The Revenue Room™ with Liz Irving, President, Clarion Events North America

In this episode, host Heather Holst-Knudsen chats with Liz Irving, President of Clarion Events North America. With over 20 years of experience in the events industry, Liz shares her insights on data-driven decision-making, leadership, and innovation. She discusses her journey from marketing to president, how Clarion has transformed under her leadership, and the importance of customer-centricity in events. Liz emphasizes how data and AI are reshaping the events business, including how Clarion is leveraging these tools to future-proof their operations.

Liz Irving is an executive advisory board member of Revenue Room™ Connect, H2K Labs' new professional network for CEOs and their revenue-critical C-Suite teams leading multi-sided business models such as media, data/information, and marketplaces. Liz is excited to join H2K Labs at our upcoming event, RevvedUP 2025, on February 25-27, 2025 in Sarasota, FL where we'll delve deeper into enhancing enterprise value through data, digitalization, and AI with C-Suite leaders.

Takeaways:

• Liz’s Leadership Journey: From marketing to becoming the President of Clarion Events North America, and the importance of customer insights in driving commercial outcomes.
• Clarion’s Growth: How Clarion has evolved over the past decade, including their approach to acquisitions, company culture, and strategic planning.
• Data-Driven Innovation: How Liz and her team use data to enhance event experiences, personalize customer journeys, and increase profitability.
• AI & Future Trends: The role AI and data are playing in reshaping events, including Clarion’s use of AI for personalization, sentiment analysis, and improving customer engagement.
• Product Strategy: Clarion's approach to developing new digital offerings and sponsorship opportunities to drive customer satisfaction and revenue growth.
• Leadership Insights: Liz shares her thoughts on imposter syndrome, team empowerment, and why challenging the status quo is essential for future success.
• Digital Solutions and Learning Management: Clarion’s shift towards year-round customer engagement through digital assets and learning platforms.

ATTEND REVVEDUP 2025

RevvedUP is an event designed specifically for CEOs and their C-Suite teams leading B2B/B2C media, event, information, data and marketplace businesses. Join the industry leaders and visionaries leveraging digital, data assets and AI to drive exceptional growth and superior enterprise value. To register and learn more, please visit https://www.accelevents.com/e/revvedup-2025.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com

To join Revenue Room™ Connect, please visit https://info.h2klabs.com/revenue-room-connect-information-request