Email marketing is having a resurgence, according to my guest expert Doug Morneau.
Doug is an author, speaker, podcaster, marketer, and media buyer specializing in sponsored email. His first book, THREE BIG LIES: The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales is an International Best Seller.
Doug has created multi-touch point campaigns for his clients, including a venture capital and investment banker who raised over $100-million. He executes campaigns by leveraging email marketing, renting/sponsoring third-party permission-based email lists, online PPC advertising, and paid influencer marketing.
In our conversation we spoke about identifying an audience, get a message from that audience, and then generate a lead. Doug also shares:
· The UVC robots marketing campaign.
· The Avatar worksheet.
· Joint ventures with email lists.
· Starting an email list from scratch.
· The email sequence.
· The importance of testing.
Connect with Doug:
Website: https://www.dougmorneau.com/
Twitter: @DougMorneau
Instagram: https://www.instagram.com/dougmorneau/
Facebook: https://www.facebook.com/DougEMorneau/
LinkedIn: https://www.linkedin.com/in/dougmorneau/?origi-nalSubdomain=ca
Connect with Rylee:
Website: https://ryleemeek.com/
Facebook: https://www.facebook.com/rylee.meek
Twitter: https://twitter.com/theryleemeek
Instagram: https://www.instagram.com/theryleemeek/?hl=en
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