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May 5, 2025 14 mins

Running promotions shouldn’t mean cheapening your services or training clients to only book when there’s a discount. In this episode, I’m breaking down exactly how to structure smart promos and limited-time offers that attract new clients, create urgency, and actually increase retention without hurting your brand or bottom line.


You’ll learn:

    •    Why a well-structured new client promo is a game-changer

    •    How to use urgency without sounding desperate

    •    When (and how often) to run discounts

    •    Creative ways to fill slow days without discounting everything

    •    The biggest mistakes to avoid when offering deals


This is Part 7 of a 10-part series to help solo estheticians and waxers build a fully booked business.


Make sure to subscribe so you don’t miss the rest of the series and go back to watch Episodes 1 through 6 if you haven’t already. Each one is packed with step-by-step strategies to grow your beauty biz with confidence and intention.


Leave a comment and let me know what promo are you planning for next quarter?


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