S2, E5: Passive vs. Active Marketing with Michael Mann

In this episode of The Relay, host Gabriel Stiritz speaks with Michael Mann, lead strategist at Scale Marketing, about the transition from passive to active marketing in the legal sector. They discuss the importance of leveraging data for optimization, measuring growth, and the need for a holistic view of marketing strategies. Mann emphasizes the significance of understanding client demographics and utilizing new data sources to enhance marketing performance. The conversation also touches on the integration of traditional and digital marketing, the necessity of regular data review, and the strategies for creative testing and iteration.