Agentic Commerce: Shopping with ChatGPT w/ Scot Wingo and Chase Binnie

Host:

• Chase Binnie – Entrepreneur, media executive, and host of the RetailWire Podcast.

Guest:

• Scot Wingo – Founder of ReFiBuy, ChannelAdvisor, serial entrepreneur, and e-commerce thought leader.

Topics Covered:

• Why Agentic Commerce is moving faster than anyone expected
• How GenAI search is siphoning organic traffic away from Google
• The shift from search engines → answer engines → shopping engines
• ChatGPT’s leaked checkout feature and its marketplace implications
• What retailers will lose (retail media dollars, loyalty capture, upsells)
• The operational headaches of inventory, pricing, and fulfillment in AI-driven marketplaces
• Which categories will be first movers (fashion, beauty, electronics) vs laggards (B2B, auto parts)
• Why owning an audience matters more than owning information
• The rise of AI browsers like Perplexity’s Comet and soon ChatGPT’s own browser
• What to expect from ChatGPT-5 and the coming “shock and awe” wave
• Practical strategies: treating AI commerce as just another acquisition channel

Key Quotes:

• “E-commerce hasn’t had true innovation since one-click checkout. Agentic shopping could be that shake-up.”
• “Search engines are becoming answer engines, and now they’re becoming shopping engines.”
• “Retailers need to stop fighting it—this is another channel, like Amazon or Facebook were.”

Resources & Mentions:

• Bernstein report on e-commerce growth
• Barron’s and Wall Street Journal coverage of traffic declines
• Perplexity’s Comet browser