308 - How to Make Summer Your Biggest Season Yet

What if summer didn’t have to mean slower schedules and dropped volume—but instead became your most successful season?

 

This week's conversation will break down how to prepare for and thrive during the summer shift by taking a proactive approach to patient compliance, scheduling, and retention. Learn how to train your team, educate your patients, and align your strategy with seasonal behavior so that health goals stay on track and your business keeps growing. With the right mindset and systems in place, summer becomes a time to lead, teach, and expand impact.

In this episode you will: 

• Learn how to shape beliefs and expectations around summer schedules.
• Discover the BDA (Before, During, After) framework for managing seasonal change.
• Get practical tactics to encourage strategic rescheduling and prevent missed visits.
• Find out how to boost referrals, especially for kids and families.
• Equip your team to lead scheduling conversations with clarity and urgency.
• Train patients to take ownership of their care—no matter the season.

 

Episode Highlights

02:03 – Learn why seasonal shifts like summer aren’t obstacles but opportunities to grow and energize your practice.
05:19 – Discover how aligning your mindset and beliefs about summer can positively impact your team, patients, and outcomes.
07:57 – Understand why subluxations don’t take vacations and how educating patients on rhythm reinforces commitment during summer.
10:22 – Hear how summer can become your highest-volume season when you dismantle limiting beliefs and take proactive action.
12:49 – Learn how to get ahead of summer scheduling changes with early announcements, rebooking systems, and clear team scripting.
16:29 – Discover how pediatric growth opportunities and seasonal flexibility create a perfect window for increased new patient volume.
17:46 – See how the BDA (Before, During, After) framework helps keep patients on schedule through travel and summer break.
21:13 – Understand why training patients to take ownership of their summer health goals leads to better retention and compliance.
23:07 – Learn how patient training transforms table talk, drives rhythm-based scheduling, and supports lifestyle-based care.
24:53 – Hear why training your team is just as critical—so they can deliver consistent messaging and support proactive planning.
26:34 – Discover how strategic scheduling conversations and downloads help set your practice up for a successful summer season.
29:20 -  Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships. 

 

Resources Mentioned

Download your copy of the Strategic Scheduling Worksheets here: https://theremarkablepractice.com/podcast-ep308-scheduling

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about CLA Wealth please visit: https://insightcla.com/

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