326 - The 10 Marketing Metrics That Really Drive Growth for Your Clinic

Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic? 

Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekly scorecard. On the financial side, you will see how CPL, CAC, LTV, LTGP, ROI, and ROAS connect the dots between marketing and money, giving you the clarity to scale with certainty.

In this episode you will:

• Learn how to organize attraction into internal, external, and digital lead streams with clear targets.
• See how to define a lead, an opportunity, and a conversion so your numbers are apples to apples.
• Discover how to raise Day 1 how rate toward 90% using stronger day-zero processes.
• Understand why reactivations belong on a weekly scorecard and how they drive net momentum.
• Connect dollars to results using CPL, CAC, LTV, LTGP, ROI ratios, and ROAS.

 

Episode Highlights

01:32 - Learn how to identify the marketing metrics that actually grow your practice.
02:21 - Discover how the patient journey begins with seekers and why your message matters.
03:00 - Understand the heart-head-hands-feet framework and how it shapes marketing clarity.
06:15 - Find out the two categories of metrics that give you the clearest picture of growth.
08:13 - See how internal, external, and digital lead streams work together.
10:56 - Learn to separate operations metrics from business metrics for better focus.
13:19 - Discover how a scoreboard builds focus, accountability, and results.

17:06 - Learn how internal, external, and digital leads should stay balanced for healthy growth.
19:03 - Discover how to set targets and benchmarks so your marketing goals stay on track.
20:56 - Learn how to define a true lead so your reporting stays consistent.
21:43 - See how tracking show rate turns leads into real opportunities.
23:48 - Learn why reactivations drive net momentum and should be on your scorecard.
24:16 - Discover how improving day-zero processes can raise your show rate.
28:14 - Understand the five financial metrics that reveal efficiency and effectiveness.
29:22 - Discover how LTV and LTGP show long-term growth and profit potential.
30:59 - Learn how ROI ratios and ROAS guide smarter marketing investments.

32.39 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention.

 

Resources Mentioned

Download your copy of the Top 10 Marketing Metrics here: https://theremarkablepractice.com/podcast-ep326-mktgmetrics

Join the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/

For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/

Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.