We sit down with Rick from Angel Wax to unpack the brand’s journey from a small shop in Holland to a global, family-style network across 35–40 countries (200+ U.S. installers). Rick shares how in-house R&D (yep, a real lab) drives constant iteration—think Genesis updates, Resurrection 2.0, new pad systems, wheel/Marine compounds, water-spot removers, and acid shampoos—battle-tested in tough climates (Florida humidity, Aussie heat). We talk distribution lessons, why they’re favoring hands-on regional trainings over giant shows, and how Angel Wax’s “support-first” culture helps detailers find the right products for their lane (mobile, marine, dealership, or concours). Practical advice for new detailers: build community, choose systems over hype, and grow with brands that listen.Guest:Rick van der LeeAngelwaxhttps://angelwaxusa.comhttps://angelwax.co.uk/
Host:
Rod Puzey
RoadFS and DetailBookie
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RoadFS CRM https://roadfs.com
DetailBookie CRM https://detailbookie.com
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