303 - Why Chiropractic Patients Buy Outcomes, Not Adjustments

People don’t invest in services. They invest in outcomes.  Dr. Pete and Dr. Stephen reveal the real reason conversion rates flatline and retention struggles: too much talk about features, not enough focus on results. 

You’ll learn the importance of restructuring your day one and day two processes to build deeper connection, clarity, and buy-in. Whether you're growing your team, leading a practice, or scaling impact, this is your reminder that energy, alignment, and outcome-based communication are the true drivers of growth. This is the formula that turns interest into lifelong commitment.

In this episode you will:

• Understand why emphasizing outcomes over features enhances patient engagement.
• Learn strategies to restructure Day One and Day Two processes for better connection and clarity.
• Discover how focusing on patient transformation can boost conversion and retention rates.
• Explore methods to align your communication with what truly matters to patients.

Episode Highlights

00:53 – Learn why staying energized as a leader is essential and how personal renewal directly impacts business growth.
03:28 – Discover how being in the right environment—like masterminds and events—creates powerful clarity and momentum.
06:18 – Understand the importance of quarterly board meetings and goal-setting rhythms to keep your team aligned and focused.
09:28 – Hear the distinction between mastermind groups and accountability groups and how both serve different leadership needs.
11:47 – Learn the value of having expert guidance and proven programs for every area of your life and business.
13:22 – See how patients respond when you clearly communicate a proven path, a personalized plan, and confident leadership.
15:56 – Understand why conversion and retention increase when you train your team to deliver care through outcomes, not features.
19:27 – Discover why patients don’t buy care plans—they buy results—and how your language and systems must reflect that truth.
22:13 – Learn why you should never wait until it’s too late to communicate outcomes and set up day one for success.
26:10 – See how day two builds on day one, shifting the focus to ownership, decision-making, and patient commitment.
28:26 – Realize that paying for care is the easiest part—if you’ve shown the patient that the outcome they want is within reach.
31:25 – Learn a simple script for giving recommendations that ties patient goals to objective findings, creating clarity and trust.

34:42 - Dr. Pete Camiolo talks with Dr. Miles Bodzin and Holly Jensen of Success Partner, Cash Practice about overcoming practice struggles by building systems that boost patient enrollment, retention, and financial freedom. Learn how you too can shift from insurance dependency to long-term, values-driven success through simple, scalable solutions that empower both teams and patients.

 

Resources Mentioned

To download your copy of the Recommendations for Care, please click here:  www.theremarkablepractice.com/podcast-ep303-recsforcare

Register Now for the TRP Conversion & Retention Immersion - June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS  - https://theremarkablepractice.com/upcoming-events/  

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Cash Practice please visit:  https://www.cashpractice.com/ 

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