The digital age has made it easier for people to do just about anything, but that also means the purchasing journey is more difficult than ever before. An overload of high-quality content can slow down or derail a decision entirely if buyers cannot make sense of what they're seeing. In this episode of the ROI Online Podcast, CEO and founder Lenwood Ross talks about his digital transformation agency, strategic social selling, and why it’s so important to build a digital culture where you actually connect and engage with potential customers.
Lenwood has always focused his efforts to achieve big results and now shares his 25 years of personal highs and lows with others. He’s the CEO and founder of Accelery, Inc., an agency that helps organizations generate demand for their products and services without unproductive cold calls, unanswered emails, or paid advertising bills.
Modern buyers know it all, and today, they want it at a discount. If you can’t adapt, you’re at risk of losing everything you have worked so hard for. Cultivating your digital culture can help you get closer with customers, develop lasting relationships, and stay relevant regardless of the way the world changes.
Among other things, Lenwood and Steve discussed:
- Lenwood’s backstory and experiences
- What you need to know about the CLX tool
- How to turn your social media activities into sales (without selling on social media)
- The basics of social selling and peer-to-peer collaborative learning
- Easy ways to influence buyers and changemakers
You can learn more about Lenwood here:
Follow Lenwood on LinkedIn
You can learn more about Accelery, Inc. here:
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
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