In this episode of The Relay, host Gabriel Stiritz interviews Nate Skinner, Chief Marketing Officer at 8am (formerly AffiniPay), about the recent rebranding of the company and its implications for law firms and the legal technology industry. They discuss the importance of a unified brand, the value of brand equity, and the long-term impact of brand investment. Nate shares insights on how to build a memorable brand story and emphasizes the need for law firms to invest in their brand to build trust with clients. The conversation highlights the significance of understanding customer needs and the role of branding in creating a successful business strategy.
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