When it comes down to brands that put 110% into customer experiences, few have managed to create something as sweet as Dylan’s Candy Bar. Since opening around the turn of this century, Dylan’s has grown into the world’s largest confectionery emporium and a multi-channel lifestyle brand with more than 7,000 SKUs across categories from gourmet sweets and nostalgic treats to fashion, accessories, and home decor. Through a blend of nostalgia, style, and an immersive experience whenever you interact with their product, it is hard not to feel like a kid again.
Often called the “Candy Queen”, Dylan Lauren is an entrepreneur, designer, daughter of fashion royalty, and CEO of Dylan’s Candy. The visionary who reimagined how the world experiences candy, Dylan has built one of the most iconic brands in retail-tainment, and become a cultural force – merging sweet nostalgia with cutting-edge design and philanthropic purpose. Listen in as she unwraps where her inspiration comes from, how she unleashed her inner child to turn classic candy stores into a playground for all ages, why her childhood dreams and an eye for color helped her create a brand that tastes as sweet as it did decades ago—and what her next reboot looks like.
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