Episode Transcript
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Announcer (00:02):
And now the number
one audio program that helps you
to hire, get hired and soarhigher in the Salesforce
ecosystem.
It's the Salesforce career showwith Josh Matthews and Vanessa
Grant.
Josh Matthews (00:21):
All right,
welcome everybody.
You just heard my name.
My name is Josh and I run theSalesforce recruitercom and
co-host this show with my friendVanessa Grant.
Let's get a quick intro fromyou, Vanessa.
Vanessa Grant (00:34):
Hi, it's Vanessa
Grant.
I've been in the Salesforceecosystem for 13 years and doing
this show for at least a coupleof years now.
Love supporting people in theirSalesforce journey.
Josh Matthews (00:42):
Yes, you do.
You do a great job of it too.
We're also joined by a lot ofour regular panelists.
That includes Peter Ganza,jason Zikawitz, we've got Fred
Kedena, and we have a specialguest, janet Elliott.
I've had a chance to only verybriefly meet Janet, but go ahead
and say hi, janet, andintroduce yourself.
Janet Elliott (01:01):
Hi everyone,
thanks for having me, janet
Elliott, here.
I am the manager of solutionarchitecture at a consulting
firm called KICSA, been in theecosystem since about 2011.
Salesforce, mvp and all sortsof other fun stuff, including
speaking at multiple events,which is a topic that's near and
(01:22):
dear to my heart, and I'm happyto be speaking about that today
.
Josh Matthews (01:26):
Well, we're so
happy to have you here.
Yes, you've been a speaker atDreamforce, at TDX.
I think I got to meet you atTahoe Dreaming, which is you're
on the committee for organizingthat.
You're part of Legends of LowCode Just a dream guest to have
on board.
We're very stoked to have youhere.
Now Vanessa is going tointroduce the talk.
Vanessa Grant (01:46):
I'll just say
from my own experience I do a
lot of speaking, I've been inthe conversations but Janet's
been an inspiration to me on myjourney for sure, One of the
first people that I reallyconnected with in the Salesforce
ecosystem.
When I first saw her present onspeaking at Salesforce
conferences at TDX I probablynot even this year, I think it
(02:08):
was last year.
Really, she's so warm andhelpful for folks like me that
are on their speaking journeys.
Josh Matthews (02:17):
Well then, you
picked the right guest.
Then, Vanessa, because that'sthe topic.
Why don't you go ahead andshare with everybody what our
topic is today?
Then we're going to take just amoment to share some updates,
some housekeeping andannouncements, and then we're
going to dive right in.
Vanessa Grant (02:30):
Well, today I
really wanted to bring Janet on
to discuss how folks can getstarted speaking in the
Salesforce ecosystem, helping todevelop their brand and speak
about their journeys.
She has really great insightson how really anybody at any
point in their journey can getstarted.
I'm really excited to have thisconversation today.
Josh Matthews (02:52):
Yeah, we've been
running this show for over three
years and we've never coveredthis topic.
We've talked plenty about okay,what do you do it's your first
time attending a Salesforceconference or Dreamforce or
something like that how to getthe most out of it.
We've never really discussedhow to actually get up on that
stage, on that podium, and shareyour knowledge and background
(03:16):
and experience with folks.
This is going to be a fun topic.
We're going to get right intoit.
Right after these importantannouncements from us, a couple
cool things going on.
First of all, we've gotDreamforce is just less than two
weeks away.
It starts two weeks, or, ifyou're listening to this as the
podcast, it's going to startless than a week from listening
(03:37):
to this.
If you're listening to the liveprogram right now, it's going
to start on the 11th excuse me,the 12th of September.
So just around the corner,vanessa is going to be
presenting three times.
Vanessa, can you share with uswhat your sessions are and how
people can find them to register?
Vanessa Grant (03:54):
Sure, If you go
to the Dreamforce website, you
should be able to filter onsessions.
Just write Vanessa Grant and mysession should come up.
I'm actually speaking fourtimes.
I'm doing one session twice,but I'm doing how to prepare
your Salesforce org for an AIfuture, how to leverage AI for
discovery sessions, doing apanel with Pallavi Agarwal from
(04:17):
Candor Consulting and Katka fromPWC, and also doing a session
on my own on how to find yourpath in the Salesforce ecosystem
.
Josh Matthews (04:27):
Incredible topics
.
We were talking just a littlebit before we launched the live
program here.
I mean, that's a lot of workfor you to put this stuff
together.
How much?
Just a quick question how muchof this stuff is innate?
How much of this material forthe presentations have you had
to really do some deep dive andresearch on?
Vanessa Grant (04:46):
Well, I think it
depends on which topics get
picked.
Some of the ones I feel like Icould just go on stage and speak
for 20 minutes because they'rethings that I'm passionate about
.
I've been doing the Salesforcecareer show for at least a
couple of years now, Findingyour path in the Salesforce
ecosystem.
I've been doing mentorship inthis show.
I can speak on that forever, Ifanything.
(05:07):
The challenge is how do I editmyself?
Thankfully, I have other folkslike Tristan Lombard, who's also
on with us today, to help editme and focus my message.
Getting that support from folksis helpful in that regard.
I have a great speaking partner,Tom Bassett, for my Preparing
your Org for an AI Future.
Tom is really great in that.
(05:29):
He's very complimentary to mypresentation preparation style.
We've had a running meeting forweekly for the last month to
get us there.
That's been really good forpractice and to really prepare
how we want to lay things out,what message we want to send,
(05:49):
and panels of panels so thatone's a little bit easier Even
then just trying to get a senseof what we want the audience to
leave with.
There's a lot of preparationthat really goes into all of
them.
Dreamforce is the biggest stageof the year, and so you want to
make sure that you're memorablefor all the right reasons.
Josh Matthews (06:06):
Yeah, it's so
true, so true, all of it.
Well, we've got some additionalannouncements, some fun things
that are going to be happeningat Dreamforce.
I'll just tell you a quickstory.
I got a phone call from awonderful woman named Sarah
who's the vice president ofmarketing for a Salesforce
partner called Cercante.
They're hosting what they'recalling marketers home, or home
(06:29):
of marketers.
I could be botching this, andif so I apologize, but they have
rented a restaurant for theweek of Dreamforce called Pink
Elephant Alibi.
It's just about a block northof the Moscone Center and
they've got a big tent out frontand they're having events all
week long with a focus onmarketing professionals, people
who are involved in marketing,cloud and Part-Ot.
They reached out to Vanessa andmyself to request that we be a
(06:52):
part of their event and actuallyproduce a live podcast there
during Dreamforce, and so we'regoing to do it.
Now, I think there's a conflictwith one of Vanessa's
presentations, so it might justbe me, but we also have three
other panelists who are part ofCercante or our consultants in
the ecosystem that will be onthat podcast show and you're
(07:12):
invited to come and join us.
There will be an open bar,there'll be food and some really
wonderful, bright, smart peoplethat you get to rub elbows with
and you'll get to meet me aswell.
So I hope that you can makethat.
The link to register for thatis on my ex Twitter whatever you
want to call it page, so youcan follow me at the JoshForce,
(07:36):
and if you go there and justscroll down a little bit, you'll
see two events.
One of them is the live podcastthat's happening at 2.30 on
Thursday.
That's 2.30 Pacific time onThursday, the 14th.
Okay, now, when I was talking toSarah, I said you know what
would be really cool Maybe nextyear, if we could get a bunch of
content creators, other peoplewho are running podcasts, blogs
(08:00):
and vlogs that support theecosystem, wouldn't it be great
to have a party?
And she said well, yeah, we cando that on Wednesday.
I was like you're kidding me.
She's like no, full, like openbar food, like it's going to be
awesome.
So just last night I reachedout to a number of content
creators.
We so far have, I think, fiveother bloggers, vloggers and
(08:24):
podcasters who've agreed to come.
I expect we're going to getanother three to five to come,
but this is a time when I'm notgoing to be on the mic.
We're just going to be rubbingelbows and saying hi and making
friends.
So if you'd like a chance tosay hi to me in person and
Vanessa because I believeVanessa is going to be able to
make it will both be there.
Fred Cadena and his co-host onhis podcast, they're going to be
(08:44):
there.
We've got Jonathan Fox from hisYouTube channel he's going to
be there, and a number of otherimpressive, talented
contributors to the ecosystem.
The link for that is also goingto be at the JoshForce right on
Twitter, so you just scrolldown, find the link, click it,
go ahead and register and we'lllook forward to seeing you there
.
And then one final update I justhad a session.
(09:07):
It's not for Dreamforce, butit's for Florida Dreaming.
So I've got a sessionannouncement I'll be presenting
in Clearwater Florida.
It's literally right on thebeach.
So if you've never gone to asmall regional Salesforce event
and you're going to pick oneplace to go for the year that's
not Salesforce and you like thebeach, then you would want to go
(09:29):
to Florida Dreaming becauseit's going to be held not in
Orlando this year but inClearwater Florida, on one of
the barrier islands, right thereat the Sheraton, right on the
water and my session is going tobe negotiating skills for
Salesforce professionals, and Ihope that I get to meet tons of
wonderful listeners both atDreamforce and also at Florida
(09:49):
Dreaming.
Okay, that's it forannouncements, and we spent 15
minutes 10, 15 minutes on this,so it's a lot.
The only other thing I want tosay is I recently went to the
Life Sciences Dreaming eventthat was hosted in Fort
Lauderdale.
It was its first year, it wassmall but it was delightful, and
while there, I got a chance tomeet one of our panelists and
(10:12):
regular contributors, peterGanza.
Peter, say hi to everybody realquick.
Jason Zeikowitz (10:17):
Hello everybody
real quick.
Josh Matthews (10:18):
Okay, it was so
fun to meet Peter in person and
get to hang out and spend timetogether and go to some sessions
together, so thanks for goingto that event.
Traveled all the way fromCanada to go to this event and
it was truly a delightfulexperience.
Cheesecake Larry was there.
Hey, larry.
Larry's on the show right now,so it's great to see Larry.
(10:39):
If you want to see pictures ofme and Peter and me and Larry,
you can just go to LinkedIn,because I posted them up there.
Okay, let's get down tobusiness, vanessa.
What's our topic today?
And let's dive right in.
Go for it.
Vanessa Grant (10:52):
So we have Janet
Elliott here to talk about
starting your Salesforcespeaking journey and, janet,
maybe we can start with hearingabout yours.
Janet Elliott (10:59):
Oh sure, thanks
for having me.
I'll sort of recap it.
It's been going on for a lot ofyears here, but I think an
important aspect of my speakingjourney is I sort of started
backwards in that it was 2019.
And I hadn't really thoughtabout speaking.
What prompted me to do it was Iwanted a free ticket to
(11:22):
Dreamforce.
Our company was sending peoplebut I wasn't guaranteed to go
and I thought the only way I canbe sure that I can go is to
submit a speaking session.
Never had spoken on Salesforcebefore, wasn't super involved a
little bit, but wasn't superinvolved in the community at
that point, and it was reallyjust a Hail Mary in order to try
to go to Dreamforce.
And then our session gotaccepted A theater session
(11:46):
talking about data migrationsfor a developer audience, 200
people videotaped, like it wasthe whole shebang.
So it was quite a jump into thedeep end in speaking for me.
But what was interesting aboutit was it sort of pulled the
bandaid off and like I spoke, wespoke for 40 minutes.
I spoke with a co-presenter andthe real revelation behind that
(12:10):
was oh, I did it Like I got itout of the way, I did it.
It was successful.
People had questions and thenthat's sort of what gave me the
bug to start speaking was justjumping into the deep end and
doing it and feeling successfulabout it.
Vanessa Grant (12:24):
So that was the
beginning and so right after
that first speaking session, didyou start seeing any changes in
the trajectory of your career,did it?
Janet Elliott (12:33):
impact your
career in any way Interesting
not initially.
And then, of course, covidhappened and there were so many
virtual events.
I spoke at another event rightbefore the shutdown happened and
then I started speaking atvirtual events.
There was virtual dreaming andall these other virtual ones,
and that's when I started reallyupping my game and joining more
(12:56):
of them, and I think it wasthat started just name
recognition, networking, gettingto know people, getting
feedback that's kind of whenthat started to happen.
Vanessa Grant (13:08):
And so I know
that certainly you've given me
tips on my sessions.
When I started on things.
How did you get involved inactually going from being the
speaker to mentoring folks inthe space?
Janet Elliott (13:21):
Interesting.
It kind of goes along.
So I speak on two differenttopics.
Currently.
I speak on speaking this topic,finding your voice, and then
also some of you may know that Ispeak on going from a
non-coding background to PD-1.
And one of the lessons I learnedfrom that original speaking
session is that I was notspeaking on something I was very
(13:41):
passionate about.
I mean, it was like datamigrations they're awesome, but
it's not something I feelpassionate want to inspire
people.
So I spoke on that topic acouple more times and then I
stepped back and I said I needto speak about something that
I'm passionate about, that I cantell my personal story.
I found that when I went tosessions where people had their
(14:04):
personal story and how itaffected them, that was a much
more impactful session.
So I thought what can I shareabout my journey that might be
helpful to other people?
And so what's funny is, Istarted speaking on the PD-1
topic and then realized whatbenefit I was getting from
(14:24):
speaking.
I was inspiring people, I wasmeeting people, it was
definitely enhancing my career,and so through that journey I
decided that if I can helpinspire people to speak, it
might have the same impact forthem.
Vanessa Grant (14:41):
And you touched
on helping people find their
voice.
How do you recommend thatpeople find their voice if
they're trying to speak butmaybe don't feel like they have
something to say or they're notsure what to talk about?
Josh Matthews (14:53):
Yeah, that's a
good question.
I like that one.
Janet Elliott (14:55):
Yeah, I think I
came.
I started to get involved inthe community more heavily in
about 2018.
And what it prevented me fromdoing that earlier and it's the
same thing with speaking was Iwas positive that everybody knew
more than me, and I just wasafraid to go into a community
meeting or speak on a topicbecause I was sure I wasn't the
(15:18):
expert on it.
And what I came to realize inspeaking is that and I talk
about this in my presentationthere's a spectrum of experience
in the Salesforce ecosystem andfor somebody, it's their day
one, and maybe you've alreadyhad your day one and you're on
day two.
Well, you have things you canshare with them.
So I think a light bulb went off, that you're talking about your
(15:39):
journey, you're somewhere.
There's nobody who's theultimate top of the journey, who
knows everything, and so thatwhatever you have to share,
wherever you are, whatever yourepresent, whatever experiences
you have, that information ishelpful to other people.
So, after speaking a couple oftimes and realizing that people
weren't going to ask mequestions that I wasn't able to
(15:59):
answer like a super hardtechnical question or something
like that, that it was afriendly audience, that really
helped, and then seeing thedifference and doing a
presentation that was verytechnical, very dry, that I
didn't really have a good storybehind.
It was just I was presenting atechnical topic, I didn't really
have a point of view about it,and then coming to the
(16:20):
realization that if I spokeabout things that other people
inspired me to take on like PD-1and becoming an architect that
maybe I could be motivating toother people.
So that distinction betweentalking about something I wasn't
passionate about and somethingthat I was and that I had a
perspective on made a bigdifference.
So, understanding that youidentify something you're
(16:43):
passionate about, if you've gonethrough a journey or you're
passionate about it, then that'sgoing to speak to somebody else
and then also, once you do itonce or twice, you start to, of
course, gain some confidencefrom it.
Vanessa Grant (16:57):
I actually have a
story to share.
You're inspiring me to tell oneof my early speaking stories.
So back in the clubhouse days Iused to get on these linked-in
panels and somebody said at onepoint well, if you're interested
in speaking, write the wordspeaker in your headline and
then people will ask you tospeak.
(17:18):
And I was like, huh, that'sinteresting, even if I've never
spoken before.
Ok, so I went that route andpeople started noticing it and I
went to a webinar and there waslike a business analysis one
that Tony V Martin was running,and there was a guy from the
IIBA, which is the InternationalInstitute of Business Analysis,
that says hey, I'm looking forpeople to speak to my group in
(17:41):
Texas.
Is anybody interested?
My friend, anita Smith, said,oh, vanessa's a speaker, she
would be glad to.
And this is before I had doneany speaking sessions.
I was like, oh god, oh god, ok,sure I'd be interested.
And so this guy reached out tome and he said cool, I can put
you in this week It'll be theweek after this other guy speaks
(18:01):
on Salesforce business analysis.
And I did a LinkedIn search andit was this guy, carl Brundage,
who is an MVP and probably30-something times certified and
I freaked out.
I immediately was like youcannot put me on the week after
the god of Salesforce.
Like, don't do it, I'm toofreaked out.
And I ended up backing out.
(18:22):
And I will say, a big turningpoint for me in my speaking
journey was Anita saying listen,if I had seen the god of
Salesforce speak I don't knowthat I would have felt that what
he was talking about wasattainable.
So it's important where, if Iheard you speak, that might just
be a few steps in between meand you where might seem
(18:44):
attainable.
So the idea that no matterwhere we are in our journey, we
still have an audience thatwould benefit from it.
There's always gonna besomebody just a few steps behind
.
And same thing with Carl.
He's got an audience of folksthat might be 20-something
certified or whatever it is, butto not let that intimidate you,
(19:04):
that you don't necessarily haveto be 30 times certified and be
an expert on everything tospeak about where you are in
your journey.
Josh Matthews (19:12):
You know it's so
true.
I'm just gonna jump in realquick because I was lucky enough
just last Thursday to see LoriTibbetts speak.
Lori's an RN and she spoke atLife Sciences Dreaming, and Lori
is your speaker working.
Are you here right now?
I am, hey, Lori.
(19:36):
So hey there, I'm so glad youcame to our show.
So on Thursday was that yourfirst speaking engagement for
Salesforce.
Lory Tibbitts (19:47):
In person yes.
Josh Matthews (19:48):
In person.
Yeah, so you know like is anyof this resonating with you, and
what it was like for your veryfirst time.
Lory Tibbitts (19:56):
Oh my God, yeah,
definitely.
Actually, last year, evenbefore I got certified, vanessa,
apparently, well, she had beenpromoting my workshops about
portfolio building and theneventually she wanted me to set
up I believe it was a New Yorkworld tour or something like
(20:19):
that, vanessa and I was like whoam I?
Why should I present?
Those are the thoughts that Igave to my mind, but she was so
encouraging, but I was alsostill studying for the admin in
Sam and I was really in theintrovert.
(20:41):
So I made it a plan in my headto target doing something like
that this year and I'm glad thatI finally got it done.
And I also was referred toGmail yet by Vanessa.
When I was discussing withVanessa the topics that I wanted
(21:02):
to present, and Jane alsoprovided me with a lot of tips.
Thank you, jane.
Josh Matthews (21:14):
That is so cool
because I had no idea when I was
sitting there in your sessionwhich, by the way, was fantastic
, and it was all about how todesign and create your own
portfolio, right, particularlyif you're new, and she's done
some trainings on this before.
So very nicely done, lori, butI had no idea that there was a
connection between you, janet,and Vanessa, and you probably
didn't think that connection wasthere when I was sitting there
(21:35):
in my blue suit, right.
So that's pretty cool.
Right, yeah, yeah.
Vanessa Grant (21:40):
Janet, enabling
all of us to pay it forward.
So thank you, janet.
Josh Matthews (21:44):
That's right.
That's right.
Speaker enablement.
That's all I was going to say.
Janet Elliott (21:51):
No, I think,
Vanessa, you made such a good
point.
I really like the way you framedit about like degrees of
separation.
One of the things I've seenwell, one of the things that
inspired me to take on myarchitect journey was things
like Rad Women Code or Ladies tobe Architect, and I saw women
in tech, people from a noncoding background, you know, who
(22:11):
had similar backgrounds to me,and I think that's what's
important about a diversity ofspeakers from every aspect of
diversity that you can think of,because I've had people come up
to me and say, oh, I have asimilar whatever and you're
inspiring me because I seemyself in you and I've had that.
(22:31):
I think we've all had thatexperience where we see a lot of
speakers.
I mean speaking is there's alot of sessions and stuff in
Salesforce, but there's certainspeakers we connect with because
we see ourselves in them, andso it's one of the reasons I
like to promote people speaking,because we need every voice out
there to share theirexperiences and it really helps
(22:52):
validate and it's going toinspire somebody.
Josh Matthews (22:55):
It will.
And I'll add to that too, janet, something that I learned maybe
four or five years ago fromsomeone who's in my respect,
who's very good at marketing,and he was talking about
LinkedIn and getting out there,you know, writing your blogs and
creating new posts and justputting the information that you
know, putting your knowledgeforward and not stressing about
(23:16):
it so much, because the realityis, you know, especially when
you're if you're new and fairlyunknown not quite, you know,
famous you, that's theopportunity to make all your
mistakes, right.
So it's way better to make abunch of speaking mistakes.
Or, you know, on your firstsession, now, it was different
for you because you had like 200people there and that's a lot
(23:38):
of folks in a live session.
But I could tell you, my firstspeaking engagement not ever but
in the Salesforce ecosystem wasso tiny, it was that Tahoe, I
think I had like 10 people inthere, like it was tiny.
You know, meanwhile, this showis probably going to have a
reach of about 400 people aregoing to listen to this.
So a lot different, right, butyou can make those mistakes when
you're brand new.
(23:58):
So it's really about gettingout there and do it and learn
something from it while you'reeducating other people.
So let's keep going with you,janet.
Like, please continue yourstory, because it's fascinating
the way you landed into thisspeaking role.
And then that massive discoverythat you had about, like, oh my
God, like what if I talkedabout something I'm passionate
(24:19):
about, right?
Like, keep talking a little bitabout that.
Janet Elliott (24:22):
Yeah, when I was
presenting this, when I was
preparing this presentation onspeaking for the first time that
I did it, that was a hugerevelation.
As I thought back, because Idid this data migration
presentation a couple times,just wasn't really into it and
then, once I discovered what Iwanted to talk about, this was
the key difference for mePreparing the presentation was
(24:43):
so much easier.
Doing the one on datamigrations was so it just was.
It was a lot of work, of course, as Vanessa mentioned, for
Dreamforce, but speaking onsomething that I'm passionate
about just made it funner to doand that's what kind of kept me
going.
I didn't see it as like a lot oflabor.
It was more just putting mythoughts down on paper and
(25:04):
putting my experiences down.
So as I did it, I saw, I sawthat come to fruition and then
just always looking back andtrying to perfect it, adding new
perspectives, talking to people, updating it, it just really
made a difference.
So the platform developer one,one I've done a lot of times I'm
(25:26):
doing it again at Salesforcethis year at a campfire and then
I thought, oh, what am Ipassionate about speaking?
And so that presentation againwas a lot easier to put together
because it was something I wasreally I was really interested
in.
So identifying that made a bigdifference in me identifying
(25:47):
topics to talk on.
Josh Matthews (25:50):
Yeah, finding
your voice is really about
accessing your own knowledge,isn't it?
I mean, that's part of itanyway.
I mean, if someone asked me tostart talking about surfboard
designs, pipes like tobaccopipes, I'd be fine.
I can talk for hours on both ofthose topics or careers, right.
(26:11):
But if you asked me to talkabout data migration, that puts
me in a position of an unskilledsubstitute teacher who's having
to learn the curriculum and tryto somehow be smarter than the
students who've been studying itall semester.
It's probably not going to comeoff that great.
So what other advice andrecommendations do you have for
people to find their own voice,Because it's not just subject
(26:33):
matter.
Sometimes it's your voice,right, Like your actual voice.
Janet Elliott (26:39):
Yeah, I thought
of two things, one I just wanted
to mention.
I was just thinking about thiswhole passion thing.
A lot of things that I talkabout are involvement in the
community and career trajectoryand that type of thing which, in
a way, is easier to bepassionate about than maybe a
step-by-step tutorial on how todo something in an org.
I did do a technicalpresentation at TDX and I don't
(27:01):
know that I was passionate aboutthe topic, but I had an
experience or a revelation inhandling it.
I had a story to tell about whyI used it and what difference
it made.
So even if you're not finding atopic that you're so gung-ho
about, like I might be aboutspeaking, you're talking about a
technical topic, yourrevelations that you had when
(27:22):
you were using it or how itimpacted somebody, you can find
that in it.
I think a couple of pieces ofadvice that I have is to stop
and think about what is stoppingyou from presenting Sort of
take inventory.
Is it that you're just not evensure what you would talk about?
Like you just don't even have atopic.
Like you don't know, or you'retoo nervous to get in front of
(27:44):
some people, or maybe you think,like I started to share more
personal journey type ofinformation and I thought I
don't know if anybody reallycares about my personal journey,
but I found that to not be true.
Or maybe you feel like you'renot experienced enough, or this
is a big one for people.
They think the audience isgoing to judge them, and so it's
(28:05):
sort of taking inventory, likewhat is the thing that is
stopping you from maybe goingforward and maybe addressing
that and again talking to otherpeople who are speakers?
If you can identify what's thething that's stopping you from
doing it and when I talk to Lori, sort of diving into what that
(28:25):
is and helping mentors can helpyou sort of get over that and
give you suggestions.
So taking inventory is a bigsuggestion that I have.
And then the other thing issome initial lessons.
Josh Matthews (28:40):
Can you just
clarify what you mean again by
inventory, just so that no one'slost.
Janet Elliott (28:44):
Oh sure, in my
presentation I have those items
listed, like taking an inventoryin your mind, like what you can
just say, like I don't I'm nota speaker, I don't know how to
start this journey Just stoppingand thinking about what of
those things that I mentioned,what is it that's stopping you?
Is it that you're afraid to getup in front of people but you
(29:07):
have a topic?
Or is it that you don't have atopic but you'd love to get in
front of people?
Or you're afraid that you'renot an expert enough?
So stopping and sort ofidentifying, taking the
inventory of what really isstopping you from doing it, will
help you move forward on it.
Like you can address that.
Josh Matthews (29:25):
Like sure, I
named the dragon, identify the
roadblocks, all of those things.
Yep, Okay, that's helpful.
Thanks for clarifying.
Janet Elliott (29:35):
The other thing
that came about was sort of some
initial lessons learned after Ihad spoken, like what made it
easier, or revelations that Ihad.
And practice of course Vanessawill back me up on this.
I mean, you got to practice,you got to videotape yourself is
a lot of work, but even afterthat initial time that I spoke,
(29:56):
I suddenly felt like I belonged,like I'm part of the ecosystem,
I have a voice, I felt like Ibelonged and that confidence
comes with experience.
If you're doing it over andover, you start to gain some
confidence.
So also just looking at otherpeople's presentations, we've
all gone to presentations wherewe're just blown away and we
really connected that person andfor me it was always people who
(30:19):
had a good story to tell.
They weren't just presentingyou know a topic and reading
bullet points, they had aperspective, and so I always try
to suggest to people to bringyour perspective and your voice
to your, your presentations.
So that's.
Josh Matthews (30:37):
Yeah, that's
where the color is, isn't it
Right?
I mean, otherwise it's just dryinformation and, for that
matter, we could read it in ablog.
You know, there's a reason whypeople are driven to not just
rub elbows at these events, butactually, you know, witness the
speakers live, versus maybe justwatching a YouTube video.
(30:58):
You know, there's somethingreally personal about it and for
the speakers who do make thejourney more personal, you're
just finding ways to connectwith other people.
We talked a little bit aboutthis recently.
It's that idea of beingrelatively vulnerable is what's
actually going to help youconnect with others.
Janet Elliott (31:18):
Yeah, no, I think
that's perfect and I think
Vanessa is somebody who coulddefinitely speak to that,
because her presentations shedoes share about herself, or she
does share funny stories orpersonal anecdotes, and I think
that that really lends thosesessions to be really enjoyable
and informative.
Vanessa Grant (31:36):
Aw, thanks.
Yeah, as I was talking toTristan earlier today and it's
for me, I think just part of mypersonality is that
self-deprecating humor and Ithought it was really important
to make sure I brought mypersonality into my speaking
sessions.
I don't want people to thinkI'm a different person when I'm
(31:56):
on stage versus, you know, whenI'm just in the crowd, like I am
the same person and I makemistakes and sometimes, like I
did a whole session actuallywith Jack McCurdy at Gear Set,
basically talking through DevOpsnightmare stories, so he
brought the actual bestpractices and I would just share
like, well, this is a nightmarethat I went through.
(32:16):
Please learn from my mistake.
But it ended up being like areally useful session for people
because they laughed.
You know, I was at that portion.
It does add a person I wasbuilding.
Good, oh, you were there.
Yeah, that was a good one, thatwas fun.
Janet Elliott (32:30):
But then I think
people could see themselves in
you.
They're like, if you onlypresent a perfect model of
something, then everyone thinksand this happens with the PD-1
talk that I do everyone thinksthey're the only ones who one
don't understand it, haveproblems with it, et cetera.
And so when you bring that sortof humor to it and real talk,
(32:50):
everyone's like oh okay, I'm notthe only one here who's having
these issues, because we all do.
Josh Matthews (32:55):
Yeah, and it's
like it's fun to you know I'm
not a Facebook guy, but if I amon there I'd much rather see
someone's burnt toast withavocado than their perfect,
delicately balanced avocadotoast.
You know what I mean?
Janet Elliott (33:08):
Like, keep it
real, yeah for sure, yeah, so I
mean I'm still trying to work onthat vulnerability part, how
much I share.
I think Vanessa definitely doesthat better, but it's the key
to a successful presentation,for sure.
Vanessa Grant (33:24):
And so, janet,
what kind of tips do you have
for folks that are, let's say,you know?
Actually, I would love to maybeput this into two categories
First, tips for how to actuallyget the speaking session, and
then tips for preparing yoursession once you've got it.
Janet Elliott (33:41):
Yeah, I wish.
I mean I feel like I have acouple items to add to this.
I wish I had the secret sauce.
I will tell you that once youhave spoken, you're more likely
to get more sessions acceptedand I'm saying like you start to
get a reputation as somebodywho speaks.
So that's one of the ways, butthings like knowing your
(34:02):
audience.
So it's interesting.
I did an experiment this yearbecause I speak at Sales
Dreamforce for several years nowbut I've never spoken at TDX
and I knew that TDX was a muchmore technically focused, a
little less career, a littleless marketing and very
technical.
So I actually submitted a verytechnical topic, which I don't
usually do, and it got accepted.
(34:23):
So it validated that you haveto understand what type of a
session you're going to.
Is it Dreamforce, is it TDX?
Is it a world tour?
Is it a Dreaming event?
So really identifying the focusof that event.
As far as Salesforce events areconcerned TDX or Dreamforce I
(34:44):
think we all know that if you'recovering emerging Salesforce
technology, they have amarketing purpose in mind, they
have a goal and they're lookingfor sessions to support that
goal.
So if you're thinking aboutemerging technologies, but then
you can see what other peopleare talking about.
Like, if you're submitting asession on Flow, you have 5,000
(35:05):
other people you're competingagainst.
So find something unique, aunique perspective or how you
solved it.
How you solved it.
When you're talking abouttechnical things are always much
more accepted because they're apractical application.
So you did something for aclient or you did something in
your org.
Maybe it's small I've seenpresentations on very what you
(35:26):
might consider like a minorthing, but it shows how they
solved it and it's useful forsomebody.
And then just thepracticalities, the abstract
that you have, that you submit.
Those of us who have spoken knowthat you have to have a title
and you're trying to make itcatchy or interesting.
And then you've got like 200words to say what you're going
to talk about and that's whatyou're submitting.
(35:46):
You're not submitting a fullpresentation.
In fact, I've submitted lots ofthings where I had no idea what
I would, even my slides wouldeven be.
I just had an idea and I waslooking to see if it was going
to get accepted.
And then the other thing is totake your sessions on the road
there's user groups, salesforce,saturdays, those type of things
to you know, to try it out andget some feedback on it.
(36:07):
But I will underline all ofthat with.
There's no secret sauce.
Some of it's a look, dependingon what they're looking for or
the title that you have.
So not to be discouraged ifyou're not.
We all had sessions that I'vehad tons of sessions not be
accepted, so just keep at it.
Josh Matthews (36:27):
Yeah persistence
yeah persistence and it's so
true.
I mean, I remember trying toget my first session I want to
say it was at the PortlandDreaming or PDX Dreaming or
whatever they called it, and itwas a hard no, and we don't
really want HR people andrecruiters there and that sort
of thing.
You know, it's like whatever.
(36:48):
You just got to blow it off andI certainly realized at that
time well, maybe I've got somemore things to learn either
about how to present a session,request a session, and really I
think an important part of thisis understanding and staying on
top of when these sessions aregoing on right, because they're
always due dates and they can bemany, many months before the
(37:10):
actual event.
So you've got to be, you know,johnny, on the spot.
You know, keep a calendar ofthe events that you're most
interested in presenting to knowwhat those due dates are and be
prepared to make it in by thetime limit too.
It can be as simple as that,you know.
One thing that kind of came tomind, guys, when talking about
(37:34):
this subject, is how do you?
You know, like, how do you getcomfortable?
And, janet, when you were justspeaking right now about
basically going on a road tourand you know doing it on Zoom
calls, web sessions, you knowcampfires like, whatever, like
just present wherever you can.
It just makes me think of theway comedians get ready for an
HBO or Netflix special, right?
(37:54):
I mean these guys they travelall over the country and they
hit the tiniest little pubs andbars and you know little comedy
clubs and that's where they testall their material and they're
allowed to bonk there, becausewhat's it going to be like 50 to
200 people, it's not going tobe 2 million people like on
their special.
So that's where you can reallyhone your skills.
(38:15):
But if you've never done apresentation before, I'd like to
share one suggestion, and thatis come on shows just like this
one.
Right, be someone who raisestheir hand, start asking
questions, start speaking up.
Go to the webinars, type inyour question, you know, raise
your hand, ask something live.
It's just about gettingcomfortable with being vocal,
(38:38):
right?
So, lori, for instance, youknow you saw I was raising my
hand and I might have asked aquestion or two in your session,
and you know I already, ofcourse, do speaking.
But for other people who aren'tused to it, they're going from
like no communication in frontof a group of people to all of a
sudden standing in front ofanywhere from 10 to 200 people.
(38:59):
It's a big, big leap.
But you can get some warm-upsjust by being on a show like
this, and I think that case inpoint was part of Vanessa's
story being on Clubhouse being aregular.
You know just regular questionasker, right, and then suddenly
she's a default person.
(39:19):
You know that when I didn'tknow something, I just asked
Vanessa because she's got bootson the ground right, and then
all of a sudden she's speaking.
We've got a hand raised fromLori Go ahead, lori.
Lory Tibbitts (39:30):
Hi, yes, I have a
question for Janet.
So I was lucky to be chosen foranother speakership at Florida
Dreaming, but this is for aworkshop experience club.
But the thing is so, after theLife Sciences Dreaming
presentation which I willpresent the same topic in the
(39:52):
Northeast Dreaming plusattending the Dream Force not
speaking at Dream Force, butjust attending I was thinking
they're just all too closetogether.
So what is her hated notpushing through with the Florida
Dreaming I opted out?
(40:13):
Will that hurt my chances?
I did say that maybe next yearI'll be better able to plan so
that it's not too overwhelming.
I'm afraid that I would not beable to give my best if I push
through with it this year.
Will that hurt my chances tosubmit the same topic for next
(40:34):
year?
Janet Elliott (40:36):
That's a great
question.
I'm involved in Tahoe Dreamingand was on the selection
committee for the speakers there.
I can tell you from myperspective there's lots of
reasons that people dropped out.
They had scheduling issues orthey just didn't have time to
prepare.
I'll be truthful I don't thinkI would remember when you're
from the next what reasonsomebody hadn't attended.
(40:58):
I don't think that that's goingto affect you at all.
I appreciate the fact that youwere honest with them.
You're like I can't bring mybest foot forward this time, but
maybe next year.
I think that they wouldappreciate that.
I don't think that's going tobe harmful at all.
Lory Tibbitts (41:15):
I'm good Thank
you.
Josh Matthews (41:18):
I also think,
guys, you can go ahead and
submit a session idea to, forinstance, a Dreaming event, but
if you've never even been to one, if you've never sat in and
watched folks like Vanessa orJanet or Lori give a
(41:38):
presentation and got absorbed, asense of the atmosphere, what
the groups are like, what theaudience is like, I think you're
doing yourself a little bit ofa disservice.
So maybe step one is actuallygo to an event if you've never
been to one too.
Janet Elliott (41:57):
Yeah, I think
that's a really, really good
point, because I can tell youthat this might not be an
encouraging thing, but I thinkit's a factual thing.
If you haven't been to aDreaming event, you don't know
your subject matter that well,or you haven't practiced, and
you give up and give apresentation, people will have
an opinion of that.
So you want to be prepared andyou want to put your best step
(42:19):
forward and it might be that thenext year people say I don't
know, they didn't seem thatprepared or it wasn't the best
presentation, and that type ofsituation might follow you.
So I think that's really valid,josh, that you you know the
people are realistic with beingfamiliar with where they're
presenting.
Josh Matthews (42:39):
Yeah, Now,
Vanessa, you had some a couple
other really good questions forJanet.
Can you go ahead and justreshare those with us?
Vanessa Grant (42:48):
Oh, so I was
asking about once you get the
session, how do you, how do youactually put it together?
Because a lot of times we getthese accepted when it's really
just a title and 200 characters,but how do you turn that into a
compelling session?
Janet Elliott (43:03):
I'm just laughing
because, yeah, I've submitted
so many things where it's gottenaccepted and then I'm like, oh
wow, I really have to put pen topaper.
Now I figure this out.
I think and I'm interested inyour take too, vanessa my
process for any sort ofdeveloping anything that I'm
writing is, you know, cominginto it.
I would have had a perspectiveis something I'm passionate
(43:23):
about.
So I just throw up some slidesor like a whiteboard and I just
start writing ideas down.
I'm not a linear thinker, I'mmore of a, like abstract thinker
.
So I try to think of well, no,here's a good, here's a perfect
example of this.
When I was thinking of my PD1presentation and I was like,
okay, I'm going from non codingto platform developer one, what
(43:44):
do I want to say about that?
Like, what's my point?
And then I developed these fourin writing out all my
information and like here's allthe things I went through and
all the thoughts that I had.
I developed it into motivation,mindset, mastery and mentor.
Those were my four like topicsand then I built everything
around that.
So it does depend on how youdevelop things, but for me it's
throwing everything out and thenseeing how I can categorize
(44:08):
that into different slides andthen, once I have that basis
around it, you know, I startdeveloping the slides, but I
don't worry about perfecting theslides right away.
I start thinking about my talktrack and I record myself over
and over and over again talkingthrough it and then I watch
myself and then I think, oh, Ineed to adjust this, and I just
(44:29):
keep, I keep talking about itand I just keep recording myself
and doing the presentation tosort of perfect what I want to
do, and then it's the very lastthing I do is to sort of perfect
the slides.
That's the last bit is justmaking them look good.
So I think it depends on yourpreparation method and I'm
curious how you.
I'm curious what yourpreparation method is.
Vanessa Grant (44:50):
Well, a lot of my
early talks were mostly with
co-speakers and actually I thinkI think that's a good thing to
bring up in general, that if youare nervous about getting up
there by yourself, find some,you know, just ask somebody to
speak with you.
The first time I actually goton stage is because Tracy Green
asked if I wanted to do asession and submit it for Tahoe
(45:11):
and I felt like I was gettingasked for the prom.
I was so like wow me.
But having somebody tobrainstorm with initially I
found really helpful, becausesometimes while you're talking
you can kind of find where thatcommon ground is in the message
that you want to share with anaudience.
In general, though, I think theway I tend to approach it is
(45:36):
I'll start kind of bulleting outthe things that I think are
important to possibly cover inthe session.
I'll start kind of generallythrowing them into slides and
then maybe doing like a reallypreliminary run through in my
mind, and as I do that I kind offind stories and jokes along
the way and then I startrearranging slides so that it's
(45:57):
more of a cohesive start tofinish.
That tends to be my process andthen I'll edit along the way
where I'm like I have a sectionlike kind of takes the feeling
away, or what's the feeling thatI want to give people at the
end?
Do I want them to feelmotivated, do I want them to
feel like they know more?
What are the takeaways fromthis particular session and have
(46:22):
I really driven those home?
So a lot of editing in mind,because I do tend to ramble.
Janet Elliott (46:28):
No, I think
that's really important and I
was going to add that, and thenyou said that was not only
keeping the audience in mind,but when you're developing the
content, what is the point ofyour right?
What are the takeaways?
Like, write that last slidefirst.
Do you want them to bemotivated to go take something
on?
Do you want you know, like,what are the takeaways?
And that really helps driveyour content.
Josh Matthews (46:51):
It should, yeah,
like that should be the guiding
light at the end of the day,Like, if I like to think to your
point, janet, okay, I'm goingto be talking for 20 minutes or
I'm going to be talking for 45minutes, whatever it is, what's
the most important thing peopleshould walk away with and what's
(47:11):
the second most important thingand what's the third most
important thing?
And then, what are the actualyou know, never mind concepts
what are the actual actions thatthey should take?
And how do I encourage them totake those actions quickly?
Because otherwise, if they'respending three days listening to
10, 15, 20 different sessions,you know, unless they're really
(47:34):
good at note taking and mostpeople are not, that's a fact,
you know something's going to belost, right?
So, making sure that that one,two, that first, second, third
tier of what's most important toconvey and, ideally, some sort
of action step that they cantake very quickly, immediately,
whether it's set a calendarevent for themselves to learn
(47:55):
this or focus on that, or studythis, or connect with that
person and this person is really, really critical.
Jason, go ahead.
Jason Zeikowitz (48:04):
Yeah, yeah, I
love to add that in.
I was about to add that inmyself to not only have in your
mind what that you want to putin their mind, really focusing
on that as the focal point tobuild everything around to that
destination.
Also, what action to take.
I love that advice this way.
Okay, I know this, but what canI do about it?
(48:26):
How can I get started,especially if it's a journey
going from zero to PD one?
What can I do now?
How can I start?
And where?
I've heard that also before isfrom the Toastcasters podcast.
So if you're listening to this,not live, you're a podcast
listener.
There's also another greatpodcast, the Toastcasters
(48:49):
podcast, the podcast ofToastmasters, and that's another
great spot to.
If you're daring enough tobuild your speaking legs, it can
be.
I know people have beenintimidated by it, but it's
really meant to be a verywelcoming place.
I just started to go and it'smeant to be very encouraging.
(49:11):
Be have a lot of coaching togive you that confidence.
And another way you'll get thatconfidence is, besides speaking
engagements and opportunitieslike we've been talking about
making those rounds and all thedifferent levels just finding
people in the community, theOhana people, who you can give
advice to people, you can mentor.
I found that out by actuallyasking for advice myself.
(49:34):
I would go into all differentevents, seeing all the virtual
events, meeting people there,connecting with them and asking
them for informationalinterviews and, after doing this
so many times, eventually gotthe people who they said.
Well, I'm just starting tolearn this too.
I'm at day one.
Well, I said, I'm at day two,so what can I share with you?
So that was a big boost to myconfidence, realizing that I'm
(49:57):
at day two.
Josh Matthews (49:59):
You got that
right.
That's good stuff, man.
Yeah, I like it.
I'll share also and this isthis is often overlooked, I can
tell you for a fact this issomething that was overlooked by
me.
For years Now I've been doingpresentations in the tech
community, probably since around2005, something like that 2005,
(50:21):
2006.
But I wish I'd spent more timefocusing on voice quality, tempo
, pace, air volume all of thesethings that are really critical
to capturing people's attention.
Because I'm a nativeNortheaster, I talk about twice
(50:42):
as fast normally as I'm talkingright now.
I tend not to pause a lot andif you want an example, just go
to some of our earlier podcasts.
And then I watched this thing.
It was a man named ArthurSamuel Joseph and this is one of
the premier vocal trainers inthe United States.
(51:06):
He had a session during a TonyRobbins leadership event that I
attended.
I love going to those things,and by going to them I mean go
to my living room, turn it onand it was so amazing what like
how quickly and easily you canchange your vocal quality and
reduce your nerves and relaxyour jaw, relax your tongue,
(51:30):
change the way that you'rebreathing.
It does, like everything else,it takes practice and by no
means am I there, but I do thinkI'm a little bit better and it
didn't take that much time.
So you know, that's definitelysomething I would.
I would check out because a lotof people you might be like me.
I spent, you know, 49 years notliking my voice at all.
(51:52):
Couldn't sing worth a lick.
That's why I play piano andother instruments where I don't
really have to sing.
Fortunately, Casey likes myvoice, no matter what.
I sing almost every night herein the house playing piano.
But I didn't like it myself andit wasn't until following his
program, getting his book andactually dedicating a little bit
of time to practicing, that Igot to a point where I thought,
(52:14):
okay, like this is, not only isthis just better for everyone
else, it's actually better forme and I feel better about
myself being on a show like this.
So something to think about,because there's that physical
quality of presenting when areyou standing, when are you
holding your hands, your bodylanguage.
There's the vocal quality,there's the content, there's the
order of the content, there'sthe messaging, and then there's
(52:36):
your ability to connect with theaudience, as Janet said,
through sharing personal thingsand storytelling too.
So there's a lot to this.
So, Janet, with just maybe fouror five minutes left, I love it
if you could share other reallycritical and important things
that will help inspire andmotivate people and help guide
(52:57):
them to feel more comfortableabout pursuing some of these
engagements, these opportunitiesto speak in public.
Janet Elliott (53:05):
Go for it.
Yeah, I think, like when we'retalking about takeaways and I
think about this presentationthat I give on this topic the I
know people aren't going toremember every little thing that
I said, but I want people totake away you don't have to be
an expert that there's aspectrum of experience and
knowledge in the Salesforcesystem so people can benefit
(53:25):
from that.
And also the need for diversityof thought and perspective in
our speakers.
And as you were speaking, Ithought of one other thing that
people could do is it's kind ofabout finding your voice, and
you can mention this too.
You have to feel comfortablelike speaking up and having an
opinion about something.
And sometimes that's scary,even just in a conversation,
(53:49):
like I'm going to have anopinion on this and then people
are going to ask me about it.
And one way to sort of take ababy step into that is maybe I'm
linked in post.
You know, start posting, notjust start posting your thoughts
, and see how people arereacting.
That and you can sort of gaugeand you can get engagement from
people.
So that not only makes you feelmore comfortable like hey, I
(54:11):
have an opinion on this or Ihave an experience with this,
you get comfortable saying that.
But also it has the benefit ofnow you're the person who's
talking about that.
You're seen on LinkedIn, sothat when you go to submit a
presentation, people are like ohyeah, I've seen her talking
about that.
I think he or they know whatyou know, know what they're
(54:32):
talking about.
So that might be a way to juststart feel comfortable sharing
your, sharing your voice with,with everybody in the ecosystem.
Josh Matthews (54:41):
Yeah, know the
objections, right, Like what
would the dissenters say?
And have a have a valid,thoughtful response to that.
Guys, we always like doing asession isn't doing a debate,
right, it's not, but it istrying.
It is a moment in time whereyou're trying to convey
(55:01):
information and convince people,right, because if you can't get
, if you're talking and you'renot convincing anyone, well then
what's the point?
Right?
So understand, if you arepicking a strong opinion or a
strong perspective, you shouldtruly know what the dissenters
might be saying about that andhave a valid way to what.
What I like to say is take thebullets out of the gun, right,
(55:23):
you can address those issuesconcerns different viewpoints
and perspectives early and oftenin your presentation.
So it it takes those objectionsaway and it's smooth sailing
after that.
You don't have to worry aboutthat.
We see this all the time on you.
You know YouTubers do this allthe time, right, they'll say
things like now.
I know, you know people aregoing to say this and they're
(55:45):
going to say that, and they knowit because they see the
comments.
These popular YouTubers willsee all the comments and like
just because I say this doesn'tmean that, so I don't want to
hear it in the comments, right?
We see that all the time onYouTube.
You can sort of do it in aprobably a softer, more
professional, nicer way whenyou're giving a session.
Vanessa Grant (56:03):
So I want to be
mindful of Janet's time.
She's got a, she's got a run,but, janet, thank you so much
for for being here with us.
Janet Elliott (56:11):
Yeah, I always
love talking on this topic and,
as as as you know because youreferred Lori to me and talking
to people my, you know, my DMsare open on Twitter or LinkedIn.
If you have a session that youwant to run by me or or chat
about this topic, feel free toreach out.
I'm happy to.
I'm happy to talk to you.
Josh Matthews (56:30):
Fantastic.
And for those who are listeningon the podcast and can't see
your, your Twitter handle it'sat, it's me, janet.
Underscore E, is that correct?
Yes, okay, excellent,salesforce MVP.
Manager of solutionarchitecture at Kixoff 13 X
certified Sacramento.
Um uh, women in technology.
(56:50):
Uh, member, um dream forspeaker.
Tdx speaker, janet Elliott,it's been fantastic having you
on this show.
You are welcome back absolutelyanytime, and I sure hope that
you and I get a chance to say hiin San Francisco in a couple of
weeks.
Thank you so much for beinghere.
Janet Elliott (57:05):
Thanks for having
me.