Many challenges that companies face stem from a disconnect between sales and marketing teams. Finger pointing between the two departments, who ultimately have the same end-goal, can infect an organization. Next to reputational damage, it is a CEO’s worst nightmare.
I recently welcomed back a great leader and friend to the Reboot Chronicles podcast, Scott Miller, best-selling author, fellow podcast host, leadership coach, columnist and advisor to FranklinCovey, to talk about his latest book, Marketing Mess to Brand Success.
Inspired to help sales and marketing teams get on the same page, Scott’s new book was pulled from his 10 years of experience as a public company CMO and various sales and leadership roles. He strongly believes that sales and marketing have to “stop the finger pointing, get on the same boat and start rowing the same direction.” Similar to the other books in his Mess series, this book outlines 30 challenges that he had in his marketing role which every marketer needs to understand and learn from his mistakes. No matter what you are doing, you will enjoy his new book.
I laughed at many of the challenges when reading the book as they were messes I’ve participated in, in my past CMO and CRO roles.
Bruise hard and heal fast
While it sounds painful, to bruise hard and heal fast is valuable life advice.
Throughout all aspects of our lives, lots of people give unsolicited feedback. This is especially true for marketers, because everyone thinks they can put on their marketing cap and give you their opinion on your campaigns and branding efforts.
Scott advises to be the open-minded marketer who is open to other stakeholders’ insights. Take the feedback. Forget the bad suggestions. Implement the good. Then heal fast and pivot. Don’t go down with one campaign that you’re especially passionate about. Think longer-term about protecting the power you have over the brand.
Good advice, many of us can relate to, I definitely fell on some swords I should not have when I was a CMO of a large B2B company in my 20s and when CMO of LG Zenith.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/rebootchronicles/messagePopular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Death, Sex & Money
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.