S4:E8 Navigating Responsible AI in Retail: Trust in a Digital World
In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden dive deep into the ethical implications of AI and commerce technology in the retail industry. They reflect on past discussions about AI innovations and the necessity of critical groundwork before deploying new technologies. They cover the balance between leveraging synthetic media for marketing and maintaining brand trust, highlighting examples like Levi's virtual AI models. The conversation touches on the potential of generative AI, virtual influencers, and the risk of losing authenticity. They stress the importance of building an ethical framework for technology initiatives and the long-standing questions of deception in advertising, emphasizing transparency and responsible AI use. Ricardo and Casey also explore how brands can balance cost-saving measures with realistic, authentic representations and the impact of these decisions on sustainability and customer trust.
Subscribe to our Newsletter: https://retailrazor.substack.com
Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube
00:00 Show Intro
00:43 Reflecting on Past Discussions
01:27 The Role of AI in Retail
02:49 Ethical Considerations in AI
03:50 Building Brand Trust
04:52 Listener Engagement and Feedback
06:31 AI and Virtual Influencers
07:07 The Future of Influencer Marketing
10:51 Cost and Authenticity in AI Marketing
11:45 Engineered Influencers
15:57 Transparency in AI Content
17:35 Aspirational vs. Unrealistic Marketing
22:10 The Evolution of Body Diversity in Fashion
23:36 Balancing Real and Virtual Models
25:44 Ethical Implications of AI in Fashion
29:35 Sustainability and AI in the Fashion Industry
30:48 The Impact of AI on Marketing and Operations
33:02 Navigating Ethical AI Deployment
36:52 The Future of AI in Retail and Fashion
42:20 Final Thoughts and Call to Action
Meet your hosts, helping you cut through the clutter in retail & retail tech:
Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.
Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!
Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the alb
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.