Purpose-Driven, Passion-Driven Marketing in Family Law with Katie Wilcox-Carter

In this episode, Kia welcomes Katie Carter, a family law attorney and the Marketing Director of Hofhiemer Family Law, and discusses how she empowers women in divorce through her brilliant and creative marketing. Listen to this special broadcast filled with gold nuggets about law firm marketing, branding, social media, culture, and more.

Katie practices law at a women-only law firm in Virginia Beach that is passionate about advocating for women to receive fair financial settlements and protect their future post-divorce.

In this discussion, she shares candidly about how past shaped her path and gave her the passion to help women get out of abusive relationships. She launched a brilliant brand called “Your Girlfriend Needs a Divorce” on social media channels to provide accessible divorce information and support for women, free from shame, guilt, or stigma. Follow her to see how compassionately yet unapologetically she gives expressions to these sensitive topics. 

Katie’s marketing approach focuses on authentic, relatable content that speaks directly to women’s experiences. She combines her legal knowledge with real stories, and uses social media to reach women who may be hesitant to openly seek help.  This purpose;-driven and passion fueled approach validates women’s emotions and experiences, while giving them actionable information.

We also discuss the role of evolving gender dynamics, the “bittersweet victory” of the feminist movement, and the challenges that both men and women are facing today.

Katie is a powerful voice for women today. She is not only setting an example and demonstrating what it looks like to live an overcoming life, but helping others do it through her marketing and her legal work.