46. Build Your Clientele Pt. 3: How to Choose the Right Services, Price Them, and Niche Down for Profit

Welcome to Part 3 of my Build Your Clientele series!

This week, we’re talking about something that can make or break your business long-term: your service menu.

Whether you’re starting fresh or you’ve been in business for years, the services you offer directly impact your brand, your income, and how quickly (or slowly) you build a loyal clientele. This episode is about getting strategic—because more isn’t always better.

In this episode, we dive into:

• How to choose the right services to offer—without overwhelming your clients or yourself

• My “More Better New” framework for adding services the right way

• What I learned the hard way when I panicked and added too many services at once

• The three filters I use when choosing services: passion, natural skill, and client raves

• Which services are “recession-proof” (people still pay even when money is tight)

• Why overhead and profit margins matter—and how to calculate both

• How to niche down the right way (and why it can 10x your income)

• Pricing your services with confidence

• Raising your rates, upselling, and introducing retail the right way

Stick around to the end for your action step and homework assignment to audit your service menu and start making profitable changes today.

Because if you want to build a thriving, waitlist-worthy business, it starts with offering the right services for you and your dream clients.

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