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January 31, 2025 89 mins

S4:E10 On the Razor's Edge: The Season Four Final Cut


In the season four grand finale of the Retail Razor Show, guest host J.P. Kamel, managing director of RFID Sherpas, takes over to interview our regular hosts, Ricardo Belmar and Casey Golden. This episode first reviews the top 10 retail predictions the team had for 2024, evaluating which ones hit the mark and which ones were a total miss! Then the discussion spans a range of topics from throughout Season 4 including the rise of retail media, the evolution from omni-channel to unified commerce, and the transformative potential of AI in retail. Key takeaways include the importance of unified commerce strategies, the necessity for retail media, and the enduring need for human connection in the retail experience. The episode also reflects on memorable moments from the season, the future of department stores, and evolving career paths in retail. Both insightful and entertaining, this grand finale offers an in-depth look into the current and future trends shaping the retail industry, and gives you a behind the scenes view of how our two hosts think about retail and the show!


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00:00 Show Intro

02:52 2024 Top 10 Check-in 

03:03 Prediction No 1 

05:00 Prediction No 2 

06:31 Prediction No 3 

10:31 Prediction No 4 

12:45 Prediction No 5 

16:33 Prediction No 6 

18:43 Prediction No 7 

21:19 Prediction No 8 

23:12 Prediction No 9 

30:41 Prediction No 10 

33:13 Season 4 Recap 

33:43 Favorite Moment 

35:34 Most Surprising Moment 

38:07 The Big Retail Avengers Reunion Episode 

45:04 Smart Fitting Rooms 

48:39 Unified Commerce & Everything Shoppable 

52:39 Immersive Commerce & Livestreaming 

59:47 Retail Media 3.0 

01:02:08 Responsible AI 

01:08:56 Retail Career Paths 

01:15:21 Generative AI Transformation 

01:17:43 Relay Race vs Rugby Approach 

01:21:48 Data-Driven Decision Making 

01:22:36 Key Takeaways from Season 4 

01:24:56 Any hints for Season 5 and beyond? 

01:28:33 Show Close


Meet your hosts, helping you cut through the clutter in retail & retail tech:


Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.


Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member.

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