Listen, show notes & coaching: https://thesalespulsepodcast.com/podcast
Why do brilliant professionals lose warm leads? Because they bury emotion under layers of logic, explanation, and process.
In this episode, Marla Koupal walks you through how one estate attorney’s high-performing firm saw their close rate drop from 75% to 40%—and what they missed about emotional buying behavior.
What you’ll take away:
- Why emotional value must come first, not last
- What buyers are really thinking when they walk into a planning meeting
- A fluency challenge to help you shift your conversations starting today
Ready to sell with presence instead of pressure?
Subscribe and visit successwithmarla.com for coaching, tools, and strategy.
Videos available on YouTube https://www.youtube.com/@TheSalesPulsePodcast
🔁 Key takeaways: buyer pacing styles, real-life sales stumbles, and how timing builds trust.
💛 Love the podcast? Support it for just $3/month: [Insert Your Buzzsprout Support Link]
📲 Connect: https://successwithmarla.com | https://www.facebook.com/marla.koupal | https://www.linkedin.com/in/marla-m-koupal-sales-and-ai-fluency-skills-facilitator-125372126/
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com