The Emotion You’re Avoiding Might Be the Sale You’re Losing

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Are you talking to your buyer—or just talking at them? In this episode, we’re diving deep into emotional fluency—the unsung skill that makes buyers feel seen, safe, and ready to say yes.

If your sales conversations are full of facts, features, and bullet points—but your prospects keep ghosting you—you might be skipping the moment that matters most: the emotional spark that drives the decision.

🎙️ Marla shares how to:

• Spot subtle emotional cues in buyer behavior
• Use clarifying questions to invite deeper connection
• Shift from logic-heavy pitches to identity-driven dialogue
• Make objections disappear by tuning in sooner

From student housing to insurance to modern coaching—this episode reveals the one consistent skill that changed everything.

Quote to remember:
“Emotion makes the sale. Logic keeps it on the shelf.”

💥 Bonus: Get a sneak peek into Day 3 of her upcoming workshop Sales...Now with 80% Less Cringe and try a simple challenge to reframe how you start every conversation this week.

⭐Bonus 2: Tip Sheet:  7 Questions that Turn Cold Leads into Warm Conversations

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🔁 Key takeaways: buyer pacing styles, real-life sales stumbles, and how timing builds trust.
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📲 Connect: https://successwithmarla.com | https://www.facebook.com/marla.koupal | https://www.linkedin.com/in/marla-m-koupal-sales-and-ai-fluency-skills-facilitator-125372126/