“What you assume to be true becomes the lens through which you build your business.” – Shelagh Cummins
In this episode, Shelagh Cummins dives deep into the invisible forces shaping our businesses: assumptions. These unspoken, often unconscious beliefs about money, success, and identity can silently hold women entrepreneurs back from the growth and impact they’re meant to achieve.
Shelagh explores how these assumptions form, how they influence everything from pricing to confidence, and how becoming aware of them is the first powerful step toward transformation. If you’ve ever felt stuck without knowing why, this episode will help you see your business through a new lens—and rewrite the story.
What You’ll Learn in This Episode:
- How unexamined assumptions shape your business decisions
- The impact of inherited money beliefs on your pricing and growth
- Why redefining success on your own terms is essential
- Simple mindset shifts to help you move forward with clarity and confidence
Highlights
00:00 – Unpacking Assumptions: The Invisible Scripts
06:00 – Money Matters: Challenging Financial Assumptions
11:55 – Redefining Success: Your Business, Your Way
17:57 – Awareness and Change: The Path Forward
Links:
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