The Sales Vitamin Podcast

The Sales Vitamin Podcast

You're about to learn what they don’t teach you in school. In the Sales Vitamin podcast, host John Bossong deconstructs the play books of the most successful B2B sales authors, leaders and field practitioners and discusses their practical strategies, perspectives and insights. What if you could learn from a leading sales author, thought leader or top sales performer and soak in their years of knowledge and experience? Now, you’ll have a front row seat to learn proven practical sales skills, strategies and systems from the best. The Sales Vitamin Podcast is for anyone who wants to be the best sales professional they can be and take away real, practical sales guidance. My goal is to provide a platform that educates, teaches and helps develop B2B sales professionals at all levels. Each episode is a sales vitamin to enhance your sales development and growth. You will turn each vitamin into actionable advice you can use no matter what industry you are in. Topics will range from prospecting, how to advance deals through the pipeline, how to maintain a positive sales mindset, continuous sales education, using social media, how to utilize all sales channels, negotiating, territory management, managing a sales team and much more! If you want to improve and develop your sales skills, hit that subscribe button.


January 31, 2022 25 mins

Sales Coaching Effectiveness with Sarah Wirth - EcSell Institute

Sarah Wirth is the President of EcSell Institute, the world's first and only organization to measure and quantify sales leadership effectiveness.  She is considered one of the world's foremost authorities in metric-based sales performance coaching and growth. 

Her book, The Coaching Effect, coauthored by EcSell Institute CEO Bill Eckstrom,...

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Making Your LinkedIn Profile A Resource Not A Resume

Social Sales Link CMO Bob Woods

On today's Sales Vitamin Podcast I'm speaking with Social Sales Link CMO Bob Woods.   Whether you use LinkedIn a lot or just a little, this episode is for you. 

Bob and his team specialize in providing LinkedIn makeovers and strategies.  They are one of the best in the business.   They provide multiple courses ...

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January 20, 2022 39 mins

Dr. Tom Tonkin  - The Sales Conservatory 

On today's Sales Vitamin Podcast I'm speaking with Dr. Tom Tonkin.   Tom is an executive in Professional Services and the Software Sales area with over 25 years of business and technology experience.

He is the CEO and Co-Founder of The Sales Conservatory, an organization designed to enable self-motivated Executives, Middle-Managers, and Sales Leaders to self-ac...

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January 14, 2022 39 mins

Saksham Sharda - Leading The Way In The No Code Revolution

On today's Sales Vitamin Podcast I'm speaking with Saksham Sharda.   Saksham is the Creative Director and CIO of Outgrow, the world’s first all-in-one Interactive Content Platform. 

Outgrow lets marketers build and launch interactive calculators and viral quizzes that help engage your website visitors and generate more leads.

With multiple top 10...

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Julie Bartkus - Leading The Way In Workplace Transformation

On today's Sales Vitamin Podcast I'm speaking with Julie Bartkus.   Julie is  a leading authority on workplace transformation.  Over the past 20 years she has helped leaders across the globe transform their workplace cultures. 

She utilizes a holistic approach so that personal transformation comes before the team transformation.  A key componen...

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October 6, 2021 38 mins

Changing The Way B2B Sales Professionals Connect - IntroSnap

On today's Sales Vitamin Podcast I'm speaking with Scott Milener.   Scott Milener is the CEO of IntroSnap - a company on a mission to give $1,000,000 a year by 2023 to charitable causes while changing B2B sales for good. 

Born out of his own pain for seeing millions of dollars of time and resources wasted on outreach and methods that resulted in nothing ...

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September 6, 2021 38 mins

On today's Sales Vitamin Podcast I'm speaking with Mickie Kennedy, the founder of eReleases, one of the top press release distribution services in the nation.

Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire - all with a personal touch. 

eReleases has...

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August 29, 2021 40 mins

The Power of Podcasting With Kitcaster's Ryan Estes

On today's Sales Vitamin Podcast I'm speaking with leading podcast agency co-founder Ryan Estes.   

Ryan co-founded Kitcaster, a podcasts booking agency that connects top business owners, CEO's, and entrepreneurs too top podcasts.

Ryan is a powerhouse. He is a multi-business owner, Brazilian Jiu-Jitsu fighter, experienced podcast hos...

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Billion Dollar Sales Secrets with Joe Paranteau

On today's Sales Vitamin Podcast I'm speaking with leading sales expert Joe Paranteau

Joe is a leading authority on selling, a sales coach and mentor, keynote speaker, a small business owner and entrepreneur, and an investor.  He has generated more than $1.8 Billion in revenue as a professional salesperson.

He's also the author of a new boo...

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How To Approach Sales Development With Tenbound CEO David Dulany

On today's Sales Vitamin Podcast I'm speaking with Tenbound CEO David Dulany.

David is the CEO of Tenbound and the host of the Sales Development Podcast (over 180 episodes), and recently, he released his first book, The Sales Development Framework.

Tenbound is a Research and Advisory firm focused and dedicated 100% to Sales Devel...

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On today's Sales Vitamin Podcast I'm speaking with Social Sales Link CSO Bill McCormick.

Bill discovered the power of LinkedIn and social selling when he and his wife started their advertising specialty company over 5 years ago.  With only a handful of clients, he quickly became a student of social selling, discovering how to find leads and generate sales.

Now,  Bill’s passion is to take what he’s learn...

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On this episode of The Sales Vitamin Podcast I'm talking with Chris Beall, the CEO of ConnectandSell

Based in Silicon Valley, ConnectandSell is the world's only technology that gets your sales team 10X more live conversations with qualified prospects every single day.   

ConnectAndSell enables you to have more conversations with your intended targets than serial dialing, either manual or technology-e...

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On this episode of The Sales Vitamin Podcast I talk with Annie P. Ruggles, owner of The Non-Sleazy Sales Academy. 

She's the granddaughter of a literal used-car salesman.  Literally.  One of the best in the Chicago area.  Annie's spent the last 10 years developing a disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs to help small businesses find a better way to grow their business. ...

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On this episode of The Sales Vitamin Podcast I talk to Brandi Bernoskie

Brandi is a digital strategist, website developer and the founder and Chief Alchemist of Alchemy+Aim and North Star Sites.  They help entrepreneurs and business owners elevate their online presence, enhance their digital experience, and embrace their authentic online selves.  Brandi refers to this as their fifth dimensionality.

She's ...

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CRM Guide for Small Businesses Selling B2B

Today's guest on The Sales Vitamin Podcast is Jeroen Corthout

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for small businesses selling B2B, particularly popular with agencies and fast growing startup companies.

Jeroen started off in a marketing job at Baxter to get experience before starting his own company, but quickly felt that ...

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The Power of "Banking" on Yourself

"We're all in the banking business, just on the wrong side of the desk," - Mark Willis, CFP.

Today's guest on the Sales Vitamin Podcast is Mark Willis.  In this episode we're discussing sales  skills and financial strategies with Certified Financial Planner and three time #1 Best Selling Author and owner of Lake Growth Financial Services

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June 27, 2021 31 mins

Today's guest on the Sales Vitamin Podcast is Ross Rich

Ross is the founder and CEO of Accord, a customer collaboration platform moving B2B sales from vendorship to partnership. 

Accord’s mission is to help businesses build better relationships with their customers through collaboration, engagement, and a repeatable sales process.  Accord has recently closed a $6M seed round led by Stripe and backed by Y-...

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Today's guest on The Sales Vitamin Podcast is Andrea Freeman

Andrea is the founder of Andrea Freeman Consulting.  She's a business coach and peak performance planner.  Andrea works with creative entrepreneurs to support them in their evolution.

Andrea is no stranger to starting and operating a business.  She started her first business when she was 12, second business at 26 and her third business at 3...

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Today's guest on The Sales Vitamin Podcast is Christian Beck.

Christian is the Co-Founder and Executive Partner of Growth Strategy & Design for InnovatemapInnovatemap is a team of experts in digital product research, branding, marketing and design.

Christian began his career as a user experience (UX) designer at Autodesk, a top Silicon Valley firm, which set his foundation in and passion for digital ...

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Today's guest on The Sales Vitamin Podcast is Max Borges.

Max is the founder and leader of the Max Borges Agency.   The agency has helped some of the most successful technology and consumer electronics brands on the planet with their branding, marketing and PR, including AT&T, Blackberry, Marshall, Pioneer, MSI and many more. 

Max is the definition of a self-starter and is self-taught.  He started the ag...

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