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March 23, 2021 32 mins
Email marketing is having a resurgence, according to my guest expert Doug Morneau.  Doug is an author, speaker, podcaster, marketer, and media buyer specializing in sponsored email. His first book, THREE BIG LIES: The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales is an International Best Seller.  Doug has created multi-touch point campaigns for his clients, including a venture capital and investment banker who raised over $100-million. He executes campaigns by leveraging email marketing, renting/sponsoring third-party permission-based email lists, online PPC advertising, and paid influencer marketing. In our conversation we spoke about identifying an audience, get a message from that audience, and then generate a lead. Doug also shares: ·        The UVC robots marketing campaign. ·        The Avatar worksheet. ·        Joint ventures with email lists. ·        Starting an email list from scratch. ·        The email sequence. ·        The importance of testing.   Connect with Doug:  Website: https://www.dougmorneau.com/ Twitter: @DougMorneau Instagram: https://www.instagram.com/dougmorneau/ Facebook: https://www.facebook.com/DougEMorneau/ LinkedIn: https://www.linkedin.com/in/dougmorneau/?origi-nalSubdomain=ca   Connect with Rylee:  Website: https://ryleemeek.com/ Facebook: https://www.facebook.com/rylee.meek Twitter: https://twitter.com/theryleemeek Instagram: https://www.instagram.com/theryleemeek/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices
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