Building a brand without focusing on your marketing fundamentals is like building a house without the proper foundation—a recipe for disaster. In this episode of the ROI Online Podcast, business owner and marketing expert, Tim Fitzpatrick talks about developing and growing businesses, simplifying marketing, and implementing the right plan for your business.
Tim is the owner of Rialto Marketing, he has 20+ years of entrepreneurial experience with a passion for developing and growing businesses and helps service businesses simplify their marketing. He does this by creating and implementing a plan to communicate the right message to the right people.
Are you wasting money and getting no return on investments in advertising, printing flyers, or distributing business cards? You're not alone. In fact, the majority of small businesses make these same mistakes time after time without realizing what they should be doing differently to turn their fortunes around. The good news is that it doesn't have to stay this way!
Among other things, Tim and Steve discussed:
- Tims’ backstory
- How Rialto Marketing started
- The importance of having a marketing plan
- The ideal components of your marketing plan
- Why integrate your marketing plan with your organization's overall strategy
- The magic of one-page marketing plans
- B2B marketing plans in general
You can learn more about Tim here:
Follow Tim on LinkedIn
You can learn more about Rialto Marketing here:
https://www.rialtomarketing.com/the-roi-online/
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
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