Is your company struggling with getting a consistent message across to your employees, prospects, and investors? Having everyone on the same page can really change the game for your brand. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Jason Seiden, consultant and chief of BRNSTRM about helping businesses find the right story for right now, brand audits, messaging, and positioning strategy.
Jason has 20 years of experience working across industries, he is a leadership & executive communications consultant and chief of BRNDSTRM–a straightforward, effective methodology that gets everyone in an organization delivering a clear, consistent answer to the question, “So, what does the company do?”
Sometimes as entrepreneurs we have an idea of what the company is and means but we have a hard time figuring out what we're trying to say and do while putting it into a clear message that everyone understands. Luckily we don’t have to do it all by ourselves.
Among other things, Jason and Steve discussed:
- Jasons’ backstory
- All about Jason’s company BRNDSTRM
- What a brand audit is
- The meaning of brand messaging
- Brand positioning and how to craft a brand positioning statement and write a brand positioning strategy
You can learn more about Jason here:
Follow Jason on LinkedIn
Learn more about BRNDSTRM here:
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.