$279,000.
This one is for sale.
I'm sorry.
It sold for $250,000.
And it's a flip right.
Remember I said earlier, theeasiest way to find a deal is to
find the unrenovated housethat's down the street from the
(48:25):
house that was fixed and flippedand sold yesterday.
This is that exactly in action.
So ours is a four, two, theirsis a three, three.
Now, these might cancel eachother out, but a bedroom is
definitely worth more than abathroom is, so but let's just
(48:49):
say that it's a one-for-one theARV of our house, if we can fix
it up.
And we got a model for thehouse in Tennessee.
This house, at asking price, nomarketing, no sales, no knocking
on doors is at 26% of the afterrepair value and probably found
that thing in less than acouple seconds.
It's amazing.
And then all we got to do is weopen up that house in tennessee
and we got a now a model forwhat kind of renovation we have
(49:12):
to do so.
This is basically.
I would just hand this over tomy contractor and be like do
this, give me a bid on this, andright there we'll know that
we're basing it off of what theperson down the street just did.
Joseph Marohn (49:27):
Yeah, so real
quick.
Something I want to mention isthat I know some of you are
watching on YouTube and somepeople are listening on other
platforms, such as Spotify andApple podcasts.
If you guys want to actuallysee these visuals of what
Benson's sharing with us rightnow, just jump on over to
YouTube and watch the actualpodcast as a visual.
That way you guys can see allthese tips and tricks he's kind
(49:48):
of showing you right now.
But, benson, what are somecommon misconceptions or
mistakes you see users makingwhen they first start using
Privy and how can they avoidthem?
Benson Juarez (49:57):
Well, I think a
lot of people think that once
they have the platform, theydon't have to take action.
So a common misconception isthat, okay, the software will
solve many of the problems.
It does solve a lot of theproblems, but at the end of the
day, it's still the user who hasto make that phone call.
They still have to run theircomms, they still have to take
(50:18):
action on the automateddeal-finding algorithm.
Right now we're looking atTampa.
I was have to, you know, takeaction on the automated deal
finding algorithm, like we.
Right now we're looking atTampa.
I was going to show you anothermarket, but we can actually
save this search and turn on theautomation and it will find
properties for me and it's goingto email me stuff every single
day that matches my specificdeal criteria and I can get
alerts up to every hour.
(50:39):
So there's not going to be anyshortage of leads.
But the user is the one thathas to take action and we both
know that 95% of the people outthere just don't feel confident
enough in themselves to actuallytake action and go write offers
every day.
Joseph Marohn (50:56):
Right, Do you
guys living?
I feel like you guys thought ofeverything when you guys
created this software.
No lie.
Like is there anything you guyshaven't thought of yet?
Like this is crazy.
Like what would you say?
You know what would you say wasthe biggest challenges you face
when developing privy and howdid you overcome it?
Benson Juarez (51:15):
well, we're early
on, when it was just me, my
partner and our developer it wasjust the three of us.
So there, we just didn't have away of doing all the things
that we wanted to do from out ofthe gate.
So we had to like, build on andgrow organically, get more
revenue, build, get more revenue, build, make better tools, get
more markets.
So that was the largestchallenge was being able to grow
(51:38):
the company without having togo out and raise money.
A lot of startups, when theyfirst start out like they're,
the first thing they do isthey're out there with the pitch
deck, they're trying to raisemoney, and so they're going to,
you know, silicon Valley, orthey're going to Silicon Beach
and in Santa Monica or they're,you know, in these startup
communities and they're allabout raising funds.
But as soon as you raise moneyfrom a hedge fund, private
(52:01):
equity firm or like an angelinvestor or you know some sort
of like large company out inSilicon Valley, you lose control
.
And so what now was your babyis now you and someone else's
baby and you've got jointcustody and you're fighting over
who gets to use the kid onweekends and holidays and you
(52:21):
know if you're going to spankthem or not spank them, like
that's.
Those are all the things thatyou have to deal with when you
have investors.
We've actually recently broughtin an investor with a private
equity firm to help us reallyfuel our growth and grow our
team.
But we're now up to 23employees um with.
(52:44):
In just three years ago it wasthree of us, just my partner and
I and our developer doug.
So we're really putting a lotof work.
You know, really grateful to,you know, the communities of
people coming on and our greatpartners like jamil, uh and pace
, so we've been able to reallykind of keep control of this
thing and grow it the right wayand not grow it too fast.
(53:07):
You know, people hear like 10,you guys have been around for 10
years.
Yeah, we grew it 100%organically and the first couple
of years we didn't even sell itLike it was just in our a tool
for ourselves to use.
So it's been.
It's been a crazy ride.
It's been a lot of fun.
We're still building.
We're building a lot morethings.
(53:29):
One of the things that we'vedone recently is added in more
benefits for our agent clients.
So when an agent uses Privy,you can see right here like they
can show themselves as aninvestor friendly agent in our
system and then get leads.
We also have just launched anenterprise version of Privy
where it's like a private moneylender or like a hard money
lender can buy accounts fortheir customers and then when
(53:56):
they log in, it'll be brandedwith the private money lender or
the title company or thebrokerage up here in the upper
right-hand corner, and theinvestor gets to use that
account at no cost because it'sfunded by that larger company.
So that's something we justlaunched recently too, which is
really, really exciting.
Joseph Marohn (54:15):
That's awesome,
man.
You guys are doing a hell of ajob, that's for sure.
Thank you, man you talked aboutearlier.
We're in Scottsdale, you know,and one of the things brought up
in our meeting.
You know we're talking aboutchange Right and adapting.
So we're currently living inone of the greatest periods of
change in human history.
You know companies have toevolve proactively to keep up
(54:37):
with the people they serve.
Keep up with the people theyserve and, Benson, I think you
would agree that smart businessowners need to adapt, to change
or you end up becoming the nextblockbuster or a circuit city,
if you will.
Now looking towards the future,or should I even say the
present?
How do you see AI and otheremerging technologies
influencing Privy?
Are there any plans tointegrate like new tech that can
(55:00):
enhance user experiences orpossibly even offer new
capabilities?
Benson Juarez (55:04):
Yeah, there are.
There is no concrete plans, butwe're keeping a close eye on
how AI is developing.
One of the challenges with AIis it moves so quickly.
Right, and you know with us, ifwe start building a feature
today, it might not be ready toroll out for six months, Like it
depends on how complex it is.
(55:26):
But just think how much AI willchange in just even the next
two or three months.
Oh, it's changing every day.
So if we start buildingsomething now in three months,
it's obsolete.
Yeah, Right, Potentially Right.
So there's a real challengethere on how to implement
artificial intelligence in anysoftware platform, knowing how
(55:46):
quickly those development cyclesare changing.
One of the big debates withinthe technology world and amongst
, you know, software companiesis is how much of it is just you
know, shiny object, like fun,kind of cool stuff that that AI
(56:08):
can do, compared to like actualdelivering value to the people
that use it.
Right, Like right now, like Ipersonally use AI for, like
content creation, doing researchprojects, summarization of, you
know large documents, you knowideation, and those are some of
(56:30):
the I see like the realpractical uses of it.
But as far as like how it couldbe leveraged in a privy at a
deep level to help with thethings that we already do.
I'm not a hundred percent surewhat's going to happen there.
Joseph Marohn (56:43):
No, and that's a.
That's a legit answer.
You know, and as you said, youknow AI is just still starting
to develop.
It's not quite there yet.
We're starting to see someearly stages of it.
But no doubt in my mind, man,just seeing what you guys done
with Preview so far, I'm ahundred percent positive.
You guys are going to adapt andchange in the positive way.
And you know, I'm pretty surePreview is going to be around
(57:03):
for many, many years.
So no doubt in my mind aboutthat?
Benson Juarez (57:08):
Yeah, I
appreciate that, man.
We're always looking for newways, we're always taking
feedback, constantly adding thenew features, functionality, new
markets, new data sets.
So we're going to continue toevolve and just taking it and
raising the bar.
Joseph Marohn (57:22):
Absolutely Now.
I think we covered most of thebasics and groundwork here on
how to get started with Privyand how to utilize it properly
to get the most out of itsfeatures, but is there anything
you can think of that we mighthave missed or didn't cover here
today?
I just want to make sureeveryone is gaining value here
and not leaving this episodewith unanswered questions or any
key points we failed to touchon.
Benson Juarez (57:45):
Oh man, there's
so much.
I mean, Joe, we could spendhours and hours and hours going
over all this stuff we could, sowe kind of just scratched the
surface.
I think the best thing foranybody to do who's interested
in it is to just get in and useit.
Like it's such an inexpensiveplatform to use that you know we
have people who are generatinghundreds of thousands of dollars
(58:06):
in assignment fees or they'reclosing fix and flips or to fund
your rental properties.
You know for our platform,which is less than you know, 150
bucks a month, like it reallydelivers a meaningful impact and
value to all of our users.
Joseph Marohn (58:23):
Yeah, I couldn't
agree with you more there.
Well, awesome, benson, youcrushed it here today.
Bro, you're a valuable asset tothis industry.
You're not only providing valueto people, but you're
innovating and putting tools inplace so people like you and I,
and everybody else here that'swatching today, can utilize and
help them put themselves in thebest position as possible to
(58:44):
close more deals and provide forour families, getting us all
one step closer to financialfreedom.
So thank you, brother.
Benson Juarez (58:52):
Oh, it's my
pleasure, man.
Thank you so much for having me.
I always enjoy doing thesesorts of things and it's been a
ball hanging out with you.
Joseph Marohn (59:01):
Yeah, same here,
man.
Where can people get ahold ofyou, benson?
Benson Juarez (59:05):
Well, I'm all
over social.
My main platforms are if youjust Google me on YouTube,
you'll find my channel.
We've got a really cool podcastthat we publish called the REI
Hacker Podcast.
Lots of really cool guests andinsights into the industry and
inspirational stories from alldifferent walks of life, but
(59:27):
mainly focused on real estate,investing and entrepreneurship.
If you're on Instagram, it'sBenson underscore REI.
On TikTok, I'm Benson REI andwe're always putting out cool
clips and tips and tricks andstuff out on all those social
media platforms.
(59:47):
So yeah, follow me, Check itout.
Joseph Marohn (59:49):
Awesome man.
Everybody, go check outBenson's podcast, Go subscribe
and, you know, make sure youguys are following him on
Instagram.
Now, if you guys are findingvalue from this podcast, don't
forget to show your boy somelove.
If you like what we're bringingyou, don't forget to show your
boy some love.
If you like what we're bringingyou, don't forget to subscribe.
It helps us play into thealgorithm so we can reach a
broader audience.
We're out here to serve andhelp as many people as possible,
(01:00:11):
so be much appreciated.
Make sure to also smash thatlike button and drop a comment
down below if you learnedsomething new about Privy or if
you're thinking about joining.
Appreciate all the continuedsupport and, guys, stay tuned,
because we're bringing theseepisodes to you every two weeks.
I got some awesome topics andguests coming up next that will
(01:00:33):
change the entire way you dobusiness Best.
Believe I'm going to keepbringing you that fire.
Thank you, benson, peace.
Benson Juarez (01:00:42):
Thank you so much
.
Take care, man.
Thank you.