327 - How to Reinvent a Chiropractic Business for the Next Level of Growth

Feeling stuck at “good” when you’re called to build “remarkable”? This candid conversation with Dr. Stephen  and Dr. Brian Capra shows what it really takes to break a working business and rebuild for scale, profit, and impact. At the heart of the story is a major turning point: the evolution of Genesis into ClinicMind, a change driven by the need for greater growth, adaptability, and leadership. You’ll hear why efficiency, pricing, patient retention, and the associate model matter more than ever, how to use AI as a force-multiplier, and why leaders must cut until things break, then rebuild stronger. The goal is simple: run a clinic that grows, pays you well, and serves far more people on purpose.

In this episode you will:

• Learn how to spot complacency and reset your growth plan.
• See why right-sizing prices beats “charging less to be nice.”
• Understand re-exams as the engine of retention and referrals.
• Discover a simple path to scale using an associate doctor program.
• Get a practical frame for cutting complexity and rebuilding for speed.

 

Episode Highlights

01:34 – Discover how Dr. Brian Capra turned a thriving business into a new mission for growth and impact. 
02:55 – Learn how a chiropractor’s billing service became Genesis, and why it was never just about software. 
03:53 – Understand the global gap in chiropractic access and why it drives everything Brian builds. 
05:10 – Hear the turning point that transformed Genesis into ClinicMind and why that change mattered. 
05:42 – Find out how complacency shows up even in successful businesses—and what to do when it does. 
07:28 – Explore how AI and new tech create capacity, efficiency, and new levels of scalability. 
08:27 – See why chiropractors need to stop apologizing for profit and embrace value-based pricing. 
09:19 – Learn how right-sizing pricing creates sustainable growth without losing your mission. 
10:21 – Discover why breaking what’s working is often the only way to rebuild something remarkable. 
11:13 – Learn the critical role of re-exams in patient retention, referrals, and long-term relationships. 
12:30 – Hear how reminding patients of their wins deepens trust and drives lasting impact. 
13:52 – Understand how every patient interaction creates a ripple effect far beyond the practice walls. 
14:15 – Learn why measuring progress and facing the numbers builds better leadership and results. 
18:29 – Explore what it feels like to rebuild a business while it’s still flying—and why that’s necessary for real growth. 
21:17 – See why letting go of people, systems, and comfort zones is part of evolution, not failure.
22:56 – Learn how to build a culture where change, innovation, and growth are celebrated. 
24:02 – Discover why every new iteration of your business should look and feel different from the last. 
24:32 – Hear how discomfort signals you’re on the right track toward transformation. 
25:14 – Take away the ultimate lesson: the bigger the change, the more wisdom and faith you gain for the next one.

27:04 - Dr. Kevin Day sits down with Success Partner Margaret Rosloniec of Fortis to share how simplified payment systems let chiropractic teams focus on care instead of collections. Discover how automating revenue and storing cards on file can ease front desk stress, boost retention, and free up staff time. Margaret also reveals how clinics grew patient visits after removing payment bottlenecks and previews new tools like web payment links and mobile tap-to-pay to future-proof your practice.

 

Resources Mentioned

Join the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/

For more information about Fortis please visit: www.fortispay.com

Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.