Host:
- Chase Binnie – Entrepreneur, media executive, and host of the RetailWire Podcast.
Guest:
- Scot Wingo – Founder of ReFiBuy, ChannelAdvisor, serial entrepreneur, and e-commerce thought leader.
Topics Covered:
- Why Agentic Commerce is moving faster than anyone expected
- How GenAI search is siphoning organic traffic away from Google
- The shift from search engines → answer engines → shopping engines
- ChatGPT’s leaked checkout feature and its marketplace implications
- What retailers will lose (retail media dollars, loyalty capture, upsells)
- The operational headaches of inventory, pricing, and fulfillment in AI-driven marketplaces
- Which categories will be first movers (fashion, beauty, electronics) vs laggards (B2B, auto parts)
- Why owning an audience matters more than owning information
- The rise of AI browsers like Perplexity’s Comet and soon ChatGPT’s own browser
- What to expect from ChatGPT-5 and the coming “shock and awe” wave
- Practical strategies: treating AI commerce as just another acquisition channel
Key Quotes:
- “E-commerce hasn’t had true innovation since one-click checkout. Agentic shopping could be that shake-up.”
- “Search engines are becoming answer engines, and now they’re becoming shopping engines.”
- “Retailers need to stop fighting it—this is another channel, like Amazon or Facebook were.”
Resources & Mentions:
- Bernstein report on e-commerce growth
- Barron’s and Wall Street Journal coverage of traffic declines
- Perplexity’s Comet browser
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