Would you like to impact your customer’s lives and make more money in the process? You need a compelling story for your business or brand. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Michael Hauge, author, story expert, and coach about how to impact and inspire your audience, what makes a story worth telling, where to begin, and how all this can help your business grow.
Michael is a story expert, coach, speaker, and author of Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients – Simply, Quickly, and Profitably. He works with people who want to change lives, and make more money by telling better stories. He has been one of Hollywood’s top coaches and story experts since 1985. Applying those same, powerful storytelling principles, Michael also coaches independent consultants, speakers, marketers, entrepreneurs, and business leaders on how to use story to transform the lives of their audiences, clients, and customers.
For centuries, people have loved hearing stories. There's something about a well-told story that makes it more than just words on paper or an actor reciting lines; there is magic in storytelling. When you're telling your own business' story to potential customers and audience members, you want the message of this magical thing called storytelling to resonate with them, which can only happen if they are interested enough from the very start!
Among other things, Michael and Steve discussed:
- Michael’s experience and success stories
- The importance of connecting emotionally with your audience
- Michael Hauge’s 6-Step Success Story™
- What makes a story worth telling
- How to tell your success story
- The impact of telling a funny story
You can learn more about Michael here:
Follow Michael on LinkedIn
Learn more about Story Mastery here:
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read
Writing Screenplays That Sell by Michael Hauge
Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers and Clients – Simply, Quickly and Profitably by Michael Hauge
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