August 26, 2024 • 40 mins
Ever wondered how someone can go from struggling to buy a home to becoming a real estate mogul? Brenda Jones, a seasoned tech recruiter and dynamic real estate investor, joins us to unravel her inspiring journey. She talks about her initial challenges in the housing market of 2022 and how her strategic pivot to raising capital for multifamily assets led her to partner on 532 units and launch a successful fund in North Carolina. Brenda’s story is a testament to the power of networking and strategic connections in achieving real estate success.
Learning through experience and mistakes is the real cornerstone of real estate investing, as Brenda emphasizes. She shares her role as a 'connector,' linking people and opportunities within the industry, and offers crucial advice for beginners on building their networks. Brenda also speaks about the Avatar series by Pace Morby, which helps individuals identify their roles in real estate, and the unmatched value of mentorship programs like Sub2. Surrounding oneself with successful individuals and learning from their experiences is a recurring theme that underscores the essence of community and connections.
Brenda also delves into her strategies for boosting professional visibility through social media and personal interactions at industry events. She gives us an inside look at the Orange County Joint Venture (OCJV) group's growth and her ambitious goal of raising $4 million from accredited investors in 2024. From cutting the ribbon with Pace Morby to her involvement in charity events, Brenda's journey is marked by passion, commitment, and a relentless drive to build a legacy. Tune in to hear how you can leverage networking to carve your niche in real estate and leave a lasting impact.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Joseph Marohn (00:12):
What up everyone and welcome back to the Real
Estate Unlocked podcast.
I am your Jo, and today we'regoing to be covering one of the
most important topics in realestate, absolutely mandatory to
scale your business, the key toopening doors.
Today we're going to becovering the power of networking
.
Networking is a crucial aspectto any business, and real estate
(00:35):
investing is no exception.
In fact, it could be arguedthat networking and building
connections is even morecritical in real estate, as it
often relies on buildingconnections and relationships to
find the best deals andopportunities.
These opportunities come invarious forms, such as
off-market properties,partnership deals, raising
(00:56):
private capital or investmentopportunities that aren't widely
advertised.
Now you know how we do it onthe Real Estate Unlocked podcast
.
If we're going to do it, we gotto do it right.
We can't just bring on anyoneto speak about networking, we
got to bring on the queen ofnetworking.
Today, our special guest on thepodcast is Brenda Jones.
(01:19):
Brenda has been a techrecruiter for 17 years and,
alongside this, has alsodiscovered a passion for real
estate.
With a strong economicsbackground from UC San Diego,
brenda effectively mergestechnology insights with smart
real estate investmentstrategies.
Her specialty is raisingcapital funding for large
(01:39):
multifamily assets.
Multifamily assets she's apartner of 532 units with
notable figures like Pace Morbyand Vin Jetty, and runs a local
investor group based out ofOrange County, california, that
now has over 600 plus members.
So, without further ado, I'vebeen talking long enough
(01:59):
Everyone.
If you will, please allow me toformally introduce to you
Brenda Jones.
Brenda, long time, no see.
How are you doing today?
Brenda Jones (02:10):
I'm great, Joseph.
Thanks for having me.
I'm so excited to be here.
Joseph Marohn (02:13):
Oh, I'm excited as well.
How's everything going?
Everything good your way?
Brenda Jones (02:17):
Yeah, busy, busy trying to get that money.
Joseph Marohn (02:21):
Not trying.
You are getting that money.
Brenda Jones (02:23):
I am, you're right , that's right.
Joseph Marohn (02:25):
Cool, cool.
So this interview especiallybecause it's almost as if we've
come full circle For those thatdon't know Brenda and I, we
pretty much started our journeyroughly around the same time.
She started just a few monthsbefore me and was actually one
of the first people I met andconnected with.
I think we both knew right awaywe were kind of destined for
great things.
(02:45):
Slightly different past, butjust to see what we've both been
able to accomplish in such ashort amount of time is crazy.
And now for us to sit down andhave the opportunity to share
your story and your successes onmy podcast is so awesome to me.
So thank you for taking thetime out of your busy schedule
and educating us on theimportance of networking and
(03:06):
what being a connector in thecommunity has done for you and
can do for others.
Brenda Jones (03:10):
Absolutely.
I'm excited, let's do it.
Joseph Marohn (03:12):
Absolutely so, Brenda.
Why don't you start off bytelling us your story?
You already make a great livingas a high W-2 earner.
What exactly is your why factorand what specifically made you
choose real estate?
Brenda Jones (03:28):
is your why factor and what specifically made you
choose real estate?
Sure, so yeah, my journey intoreal estate investing started
with me and my husband trying tobuy a house in 2022.
And that was during the timewhen the interest rates went
crazy.
So that was from like Februaryto August and we were looking at
houses every weekend makingoffers and, honestly, we were
getting priced out like $200,000, $300,000.
And as it got further andfurther along in the year, we
(03:52):
went from trying to buy afive-bedroom house to a
three-bedroom condo with HOAsfor the same price, and so it
just didn't make sense.
I didn't want to be house poor,so we just tabled our search
for a minute.
You know, definitely frustratedand you know I love telling the
story because Pace Morbymagically appeared on my
(04:13):
Instagram.
So I started going down a hole,right YouTube hole, watching
his videos, like everyone else,I'm sure, and I was also
following some other you knowreal estate guys and gals on
there.
And after six months, in Marchof 2023, I decided to join Sub2,
which is Pace Morby'smentorship, and, you know, took
(04:34):
a few months to realize exactlywhat my lane was.
You know, have zero real estateexperience, so there was a lot
of learning I needed to do.
I thought I wanted to domidterm rentals, and so I was
networking with as manywholesalers within the group but
unfortunately, you know, noneof the deals really made sense
for me.
So I was one of the first luckypeople who got to go to
(04:56):
community camp, which you knowqualified for that was, you know
, high activity within theFacebook group which, again, as
a natural networker, was easyfor me and that's where it was
brought to my attention that Iwas really good at networking
and, you know, building rapportand interjecting myself in
groups and just, you know,social butterfly right, and at
(05:19):
the end of the night, you know,I was not exhausted, I didn't
need to go hide and likerecharge, like I can do this all
day, every day, and I'm prettysure being a Jetty told me like
you should just raise capitalbecause that's exactly the
skillset that's needed for that.
So ever since then, which was,you know, I think, last August
or July, I decided to focus onraising capital and focusing on
(05:42):
multifamily, because you knowpeople are saying that it's
almost the same amount of workfrom single family to
multifamily, so you might aswell get a higher yield with
multifamily.
So that brings us to presentday, where I was able to find
really great partners.
We're going to be launching ourmultifamily fund by the end of
this month, our multifamily fundby the end of this month, and
(06:09):
we are targeting multifamilyunits 50 to 150 units in North
Carolina, b minus class, c plusclass garden style, and then
1990 or younger.
So that's what we're doing.
Joseph Marohn (06:17):
I love that story because it's very similar to
why I got into real estate.
Me and my wife we're both fromSouthern California, so we both
know that the prices here areoutrageous with these interest
rates.
So me and my wife, we westarted looking in the beginning
of the year to purchase ourfirst primary residence.
Now we both make pretty decentmoney.
(06:38):
Um, so we were qualified, youknow.
But the thing is, when westarted looking at what the
loans were being offered and howmuch we were going to pay on a
monthly basis, we were rightaround 4,400 to all the way up
to 5,000 for our price range,right.
So now we could afford that.
But we were going to be housebroke.
And who wants to live like that?
Right, nobody wants to livehouse broke, it's not.
(07:00):
It's not sustainable long-term.
So I knew I had to, had tobring more revenue in, and
that's how I got And're outthere at events all the time.
You're constantly making newconnections.
(07:26):
For someone who's completelynew to real estate.
What are the first steps thatthey should take to start
building their network?
Where should they go and whoshould they be trying to meet?
Brenda Jones (07:37):
Yeah, I'll probably take it one step a
little bit earlier than that.
Pace Morby has an avatar serieson YouTube and he goes over I
think 20 or 30 avatars wereessentially are like job
descriptions that you can do inreal estate investing.
I would do that because, again,you want to focus on things you
like to do, things you're goodat.
(07:57):
You don't want to be doingthings that are going to be a
chore or like feeling like a job, right.
So, again, for me, networkingit's like breathing, so I wake
up in the morning excited to doit.
You know, I don't wake up like,oh God, I got to talk to people
, right, which there's a lot ofpeople who don't like to do that
.
And then there's another thingthat they should do is take the
Clifton Strengths Test, whichthat identifies 34 strengths and
(08:20):
again, use those two toidentify your strengths and what
lane you should be in, and thenthat's the direction you should
go.
But in regards to you know,where do you start to build a
network?
Honestly, it's, it's a localcommunity and for us, right in
Orange County, we didn't haveone, so we made one and again it
sounds I'm trying to make itsound easy, but it's not.
(08:42):
You know, I had four to five,six other people who had the
same goal, so together we builtit.
I didn't do it alone and wewere consistent.
We've been doing it every twoweeks since May, which was right
after Pace's book signing in LA.
And you know I was in charge, orI am in charge, of the social
media for that group, so I justtry to blast it everywhere as
much as I can.
I try to.
You know I was in charge, or Iam in charge, of the social
(09:03):
media for that group, so I justtry to blast it everywhere as
much as I can.
I try to, you know, providevalue to people as to why they
should come to the group andmeet people.
But the easiest free way is goon Facebook or Google or
meetupcom or Evite, find a localgroup and try to start
developing close relationshipsBecause you know, zoom is, it's
(09:25):
very impersonal, you know likeyou can only get to know someone
so much, but like sitting nextto someone shaking their hand,
feeling the vibe like that's howyou develop a real relationship
.
Joseph Marohn (09:35):
Right, and I'm glad you brought that up because
I know you, you know you justmentioned that you and a few
others you know you created alocal investor group in Orange
County called OCJV and we'll getinto that story in a little bit
here.
But why do you feel communitybuilding and local meetups are
so important?
Brenda Jones (09:52):
Because my own personal story.
I have zero real estateexperience and it's funny that
when people talk to me now theythink I've been doing it for
years and it's been.
I think it's nine months, 10months now, since March.
The only way to learn is frompeople, right, like I know
people.
There's people out there wholike to read books and watch a
bunch of videos, but that's allstill like theoretical right.
(10:14):
You got to learn on the job, onthe go.
And what's the best ways tolearn from someone?
Partner up with someone, do thedamn thing, make a mistake,
learn from your mistake.
It's got to be tangible andthat's the only way you can do
it.
Like, real estate is not a solosport, right?
It's a team sport, so you needa team around you.
Joseph Marohn (10:34):
Absolutely, and that's the same thing with me.
You know, my W2 is I'm abuilding engineer, right, so I
was going to school for that,but I was also working at the
same time.
And the reason I bring that upis because, you know, when I was
going to school, yeah, sure, Iwas learning, but I didn't
really really learn until I wasactually making mistakes on the
job and learning, you know,breaking things.
(10:56):
You know and and figuring outhow to go and fix these problems
.
And it's the same.
It's the same concept thatapplies to real estate.
You know, everybody thinks thatthey just have to have it all
figured out right Day one.
I got to have this whole thingfigured out and then I'll be
ready, but no, it's like youjust got to get out there.
You know, keep learning andfail forward, right?
You know, make mistakes, createproblems and learn from those.
(11:18):
So glad you brought that up.
Another thing you brought up isthe Avatar series, which I'm
glad you did.
So the Avatar series I'vetalked about that on my channel
before and for those that don'tknow what the Avatar series is,
I highly suggest you go watchthe entire series that Pace Mori
put together on his YouTubechannel.
It's very beneficial and thepurpose behind it is to give you
(11:41):
identity or clarity for whatyou're supposed to be in real
estate.
It helps you give a directionon different paths you can take,
and the reason I bring that upis because one of the avatars is
connector, in which Brendaidentified as and which
correlates with networking, inwhich Brenda would soon realize
it's her superpower.
Brenda, do you mind explainingwhat exactly being a connector
(12:04):
in real estate involves?
Brenda Jones (12:06):
Yeah, connector is someone who, at least for me,
can kind of put the puzzlepieces together.
So, again, for me, I don't haveany real estate experience, but
I know how to make friends.
So I was making friends with abunch of wholesalers.
So if I saw a wholesaler post adeal in the group for Florida
and I had networked with someonethat's buying in Florida, right
(12:30):
, if I'm not buying in Florida,I can introduce that wholesaler
to that buyer and make theconnection and hopefully they
can do a deal together.
Right, and in the, in thatprocess, I'm also learning about
the deal, what they like, whatthey don't like.
So you know, it's, yeah, it'sputting the puzzle pieces
together, being able to kind ofsee things holistically, like,
(12:52):
take a step back, see the bigpicture and and bring people
together that normally couldn'tfind each other.
Joseph Marohn (13:00):
Right Any advice you would give to beginners who
might be looking to establishthemselves as a connector as
well.
Brenda Jones (13:07):
You have to get yourself out there.
Maybe set some goals of I wantto make 10 friends a week, right
, two people a day, that type ofthing.
If you are part of a mentorship, then you know.
Reach out to people on whateverplatform that they're on, and
set up a calendar and try tolike connect these people for 15
to 20 minutes.
Again, go meet people at anytype of group, honestly real
(13:31):
estate group, tech group, talkto your barista, talk to the
bagger at the grocery store.
The more people you can connectwith, the easier it is.
Joseph Marohn (13:42):
So oftentimes in the business world we hear great
quotes from books or othersuccessful entrepreneurs.
Some stick, some don't.
What are your thoughts on thesaying your network is your net
worth.
Do you believe in that?
Brenda Jones (13:54):
100%, yeah.
So again, it's a, it's a.
It's a recurring theme with me,right?
Zero, zero experience in realestate.
Recurring theme with me, right?
Zero experience in real estate.
So how can I excel in somethingthat I don't have people around
me who are excelling in?
Right?
Like, why are you going to getreal estate experience from
someone who doesn't invest?
(14:15):
I mean, majority of my friendsown their primary home, but
that's the extent of it, right.
But you want to surroundyourself around
multimillionaires, billionaires,because they've done it,
they've made the mistakes and inthese mentorships, you know,
they're willing to share theirknowledge for free and they want
to see you succeed, right.
So we all collectively helpeach other to, you know, reach
(14:39):
these goals.
But you know, for me, like I'vebeen recruiting for a long time
, again, a lot of my bestfriends, my mentor, high net
worth, you know W2 people, butyou know I that's I hit the peak
, right.
So now I'm trying to get to thenext one and that's real estate
.
So that's the only way is tosurround yourself with people
smarter than you.
You want to be the dumbestperson in the room, right?
Joseph Marohn (15:06):
Another cliche saying.
You know it's funny becausewhen I first joined Sub2, you
know I, you know it's obviouslyit's a paid mentorship and when
I bought into it I thoughtinitially I was buying into the
program like I was paying forthe videos and the education.
Then I quickly realized, youknow, once they give you access
to the private you know Facebook, group and community, that's
when I saw the real value.
(15:27):
You know, having access to allthese people around you, that's
the key to it and that was thereal value of buying into the
membership.
Now, when we first joined theSub2 community, one of the first
action steps that Pace pushedso heavily is to go out and make
50 friends.
Right, why do you think thatthat was one of the first action
steps that Pace gave to us, andwhat type of value am I going
(15:49):
to gain by just reaching out to50 random strangers online?
Brenda Jones (15:53):
Again, it doesn't require real estate knowledge,
right, it doesn't require money.
It requires you to do something, which, again, there's a lot of
people who are stuck inanalysis, paralysis.
But you can only learn if youtalk to someone.
So if you're just sittingbehind your computer all day
watching a video which is greatagain, these videos are very
(16:15):
high level, right, like youcan't learn how to do something
in detail unless you're doing itin real life.
And again, another advantage ofmeeting 50 random people is
perspective.
You know, my experience as aconnector is different than
John's, jim's, sarah's, right.
Your experience withwholesaling is different for me.
(16:35):
So you want to take all thatknowledge and see how you can,
you know, apply it to yourselfand then again connecting.
Maybe you met people and youcan connect them together and
then they can partner up.
Joseph Marohn (16:49):
Do you think you can find success without it,
without networking?
Brenda Jones (16:54):
No, honestly.
I mean not in real estate andobviously not in recruiting.
Maybe if you are sellingdigital products behind your
computer all day, maybe, but anytype of job that involves
people, you need to learn how tonetwork and connect and talk to
them.
Joseph Marohn (17:15):
Absolutely.
To learn how to network andconnect and talk to them?
Absolutely.
Can you share a personalexperience where your networking
played a key role in asuccessful deal or project?
Brenda Jones (17:23):
Yeah, I mean.
So OCJV, right.
So we were 10, 11 people thatcame together to build this
group and you know how I foundmy current business partners.
So that first initial group.
He doesn't come around oftenanymore because he's got a very
busy day job, but he hadrecommended my partner his name
(17:48):
is Andreas to come to one of ourmeetups up in Garden Grove when
Kevin Cho was visiting, and wemet each other very briefly and
the one thing he took away fromit was I was only one focusing
on multifamily capital raising.
And here's the thing like if wedidn't start OCJV, if I didn't
make friends with Morgan, whichis the original guy, like I
(18:11):
would have not found Andreas andhis wife to be partners.
I would have just been sittinghere watching videos and then a
year later accomplished nothing.
And because I have networkedwith people within sub two I was
able to partner with Pace andVena on you know these units in
Arizona and that was all throughother students, you know.
(18:32):
But these opportunities are notgoing to fall on your lap if
you're just hiding in the cornersilent.
Joseph Marohn (18:38):
Yeah, exactly, and I remember being at that
event.
That was a great event, by theway, and I remember meeting
Andres.
Andres is a great guy, sothat's a great partnership that
you have there, and you'repartnered up with his wife as
well, if I'm not mistakencorrect.
Brenda Jones (18:51):
Correct.
Yes, yeah, it will be the threeof us.
Joseph Marohn (18:53):
Okay Awesome, so you and a few partners obviously
the three of us Okay awesome,so you and a few partners
obviously you guys startedraising capital for multifamily
units.
It's a very smart move on yourpart, by the way.
Talk to us a little bit abouthow establishing connections and
networking can aid in theprocess of acquiring funds.
Brenda Jones (19:11):
Yeah.
So for me, like my strategiesright now, one of them is social
media, of course.
Um, like my strategies rightnow, one of them is social media
, of course, Right.
So I hired a social mediastrategist and we are pumping
out a bunch of content.
One story that just happenedrecently was a gentleman is not
(19:31):
part of sub two, not part ofVenus multiply, but he follows
pace, so he's watching a videopace.
He came across a video of meand Pace cutting the ribbon in
Tucson for that 160 unitproperty that just was purchased
, and then he found my Instagrampage and then he reached out to
me and we set up a meeting andhe's an accredited investor and
(19:54):
he's interested in investingwith us because he's in single
family but he wants to get intomultifamily.
So that's why I wanted toinvest in funds originally,
because that's the easiest wayto get into.
It is if you have capital and,again, not everyone does.
I'm lucky that I do.
That was my easiest way tostart learning and networking
(20:14):
with people in multifamily wayto start learning and networking
with people in multifamily,right, right.
Joseph Marohn (20:19):
So, without a doubt, real estate can be a
challenging industry.
Brenda Jones (20:26):
Any obstacles you faced on your journey so far and
, if so, how did you overcomethem?
I mean, in the beginning, right, zero experience I definitely
was feeling frustrated, worriedthat I had joined something that
was a scam.
Right, I had friends saying isthis multi-level marketing?
You know, but I stuck throughit.
Right, I get, like youmentioned, subtude, there is a,
(20:48):
you know there is a cost and youknow, I wanted to make sure
that I just didn't throw moneyaway.
Right, like, why am I going togive up after two months?
And one thing that I like tolike shed light on is joining
the mentorship is like goingback to school.
Like, if you have no realestate experience, like you got
to learn from somewhere.
(21:08):
Right, it was an investment inme to learn a brand new trade,
you know, and you're not goingto be an expert in anything in a
few months.
And you know, in the Facebookgroup, I know, when you see a
bunch of people posting theirwins, you know you feel like
you're behind.
But you really need to take astep back and think, like, I
didn't become a superstarrecruiter after three months.
(21:29):
Right, it took a long time.
And you know, 17 years later,like I've got a great resume.
I've worked with reallywell-known companies.
You know we don't need to sharethat, but it took time and it
took effort and hard work.
Joseph Marohn (21:43):
No, you're right, and you know I didn't have the
time to.
You know, read books all thetime.
You know I love reading, butobviously when you have a busy
schedule you can only read somuch.
You can only watch so manypodcasts and watch videos, and
that's why I found benefit fromthe mentorship as well and
that's why I joined.
So you know that's a very goodpoint on that.
But I got to say you knowyou've got a full-time job.
(22:06):
You're actively seekingmultifamily unit deals partners
with a capital raising fundcompany.
You run a local investor group,constantly networking on social
media and making newconnections, and if that wasn't
enough, a mother at that.
Brenda, do you sleep?
How are you managing all this?
Brenda Jones (22:25):
Honestly A I am a woman, right, we can multitask,
but the biggest thing is I'mpassionate about it.
Right, recruiting is sales,sales, real estate is sales.
I know there's parts of realestate that are like transaction
coordinating and whatnot, butthe the, the forward facing part
(22:45):
of real estate is sales.
Right, and that's my passion.
And it's easy, like I said,find something you're passionate
about and it doesn't feel likea job, so I'm not exhausted.
I mean about and it doesn'tfeel like a job, so I'm not
exhausted.
I mean I am exhausted, right,Like just life in general, but I
wake up every morning excitedto move this business forward
and I'm excited to see what I'mgoing to accomplish in the next
(23:06):
day, week, month, year, you know.
Joseph Marohn (23:10):
I think you hit it on the head.
You know, you really do got tohave a passion for this, right,
because it just takes so much ofyour day and there's a lot of
commitment involved, and if youdon't absolutely love this, you
know in a few months you'll beswitching over to something else
, right?
So it does take a lot of timeand takes a lot, you know, and
it takes away from family timeas well, right?
And my wife's always telling melike, come on, you know, like
(23:41):
let's go do this.
I'm like I got to take care ofthis.
We'll get to that in a littlebit, but she understands and
she's supportive of my journey.
So, yeah, you definitely haveto have a passion for this.
So, brenda, any new goals youset for the new year, what's
2024 look like for?
Brenda Jones (23:47):
Brenda, yeah, for me.
I'm personally going to try toraise $4 million by the end of
the year $4 million $4 million,yes, yep.
So if you want to break thatdown, you know, since I'm
looking to raise from accreditedinvestors, our minimum
investment is 100k.
So you know that's not too manypeople.
(24:12):
But you know, my biggest thingis I need to get in front of as
many people as possible andthat's social media.
And you know, my biggestnetwork right now is actually
LinkedIn.
Linkedin is one of the maintools that I use use as a
recruiter and, again, I've beendoing it for 17 years.
So I actually almost have17,000 people in LinkedIn and
I've been recruiting forengineers this whole time and if
(24:34):
you know anything aboutengineering, these guys are high
W2 earners as well.
So that's my goal and just tryto be visible.
Joseph Marohn (24:45):
So I know you guys have a website that you
know leapfrog funds you guyscreated, and you mentioned
LinkedIn.
Where else are you reaching outto people?
Because I mean, a hundred K toinvest is a very small niche
list, right.
So where exactly are youmarketing to or how are you
reaching out to these people?
Are they like investor events?
Or Talk to us a little bitabout that?
Brenda Jones (25:06):
interest, so they reach out to me.
I'm going to network with,maybe, like investment bankers,
financial planners, and see ifwe can partner together, right,
because those both are thosetype of people are dealing with
high net worth people.
Again, social media, right,people are finding me,
(25:29):
especially since I'm associatedwith Pace and Vena, you know,
hopefully my content is gettingattached to their content and
getting suggested right onInstagram, youtube, facebook, so
.
But I also have, like this year, I'm going to Raise Fest, which
is a raising capital conferencein Arizona.
I'm going to fund launchanother capital raising fund
(25:52):
conference in Orlando.
So I'm going to conferences,meeting people conference in
Orlando.
So I'm going to conferences,meeting people.
And, funny enough, I wasspeaking to another syndicator
and he was asking me what valuedo I get going to these
conferences when everyone elseis trying to raise money and, in
all honesty, people want to tryto do something, but what's the
percentage of them that'sactually going to take action?
(26:14):
Right?
1%.
So the ninety nine percent arepotential investors and if I can
make relationships and gaintheir trust and and and bring
them value, I can see that wecan, you know, develop a
partnership.
Joseph Marohn (26:30):
So I think you're very great at it.
You're very approachable, youknow, and you know just having
conversations with you.
You just know how to draw acrowd and get people to talk to
you.
You know it's like me and mywife are talking about that.
She's like Brenda's reallygreat at that.
You know you're doing a goodjob and you're crushing it out
here.
So I want to get back to OCJV,you know, tell us the story on
(26:55):
how OCJV was born and why youguys decided to start that group
and take on that role.
Brenda Jones (27:02):
Yeah, so I started Sub2 late March and Pace Morby
was coming to Los Angeles, Ithink the beginning of May, and
so JJ Azizian he's one of theleaders in sub two got a bunch
of us that volunteered to prettymuch spearhead that event and
we ended up having gosh I think400 people there.
(27:24):
It was a lot of people.
It was at Griffith park.
Joseph Marohn (27:26):
Was that the book signing, or was that the Book
signing?
Yeah, okay, got it.
Brenda Jones (27:30):
Yeah, pace's book Wealth Without Cash.
And you know, while I wasstanding around and it was kind
of like winding down and I wastired I've been up since gosh,
probably six o'clock because Idrove there, I was and, I'm
gonna be honest, I was bitchingabout the commute.
I was like, oh my God, it tookme like two hours to get here.
(27:51):
Why don't we have something inOrange County?
And someone behind me was likeI'm from Orange County.
And then it was like a dominoeffect I'm from Orange County,
I'm from Orange County.
And then we're like, why don'twe have our own in Orange County
?
Like, yeah, let's do it.
And so we got each other'sphone numbers, we started a text
(28:13):
thread and we honestly all meteach other.
Two weeks later we met eachother at Fashion Island, at the
food court.
Like I said, there was 11 of usand it was amazing because we
had no idea what we were goingto expect.
Everyone was so different intheir experience, careers, even
just personally, and we allrecognized that we all had
individual strengths to helpeach other and we decided like,
hey, you know, let's, let'sstart doing this.
(28:35):
You know, like we want to helpeach other and let's see how we
can help others.
And so our you know our group,ocjv, is open to everyone.
So sub two, gator TC realestate agents, title people like
anybody.
And you know, grant let us usehis office up in Huntington
Beach Harbor.
(28:55):
And we've been doing it eversince, every two weeks, and the
structure of our meetup is verydifferent than the other ones.
We don't have a special speakerwith a PowerPoint going over
all this stuff.
You know, we just we explain itlike we're a bunch of best
friends sitting on the couchjust shooting the shit, like, if
I have something I learned, Iwant to share it with you.
(29:17):
If you have something you learn, share with me.
How can we collaborate?
How can we just learn from eachother?
Cause, you know, honestly, mostof us were all beginners.
You know, there were definitelysome, some experienced people,
but again, like creative finance, even though you've been in
real estate for the last 30years, apparently is not a very
popular thing.
So we just built a environmentwhere it was.
(29:41):
How can we help you?
How can we bring value to you?
Joseph Marohn (29:45):
I love that, you know, because you're right,
every time I've been to, I'vebeen maybe like three or four of
you guys' events, and everytime I've shown up it's been, uh
, maybe like three or four ofyou guys' events, and every time
I've shown up it's always beenlike a family feel, you know,
and it's like I just met youguys and it was just like
welcome to the family, you know,and it's nothing but good vibes
.
Everybody I've met has beengreat people.
So, yeah, that that's prettycool that you guys did that and
(30:06):
that you guys were.
You know, you made this twohour drive and you're
complaining about it, but lookwhat came of it.
You know, imagine you didn'tmake that two hour drive, you
know, would OCJV even be alivetoday, you know?
And maybe it would, maybe itwouldn't, but yeah that you guys
have an awesome group.
And I also love that you guysstarted doing a monthly family
get together for your localmeetups, because sometimes it's
(30:27):
hard to break away from thefamily, which I'm sure prevents
some individuals from alwaysshowing up.
So it kind of eliminates thatexcuse of not being able to go.
Right, you guys do that once amonth, or is that?
How did?
Brenda Jones (30:39):
you do once a month, yeah, and we try to
alternate like a beach event anda park event, so we have one
coming up soon.
And yeah, like you said, noteveryone can break away on a
Tuesday night and you know wewant to show that again, it's
we're a family group.
You said not everyone can breakaway on a Tuesday night and you
know we want to show that againit's we're a family group.
You know, bring your children,bring your grandma, bring your
sister, bring anybody.
It's always a potluck, sopeople bring food and bring
(31:00):
drinks.
We always have, you know, anabundance of food leftover, so
whoever needs to bring it back,you know, like our first one we
had at the beach and one of ourmembers his name is Vin, you
know he's a general contractorand he has a crew that he needs
to feed and I said take all thefood, please, feed them like
they deserve it.
And he was so grateful and youknow, like that's awesome, right
(31:21):
, so it's very special.
Joseph Marohn (31:24):
Great vibes, great vibes.
Now you did bring up the the160 unit multifamily property.
I saw you in that video cuttingthat ribbon.
That's awesome.
Can you talk about yourexperience with the Sub2 Fund
and becoming a partner with PaceMorby and Vina Jetty?
Brenda Jones (31:41):
Yeah.
So being a limited partner in afund is you bring money to the
deal.
You do not have vote to whathappens to the deal, right?
Those are the general partners.
Those are the people who areactually running the asset.
So you know, I'm bringing moneyto the table but in exchange
(32:01):
and again, what makes Sub2Vina'sgroup different is that they
teach you how the deal's brokendown, how they acquired the
asset, how they're going torehab and value add the asset.
If you were to just join anyrandom fund outside, like
BlackRock, they just take yourmoney and then you get checks
and you get like emails once amonth, right?
So again, what's unique aboutthese mentorships is that these
(32:24):
mentors really want to teach youand bring you up, because
there's enough for all of us tobe successful, there's enough
for all of us to learn and buy,and that's the one thing that
they always like to promote isthat abundance mindset, right?
So if I didn't put money intoPace's Fund and Veena's Fund,
(32:45):
honestly I don't think it wouldhave taken me, you know, like I
don't think I would be able tomake my own fund.
I wouldn't have found the rightpeople, found my niche, I would
have just been still watchingvideos and probably trying to do
a midterm rental, and thennothing, right.
So I?
I jumped off the ledge into thedeep end and took a risk.
(33:07):
I didn't know what was going tohappen and I'm happy that
positive things came up, came ofit.
Joseph Marohn (33:13):
And being the queen of networking, you somehow
find a way to the front of theline and get to cut the ribbon.
How did that come about?
How did you get to cut theribbon with Pace?
Were you just the highestinvestor there or what's?
Brenda Jones (33:25):
going on.
No, I am the outgoing socialbutterfly, and when Pace said,
hey, come over here, I ran asfast as I could.
Joseph Marohn (33:35):
Hey, you're tackling people out there.
Get out the way.
Brenda Jones (33:37):
Yeah, I heisman a couple of people and you know,
jumped over, no, but yeah, Imean, pace was standing there by
himself and he's like hey, likethis is all ours, like let's,
let's do it.
But yeah, I did hustle my assto stand next to him, Not going
to lie.
Joseph Marohn (33:52):
Great hustle my ass to stand next to him, not
going to lie, great, great.
So the last thing I want totouch on is this Willy Wonka
golden ticket I keep hearing somuch about.
You know, pace Morby extends afree ticket to his community
camp to the most active peoplein the community and also the
leaders that continue to providevalue, which what I love, by
the way, because it giveseveryone an incentive and a
reward for being active inhelping others, right.
So this is the second year in arow that you've been awarded
(34:15):
the golden ticket.
Talk to us about that and whatearning that ticket means to you
.
Brenda Jones (34:20):
You know what it means that I'm being recognized
for my efforts, right, beingrecognized as a leader in Orange
County bringing value to peoplethat normally wouldn't have an
avenue, right?
Um, it's amazing, right.
It just shows that doing alittle thing every day doesn't
(34:42):
have to be huge, right, justmake a post, show up, jump on a
zoom, make a connection, youknow, go to aup, like these
things do add up and I, if youasked me this last March, I
would be doing this like a wholefortune teller type of thing.
I wouldn't believe you.
I'd be like are you serious?
Like my whole goal to get intoreal estate investing was to buy
(35:03):
a couple rentals, get somecashflow and get some tax
appreciation, that's it.
And now I'm like raising $4million and I have a fund and
I'm an influencer.
I say it like that because it'skind of weird, right, it's
still kind of cringy, but I'mtrying to get used to it, but I
have got huge goals.
(35:23):
Now I want to speak on stage.
I want to speak next to Paceand Veena, so sky's the limit
I'm.
I'm going full force.
Joseph Marohn (35:33):
I can definitely see you speaking on stage and
having that presence, you know.
So this golden ticket is this.
So there's 50 total.
Is that what it is, or did heraise it up higher this year?
Brenda Jones (35:45):
Oh, I don't.
I honestly I don't know thedetails Um.
Joseph Marohn (35:48):
I know.
Brenda Jones (35:48):
I got the golden ticket this time because, um, as
an OCJV leader right, we wereinvolved with the Family Promise
charity event, so that's myunderstanding why I got that
ticket.
Joseph Marohn (36:02):
Right, and do you want to talk about that for a
little bit, about the FamilyPromise, because I thought that
was dope that you guys gotinvolved with that and it was
something great that Pace puttogether.
So when you say you gotinvolved, you know what exactly
were you guys doing, what wasyour part in the role.
Brenda Jones (36:17):
We took in donations for Orange County and
we helped, you know, providethat to the local Family Promise
, I think.
Location and then justspreading the awareness, right,
I mean, the more people that wecould educate on this charity
the better.
It's pretty exciting, it wascool, but yeah, and then we got
(36:38):
to do an event up in LA whichbrought all the local
communities together, so it wasreally nice.
Joseph Marohn (36:45):
Yeah, I thought that was awesome.
So, brenda, one of the thingsthat I like to do is give the
community a voice as well inthese podcasts.
So, brenda, one of the thingsthat I like to do is give the
community a voice as well inthese podcasts.
So, typically, I'll explain thetopic that I'm currently
covering and I'll ask if anyonehas any questions that they
would like addressed.
And the question I chose todayis by our very own Sammy Nicole.
Shout out to Sammy.
Her question was how do youclarify your connector fee up
(37:08):
front?
She says, in building arelationship, I want to just
share any resources I know of tohelp someone out.
So I just end up giving it outthe info, which she's been okay
with.
But it's a great question howdo you clarify your connector
fee up front?
Brenda Jones (37:24):
So I'm going to be honest.
I have not been collecting fees, but my understanding is and
this is just like a general rulein life just be upfront and
honest.
Right Like there's no reason tobeat around the bush.
If you know you have value,then show it right.
So I don't know exactly howmuch that would cost, right Like
(37:45):
I don't know if it's like 1% ofthe deal or whatnot, but if I'm
going to make a business out ofthis, then I'm going to make it
clear that if I'm going to makethese connections, there's
going to be a fee and, in allhonesty, you should probably
sign an upfront agreement beforeyou start making those
introductions you're spendingtime doing so right and you want
(38:14):
to do it out of goodwill.
Joseph Marohn (38:14):
but sometimes you're like, hey, someone might
be looking for a funding partnerand you're like, hey, I can
plug you in.
All of a sudden that personbecomes a millionaire.
I think you should get apercentage.
So I thought it was a greatquestion by Sammy.
So good question, sammy.
I think we got the point acrosson the importance of networking
and building strong connectionsin the community.
Is there anything that you canthink of that we didn't cover
(38:37):
here today and should absolutelybe talked about?
Brenda Jones (38:40):
I mean, the biggest thing is, you got to
take action, you got to get upoff your ass.
You know it's a team sport, youknow, just do it Get active,
get active, be out there, right,Brenda?
Joseph Marohn (38:52):
where can people get ahold of you?
Brenda Jones (38:54):
Yes, so on the screen right there is Brenda
Rose invests on Instagram.
Uh, that's the same on Facebook, that's the same on YouTube.
And then my LinkedIn saysBrenda Rose Jones.
Joseph Marohn (39:07):
Awesome and we'll make sure that we plug all
these in on the screen here.
So awesome.
Well, brenda, you've been arock star, making yourself very
well known and seen in thecommunity.
You're doing the right things,making the right moves and you
have a very bright future aheadof you.
I know your family's proud ofyou and you're building a legacy
for your son.
It's amazing what I've beenable to witness you accomplish
(39:28):
so far.
Hopefully, someone that'slistening to this can learn
something from your experience,follow your blueprint and find
success as well.
So thank you for that.
Now, if you guys found valuefrom this interview, don't
forget to show your boys somelove.
It only takes a few seconds tohit that subscribe button.
Don't forget to like this anddrop a comment down below what
(39:49):
you enjoyed most about Brenda'sstory.
I appreciate all the continuedsupport and guys stay tuned
because we're going to bepumping these episodes out every
two weeks.
We're going to be covering somegreat topics and I don't want
you guys to miss out.
Best, believe I'm going to keepbringing you guys that fire.
Thank you.
What up everyone and welcome back to the Real
Estate Unlocked podcast.
I am your Jo, and today we'regoing to be covering one of the
most important topics in realestate, absolutely mandatory to
scale your business, the key toopening doors.
Today we're going to becovering the power of networking
.
Networking is a crucial aspectto any business, and real estate
(00:35):
investing is no exception.
In fact, it could be arguedthat networking and building
connections is even morecritical in real estate, as it
often relies on buildingconnections and relationships to
find the best deals andopportunities.
These opportunities come invarious forms, such as
off-market properties,partnership deals, raising
(00:56):
private capital or investmentopportunities that aren't widely
advertised.
Now you know how we do it onthe Real Estate Unlocked podcast
.
If we're going to do it, we gotto do it right.
We can't just bring on anyoneto speak about networking, we
got to bring on the queen ofnetworking.
Today, our special guest on thepodcast is Brenda Jones.
(01:19):
Brenda has been a techrecruiter for 17 years and,
alongside this, has alsodiscovered a passion for real
estate.
With a strong economicsbackground from UC San Diego,
brenda effectively mergestechnology insights with smart
real estate investmentstrategies.
Her specialty is raisingcapital funding for large
(01:39):
multifamily assets.
Multifamily assets she's apartner of 532 units with
notable figures like Pace Morbyand Vin Jetty, and runs a local
investor group based out ofOrange County, california, that
now has over 600 plus members.
So, without further ado, I'vebeen talking long enough
(01:59):
Everyone.
If you will, please allow me toformally introduce to you
Brenda Jones.
Brenda, long time, no see.
How are you doing today?
Brenda Jones (02:10):
I'm great, Joseph.
Thanks for having me.
I'm so excited to be here.
Joseph Marohn (02:13):
Oh, I'm excited as well.
How's everything going?
Everything good your way?
Brenda Jones (02:17):
Yeah, busy, busy trying to get that money.
Joseph Marohn (02:21):
Not trying.
You are getting that money.
Brenda Jones (02:23):
I am, you're right , that's right.
Joseph Marohn (02:25):
Cool, cool.
So this interview especiallybecause it's almost as if we've
come full circle For those thatdon't know Brenda and I, we
pretty much started our journeyroughly around the same time.
She started just a few monthsbefore me and was actually one
of the first people I met andconnected with.
I think we both knew right awaywe were kind of destined for
great things.
(02:45):
Slightly different past, butjust to see what we've both been
able to accomplish in such ashort amount of time is crazy.
And now for us to sit down andhave the opportunity to share
your story and your successes onmy podcast is so awesome to me.
So thank you for taking thetime out of your busy schedule
and educating us on theimportance of networking and
(03:06):
what being a connector in thecommunity has done for you and
can do for others.
Brenda Jones (03:10):
Absolutely.
I'm excited, let's do it.
Joseph Marohn (03:12):
Absolutely so, Brenda.
Why don't you start off bytelling us your story?
You already make a great livingas a high W-2 earner.
What exactly is your why factorand what specifically made you
choose real estate?
Brenda Jones (03:28):
is your why factor and what specifically made you
choose real estate?
Sure, so yeah, my journey intoreal estate investing started
with me and my husband trying tobuy a house in 2022.
And that was during the timewhen the interest rates went
crazy.
So that was from like Februaryto August and we were looking at
houses every weekend makingoffers and, honestly, we were
getting priced out like $200,000, $300,000.
And as it got further andfurther along in the year, we
(03:52):
went from trying to buy afive-bedroom house to a
three-bedroom condo with HOAsfor the same price, and so it
just didn't make sense.
I didn't want to be house poor,so we just tabled our search
for a minute.
You know, definitely frustratedand you know I love telling the
story because Pace Morbymagically appeared on my
(04:13):
Instagram.
So I started going down a hole,right YouTube hole, watching
his videos, like everyone else,I'm sure, and I was also
following some other you knowreal estate guys and gals on
there.
And after six months, in Marchof 2023, I decided to join Sub2,
which is Pace Morby'smentorship, and, you know, took
(04:34):
a few months to realize exactlywhat my lane was.
You know, have zero real estateexperience, so there was a lot
of learning I needed to do.
I thought I wanted to domidterm rentals, and so I was
networking with as manywholesalers within the group but
unfortunately, you know, noneof the deals really made sense
for me.
So I was one of the first luckypeople who got to go to
(04:56):
community camp, which you knowqualified for that was, you know
, high activity within theFacebook group which, again, as
a natural networker, was easyfor me and that's where it was
brought to my attention that Iwas really good at networking
and, you know, building rapportand interjecting myself in
groups and just, you know,social butterfly right, and at
(05:19):
the end of the night, you know,I was not exhausted, I didn't
need to go hide and likerecharge, like I can do this all
day, every day, and I'm prettysure being a Jetty told me like
you should just raise capitalbecause that's exactly the
skillset that's needed for that.
So ever since then, which was,you know, I think, last August
or July, I decided to focus onraising capital and focusing on
(05:42):
multifamily, because you knowpeople are saying that it's
almost the same amount of workfrom single family to
multifamily, so you might aswell get a higher yield with
multifamily.
So that brings us to presentday, where I was able to find
really great partners.
We're going to be launching ourmultifamily fund by the end of
this month, our multifamily fundby the end of this month, and
(06:09):
we are targeting multifamilyunits 50 to 150 units in North
Carolina, b minus class, c plusclass garden style, and then
1990 or younger.
So that's what we're doing.
Joseph Marohn (06:17):
I love that story because it's very similar to
why I got into real estate.
Me and my wife we're both fromSouthern California, so we both
know that the prices here areoutrageous with these interest
rates.
So me and my wife, we westarted looking in the beginning
of the year to purchase ourfirst primary residence.
Now we both make pretty decentmoney.
(06:38):
Um, so we were qualified, youknow.
But the thing is, when westarted looking at what the
loans were being offered and howmuch we were going to pay on a
monthly basis, we were rightaround 4,400 to all the way up
to 5,000 for our price range,right.
So now we could afford that.
But we were going to be housebroke.
And who wants to live like that?
Right, nobody wants to livehouse broke, it's not.
(07:00):
It's not sustainable long-term.
So I knew I had to, had tobring more revenue in, and
that's how I got And're outthere at events all the time.
You're constantly making newconnections.
(07:26):
For someone who's completelynew to real estate.
What are the first steps thatthey should take to start
building their network?
Where should they go and whoshould they be trying to meet?
Brenda Jones (07:37):
Yeah, I'll probably take it one step a
little bit earlier than that.
Pace Morby has an avatar serieson YouTube and he goes over I
think 20 or 30 avatars wereessentially are like job
descriptions that you can do inreal estate investing.
I would do that because, again,you want to focus on things you
like to do, things you're goodat.
(07:57):
You don't want to be doingthings that are going to be a
chore or like feeling like a job, right.
So, again, for me, networkingit's like breathing, so I wake
up in the morning excited to doit.
You know, I don't wake up like,oh God, I got to talk to people
, right, which there's a lot ofpeople who don't like to do that
.
And then there's another thingthat they should do is take the
Clifton Strengths Test, whichthat identifies 34 strengths and
(08:20):
again, use those two toidentify your strengths and what
lane you should be in, and thenthat's the direction you should
go.
But in regards to you know,where do you start to build a
network?
Honestly, it's, it's a localcommunity and for us, right in
Orange County, we didn't haveone, so we made one and again it
sounds I'm trying to make itsound easy, but it's not.
(08:42):
You know, I had four to five,six other people who had the
same goal, so together we builtit.
I didn't do it alone and wewere consistent.
We've been doing it every twoweeks since May, which was right
after Pace's book signing in LA.
And you know I was in charge, orI am in charge, of the social
media for that group, so I justtry to blast it everywhere as
much as I can.
I try to.
You know I was in charge, or Iam in charge, of the social
(09:03):
media for that group, so I justtry to blast it everywhere as
much as I can.
I try to, you know, providevalue to people as to why they
should come to the group andmeet people.
But the easiest free way is goon Facebook or Google or
meetupcom or Evite, find a localgroup and try to start
developing close relationshipsBecause you know, zoom is, it's
(09:25):
very impersonal, you know likeyou can only get to know someone
so much, but like sitting nextto someone shaking their hand,
feeling the vibe like that's howyou develop a real relationship
.
Joseph Marohn (09:35):
Right, and I'm glad you brought that up because
I know you, you know you justmentioned that you and a few
others you know you created alocal investor group in Orange
County called OCJV and we'll getinto that story in a little bit
here.
But why do you feel communitybuilding and local meetups are
so important?
Brenda Jones (09:52):
Because my own personal story.
I have zero real estateexperience and it's funny that
when people talk to me now theythink I've been doing it for
years and it's been.
I think it's nine months, 10months now, since March.
The only way to learn is frompeople, right, like I know
people.
There's people out there wholike to read books and watch a
bunch of videos, but that's allstill like theoretical right.
(10:14):
You got to learn on the job, onthe go.
And what's the best ways tolearn from someone?
Partner up with someone, do thedamn thing, make a mistake,
learn from your mistake.
It's got to be tangible andthat's the only way you can do
it.
Like, real estate is not a solosport, right?
It's a team sport, so you needa team around you.
Joseph Marohn (10:34):
Absolutely, and that's the same thing with me.
You know, my W2 is I'm abuilding engineer, right, so I
was going to school for that,but I was also working at the
same time.
And the reason I bring that upis because, you know, when I was
going to school, yeah, sure, Iwas learning, but I didn't
really really learn until I wasactually making mistakes on the
job and learning, you know,breaking things.
(10:56):
You know and and figuring outhow to go and fix these problems
.
And it's the same.
It's the same concept thatapplies to real estate.
You know, everybody thinks thatthey just have to have it all
figured out right Day one.
I got to have this whole thingfigured out and then I'll be
ready, but no, it's like youjust got to get out there.
You know, keep learning andfail forward, right?
You know, make mistakes, createproblems and learn from those.
(11:18):
So glad you brought that up.
Another thing you brought up isthe Avatar series, which I'm
glad you did.
So the Avatar series I'vetalked about that on my channel
before and for those that don'tknow what the Avatar series is,
I highly suggest you go watchthe entire series that Pace Mori
put together on his YouTubechannel.
It's very beneficial and thepurpose behind it is to give you
(11:41):
identity or clarity for whatyou're supposed to be in real
estate.
It helps you give a directionon different paths you can take,
and the reason I bring that upis because one of the avatars is
connector, in which Brendaidentified as and which
correlates with networking, inwhich Brenda would soon realize
it's her superpower.
Brenda, do you mind explainingwhat exactly being a connector
(12:04):
in real estate involves?
Brenda Jones (12:06):
Yeah, connector is someone who, at least for me,
can kind of put the puzzlepieces together.
So, again, for me, I don't haveany real estate experience, but
I know how to make friends.
So I was making friends with abunch of wholesalers.
So if I saw a wholesaler post adeal in the group for Florida
and I had networked with someonethat's buying in Florida, right
(12:30):
, if I'm not buying in Florida,I can introduce that wholesaler
to that buyer and make theconnection and hopefully they
can do a deal together.
Right, and in the, in thatprocess, I'm also learning about
the deal, what they like, whatthey don't like.
So you know, it's, yeah, it'sputting the puzzle pieces
together, being able to kind ofsee things holistically, like,
(12:52):
take a step back, see the bigpicture and and bring people
together that normally couldn'tfind each other.
Joseph Marohn (13:00):
Right Any advice you would give to beginners who
might be looking to establishthemselves as a connector as
well.
Brenda Jones (13:07):
You have to get yourself out there.
Maybe set some goals of I wantto make 10 friends a week, right
, two people a day, that type ofthing.
If you are part of a mentorship, then you know.
Reach out to people on whateverplatform that they're on, and
set up a calendar and try tolike connect these people for 15
to 20 minutes.
Again, go meet people at anytype of group, honestly real
(13:31):
estate group, tech group, talkto your barista, talk to the
bagger at the grocery store.
The more people you can connectwith, the easier it is.
Joseph Marohn (13:42):
So oftentimes in the business world we hear great
quotes from books or othersuccessful entrepreneurs.
Some stick, some don't.
What are your thoughts on thesaying your network is your net
worth.
Do you believe in that?
Brenda Jones (13:54):
100%, yeah.
So again, it's a, it's a.
It's a recurring theme with me,right?
Zero, zero experience in realestate.
Recurring theme with me, right?
Zero experience in real estate.
So how can I excel in somethingthat I don't have people around
me who are excelling in?
Right?
Like, why are you going to getreal estate experience from
someone who doesn't invest?
(14:15):
I mean, majority of my friendsown their primary home, but
that's the extent of it, right.
But you want to surroundyourself around
multimillionaires, billionaires,because they've done it,
they've made the mistakes and inthese mentorships, you know,
they're willing to share theirknowledge for free and they want
to see you succeed, right.
So we all collectively helpeach other to, you know, reach
(14:39):
these goals.
But you know, for me, like I'vebeen recruiting for a long time
, again, a lot of my bestfriends, my mentor, high net
worth, you know W2 people, butyou know I that's I hit the peak
, right.
So now I'm trying to get to thenext one and that's real estate
.
So that's the only way is tosurround yourself with people
smarter than you.
You want to be the dumbestperson in the room, right?
Joseph Marohn (15:06):
Another cliche saying.
You know it's funny becausewhen I first joined Sub2, you
know I, you know it's obviouslyit's a paid mentorship and when
I bought into it I thoughtinitially I was buying into the
program like I was paying forthe videos and the education.
Then I quickly realized, youknow, once they give you access
to the private you know Facebook, group and community, that's
when I saw the real value.
(15:27):
You know, having access to allthese people around you, that's
the key to it and that was thereal value of buying into the
membership.
Now, when we first joined theSub2 community, one of the first
action steps that Pace pushedso heavily is to go out and make
50 friends.
Right, why do you think thatthat was one of the first action
steps that Pace gave to us, andwhat type of value am I going
(15:49):
to gain by just reaching out to50 random strangers online?
Brenda Jones (15:53):
Again, it doesn't require real estate knowledge,
right, it doesn't require money.
It requires you to do something, which, again, there's a lot of
people who are stuck inanalysis, paralysis.
But you can only learn if youtalk to someone.
So if you're just sittingbehind your computer all day
watching a video which is greatagain, these videos are very
(16:15):
high level, right, like youcan't learn how to do something
in detail unless you're doing itin real life.
And again, another advantage ofmeeting 50 random people is
perspective.
You know, my experience as aconnector is different than
John's, jim's, sarah's, right.
Your experience withwholesaling is different for me.
(16:35):
So you want to take all thatknowledge and see how you can,
you know, apply it to yourselfand then again connecting.
Maybe you met people and youcan connect them together and
then they can partner up.
Joseph Marohn (16:49):
Do you think you can find success without it,
without networking?
Brenda Jones (16:54):
No, honestly.
I mean not in real estate andobviously not in recruiting.
Maybe if you are sellingdigital products behind your
computer all day, maybe, but anytype of job that involves
people, you need to learn how tonetwork and connect and talk to
them.
Joseph Marohn (17:15):
Absolutely.
To learn how to network andconnect and talk to them?
Absolutely.
Can you share a personalexperience where your networking
played a key role in asuccessful deal or project?
Brenda Jones (17:23):
Yeah, I mean.
So OCJV, right.
So we were 10, 11 people thatcame together to build this
group and you know how I foundmy current business partners.
So that first initial group.
He doesn't come around oftenanymore because he's got a very
busy day job, but he hadrecommended my partner his name
(17:48):
is Andreas to come to one of ourmeetups up in Garden Grove when
Kevin Cho was visiting, and wemet each other very briefly and
the one thing he took away fromit was I was only one focusing
on multifamily capital raising.
And here's the thing like if wedidn't start OCJV, if I didn't
make friends with Morgan, whichis the original guy, like I
(18:11):
would have not found Andreas andhis wife to be partners.
I would have just been sittinghere watching videos and then a
year later accomplished nothing.
And because I have networkedwith people within sub two I was
able to partner with Pace andVena on you know these units in
Arizona and that was all throughother students, you know.
(18:32):
But these opportunities are notgoing to fall on your lap if
you're just hiding in the cornersilent.
Joseph Marohn (18:38):
Yeah, exactly, and I remember being at that
event.
That was a great event, by theway, and I remember meeting
Andres.
Andres is a great guy, sothat's a great partnership that
you have there, and you'repartnered up with his wife as
well, if I'm not mistakencorrect.
Brenda Jones (18:51):
Correct.
Yes, yeah, it will be the threeof us.
Joseph Marohn (18:53):
Okay Awesome, so you and a few partners obviously
the three of us Okay awesome,so you and a few partners
obviously you guys startedraising capital for multifamily
units.
It's a very smart move on yourpart, by the way.
Talk to us a little bit abouthow establishing connections and
networking can aid in theprocess of acquiring funds.
Brenda Jones (19:11):
Yeah.
So for me, like my strategiesright now, one of them is social
media, of course.
Um, like my strategies rightnow, one of them is social media
, of course, Right.
So I hired a social mediastrategist and we are pumping
out a bunch of content.
One story that just happenedrecently was a gentleman is not
(19:31):
part of sub two, not part ofVenus multiply, but he follows
pace, so he's watching a videopace.
He came across a video of meand Pace cutting the ribbon in
Tucson for that 160 unitproperty that just was purchased
, and then he found my Instagrampage and then he reached out to
me and we set up a meeting andhe's an accredited investor and
(19:54):
he's interested in investingwith us because he's in single
family but he wants to get intomultifamily.
So that's why I wanted toinvest in funds originally,
because that's the easiest wayto get into.
It is if you have capital and,again, not everyone does.
I'm lucky that I do.
That was my easiest way tostart learning and networking
(20:14):
with people in multifamily wayto start learning and networking
with people in multifamily,right, right.
Joseph Marohn (20:19):
So, without a doubt, real estate can be a
challenging industry.
Brenda Jones (20:26):
Any obstacles you faced on your journey so far and
, if so, how did you overcomethem?
I mean, in the beginning, right, zero experience I definitely
was feeling frustrated, worriedthat I had joined something that
was a scam.
Right, I had friends saying isthis multi-level marketing?
You know, but I stuck throughit.
Right, I get, like youmentioned, subtude, there is a,
(20:48):
you know there is a cost and youknow, I wanted to make sure
that I just didn't throw moneyaway.
Right, like, why am I going togive up after two months?
And one thing that I like tolike shed light on is joining
the mentorship is like goingback to school.
Like, if you have no realestate experience, like you got
to learn from somewhere.
(21:08):
Right, it was an investment inme to learn a brand new trade,
you know, and you're not goingto be an expert in anything in a
few months.
And you know, in the Facebookgroup, I know, when you see a
bunch of people posting theirwins, you know you feel like
you're behind.
But you really need to take astep back and think, like, I
didn't become a superstarrecruiter after three months.
(21:29):
Right, it took a long time.
And you know, 17 years later,like I've got a great resume.
I've worked with reallywell-known companies.
You know we don't need to sharethat, but it took time and it
took effort and hard work.
Joseph Marohn (21:43):
No, you're right, and you know I didn't have the
time to.
You know, read books all thetime.
You know I love reading, butobviously when you have a busy
schedule you can only read somuch.
You can only watch so manypodcasts and watch videos, and
that's why I found benefit fromthe mentorship as well and
that's why I joined.
So you know that's a very goodpoint on that.
But I got to say you knowyou've got a full-time job.
(22:06):
You're actively seekingmultifamily unit deals partners
with a capital raising fundcompany.
You run a local investor group,constantly networking on social
media and making newconnections, and if that wasn't
enough, a mother at that.
Brenda, do you sleep?
How are you managing all this?
Brenda Jones (22:25):
Honestly A I am a woman, right, we can multitask,
but the biggest thing is I'mpassionate about it.
Right, recruiting is sales,sales, real estate is sales.
I know there's parts of realestate that are like transaction
coordinating and whatnot, butthe the, the forward facing part
(22:45):
of real estate is sales.
Right, and that's my passion.
And it's easy, like I said,find something you're passionate
about and it doesn't feel likea job, so I'm not exhausted.
I mean about and it doesn'tfeel like a job, so I'm not
exhausted.
I mean I am exhausted, right,Like just life in general, but I
wake up every morning excitedto move this business forward
and I'm excited to see what I'mgoing to accomplish in the next
(23:06):
day, week, month, year, you know.
Joseph Marohn (23:10):
I think you hit it on the head.
You know, you really do got tohave a passion for this, right,
because it just takes so much ofyour day and there's a lot of
commitment involved, and if youdon't absolutely love this, you
know in a few months you'll beswitching over to something else
, right?
So it does take a lot of timeand takes a lot, you know, and
it takes away from family timeas well, right?
And my wife's always telling melike, come on, you know, like
(23:41):
let's go do this.
I'm like I got to take care ofthis.
We'll get to that in a littlebit, but she understands and
she's supportive of my journey.
So, yeah, you definitely haveto have a passion for this.
So, brenda, any new goals youset for the new year, what's
2024 look like for?
Brenda Jones (23:47):
Brenda, yeah, for me.
I'm personally going to try toraise $4 million by the end of
the year $4 million $4 million,yes, yep.
So if you want to break thatdown, you know, since I'm
looking to raise from accreditedinvestors, our minimum
investment is 100k.
So you know that's not too manypeople.
(24:12):
But you know, my biggest thingis I need to get in front of as
many people as possible andthat's social media.
And you know, my biggestnetwork right now is actually
LinkedIn.
Linkedin is one of the maintools that I use use as a
recruiter and, again, I've beendoing it for 17 years.
So I actually almost have17,000 people in LinkedIn and
I've been recruiting forengineers this whole time and if
(24:34):
you know anything aboutengineering, these guys are high
W2 earners as well.
So that's my goal and just tryto be visible.
Joseph Marohn (24:45):
So I know you guys have a website that you
know leapfrog funds you guyscreated, and you mentioned
LinkedIn.
Where else are you reaching outto people?
Because I mean, a hundred K toinvest is a very small niche
list, right.
So where exactly are youmarketing to or how are you
reaching out to these people?
Are they like investor events?
Or Talk to us a little bitabout that?
Brenda Jones (25:06):
interest, so they reach out to me.
I'm going to network with,maybe, like investment bankers,
financial planners, and see ifwe can partner together, right,
because those both are thosetype of people are dealing with
high net worth people.
Again, social media, right,people are finding me,
(25:29):
especially since I'm associatedwith Pace and Vena, you know,
hopefully my content is gettingattached to their content and
getting suggested right onInstagram, youtube, facebook, so
.
But I also have, like this year, I'm going to Raise Fest, which
is a raising capital conferencein Arizona.
I'm going to fund launchanother capital raising fund
(25:52):
conference in Orlando.
So I'm going to conferences,meeting people conference in
Orlando.
So I'm going to conferences,meeting people.
And, funny enough, I wasspeaking to another syndicator
and he was asking me what valuedo I get going to these
conferences when everyone elseis trying to raise money and, in
all honesty, people want to tryto do something, but what's the
percentage of them that'sactually going to take action?
(26:14):
Right?
1%.
So the ninety nine percent arepotential investors and if I can
make relationships and gaintheir trust and and and bring
them value, I can see that wecan, you know, develop a
partnership.
Joseph Marohn (26:30):
So I think you're very great at it.
You're very approachable, youknow, and you know just having
conversations with you.
You just know how to draw acrowd and get people to talk to
you.
You know it's like me and mywife are talking about that.
She's like Brenda's reallygreat at that.
You know you're doing a goodjob and you're crushing it out
here.
So I want to get back to OCJV,you know, tell us the story on
(26:55):
how OCJV was born and why youguys decided to start that group
and take on that role.
Brenda Jones (27:02):
Yeah, so I started Sub2 late March and Pace Morby
was coming to Los Angeles, Ithink the beginning of May, and
so JJ Azizian he's one of theleaders in sub two got a bunch
of us that volunteered to prettymuch spearhead that event and
we ended up having gosh I think400 people there.
(27:24):
It was a lot of people.
It was at Griffith park.
Joseph Marohn (27:26):
Was that the book signing, or was that the Book
signing?
Yeah, okay, got it.
Brenda Jones (27:30):
Yeah, pace's book Wealth Without Cash.
And you know, while I wasstanding around and it was kind
of like winding down and I wastired I've been up since gosh,
probably six o'clock because Idrove there, I was and, I'm
gonna be honest, I was bitchingabout the commute.
I was like, oh my God, it tookme like two hours to get here.
(27:51):
Why don't we have something inOrange County?
And someone behind me was likeI'm from Orange County.
And then it was like a dominoeffect I'm from Orange County,
I'm from Orange County.
And then we're like, why don'twe have our own in Orange County
?
Like, yeah, let's do it.
And so we got each other'sphone numbers, we started a text
(28:13):
thread and we honestly all meteach other.
Two weeks later we met eachother at Fashion Island, at the
food court.
Like I said, there was 11 of usand it was amazing because we
had no idea what we were goingto expect.
Everyone was so different intheir experience, careers, even
just personally, and we allrecognized that we all had
individual strengths to helpeach other and we decided like,
hey, you know, let's, let'sstart doing this.
(28:35):
You know, like we want to helpeach other and let's see how we
can help others.
And so our you know our group,ocjv, is open to everyone.
So sub two, gator TC realestate agents, title people like
anybody.
And you know, grant let us usehis office up in Huntington
Beach Harbor.
(28:55):
And we've been doing it eversince, every two weeks, and the
structure of our meetup is verydifferent than the other ones.
We don't have a special speakerwith a PowerPoint going over
all this stuff.
You know, we just we explain itlike we're a bunch of best
friends sitting on the couchjust shooting the shit, like, if
I have something I learned, Iwant to share it with you.
(29:17):
If you have something you learn, share with me.
How can we collaborate?
How can we just learn from eachother?
Cause, you know, honestly, mostof us were all beginners.
You know, there were definitelysome, some experienced people,
but again, like creative finance, even though you've been in
real estate for the last 30years, apparently is not a very
popular thing.
So we just built a environmentwhere it was.
(29:41):
How can we help you?
How can we bring value to you?
Joseph Marohn (29:45):
I love that, you know, because you're right,
every time I've been to, I'vebeen maybe like three or four of
you guys' events, and everytime I've shown up it's been, uh
, maybe like three or four ofyou guys' events, and every time
I've shown up it's always beenlike a family feel, you know,
and it's like I just met youguys and it was just like
welcome to the family, you know,and it's nothing but good vibes
.
Everybody I've met has beengreat people.
So, yeah, that that's prettycool that you guys did that and
(30:06):
that you guys were.
You know, you made this twohour drive and you're
complaining about it, but lookwhat came of it.
You know, imagine you didn'tmake that two hour drive, you
know, would OCJV even be alivetoday, you know?
And maybe it would, maybe itwouldn't, but yeah that you guys
have an awesome group.
And I also love that you guysstarted doing a monthly family
get together for your localmeetups, because sometimes it's
(30:27):
hard to break away from thefamily, which I'm sure prevents
some individuals from alwaysshowing up.
So it kind of eliminates thatexcuse of not being able to go.
Right, you guys do that once amonth, or is that?
How did?
Brenda Jones (30:39):
you do once a month, yeah, and we try to
alternate like a beach event anda park event, so we have one
coming up soon.
And yeah, like you said, noteveryone can break away on a
Tuesday night and you know wewant to show that again, it's
we're a family group.
You said not everyone can breakaway on a Tuesday night and you
know we want to show that againit's we're a family group.
You know, bring your children,bring your grandma, bring your
sister, bring anybody.
It's always a potluck, sopeople bring food and bring
(31:00):
drinks.
We always have, you know, anabundance of food leftover, so
whoever needs to bring it back,you know, like our first one we
had at the beach and one of ourmembers his name is Vin, you
know he's a general contractorand he has a crew that he needs
to feed and I said take all thefood, please, feed them like
they deserve it.
And he was so grateful and youknow, like that's awesome, right
(31:21):
, so it's very special.
Joseph Marohn (31:24):
Great vibes, great vibes.
Now you did bring up the the160 unit multifamily property.
I saw you in that video cuttingthat ribbon.
That's awesome.
Can you talk about yourexperience with the Sub2 Fund
and becoming a partner with PaceMorby and Vina Jetty?
Brenda Jones (31:41):
Yeah.
So being a limited partner in afund is you bring money to the
deal.
You do not have vote to whathappens to the deal, right?
Those are the general partners.
Those are the people who areactually running the asset.
So you know, I'm bringing moneyto the table but in exchange
(32:01):
and again, what makes Sub2Vina'sgroup different is that they
teach you how the deal's brokendown, how they acquired the
asset, how they're going torehab and value add the asset.
If you were to just join anyrandom fund outside, like
BlackRock, they just take yourmoney and then you get checks
and you get like emails once amonth, right?
So again, what's unique aboutthese mentorships is that these
(32:24):
mentors really want to teach youand bring you up, because
there's enough for all of us tobe successful, there's enough
for all of us to learn and buy,and that's the one thing that
they always like to promote isthat abundance mindset, right?
So if I didn't put money intoPace's Fund and Veena's Fund,
(32:45):
honestly I don't think it wouldhave taken me, you know, like I
don't think I would be able tomake my own fund.
I wouldn't have found the rightpeople, found my niche, I would
have just been still watchingvideos and probably trying to do
a midterm rental, and thennothing, right.
So I?
I jumped off the ledge into thedeep end and took a risk.
(33:07):
I didn't know what was going tohappen and I'm happy that
positive things came up, came ofit.
Joseph Marohn (33:13):
And being the queen of networking, you somehow
find a way to the front of theline and get to cut the ribbon.
How did that come about?
How did you get to cut theribbon with Pace?
Were you just the highestinvestor there or what's?
Brenda Jones (33:25):
going on.
No, I am the outgoing socialbutterfly, and when Pace said,
hey, come over here, I ran asfast as I could.
Joseph Marohn (33:35):
Hey, you're tackling people out there.
Get out the way.
Brenda Jones (33:37):
Yeah, I heisman a couple of people and you know,
jumped over, no, but yeah, Imean, pace was standing there by
himself and he's like hey, likethis is all ours, like let's,
let's do it.
But yeah, I did hustle my assto stand next to him, Not going
to lie.
Joseph Marohn (33:52):
Great hustle my ass to stand next to him, not
going to lie, great, great.
So the last thing I want totouch on is this Willy Wonka
golden ticket I keep hearing somuch about.
You know, pace Morby extends afree ticket to his community
camp to the most active peoplein the community and also the
leaders that continue to providevalue, which what I love, by
the way, because it giveseveryone an incentive and a
reward for being active inhelping others, right.
So this is the second year in arow that you've been awarded
(34:15):
the golden ticket.
Talk to us about that and whatearning that ticket means to you
.
Brenda Jones (34:20):
You know what it means that I'm being recognized
for my efforts, right, beingrecognized as a leader in Orange
County bringing value to peoplethat normally wouldn't have an
avenue, right?
Um, it's amazing, right.
It just shows that doing alittle thing every day doesn't
(34:42):
have to be huge, right, justmake a post, show up, jump on a
zoom, make a connection, youknow, go to aup, like these
things do add up and I, if youasked me this last March, I
would be doing this like a wholefortune teller type of thing.
I wouldn't believe you.
I'd be like are you serious?
Like my whole goal to get intoreal estate investing was to buy
(35:03):
a couple rentals, get somecashflow and get some tax
appreciation, that's it.
And now I'm like raising $4million and I have a fund and
I'm an influencer.
I say it like that because it'skind of weird, right, it's
still kind of cringy, but I'mtrying to get used to it, but I
have got huge goals.
(35:23):
Now I want to speak on stage.
I want to speak next to Paceand Veena, so sky's the limit
I'm.
I'm going full force.
Joseph Marohn (35:33):
I can definitely see you speaking on stage and
having that presence, you know.
So this golden ticket is this.
So there's 50 total.
Is that what it is, or did heraise it up higher this year?
Brenda Jones (35:45):
Oh, I don't.
I honestly I don't know thedetails Um.
Joseph Marohn (35:48):
I know.
Brenda Jones (35:48):
I got the golden ticket this time because, um, as
an OCJV leader right, we wereinvolved with the Family Promise
charity event, so that's myunderstanding why I got that
ticket.
Joseph Marohn (36:02):
Right, and do you want to talk about that for a
little bit, about the FamilyPromise, because I thought that
was dope that you guys gotinvolved with that and it was
something great that Pace puttogether.
So when you say you gotinvolved, you know what exactly
were you guys doing, what wasyour part in the role.
Brenda Jones (36:17):
We took in donations for Orange County and
we helped, you know, providethat to the local Family Promise
, I think.
Location and then justspreading the awareness, right,
I mean, the more people that wecould educate on this charity
the better.
It's pretty exciting, it wascool, but yeah, and then we got
(36:38):
to do an event up in LA whichbrought all the local
communities together, so it wasreally nice.
Joseph Marohn (36:45):
Yeah, I thought that was awesome.
So, brenda, one of the thingsthat I like to do is give the
community a voice as well inthese podcasts.
So, brenda, one of the thingsthat I like to do is give the
community a voice as well inthese podcasts.
So, typically, I'll explain thetopic that I'm currently
covering and I'll ask if anyonehas any questions that they
would like addressed.
And the question I chose todayis by our very own Sammy Nicole.
Shout out to Sammy.
Her question was how do youclarify your connector fee up
(37:08):
front?
She says, in building arelationship, I want to just
share any resources I know of tohelp someone out.
So I just end up giving it outthe info, which she's been okay
with.
But it's a great question howdo you clarify your connector
fee up front?
Brenda Jones (37:24):
So I'm going to be honest.
I have not been collecting fees, but my understanding is and
this is just like a general rulein life just be upfront and
honest.
Right Like there's no reason tobeat around the bush.
If you know you have value,then show it right.
So I don't know exactly howmuch that would cost, right Like
(37:45):
I don't know if it's like 1% ofthe deal or whatnot, but if I'm
going to make a business out ofthis, then I'm going to make it
clear that if I'm going to makethese connections, there's
going to be a fee and, in allhonesty, you should probably
sign an upfront agreement beforeyou start making those
introductions you're spendingtime doing so right and you want
(38:14):
to do it out of goodwill.
Joseph Marohn (38:14):
but sometimes you're like, hey, someone might
be looking for a funding partnerand you're like, hey, I can
plug you in.
All of a sudden that personbecomes a millionaire.
I think you should get apercentage.
So I thought it was a greatquestion by Sammy.
So good question, sammy.
I think we got the point acrosson the importance of networking
and building strong connectionsin the community.
Is there anything that you canthink of that we didn't cover
(38:37):
here today and should absolutelybe talked about?
Brenda Jones (38:40):
I mean, the biggest thing is, you got to
take action, you got to get upoff your ass.
You know it's a team sport, youknow, just do it Get active,
get active, be out there, right,Brenda?
Joseph Marohn (38:52):
where can people get ahold of you?
Brenda Jones (38:54):
Yes, so on the screen right there is Brenda
Rose invests on Instagram.
Uh, that's the same on Facebook, that's the same on YouTube.
And then my LinkedIn saysBrenda Rose Jones.
Joseph Marohn (39:07):
Awesome and we'll make sure that we plug all
these in on the screen here.
So awesome.
Well, brenda, you've been arock star, making yourself very
well known and seen in thecommunity.
You're doing the right things,making the right moves and you
have a very bright future aheadof you.
I know your family's proud ofyou and you're building a legacy
for your son.
It's amazing what I've beenable to witness you accomplish
(39:28):
so far.
Hopefully, someone that'slistening to this can learn
something from your experience,follow your blueprint and find
success as well.
So thank you for that.
Now, if you guys found valuefrom this interview, don't
forget to show your boys somelove.
It only takes a few seconds tohit that subscribe button.
Don't forget to like this anddrop a comment down below what
(39:49):
you enjoyed most about Brenda'sstory.
I appreciate all the continuedsupport and guys stay tuned
because we're going to bepumping these episodes out every
two weeks.
We're going to be covering somegreat topics and I don't want
you guys to miss out.
Best, believe I'm going to keepbringing you guys that fire.
Thank you.
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