569 - You know the face… but do you know the brand? Inside the Rise of Liquid Elements North America
In this powerful episode of the RoadFS Detail Bookie Podcast, hosts Jody Sedrick and Rod Pusey catch up with industry legend Levi Gates — known to many as The Master of Shine. After an incredible 10-year run helping build The Rag Company into a global detailing brand, Levi opens up about his bold transition to Liquid Elements North America, his new role as Director, and how he’s helping bring the German brand’s innovation to the U.S. market.
Levi shares how a leap of faith, a 10-day period of unemployment, and a well-timed conversation with Liquid Elements founder Sebastian Schaefer launched him into his next chapter. Together, they’re introducing next-generation polishers, compounds, and tools designed to redefine performance, power, and affordability in the detailing world.💡 Key Highlights:Levi’s journey from The Rag Company to leading Liquid Elements North America.How German engineering and fair-wage manufacturing are shaping the brand’s integrity.The creation of the 4500 Pro — a DA polisher born from a $50 bet that delivers unmatched torque and zero stall.The philosophy of “solutions over sales” — solving real detailer problems through innovation.Why the future of detailing lies in collaboration, not competition.A look ahead at Liquid Elements’ U.S. expansion, upcoming trainings, and international launches.🔥 Big Takeaway:Levi reminds us that the detailing industry thrives on innovation, education, and community. Whether it’s new tech, new polishers, or new partnerships, success comes from staying curious, collaborating, and always serving the next generation of detailers.🎙️ “At the end of the day, it’s about getting the car clean, helping each other grow, and bringing your best dish to the detailing table.” — Levi Gates👉 Connect with Levi at @TheMasterofShine or @LiquidElementsNorthAmerica on Instagram.👉 Subscribe to the RoadFS DetailBookie Podcast for weekly stories that inspire, educate, and drive the industry forward. https://youtube.com/@UCiX51xoLmny4f1FH0QXUguAHosts
Hosts:Jody Sedrick and Rod Puzey
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