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April 1, 2023 46 mins

In this episode, Joshua Keene AKA The Red-Bearded Risk Guy sits down with Taryn Braseth, CFO and shareholder of LaPorte Insurance, a commercial insurance agency that is independently owned and operated in Portland, OR. He even grew out a red beard for the show! 


We go deep on the state of the insurance industry and how changes, such as the major buy up of locally owned agencies is impacting businesses in major ways including total cost of risk, loss of a trusted partner and more. Taryn highlights many other industry topics that business leaders need to hear in order to maximize their success. Areas include:

  • New risks means new coverage requirements.
  • Business Owners, HR, CFOs and other leaders need trusted advisors on “Speed Dial” for a variety of reasons.
  • Your agent should also be your network when it comes to solving problems. 
  • Must haves for businesses as we gear up for a ROUGH insurance market in the next 1-7 years. 
  • Oregon PLO- Paid Leave Oregon- challenges and solutions.
  • Cyber- all businesses are at risk- small to middle market businesses are ideal targets. 


Key Takeaway- Your commercial insurance broker should be seen as a strategic partner to your business, or, “on speed dial”, if you will.  As an entrepreneur, you assume risks that others aren’t willing to take, but there’s a catch. You’re not a professional risk manager or commercial insurance agent. Now, more than ever, you need a commercial risk and insurance partner you can trust. 

Be sure to comment, review, follow, subscribe etc… Stay tuned for weekly episodes on more great business topics! 



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