Have you considered using Pinterest to grow your business? The power of Pinterest is in the platform's ability to reach people long before they know what they want—get your ideas out there early and you’ll become part of their planning! In this episode of the ROI Online Podcast, Pinterest product specialist and marketing manager, Alisa Meredith shares everything you should know about Pinterest, how to use it for your business, and learning how to make money from it.
Alisa is currently Pinterest Product Specialist at Tailwind, a social media scheduling tool for Pinterest and Instagram that helps your content get real results in less time. She’s also the founder of Alisa Meredith Marketing in which she delivers traffic and leads to businesses with content, social, and especially visual marketing. She believes sharing ideas for how Pinterest can grow a business is thrilling and loves helping small businesses that don’t have much time to spend on their marketing.
Using Pinterest can help you reach different audiences, and with the right strategy you can get Pinterest’s 416 million users to discover your best content and click through to your site.
Among other things, Alisa and Steve discussed:
- When and why Alisa decided to plant her flag on Pinterest
- Her experience working at Tailwind as a Pinterest product specialist
- What Pinterest is actually about
- How to use Pinterest to grow your business
- Posting on Pinterest
- How you can make money on Pinterest
- Whether Pinterest is a real social media
- What it takes to grow your followers on this platform
You can learn more about Alisa here:
Follow Alisa on LinkedIn
Follow Alisa on Instagram
Follow Alisa on Twitter
You can learn more about Tailwind here:
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Alisa Meredith (00:03):
Pinterest for e commerce. So Pinterest would
like to be a place that connectspinners and creators, but
they're also heavily invested inshopping options. So you can add
a pin on Pinterest and you cantag it so it will have your
price and everything. Or if youhave a shopping feed like a
Google Shopping feed, you canhook that right up to Pinterest
(00:25):
and it will make images for you.
If you have Shopify, you can dosomething very similar. And then
people can buy from you. Right,you know, it will also come to
your website, but it will, itwill allow you to sell more
directly on Pinterest.
Steve Brown (00:40):
Hi, everybody.
Welcome to the ROI onlinepodcast where we believe you.
The courageous entrepreneurs ofour day are the invisible heroes
of our economy. You not onlyimprove our world with your
ideas, your grit and yourpassion, but you make our world
better. I'm Steve Brown. Andthis is a place where we have
great conversations with winnersjust like you while we laugh and
(01:03):
learn together.
Alisa Meredith, welcome to theROI online podcast. Steve Brown.
(01:23):
I'm happy to be here. So I'mlooking forward to this
conversation because Pinterest.
Yes, Pinterest. You are anexpert in Pinterest. tailwind is
your company and you're aPinterest marketing specialist.
Where Why did you decide toplant your flag here?
Alisa Meredith (01:44):
Oh, that's a great question. Well, I started
out doing some web design anddevelopment. And then I got into
social media. And then I gotinto inbound marketing. And then
this thing called Pinterestappeared. And I found I was
using it for myself. I wassaving articles so that I could
read them later, which I hardlyever did. But they were there if
I wanted to. And I started tothink okay, I'm using this. How
(02:09):
would you use this if you were abusiness owner. So I started to
think about that. And I wrote alittle ebook about it mostly for
my own learning. But it got alittle bit of attention, which
brought me my first client. Andthen I was just hooked because I
could see how much trafficPinterest was driving. And then
I could see how many leadsPinterest was driving compared
(02:31):
to everything else. It was justa major powerhouse. And I
thought this is this is where Iwant to be, you know, I want to
be where the results are. Andthen Social Media Examiner
approached me about doing aclass on Pinterest advertising.
I had never run an ad for forPinterest. But I said sure. No,
it's not something you can'tfigure out. So that kind of
(02:53):
became my specialty for severalyears. And then about four years
ago, I joined the team attailwind. It was just a perfect
fit because of the focus on onPinterest marketing. And we had
run into each other along theway and done some co marketing
together. So that's kind of howI got here.
Steve Brown (03:12):
So tell us about tailwind. You know, I've been in
this industry for years. AndI've never really gotten over
into the Pinterest world. So I'mfascinated by it. Tell us about
tailwind and why it's soimportant. And what do they do
for businesses?
Alisa Meredith (03:29):
Yeah, so it's it's changing. And it's
evolving, right, as a lot ofbusinesses are diversifying. So
are we so yes, we have a greatPinterest product. But it's
really starting to allintegrate. So you can now
create, schedule and optimizeyour content for Pinterest,
Instagram, and Facebook withFacebook scheduling coming soon.
(03:51):
That's all in beta. But But thepoint is, we're really great
tool to allow you to make imagesthat are automatically
customized for your brand foryour industry and get them out
for kind of, we're trying toautomate the hard parts of
marketing and design so that youcan spend more time doing the
things that really have to comeout of your brain. Right?
(04:13):
Creating a social post issomething that you cannot
automate. But it's those otherthings like writing blog content
and thinking about lead magnetsthat you really need that that's
time to concentrate on. So we'retrying to allow for more of that
with our members.
Steve Brown (04:32):
You know, the folks that listen to this podcast,
they're business owners,entrepreneurs and marketing
directors, and then, you know,my job is to kind of ask the
questions that they would bethinking about to learn on this.
So if I'm a business, what kindof businesses would would really
thrive taking advantage of aPinterest model?
Alisa Meredith (04:54):
Well, ecommerce is huge, right? So especially
this this last year, there hasbeen A huge increase in in
people interacting with theirshopping surfaces on Pinterest.
So if you're any commerce,absolutely it works. bloggers
have typically been a really bigand strong presence on Pinterest
as well because of that trafficdriving ability. And and now
(05:17):
we're in a really interestingtime with Pinterest and we'll
we'll get into that. Butthey're, they're changing a bit
and opening up some moreopportunities for kind of
influencer marketing, brandpartnership marketing. So
there's, there's a lot ofopportunity there. And the key
really is the way that youpresent your ideas. So no matter
(05:38):
what industry you're in, it'ssurprising to some people that
finance does really well onPinterest. Really? Yeah, as does
automotive. So it's kind oflike, if you can find a way to
make your idea or your product,or your service appeal to people
on Pinterest, then then you canmake Pinterest work. Pinterest
(06:01):
is a real different sort ofplace. It's not a place to go
and and kind of curate thisideal life, right? Or this image
of an ideal life like we mightdo on Instagram like y'all do it
right. We are not posting themundane on Instagram. We're
posting those those excitingthings that make us look and
feel great. on Pinterest is moreabout what's inside, like, what
(06:24):
are our plans and our hopes? Andwhat do we want to learn and do.
So it's a very different focus.
So when you're creating contentfor Pinterest, you really have
to shift that mindset to thinkabout what do pinners want, they
want inspiration, and they wantinformation. And it helps if it
looks really nice, too. So ifyou think about with a finance
(06:46):
company, that might seem like anodd fit. But deep down What does
a bank or a lender do? Well,ideally for our family, they
enable their best life, right?
Maybe they're going to allowthem to send their kid to
college, or they're going toallow them to take a vacation or
(07:07):
to retire all those desires andwants and needs that people have
or things that you can reallyhighlight on Pinterest to draw
attention to yourself, your yourservice, your brand, your ideas.
Steve Brown (07:21):
So Pinterest started off maybe as a place
where if I was going to buildthe house, and I was thinking
about decorating or furnishingthe house, that might be a place
that I go look for inspirationand ideas and start to
categorize what my hopes ordreams would be for each room.
In a way. Am I wrong?
Alisa Meredith (07:41):
No, you're not wrong at all. This is this is
how people typically usePinterest. And what's really
interesting about it to me isthat they tend to start planning
much earlier on Pinterest andthey would anywhere else any
other platform. In fact,searches on Pinterest. So one of
the main ways people findcontent on Pinterest is through
(08:03):
search. 97% of those searchesare not branded. So people
aren't usually looking for aspecific brand. They're looking
more for tips, ideas,inspiration, which is why
Pinterest is a little bit of awide open playing field. For
brands that haven't spentdecades or millions on brand
(08:25):
awareness, they can still befound on the platform.
Steve Brown (08:29):
So it's a discovery platform. When when I think of a
search platform, it means like Ihave a clear idea of what I want
to learn. So I'm going to put insome parameters and hope that it
sends me more clarificationabout that. And on Pinterest.
It's like I'm stumbling. It'sthat how we always joke I went
to the store and would you buyWell, I bought too much stuff I
(08:52):
didn't know I wanted.
Alisa Meredith (08:54):
Yes, there is that Pinterest rabbit hole. But
it is it is also a searchengine, right. So it's a search
and discovery platform, whereYes, you will get served up what
you asked for. But Pinterestalso expands on that. They have
an enormous amount ofinformation about each of us.
And so they will kind of suggestthings that are related. Or
(09:18):
maybe a step away, but stillkind of, you know, kind of
related. It's an interestingthing to do just to go in there
and and type in a search youmight not be able to tell by
looking at it like oh, I don'tsee that keyword there. But
there are things happeningbehind the scenes. Like like
Pinterest can see what's in eachimage. They can identify the
objects in the image. theyassign keywords to those. It's
(09:41):
it's pretty complex, but reallyvery cool.
Steve Brown (09:45):
So, images generally one if you wanted an
image to show up in a search,you need to go and put a tag on
what that image is about. Butyou're telling me that Pinterest
has a way to actually discernbetter what's in that image and
serve it up. Even if you didn'tput a deliberate tag?
Alisa Meredith (10:05):
Yes, that is true. Now, where this gets
tricky is, say, a blogger orsomeone in finance, it's very
hard to illustrate the conceptof saving for college. Right? So
the other things you can do, youhave titles on your pins, so
you'd want to use your keywordsthere, there are descriptions on
your pins, use them there. Everypin goes to a board. So you want
(10:29):
to use those keywords on yourboard. And you want to make sure
that they're consistent with thekeywords on your website,
because they will crawl yourcontent and make sure there's
that consistency there. So Iknow, times for bloggers, too.
It's, well, how do I show thisconcept? Well, maybe you can't,
right? Maybe you're using,excuse me a flatlay with text on
(10:51):
it. But guess what? So iseverybody else in your industry.
So I think that like thedifference is if you have a
product, make sure that it'sreal clear in your image, what
your product is, if it's more ofan idea, you're going to have to
rely on some other signals, likeyour text on your image, your
title, your description, yourboard names.
Steve Brown (11:12):
So the audience on Pinterest, is it predominantly
women?
Alisa Meredith (11:15):
It is it is close to 70% women.
Steve Brown (11:19):
And they're like the major decision makers in
most households.
Alisa Meredith (11:24):
That's right.
That's right. Something veryinteresting happened on
Pinterest this year, though.
Well, the number of Gen Zpinners increased by 40%. Wow.
So the Pinterest audience justgot a whole lot younger. In
fact, the largest audience onPinterest right now is that 18
(11:46):
to 24 range. And the next onefrom that is just the group, a
little bit older than them. Soit's had a lot of a lot of
changes this year.
Steve Brown (11:56):
Is it because there's maybe some folks are
kind of getting worn out onInstagram, maybe getting tired
of it, or they're, they werelooking for somewhere new to go?
Alisa Meredith (12:06):
Well, I think there's some of that, I think
also, with a pandemic happening,people wanted to try some Do It
Yourself things. And Pinterestis fantastic for do it yourself.
So learn how to sew, learn howto cook, learn how to do
whatever project you want. Andalso they have been really
careful to keep it a verypositive platform. So you're not
(12:28):
gonna see politics on there, orfake news, or a lot of the
things that are dividing peopletoday that are real hard to get
away from on other platforms.
Steve Brown (12:37):
Who owns Pinterest?
Who owns Pinterest, it is apublicly traded company. So
it's, it's not associated withFacebook or any other? No. So
when you say bloggers do reallywell on there, draw a picture
for us. Like what's a successfulblogger? What's the model there?
(13:00):
Help me see that, please?
Alisa Meredith (13:04):
Yeah, so again, it is changing. So we'll talk
about the, the traditional firstand how that method really
worked well. And so that wouldbe, let's say, all right, I have
a friend, we'll just use a realexample. You can actually look
at her website and then look ather Pinterest account. It's
catch my party. Yeah, calm. Soshe, she also has a product that
(13:26):
helps you build your followerson Pinterest, but catch my party
calm gets a tremendous amount oftraffic from Pinterest. So what
she will do is she will write ablog post about how to plan such
and such specific party. Andthen she'll create multiple
images that go to this blogpost. And then she just post
them and the traffic comes. It'spretty great really. Now what is
(13:51):
changing on Pinterest, wasannounced in October at an event
that Pinterest held. And whatthey've said is traditionally we
have connected people with theideas that they want. And the
shift for this year is going tobe to connect people or pinners
with the creators of theseideas. So Pinterest has never
(14:13):
been a social network. There arethere have been a few little
social elements. But this issignaling a pretty big change.
And when it comes down to isthat they want to have the
content on Pinterest. So there'sa new PIN format called the idea
pin it used to before two daysago was called a story pin. And
(14:36):
what that is is like a multipage pin. It can be video it
could be still images so thevideo does a lot better. And all
the information you would needto complete a project or to
learn an idea or to really getto know a product is all right
in that pin. These pins do notlink back to your website and
(14:58):
they don't want us adding linksback to our website because they
really want that content to beconsumed on Pinterest. So then
the question is, well, why wouldI do that if I don't get any
traffic from Pinterest.
Interestingly, it does reallyhelp build an engaged follower
list. And Pinterest is workingon ways to monetize these idea
(15:18):
pins. So right now you can youcan tag a brand in your idea
pin. So this could lead tothings like influencer deals or
sponsored idea pins, things likethat. It's not entirely clear
what their plan is formonetization. But they know that
this is something that they wantto do and they will be doing in
the future. But it doesn't looklike those regular pins like the
(15:42):
static image and video pins aregoing away. So it's going to be
that combination of trafficdriving pins with these idea
pins, and we're already seeingthat the idea of pins get so
much more engagement. So peoplecan save your pin, right?
(16:02):
They'll see your pin. And thenthey'll say, Well, I want that
on my board. And that's how yourcontent really spreads across
Pinterest. The more engagementyou get, the more Pinterest
distributed, the more people seeit. Then those idea pins, we
found a tail when we did a studyof 20 million pins sent out by
our paid users. And we foundthat idea pins or story pins,
(16:24):
get 41 times the shares as astatic pin or a video pin, well
a static pin and then think it'sa lot more than video pins to
but I only remember the 41 timesthe static image pin. So it's
clear that that's what theywant. They want that content and
people are engaging with it. Sowe're in this kind of
(16:47):
interesting time or people aretrying to figure out what do I
What do I do next and what'sgoing to work. But there's
there's a lot of potentialthere.
Steve Brown (16:59):
Hey, I wanted to pause right here and tell you
about a book that you need toget today. It's the funniest
book on marketing. It's calledthe Golden toilet, stop flushing
your marketing budget into yourwebsite and build a system that
grows your business. And guesswho wrote it? That's right. I
wrote it. And I wrote it justfor you. Because I want to help
(17:21):
you get past the last hurdles ofsetting up your business and
getting it squared away. I wroteit so that you can avoid time
wasting time wasting moneywasting frustration, get the
book on Audible. You can get iton Kindle. You can get it on
Amazon, but get the book takeadvantage of the insights in
(17:43):
there. And let me know what youthink. And now back to this
excellent episode. So what kindof what are your your general
clients that you work with ittailwind? And what category? Are
they finance firms law firms?
You know, I don't craft I don'tknow, what would it be?
Alisa Meredith (18:08):
Well, with him being a software as a service,
and we do know that a lot of ourour members are bloggers, and a
lot of them are e commerce. Sothat's like, kind of the top two
segments, but bloggers of allkinds. And retail of all kinds
as well, fashion as big as it ison Pinterest in general, very
(18:30):
popular. Do you find authorstaking advantage of the
platform? You know, I have runacross a few but really not that
many? No, I think you could. AndI think that idea pins might be
a really great way to do it.
Because if you're gonna investin the time and reading a book,
you probably want to know whothis person is and what their
(18:51):
ideas are and what their voiceis like in writing should be
similar to your speaking voice.
So yeah, I would highlyrecommend trying idea pins to
just talk through one concept ofyour book at a time and share
that.
Steve Brown (19:06):
It's really interesting. So you're listening
or watching we're talking withAlisa Meredith, she's the
Pinterest marketing specialistfor tailwind. They help brands
Excel on Pinterest. So, Lisa, Ihave some questions. I always
(19:26):
want to ask their generalquestions and they're they're on
people's mind I get asked themsometimes I don't always know
the best answer. And that's whyI love to ask them because I'm
super interested in what youranswers would be. So I guess,
give us an example of how to usePinterest for business. Okay, so
(19:49):
give me a business. So let's dolet's say you're an author and
you have a book titled TheGolden toilet. That's a great
Alisa Meredith (19:57):
wow right off the top of your head right Okay,
so I'm an author, and my book isthe golden toilet. So I am going
to create a Pinterest account.
And I'm going to think about,okay, what boards do I need? The
boards that I create are goingto are going to support the
content I create. So do I have ablog? Yes. Oh, wonderful. That's
good news. So I'm going to lookat my blog and the categories on
(20:19):
my blog. And I'm going to createa board for each one of those
categories. And then I'm goingto start to create images for
each of those blog posts. Now,if you've been blogging a while
and you've never shared yourcontent to Pinterest, I'm kind
of jealous because you'resitting on a goldmine, right?
You have all this work thatyou've done for years, that can
just go to Pinterest, and willbe brand new content to
(20:40):
Pinterest possibly, which is,which is a wonderful thing. So I
would get all of those back thatbacklog of blog posts onto
Pinterest. Now, I wouldn't do itall in one day. I would do
probably five or so a day everyday. And then, like we were
talking about with the idea ofpins, you want to you want to
(21:03):
grow your account. Now,formerly, followers really
didn't matter at all onPinterest. And it still is a
case that even if you have twofollowers, your content will be
found by far more people thanjust the ones who follow you.
However you do want to buildyour followers is going to
become more important. And thebest way to do that right now is
with those idea pins. So I'mgoing to I'm going to use my
(21:27):
phone because I don't know abouteverybody else. But I have the
new idea pin editing on myphone, I don't have it on
desktop, on desktop, it's notthat easy. on your phone, it's
pretty easy. You can just shootyour video, edit your video, add
effects and text and just goit's it's really user friendly
(21:47):
now. So I would I would do thatI would do that about once a
week put up a new idea pin. Pickit tremendous distribution, and
because not everybody's makingthem, this is a really good time
to start. I'm a little bitaddicted to, to seeing those
numbers come in and seeingactual comments on a pin which,
(22:08):
wow, it's been a long time sinceI saw a real comment on a pin.
And people like reacting, theycan add little hearts. And it's
it's kind of nice to get somefeedback on your work.
Steve Brown (22:24):
Well. So how to make money on Pinterest.
Alisa Meredith (22:28):
Okay, so generally it's going to come
from driving traffic, right andso your your static pins or your
video pins can still drivetraffic to your website. The
other thing is that you'rebuilding awareness. And that's
what story pins are really goodfor. So they come to know you
and then maybe they follow youon Pinterest. Maybe they follow
(22:50):
you on Instagram. I findpersonally that's what happens
sometimes I'll discoversomething brand new on
Pinterest. And then if I want toget more of a backstory, I'll go
to Instagram. Well, now withidea pins, you can get that
backstory right on Pinterest,too.
Steve Brown (23:06):
Wow.
Unknown (23:07):
Yeah. Fun. And
Alisa Meredith (23:09):
you can Yeah, you can have you'll have a link
in your own profile. So asyou're encouraging people to
follow you, they may go to yourprofile and may check out your
link there if they're interestedin your products or services.
Steve Brown (23:20):
Okay, so I get this a lot is Pinterest social media.
I know you you said somethingearlier. But what's the answer
and why?
Alisa Meredith (23:32):
The answer is it's becoming social. So
originally, really, it was thatsearch and discovery network. I
called it the introvertsnetwork, because there really
wasn't that back and forth. Orthat conversation going on. But
now with idea pins. creators aregetting out there. Like they're
showing their faces, they'reusing their voices. And people
(23:55):
are responding in a personalway. So I put a story pin out
and somebody that I know,commented on and it was just it
was a very different experience.
And it was it was quite social.
So I I can't I can't say anymorethat Pinterest is not social
media, because that's what theywant to be. That's what they're
becoming.
Steve Brown (24:14):
Wow. So how to get more followers on Pinterest. Now
you said it used to be not thatimportant? Correct? Correct. But
people are asking, I guess we'reall programmed to think
followers are important.
Alisa Meredith (24:29):
Yes. And it's becoming more important. We
talked about how Pinterest islooking into ways to monetize
those idea pins. So yeah, havingthose followers so if you if
you're, if you tag a brand andthey see that you have 1000
followers, that's one reactionthey're going to have if you've
tagged a brand and they see thatyou have three and a half
million followers, that maybewhen they contact you and say
(24:52):
hey, I want to pay you to dothis influencer deal. So to get
more followers I sound like abro And record but idea pins,
because they're getting suchtremendous distribution and
because people are engaging withthem, that is leading to more
followers. The other thing youcan do, I know I mentioned
milotree. Before, she's justShe's a friend of mine. It is a
(25:17):
plugin for your WordPress site,which will allow you to have
like a little, it's kind of asubtle slide up box that
encourages people to follow youon Pinterest, you can use it for
Instagram and email andsomething else too. But what I
like about that is you'regetting people who are already
interested in and engaged withyour content. So encouraging
(25:39):
those people to follow you meansthat when they come over to
Pinterest, and they see yourcontent, they're more likely to
share it to, you know, to saveit, which is important because
Pinterest does look at that. Sothey send your content out to
your followers. First, they andthey look for those signals like
are your followers engaging, ifthey're not like, if your
(26:02):
followers aren't engaging, thenwho else well, so they won't
distribute it. But if you get agood reaction from your
followers, your content tends togo further. So it's really
attracting the right kind offollower. And I can give you a
really bad example in myself. Solike I said, I've been on
(26:23):
Pinterest since the beginning.
And I've used it as anexperiment, which a lot of
Pinterest marketers do. So ouraccounts tend to be a mess. The
first I use it for personal thatI said, Oh, I'm going to do all
business. So all my blog contentwould go there. And so people
would engage with my blogcontent. And I thought, well,
maybe I'll just combine it. I'llmake it both. Then that I
started sharing or saving a lotof content about hair and
(26:46):
recipes and like all kinds ofrandom stuff. And then when my
blog content came out the stuffI really wanted people to see,
nobody cared because I hadattracted all those people who
only wanted to see my hair pinsand no recipe pins. And so
Pinterest got the message loudand clear that, oh, this content
(27:09):
must not be engaging at all,because your followers don't
like it. So don't do that. Iwish I hadn't done that. Because
I have I have a lot offollowers. But still when I post
content that I've worked hard onit's important. I want people to
see it's still crickets.
Steve Brown (27:27):
So I tell us maybe an unusual example of someone
that you wouldn't expect that'sreally done well on Pinterest.
Alisa Meredith (27:48):
Let's see. Maybe what we had a guest on our
Facebook Live last week. And shemakes jewelry. She's a one
person show. And she makesjewelry out of recycled silver
and gold. Yeah. So I don't knowyou maybe wouldn't think that
(28:13):
just one little person who doesnot produce that volume, right?
Everything is very kind ofbespoke and in original, but she
does so well on Pinterest forher business that she actually
has her own Facebook groupteaching people to succeed on
Pinterest as creators. So yeah,so as painters, decorators, we
(28:35):
like those creative types. Shehelps them do well on Pinterest.
Steve Brown (28:39):
I love that. So you're listening to or you're
watching us. You're watching usstock with Alisa Meredith. She's
the Pinterest marketingspecialist at tailwind. Tell us
a little bit about tailwindright quick. Just what
(28:59):
specifically what we couldexpect out of it the software
how we would apply it.
Alisa Meredith (29:05):
Yeah. So again, we are we're changing and
there's new stuff coming out allthe time. And it's really a
great place to take care of allyour social media automatically.
So your Pinterest, yourInstagram, your Facebook. If
it's all kind of centered aroundsomething we've called tailwind
create, which is just a ton offun. Basically you put in the
(29:28):
URL you want to promote thatobviously only is essential for
Pinterest and then it will pullthe images from that page for
you it will pull the title fromthat page for you. And then it
will create literally hundredsand hundreds and hundreds of
designs for you to choose from.
And it creates your yourInstagram feed posts, your
Instagram story, your Pinterestpost in your Facebook feed
(29:50):
posts, all at the same time. Soyou never have to resize or move
things around. It's all rightthere for you. And then that has
Your brand colors and your logoalready there, you can change
everything up you want to, butyou don't have to. So when we
just had it for Pinterest, welooked at how people were using
the product. And we found thatpeople were taking 1.8 minutes
(30:13):
to make a Pinterest pin. Andwhen we had asked, we do a lot
of customer calls, member calls,testing calls, and people had
said it was taking about 15minutes in other programs to
make a pin. So this is a way tomake it much faster. And then
you can just schedule it rightin there. And again, Facebook
(30:34):
scheduling coming soon. And thenit's all done.
Steve Brown (30:41):
Perfect. So at least so what's one question
that you love to answer thatoften isn't asked or I didn't
ask you
Alisa Meredith (30:52):
about Pinterest?
I think you asked the reallyones, sir. Anything else. Um,
Unknown (31:03):
I think the
Alisa Meredith (31:04):
only thing we really didn't talk about a lot
is is Pinterest for e commerce.
So Pinterest would like to be aplace that connects pinners and
creators, but they're alsoheavily invested in shopping
options. So you can add a pin onPinterest, and you can tag it so
it will have your price andeverything. Or if you have a
shopping feed like a GoogleShopping feed, you can put that
(31:26):
right up to Pinterest and itwill make images for you. If you
have Shopify, you can dosomething very similar. And then
people can buy from you. Right,you know, it will also come to
your website. But it will, itwill allow you to sell more
directly on Pinterest.
Steve Brown (31:43):
I'm curious if that would help with maybe someone is
wanting to sell a course, youknow a lot of creators are
wanting to do teaching coursesor classes or is there a way to
take advantage of a Pinterest ofthat?
Alisa Meredith (31:57):
You know, it seems like because Pinterest is
like really high up in thatfunnel, right? Like a lot of
unbranded search when peoplecome if you look at the traffic
you're getting from Pinterest, alot of times it's first time
visitors. So it often will workto be a little bit more around
about right. So if you have acourse share your blog posts, or
(32:20):
create an idea pin and talkabout your course or talk about
one thing someone can learn inyour course and then have them
come look for you. If you sendthem right to like a sales page
for your course, that generallydoesn't work very well because
people don't know you. Right.
And they're looking forsomething actionable right this
second. So if you can give themthat first and you can get them
on your email list or Yeah, Ithink that that would be the
(32:44):
best way.
Steve Brown (32:46):
That's excellent.
Thanks, Lisa. So what's tell uswhere folks can reach out and
get in contact with you orengage with you or are you?
Alisa Meredith (32:58):
Okay, um, it's tailwind. app.com. And you can
find me on the socials at ElissaM. Meredith, Twitter, Instagram.
You can DM me, I love to getquestions about Pinterest.
Steve Brown (33:13):
Awesome. Well, you've been an awesome guest.
I've learned a lot actuallytoday on the sales plan. I
appreciate it so much. And thankyou for being on the ROI online
podcast. Welcome my pleasure.
All right, that's a wrap. Thanksfor listening to another fun
episode of the ROI onlinepodcast. For more be sure to
(33:35):
check out the show notes of thisepisode. And feel free to
connect with me on LinkedInwhere we can chat and I can help
direct you to the resourcesyou're searching for. To learn
more about how you can grow yourbusiness better. Be sure to pick
up your copy of my book, TheGolden toilet at surprise that
golden toilet.com I'm SteveBrown, and we'll see you next
(33:58):
week on another fun episode ofthe ROI online podcast.
Pinterest for e commerce. So Pinterest would
like to be a place that connectspinners and creators, but
they're also heavily invested inshopping options. So you can add
a pin on Pinterest and you cantag it so it will have your
price and everything. Or if youhave a shopping feed like a
Google Shopping feed, you canhook that right up to Pinterest
(00:25):
and it will make images for you.
If you have Shopify, you can dosomething very similar. And then
people can buy from you. Right,you know, it will also come to
your website, but it will, itwill allow you to sell more
directly on Pinterest.
Steve Brown (00:40):
Hi, everybody.
Welcome to the ROI onlinepodcast where we believe you.
The courageous entrepreneurs ofour day are the invisible heroes
of our economy. You not onlyimprove our world with your
ideas, your grit and yourpassion, but you make our world
better. I'm Steve Brown. Andthis is a place where we have
great conversations with winnersjust like you while we laugh and
(01:03):
learn together.
Alisa Meredith, welcome to theROI online podcast. Steve Brown.
(01:23):
I'm happy to be here. So I'mlooking forward to this
conversation because Pinterest.
Yes, Pinterest. You are anexpert in Pinterest. tailwind is
your company and you're aPinterest marketing specialist.
Where Why did you decide toplant your flag here?
Alisa Meredith (01:44):
Oh, that's a great question. Well, I started
out doing some web design anddevelopment. And then I got into
social media. And then I gotinto inbound marketing. And then
this thing called Pinterestappeared. And I found I was
using it for myself. I wassaving articles so that I could
read them later, which I hardlyever did. But they were there if
I wanted to. And I started tothink okay, I'm using this. How
(02:09):
would you use this if you were abusiness owner. So I started to
think about that. And I wrote alittle ebook about it mostly for
my own learning. But it got alittle bit of attention, which
brought me my first client. Andthen I was just hooked because I
could see how much trafficPinterest was driving. And then
I could see how many leadsPinterest was driving compared
(02:31):
to everything else. It was justa major powerhouse. And I
thought this is this is where Iwant to be, you know, I want to
be where the results are. Andthen Social Media Examiner
approached me about doing aclass on Pinterest advertising.
I had never run an ad for forPinterest. But I said sure. No,
it's not something you can'tfigure out. So that kind of
(02:53):
became my specialty for severalyears. And then about four years
ago, I joined the team attailwind. It was just a perfect
fit because of the focus on onPinterest marketing. And we had
run into each other along theway and done some co marketing
together. So that's kind of howI got here.
Steve Brown (03:12):
So tell us about tailwind. You know, I've been in
this industry for years. AndI've never really gotten over
into the Pinterest world. So I'mfascinated by it. Tell us about
tailwind and why it's soimportant. And what do they do
for businesses?
Alisa Meredith (03:29):
Yeah, so it's it's changing. And it's
evolving, right, as a lot ofbusinesses are diversifying. So
are we so yes, we have a greatPinterest product. But it's
really starting to allintegrate. So you can now
create, schedule and optimizeyour content for Pinterest,
Instagram, and Facebook withFacebook scheduling coming soon.
(03:51):
That's all in beta. But But thepoint is, we're really great
tool to allow you to make imagesthat are automatically
customized for your brand foryour industry and get them out
for kind of, we're trying toautomate the hard parts of
marketing and design so that youcan spend more time doing the
things that really have to comeout of your brain. Right?
(04:13):
Creating a social post issomething that you cannot
automate. But it's those otherthings like writing blog content
and thinking about lead magnetsthat you really need that that's
time to concentrate on. So we'retrying to allow for more of that
with our members.
Steve Brown (04:32):
You know, the folks that listen to this podcast,
they're business owners,entrepreneurs and marketing
directors, and then, you know,my job is to kind of ask the
questions that they would bethinking about to learn on this.
So if I'm a business, what kindof businesses would would really
thrive taking advantage of aPinterest model?
Alisa Meredith (04:54):
Well, ecommerce is huge, right? So especially
this this last year, there hasbeen A huge increase in in
people interacting with theirshopping surfaces on Pinterest.
So if you're any commerce,absolutely it works. bloggers
have typically been a really bigand strong presence on Pinterest
as well because of that trafficdriving ability. And and now
(05:17):
we're in a really interestingtime with Pinterest and we'll
we'll get into that. Butthey're, they're changing a bit
and opening up some moreopportunities for kind of
influencer marketing, brandpartnership marketing. So
there's, there's a lot ofopportunity there. And the key
really is the way that youpresent your ideas. So no matter
(05:38):
what industry you're in, it'ssurprising to some people that
finance does really well onPinterest. Really? Yeah, as does
automotive. So it's kind oflike, if you can find a way to
make your idea or your product,or your service appeal to people
on Pinterest, then then you canmake Pinterest work. Pinterest
(06:01):
is a real different sort ofplace. It's not a place to go
and and kind of curate thisideal life, right? Or this image
of an ideal life like we mightdo on Instagram like y'all do it
right. We are not posting themundane on Instagram. We're
posting those those excitingthings that make us look and
feel great. on Pinterest is moreabout what's inside, like, what
(06:24):
are our plans and our hopes? Andwhat do we want to learn and do.
So it's a very different focus.
So when you're creating contentfor Pinterest, you really have
to shift that mindset to thinkabout what do pinners want, they
want inspiration, and they wantinformation. And it helps if it
looks really nice, too. So ifyou think about with a finance
(06:46):
company, that might seem like anodd fit. But deep down What does
a bank or a lender do? Well,ideally for our family, they
enable their best life, right?
Maybe they're going to allowthem to send their kid to
college, or they're going toallow them to take a vacation or
(07:07):
to retire all those desires andwants and needs that people have
or things that you can reallyhighlight on Pinterest to draw
attention to yourself, your yourservice, your brand, your ideas.
Steve Brown (07:21):
So Pinterest started off maybe as a place
where if I was going to buildthe house, and I was thinking
about decorating or furnishingthe house, that might be a place
that I go look for inspirationand ideas and start to
categorize what my hopes ordreams would be for each room.
In a way. Am I wrong?
Alisa Meredith (07:41):
No, you're not wrong at all. This is this is
how people typically usePinterest. And what's really
interesting about it to me isthat they tend to start planning
much earlier on Pinterest andthey would anywhere else any
other platform. In fact,searches on Pinterest. So one of
the main ways people findcontent on Pinterest is through
(08:03):
search. 97% of those searchesare not branded. So people
aren't usually looking for aspecific brand. They're looking
more for tips, ideas,inspiration, which is why
Pinterest is a little bit of awide open playing field. For
brands that haven't spentdecades or millions on brand
(08:25):
awareness, they can still befound on the platform.
Steve Brown (08:29):
So it's a discovery platform. When when I think of a
search platform, it means like Ihave a clear idea of what I want
to learn. So I'm going to put insome parameters and hope that it
sends me more clarificationabout that. And on Pinterest.
It's like I'm stumbling. It'sthat how we always joke I went
to the store and would you buyWell, I bought too much stuff I
(08:52):
didn't know I wanted.
Alisa Meredith (08:54):
Yes, there is that Pinterest rabbit hole. But
it is it is also a searchengine, right. So it's a search
and discovery platform, whereYes, you will get served up what
you asked for. But Pinterestalso expands on that. They have
an enormous amount ofinformation about each of us.
And so they will kind of suggestthings that are related. Or
(09:18):
maybe a step away, but stillkind of, you know, kind of
related. It's an interestingthing to do just to go in there
and and type in a search youmight not be able to tell by
looking at it like oh, I don'tsee that keyword there. But
there are things happeningbehind the scenes. Like like
Pinterest can see what's in eachimage. They can identify the
objects in the image. theyassign keywords to those. It's
(09:41):
it's pretty complex, but reallyvery cool.
Steve Brown (09:45):
So, images generally one if you wanted an
image to show up in a search,you need to go and put a tag on
what that image is about. Butyou're telling me that Pinterest
has a way to actually discernbetter what's in that image and
serve it up. Even if you didn'tput a deliberate tag?
Alisa Meredith (10:05):
Yes, that is true. Now, where this gets
tricky is, say, a blogger orsomeone in finance, it's very
hard to illustrate the conceptof saving for college. Right? So
the other things you can do, youhave titles on your pins, so
you'd want to use your keywordsthere, there are descriptions on
your pins, use them there. Everypin goes to a board. So you want
(10:29):
to use those keywords on yourboard. And you want to make sure
that they're consistent with thekeywords on your website,
because they will crawl yourcontent and make sure there's
that consistency there. So Iknow, times for bloggers, too.
It's, well, how do I show thisconcept? Well, maybe you can't,
right? Maybe you're using,excuse me a flatlay with text on
(10:51):
it. But guess what? So iseverybody else in your industry.
So I think that like thedifference is if you have a
product, make sure that it'sreal clear in your image, what
your product is, if it's more ofan idea, you're going to have to
rely on some other signals, likeyour text on your image, your
title, your description, yourboard names.
Steve Brown (11:12):
So the audience on Pinterest, is it predominantly
women?
Alisa Meredith (11:15):
It is it is close to 70% women.
Steve Brown (11:19):
And they're like the major decision makers in
most households.
Alisa Meredith (11:24):
That's right.
That's right. Something veryinteresting happened on
Pinterest this year, though.
Well, the number of Gen Zpinners increased by 40%. Wow.
So the Pinterest audience justgot a whole lot younger. In
fact, the largest audience onPinterest right now is that 18
(11:46):
to 24 range. And the next onefrom that is just the group, a
little bit older than them. Soit's had a lot of a lot of
changes this year.
Steve Brown (11:56):
Is it because there's maybe some folks are
kind of getting worn out onInstagram, maybe getting tired
of it, or they're, they werelooking for somewhere new to go?
Alisa Meredith (12:06):
Well, I think there's some of that, I think
also, with a pandemic happening,people wanted to try some Do It
Yourself things. And Pinterestis fantastic for do it yourself.
So learn how to sew, learn howto cook, learn how to do
whatever project you want. Andalso they have been really
careful to keep it a verypositive platform. So you're not
(12:28):
gonna see politics on there, orfake news, or a lot of the
things that are dividing peopletoday that are real hard to get
away from on other platforms.
Steve Brown (12:37):
Who owns Pinterest?
Who owns Pinterest, it is apublicly traded company. So
it's, it's not associated withFacebook or any other? No. So
when you say bloggers do reallywell on there, draw a picture
for us. Like what's a successfulblogger? What's the model there?
(13:00):
Help me see that, please?
Alisa Meredith (13:04):
Yeah, so again, it is changing. So we'll talk
about the, the traditional firstand how that method really
worked well. And so that wouldbe, let's say, all right, I have
a friend, we'll just use a realexample. You can actually look
at her website and then look ather Pinterest account. It's
catch my party. Yeah, calm. Soshe, she also has a product that
(13:26):
helps you build your followerson Pinterest, but catch my party
calm gets a tremendous amount oftraffic from Pinterest. So what
she will do is she will write ablog post about how to plan such
and such specific party. Andthen she'll create multiple
images that go to this blogpost. And then she just post
them and the traffic comes. It'spretty great really. Now what is
(13:51):
changing on Pinterest, wasannounced in October at an event
that Pinterest held. And whatthey've said is traditionally we
have connected people with theideas that they want. And the
shift for this year is going tobe to connect people or pinners
with the creators of theseideas. So Pinterest has never
(14:13):
been a social network. There arethere have been a few little
social elements. But this issignaling a pretty big change.
And when it comes down to isthat they want to have the
content on Pinterest. So there'sa new PIN format called the idea
pin it used to before two daysago was called a story pin. And
(14:36):
what that is is like a multipage pin. It can be video it
could be still images so thevideo does a lot better. And all
the information you would needto complete a project or to
learn an idea or to really getto know a product is all right
in that pin. These pins do notlink back to your website and
(14:58):
they don't want us adding linksback to our website because they
really want that content to beconsumed on Pinterest. So then
the question is, well, why wouldI do that if I don't get any
traffic from Pinterest.
Interestingly, it does reallyhelp build an engaged follower
list. And Pinterest is workingon ways to monetize these idea
(15:18):
pins. So right now you can youcan tag a brand in your idea
pin. So this could lead tothings like influencer deals or
sponsored idea pins, things likethat. It's not entirely clear
what their plan is formonetization. But they know that
this is something that they wantto do and they will be doing in
the future. But it doesn't looklike those regular pins like the
(15:42):
static image and video pins aregoing away. So it's going to be
that combination of trafficdriving pins with these idea
pins, and we're already seeingthat the idea of pins get so
much more engagement. So peoplecan save your pin, right?
(16:02):
They'll see your pin. And thenthey'll say, Well, I want that
on my board. And that's how yourcontent really spreads across
Pinterest. The more engagementyou get, the more Pinterest
distributed, the more people seeit. Then those idea pins, we
found a tail when we did a studyof 20 million pins sent out by
our paid users. And we foundthat idea pins or story pins,
(16:24):
get 41 times the shares as astatic pin or a video pin, well
a static pin and then think it'sa lot more than video pins to
but I only remember the 41 timesthe static image pin. So it's
clear that that's what theywant. They want that content and
people are engaging with it. Sowe're in this kind of
(16:47):
interesting time or people aretrying to figure out what do I
What do I do next and what'sgoing to work. But there's
there's a lot of potentialthere.
Steve Brown (16:59):
Hey, I wanted to pause right here and tell you
about a book that you need toget today. It's the funniest
book on marketing. It's calledthe Golden toilet, stop flushing
your marketing budget into yourwebsite and build a system that
grows your business. And guesswho wrote it? That's right. I
wrote it. And I wrote it justfor you. Because I want to help
(17:21):
you get past the last hurdles ofsetting up your business and
getting it squared away. I wroteit so that you can avoid time
wasting time wasting moneywasting frustration, get the
book on Audible. You can get iton Kindle. You can get it on
Amazon, but get the book takeadvantage of the insights in
(17:43):
there. And let me know what youthink. And now back to this
excellent episode. So what kindof what are your your general
clients that you work with ittailwind? And what category? Are
they finance firms law firms?
You know, I don't craft I don'tknow, what would it be?
Alisa Meredith (18:08):
Well, with him being a software as a service,
and we do know that a lot of ourour members are bloggers, and a
lot of them are e commerce. Sothat's like, kind of the top two
segments, but bloggers of allkinds. And retail of all kinds
as well, fashion as big as it ison Pinterest in general, very
(18:30):
popular. Do you find authorstaking advantage of the
platform? You know, I have runacross a few but really not that
many? No, I think you could. AndI think that idea pins might be
a really great way to do it.
Because if you're gonna investin the time and reading a book,
you probably want to know whothis person is and what their
(18:51):
ideas are and what their voiceis like in writing should be
similar to your speaking voice.
So yeah, I would highlyrecommend trying idea pins to
just talk through one concept ofyour book at a time and share
that.
Steve Brown (19:06):
It's really interesting. So you're listening
or watching we're talking withAlisa Meredith, she's the
Pinterest marketing specialistfor tailwind. They help brands
Excel on Pinterest. So, Lisa, Ihave some questions. I always
(19:26):
want to ask their generalquestions and they're they're on
people's mind I get asked themsometimes I don't always know
the best answer. And that's whyI love to ask them because I'm
super interested in what youranswers would be. So I guess,
give us an example of how to usePinterest for business. Okay, so
(19:49):
give me a business. So let's dolet's say you're an author and
you have a book titled TheGolden toilet. That's a great
Alisa Meredith (19:57):
wow right off the top of your head right Okay,
so I'm an author, and my book isthe golden toilet. So I am going
to create a Pinterest account.
And I'm going to think about,okay, what boards do I need? The
boards that I create are goingto are going to support the
content I create. So do I have ablog? Yes. Oh, wonderful. That's
good news. So I'm going to lookat my blog and the categories on
(20:19):
my blog. And I'm going to createa board for each one of those
categories. And then I'm goingto start to create images for
each of those blog posts. Now,if you've been blogging a while
and you've never shared yourcontent to Pinterest, I'm kind
of jealous because you'resitting on a goldmine, right?
You have all this work thatyou've done for years, that can
just go to Pinterest, and willbe brand new content to
(20:40):
Pinterest possibly, which is,which is a wonderful thing. So I
would get all of those back thatbacklog of blog posts onto
Pinterest. Now, I wouldn't do itall in one day. I would do
probably five or so a day everyday. And then, like we were
talking about with the idea ofpins, you want to you want to
(21:03):
grow your account. Now,formerly, followers really
didn't matter at all onPinterest. And it still is a
case that even if you have twofollowers, your content will be
found by far more people thanjust the ones who follow you.
However you do want to buildyour followers is going to
become more important. And thebest way to do that right now is
with those idea pins. So I'mgoing to I'm going to use my
(21:27):
phone because I don't know abouteverybody else. But I have the
new idea pin editing on myphone, I don't have it on
desktop, on desktop, it's notthat easy. on your phone, it's
pretty easy. You can just shootyour video, edit your video, add
effects and text and just goit's it's really user friendly
(21:47):
now. So I would I would do thatI would do that about once a
week put up a new idea pin. Pickit tremendous distribution, and
because not everybody's makingthem, this is a really good time
to start. I'm a little bitaddicted to, to seeing those
numbers come in and seeingactual comments on a pin which,
(22:08):
wow, it's been a long time sinceI saw a real comment on a pin.
And people like reacting, theycan add little hearts. And it's
it's kind of nice to get somefeedback on your work.
Steve Brown (22:24):
Well. So how to make money on Pinterest.
Alisa Meredith (22:28):
Okay, so generally it's going to come
from driving traffic, right andso your your static pins or your
video pins can still drivetraffic to your website. The
other thing is that you'rebuilding awareness. And that's
what story pins are really goodfor. So they come to know you
and then maybe they follow youon Pinterest. Maybe they follow
(22:50):
you on Instagram. I findpersonally that's what happens
sometimes I'll discoversomething brand new on
Pinterest. And then if I want toget more of a backstory, I'll go
to Instagram. Well, now withidea pins, you can get that
backstory right on Pinterest,too.
Steve Brown (23:06):
Wow.
Unknown (23:07):
Yeah. Fun. And
Alisa Meredith (23:09):
you can Yeah, you can have you'll have a link
in your own profile. So asyou're encouraging people to
follow you, they may go to yourprofile and may check out your
link there if they're interestedin your products or services.
Steve Brown (23:20):
Okay, so I get this a lot is Pinterest social media.
I know you you said somethingearlier. But what's the answer
and why?
Alisa Meredith (23:32):
The answer is it's becoming social. So
originally, really, it was thatsearch and discovery network. I
called it the introvertsnetwork, because there really
wasn't that back and forth. Orthat conversation going on. But
now with idea pins. creators aregetting out there. Like they're
showing their faces, they'reusing their voices. And people
(23:55):
are responding in a personalway. So I put a story pin out
and somebody that I know,commented on and it was just it
was a very different experience.
And it was it was quite social.
So I I can't I can't say anymorethat Pinterest is not social
media, because that's what theywant to be. That's what they're
becoming.
Steve Brown (24:14):
Wow. So how to get more followers on Pinterest. Now
you said it used to be not thatimportant? Correct? Correct. But
people are asking, I guess we'reall programmed to think
followers are important.
Alisa Meredith (24:29):
Yes. And it's becoming more important. We
talked about how Pinterest islooking into ways to monetize
those idea pins. So yeah, havingthose followers so if you if
you're, if you tag a brand andthey see that you have 1000
followers, that's one reactionthey're going to have if you've
tagged a brand and they see thatyou have three and a half
million followers, that maybewhen they contact you and say
(24:52):
hey, I want to pay you to dothis influencer deal. So to get
more followers I sound like abro And record but idea pins,
because they're getting suchtremendous distribution and
because people are engaging withthem, that is leading to more
followers. The other thing youcan do, I know I mentioned
milotree. Before, she's justShe's a friend of mine. It is a
(25:17):
plugin for your WordPress site,which will allow you to have
like a little, it's kind of asubtle slide up box that
encourages people to follow youon Pinterest, you can use it for
Instagram and email andsomething else too. But what I
like about that is you'regetting people who are already
interested in and engaged withyour content. So encouraging
(25:39):
those people to follow you meansthat when they come over to
Pinterest, and they see yourcontent, they're more likely to
share it to, you know, to saveit, which is important because
Pinterest does look at that. Sothey send your content out to
your followers. First, they andthey look for those signals like
are your followers engaging, ifthey're not like, if your
(26:02):
followers aren't engaging, thenwho else well, so they won't
distribute it. But if you get agood reaction from your
followers, your content tends togo further. So it's really
attracting the right kind offollower. And I can give you a
really bad example in myself. Solike I said, I've been on
(26:23):
Pinterest since the beginning.
And I've used it as anexperiment, which a lot of
Pinterest marketers do. So ouraccounts tend to be a mess. The
first I use it for personal thatI said, Oh, I'm going to do all
business. So all my blog contentwould go there. And so people
would engage with my blogcontent. And I thought, well,
maybe I'll just combine it. I'llmake it both. Then that I
started sharing or saving a lotof content about hair and
(26:46):
recipes and like all kinds ofrandom stuff. And then when my
blog content came out the stuffI really wanted people to see,
nobody cared because I hadattracted all those people who
only wanted to see my hair pinsand no recipe pins. And so
Pinterest got the message loudand clear that, oh, this content
(27:09):
must not be engaging at all,because your followers don't
like it. So don't do that. Iwish I hadn't done that. Because
I have I have a lot offollowers. But still when I post
content that I've worked hard onit's important. I want people to
see it's still crickets.
Steve Brown (27:27):
So I tell us maybe an unusual example of someone
that you wouldn't expect that'sreally done well on Pinterest.
Alisa Meredith (27:48):
Let's see. Maybe what we had a guest on our
Facebook Live last week. And shemakes jewelry. She's a one
person show. And she makesjewelry out of recycled silver
and gold. Yeah. So I don't knowyou maybe wouldn't think that
(28:13):
just one little person who doesnot produce that volume, right?
Everything is very kind ofbespoke and in original, but she
does so well on Pinterest forher business that she actually
has her own Facebook groupteaching people to succeed on
Pinterest as creators. So yeah,so as painters, decorators, we
(28:35):
like those creative types. Shehelps them do well on Pinterest.
Steve Brown (28:39):
I love that. So you're listening to or you're
watching us. You're watching usstock with Alisa Meredith. She's
the Pinterest marketingspecialist at tailwind. Tell us
a little bit about tailwindright quick. Just what
(28:59):
specifically what we couldexpect out of it the software
how we would apply it.
Alisa Meredith (29:05):
Yeah. So again, we are we're changing and
there's new stuff coming out allthe time. And it's really a
great place to take care of allyour social media automatically.
So your Pinterest, yourInstagram, your Facebook. If
it's all kind of centered aroundsomething we've called tailwind
create, which is just a ton offun. Basically you put in the
(29:28):
URL you want to promote thatobviously only is essential for
Pinterest and then it will pullthe images from that page for
you it will pull the title fromthat page for you. And then it
will create literally hundredsand hundreds and hundreds of
designs for you to choose from.
And it creates your yourInstagram feed posts, your
Instagram story, your Pinterestpost in your Facebook feed
(29:50):
posts, all at the same time. Soyou never have to resize or move
things around. It's all rightthere for you. And then that has
Your brand colors and your logoalready there, you can change
everything up you want to, butyou don't have to. So when we
just had it for Pinterest, welooked at how people were using
the product. And we found thatpeople were taking 1.8 minutes
(30:13):
to make a Pinterest pin. Andwhen we had asked, we do a lot
of customer calls, member calls,testing calls, and people had
said it was taking about 15minutes in other programs to
make a pin. So this is a way tomake it much faster. And then
you can just schedule it rightin there. And again, Facebook
(30:34):
scheduling coming soon. And thenit's all done.
Steve Brown (30:41):
Perfect. So at least so what's one question
that you love to answer thatoften isn't asked or I didn't
ask you
Alisa Meredith (30:52):
about Pinterest?
I think you asked the reallyones, sir. Anything else. Um,
Unknown (31:03):
I think the
Alisa Meredith (31:04):
only thing we really didn't talk about a lot
is is Pinterest for e commerce.
So Pinterest would like to be aplace that connects pinners and
creators, but they're alsoheavily invested in shopping
options. So you can add a pin onPinterest, and you can tag it so
it will have your price andeverything. Or if you have a
shopping feed like a GoogleShopping feed, you can put that
(31:26):
right up to Pinterest and itwill make images for you. If you
have Shopify, you can dosomething very similar. And then
people can buy from you. Right,you know, it will also come to
your website. But it will, itwill allow you to sell more
directly on Pinterest.
Steve Brown (31:43):
I'm curious if that would help with maybe someone is
wanting to sell a course, youknow a lot of creators are
wanting to do teaching coursesor classes or is there a way to
take advantage of a Pinterest ofthat?
Alisa Meredith (31:57):
You know, it seems like because Pinterest is
like really high up in thatfunnel, right? Like a lot of
unbranded search when peoplecome if you look at the traffic
you're getting from Pinterest, alot of times it's first time
visitors. So it often will workto be a little bit more around
about right. So if you have acourse share your blog posts, or
(32:20):
create an idea pin and talkabout your course or talk about
one thing someone can learn inyour course and then have them
come look for you. If you sendthem right to like a sales page
for your course, that generallydoesn't work very well because
people don't know you. Right.
And they're looking forsomething actionable right this
second. So if you can give themthat first and you can get them
on your email list or Yeah, Ithink that that would be the
(32:44):
best way.
Steve Brown (32:46):
That's excellent.
Thanks, Lisa. So what's tell uswhere folks can reach out and
get in contact with you orengage with you or are you?
Alisa Meredith (32:58):
Okay, um, it's tailwind. app.com. And you can
find me on the socials at ElissaM. Meredith, Twitter, Instagram.
You can DM me, I love to getquestions about Pinterest.
Steve Brown (33:13):
Awesome. Well, you've been an awesome guest.
I've learned a lot actuallytoday on the sales plan. I
appreciate it so much. And thankyou for being on the ROI online
podcast. Welcome my pleasure.
All right, that's a wrap. Thanksfor listening to another fun
episode of the ROI onlinepodcast. For more be sure to
(33:35):
check out the show notes of thisepisode. And feel free to
connect with me on LinkedInwhere we can chat and I can help
direct you to the resourcesyou're searching for. To learn
more about how you can grow yourbusiness better. Be sure to pick
up your copy of my book, TheGolden toilet at surprise that
golden toilet.com I'm SteveBrown, and we'll see you next
(33:58):
week on another fun episode ofthe ROI online podcast.
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