Live from Dreamforce - Marketing Careers, AI Impact, and the Journey of Personal Growth

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Ready to harness the power of Salesforce and supercharge your marketing career? Join us as we navigate the Salesforce ecosystem with top Salesforce marketing industry experts Christina Anderson, Sarah Hernandez, and Shonika Mitchell. They share their insights and experiences, providing practical strategies to enhance your business needs and customer desires. We delve into the exciting world of generative AI data cloud and its potential implications for Salesforce marketing. 

A career transition can be daunting, but it doesn't have to be. Learn from Christina's experience and discover the resources that can help you gain the necessary skills. We also share a word of caution for those considering volunteering opportunities, especially with nonprofits. But it's not all about technical skills. We share our personal journeys and emphasize the importance of passion and connections in the industry. 

What does personal growth look like in the Salesforce ecosystem? Our panelists discuss how their careers have influenced their wardrobe choices, relationships, and self-confidence. We also explore the potential impact of AI on careers. It's not just about building a career; it's also about knowing yourself. We discuss the importance of understanding your personality type when charting your career path. So, tune in for a lively discussion, some fashion tips, and a deep dive into career paths in the Salesforce ecosystem.

Episode Transcript

Announcer (00:02):
And now the number one audio program that helps you
to hire, get hired and soarhigher in the Salesforce
ecosystem.
It's the Salesforce career showwith Josh Matthews and Vanessa
Grant.

Josh (00:21):
Okay, everybody, welcome to the Salesforce career show.
My name is Josh Matthews.
I'm usually joined by my cohost, vanessa Grant.
I'm always busy doing sessions.
We are here right now at thePink Elephant Alibi with our
friends from Sir Conte who'vebeen so generous to offer us
this space to have a live showand, at their request, we're

(00:42):
going to be focusing onmarketing careers, ideally
specifically within theSalesforce ecosystem, but there
are plenty of folks up here thatcan answer your questions and
give you some really good soundadvice.
Quick little bit on me.
I run thesalesforcerecruitercom.
It's also called SalesforceStaffing.
We specialize in placing directhire professionals as well as

(01:03):
contract professionals withinthe Salesforce ecosystem, and if
you'd like to find out a littlebit more about us, visit
thesalesforcerecruitercom.
And if you'd like to experiencesome really awesome past shows
that we've conducted, by allmeans please visit the
Salesforce career show.
It's available on Spotify,apple, google and about 17 or 18

(01:25):
other platforms.
So with that, I'd love to hearfrom the panel.
Today we have ChristinaAnderson.
Go ahead and give us a quickintroduction, christina.

Christina (01:36):
Thank you, josh.
Hi everyone, I'm ChristinaAnderson, the marketing
strategist at Sir Conte.
I've been in the Salesforceecosystem now for about five or
six years and I'm excited to behere.
Sir Conte for those of you whodon't know we focus on marketers
on the Salesforce platform,making them wildly successful.

(01:56):
For the podcasters listeningright now, I'm actually wearing
a marketers, data and analyticsdata, cloud and CRM.
We focus on everything to makesales and marketers wildly
successful on the platform, andI'm actually joined here by my
colleague today, sarah Hernandez, as well.

Sarah (02:15):
Yes, thank you Christina.
Hi everyone, I'm SarahHernandez.
I'm a director of delivery atSir Conte.
So, like Christina was saying,we focus on really everything in
the Salesforce ecosystem, butour bread and butter is really
that marketing focus.
So my background is inmarketing.
I worked for a manufacturingcompany in product marketing and

(02:35):
in sales team enablement, andthat's what brought me to the
Salesforce ecosystem.
So just said yes, and here I amand now I'm on this podcast
today.
I will pass it to ShanikaMitchell, who works at Bright
Drop.

Shonika (02:48):
Hi everybody.
I'm Shanika Mitchell fromBright Drop.
I don't work at Sir Conte, butI have hired Sir Conte as my
consulting agency, so I feellike part of the Sir Conte
family.
I've been in the Salesforceecosystem since 2010 and am in
charge of marketing, cloudaccount engagement and social
for Bright Drop.

Josh (03:08):
Well, thanks for those terrific introductions, and it's
so nice to be sitting out hereat Dreamforce on a beautiful
sunny day with some wonderfulfriends and visitors here on the
benches.
So let's kick this off with aquestion.
Who would like to ask the veryfirst question today, and we'll
see what we can do to helpsupport you in your career.
All you have to do is stand upand come up to the microphone

(03:30):
right now.
There we go.
Okay, we've got Dee from BocaRaton.

Dee (03:34):
Hello, Dee Cerrico, I'm very happy to be here at the Sir
Conte wonderful podcast.
My question today is we'veheard a lot about generative AI
data cloud and how it can workwith Salesforce marketing cloud.
What are your thoughts on it?

Josh (03:50):
Look, I think it's awesome, but I'm not an expert,
so I'm going to pass it to thetech professionals here sitting
with me.

Sarah (03:57):
Great.
Okay, you said generative AIdata cloud and how it works.
With marketing cloud, I'mactually going to take a higher
level approach to answering thisquestion because I also am not
super technical.
I wouldn't say I'm an expert inthis area, but really who is?
It's all so new.
So I would say the best thing todo is look at what your

(04:17):
business needs, what you'redoing today from on your
marketing strategy side, whatyour customers are looking for,
and I would say, look for thoseinefficiencies.
Where am I missing the data?
Where do I need to pull thedata in?
Where could I use some of thatAI support that my team is using
today, that I don't have andthat I could use a technology
like that for?
The last thing we want to do isbuy something just to buy

(04:39):
something.
We definitely want to havetheir rationale there behind it.
So, and I'd also say, don't beintimidated by it.
Ai data cloud sounds reallycomplex and overwhelming, but I
think there's a lot to learnhere.
There's a lot of resourcesaround us, and I think the
Salesforce community is reallygood about sharing that
knowledge.
So I'd say, don't beintimidated by it.

(05:00):
For one and two, don't buy itjust to buy it.

Josh (05:03):
Yeah, definitely don't buy it just to buy it, and I'll
go to Shanika here in just amoment.
But I went to an amazing demo.
It was for Formula One.
I'm a big F1 fan.
I try to get to every Miamirace Well, there's only been two
, so I've been to all of them.
But I went to the F1 demo overin the Moscone Center where they
demonstrated customer 360 datacloud and marketing cloud and

(05:24):
how it all works together.
And I've got to tell you it'sjust some of the most amazing
technology and being an end usersomeone who spends thousands of
dollars on F1 for tickets andall of these sorts of things and
how they put it all togetherand how quickly the AI can
figure out not just things for,like service cloud if you buy a
t-shirt and you order two butyou really only wanted one and

(05:46):
how quickly that can generate,but how it can very quickly
create these email campaigns,these marketing campaigns that
are so dialed in.
I mean, they're for you.
They understand you already.
They know your buying habits.
The AI is helping to supportthe buying habits of the
consumer and it's beautifulstuff.
Of course, you have to havegood quality content already and

(06:08):
it's all got to be in the rightbuckets for the AI to work, but
certainly there's going to besomething on YouTube or that you
can find online.
If you can watch the F1 demo,either while you're here or
while you're, you know, fromyour computer, I definitely
recommend it because that willanswer your question very easily
.
I would like to, if we canidentify some questions in the

(06:28):
audience or even from my panelhere that are really around
careers, because that's what wefocus on here, right?
So where are you now?
Where do you want to go?
What's inhibiting you?
What are the obstacles to yoursuccess?
Okay, we've got Felice.
Welcome Felice.
It's always great to have youhere and, just so everybody
knows, this is, I think, thethird event that we've got to

(06:49):
hang out at Correct, we didFlorida Dreaming, we did Life
Sciences Dreaming and now we'redoing Dreamforce.
So glad to have you here.

Felice (06:55):
Right, thank you so much .
So I am curious that if peoplewant to make the move to a
consulting position or a companyposition with Marketing Cloud,
how can you make that transitionif you don't already have
experienced Marketing Cloud butyou do have experience with
Sales Cloud and other Salesforceproducts?

Josh (07:17):
It's a really good question.
I'll just tell you right nowyou got to get on Trailhead and
you got to knock it out.
Right, it used to be withSalesforce certifications.
These were to prove theknowledge that you already had
on your job.
Right, let's test this person,see if they actually know what
they're doing.
It's become more of like abarrier to entry into the
ecosystem at all.

(07:37):
So you really start withTrailhead.
Now you start with thecertifications and hope and pray
to God that you actually get toget your hands on the real
thing, not just a sandbox that'swhat I was actually going to
piggyback on is I heard a littlewhisper of some free licenses.

Shonika (07:52):
I don't know what the details are or the criteria for
getting some of those freelicenses, but I was told that
there are some available forsome of the generally available
functions that we saw andfeatures that we saw.
So maybe there, and then, as asecond piece, I've seen a couple
of opportunities to volunteerfor things like nonprofit, where
you could get your hands onsome of the tools I've also

(08:14):
participated recently in.
Basically, a new consultingagency was coming on board and
they wanted to walk through whata training would look like for
a future client, and so theyasked me to volunteer to kind of
play you know client so thatthey could walk their team
through roles andresponsibilities and how they
would align a future trainingfor a future customer.

(08:35):
So, yeah, just three optionsthere.

Josh (08:38):
I'd like to piggyback.
We're just going to use themicrophone if you want to ask
anything else, but let mepiggyback on that real quick.
Okay, because you brought upsomething really important.
Shanika is like, how do you getthe experience when you don't
have experience?
And it's hard, right, it's the.
It's like if you could answerthat that's the panacea for
everyone who's trying to breakinto anything in the world,

(08:58):
right, and you can do it.
And your recommendation, or oneof the things that you're aware
of, of course, is that there arethese volunteer opportunities.
Now, just a strong word ofcaution for that, and we talk
about this on the show a lot.
In fact, if you listen to PeterGonza, who's a regular guest on
our show, he's got a verystrong opinion about this, which
is don't go to a nonprofit andwhen you know nothing, because

(09:21):
it's so expensive to mess uptheir org if you don't know what
you're doing.
So if you can go to a nonprofitand they need an extra hand,
right that there's already ahead chef in the kitchen and
you're going to learn how toprep, cook, like, go for it.
That's great.
But if they want to break intomarketing cloud, or they want it
implemented or they want itdesigned and configured and
you're brand new and you'venever done it.

(09:41):
That is not the time and placeto learn, because, first of all,
nonprofits don't have a lot ofmoney in general.
Some of them do, but theyusually don't right, and so the
mistakes that you can make canbe a real challenge, and you
just don't want to learn it onthe back of them.
If that makes sense, nothingwrong with volunteering, nothing
wrong with getting anexperience, but always have a
mentor, someone that you canlean on.

(10:02):
You might be able to find themon Ohana Slack.
You might be able to find themin a variety of communities, and
if anybody's interested inwhere they can go to identify
communities, videos, influencers, blogs, vloggers, people like
that, to get a lot of freshinformation that's not just
going to be hosted onSalesforcecom.
I definitely encourage you tocheck out the expand exchange.

(10:25):
It's just expand exchangecom,and that is a directory that my
co-host, vanessa, and I puttogether for the very purpose
that I just described, so youcan check that out too.

Felice (10:36):
Thank you, I didn't know about that.
So the two certs that I wasmost familiar with, our email
marketing and then marketingcloud.
So are there any other, eithernew ones or other ones that you
would point me to, since you saygetting those certs and getting
trailhead experience isimportant, or super badges?

Josh (10:55):
Yeah, I'll tell you.
Look, there are a number ofthem and I can't.
I don't have them in front ofme, I'm not in front of my
computer, I can't remember allof them, but I'm sure you guys
can.
So we'll point it maybe to.
Christina can help or you canhelp here.
But the reality is is the firstthing I would ask yourself is
why do you want to switch lanes?
Do you have experience inmarketing already?
What is it that you'repassionate about?

(11:16):
Why do you like that?
Why marketing cloud?
Why not sales and service?
There are more sales andservice jobs.
There's more competition for itas well.
Right, there's fewer barriers toentry on the sales and service
track to start with, and thenyou can go into CPQ and some of
these other things.
But really ask yourself why doI want to sell things through

(11:36):
marketing to people?
What is it about that role?
What are the daily tasks I'mgoing to be doing?
What's the impact I'm going tohave on my community, on the
country, on the businesses thatI'm serving?
And will that be enoughfulfillment for me?
Right?
Because my dad always said look, do what you know, you'll
always make more money.
And he's not wrong.
I really believe that I don'tthink he's wrong.

(11:58):
Right, the more depth ofexperience that you have in
something, the more likely youare to be an expert, and experts
make more money, and that'sjust kind of how it works.
Does that make sense?
I'm getting a nod from Felice,so she understands.
Let's focus on the actualcertifications.
Christina, can you speak tothat?
Thank you, go ahead and jump onhere.

Christina (12:16):
So you mentioned the email specialist Also too.
I would just want to kind ofadd to what Josh was saying.
I would really focus on whatare you the most passionate
about, like what gets you out ofbed every morning, what do you
get fired up about when you'rehaving those conversations with
different trailblazers andcustomers and figure out, like

(12:37):
that, why, like what makes youthe most curious.
So, for example, there's alsomarketing cloud account
engagement, like the specialistcertification, the consultant
certification.
Those are certifications that Ihave, and then also there are
more out there.
So, number one, I would reallyjust start doing your research
on the different certificationsthat are out there and then

(12:59):
start mapping out thosetrailheads.
And three make a study plan foryourself and honestly book a
date for that certification andhold yourself accountable.
Start telling people about it.
For example, tell Josh have anattention issue.

Sarah (13:12):
Yes, yes, absolutely.

Christina (13:13):
Exam.
Find a buddy to help keep youaccountable.
Number two honestly, startbuilding your personal brand and
get out there and network.
Josh mentioned Ohana Slackthere's also the Pardasian Slack
and start getting involved withuser groups.
There are so many user groupsout there doing virtual webinars
and presentations.
Start attending those andhearing what they're talking

(13:33):
about, and then any insights orthoughts that you have,
questions, start posting thoseon social because I'll tell you
what.
So I used to be a Spanishteacher back in the day, yes,
and here I am sitting in frontof you today.
So I've made a couple lanechanges, as Josh mentioned.
And honestly, getting involvedwith those groups and starting

(13:54):
to build a personal brand foryourself and networking.
That way People remembered thatand then you could potentially
meet someone.
Or if you put out there thatlike hey, you know, I just got
laid off and you start reachingout to your network, that
interview is going to comefaster than you know it.
Also, too, you mentioned like,how do you even get started?
There are organizations outthere that are willing to train

(14:17):
you from the ground up.
It's just a matter of findingthem.
So, coming in with theexperience that you already have
, because you already have abreath of experience from your
career and then getting thosetechnical skills, as Josh said,
pairing up with a mentor andreally leaning on them and
asking them as many questions asyou can to be curious, to learn

(14:37):
, and then sharing that learningwith the community, like all
those things that I would sayare going to really help you
make that transition.
But, sarah and Shanique,anything to add there?

Sarah (14:47):
I just want to piggyback on what both Josh and Christina
were saying about following yourpassion.
I manage a team and so thiscomes up often like what
certifications can I get to getto the next level?
What certifications do I needto reach the certain level?
And it's I always say stopfocusing on who you think you
should be, or that certain likewhether it's money or title.

(15:08):
Like let's focus on yourpassion, because if you're
chasing a marketing clouddeveloper sir, but your passion
is really in you know, like partI and those nurture programs,
or you're really passionateabout data architecture, that
marketing cloud developer sir isgoing to cause you.
It's going to cost you moretime and money, really, at the
end of the day, than if you wereto just stay true to your

(15:29):
passions and what you're trulywanting to do with the rest of
your career.

Josh (15:33):
Yeah, you guys make absolutely fantastic points and
I couldn't, I really couldn'tagree more.

Shonika (15:39):
I really love that advice.
Yeah, I have nothing to add.
That was perfect, yeah it wasgreat Following your passion.

Josh (15:44):
But, guys, when we, when we think about our career, it's
a, it's not just a straight lineup, right, it's a big zaggy
road and we go all over theplace.
And you know, feliz, we weretalking, you know, almost a year
ago, about your career and yourtrajectory and these sorts of
things.
And here we are, you know,almost a year later, you know,
maybe 11 months later, as youcan tell, like, the more you get

(16:05):
into it, the more you figureout.
It's like we never talked aboutmarketing cloud until today,
right?
So, like, these things come upand then you just got to get in
and see if it, if it feels right, and I strongly recommend
making a friend who's alreadydoing it and finding out.
A great example is I was atwell when we were both at life
sciences, dreamin one of my sons, oliver.

(16:27):
He's 17 years old, he's goingto be going into college in a
year and he's decided he wantsto be a physical therapist,
which is terrific, it's greatcareer, they have a very happy
life in general, and I wasintroduced to someone at the
event who is a physicaltherapist and is now trying to
make a switch to Salesforce.
So we got to chatting and heoffered to talk to Oliver about.

(16:48):
You know what are the downsidesof that role?
Like you know, we talked aboutthis in, I think, the last
episode about.
Everybody starts with this sortof like unlimited optimism, or
what we call uninformed optimismand Fred, you were there, I
think we were talking about youknow uninformed optimism.
And then what happens is youfinally like get to this point

(17:09):
where you know enough stuff thatit's like, oh shit, this is
hard, or like I've got obstacles, or like this is not going
great, right.
But now you're informed.
You have informed pessimism,Okay.
So now you're like bummed outbecause you know more, and what
you know means things are goingto get harder and harder and
harder.
And if we don't get to a pointof informed optimism again

(17:30):
quickly, what happens is we'regoing to just come over that
hill, it's going to drop rightdown.
And then you have this momentwhere you have to make a
decision to stick it out.
You just got to tough it out,right, but you just have to.
There's no way around it foranybody, for all of you,
wherever you are in your careers.
Right now, sitting here in frontof us, there was a moment where
you could have quit and youdidn't.

(17:51):
There was a moment where youcould have changed lanes, but
you chose to stick to the onethat you were on, and only
because you got through thatbarrier Are you now where you
are today.
Make sense.
So just be careful of switchinglanes just because something's
hard or something's not workingout.
You're better off gettingbetter and better and better at
that thing and then squishingthrough it, because otherwise

(18:11):
you'll be like, oh, marketingcloud, yay, awesome, this is
sweet.
And then you're going to get toa point like, oh crap, this is
really hard.
And what about CPQ?
Okay, so, like, pick one, gofor it, but pick wisely, as
Shanika said.
Like you know, you got to besmart about it.
But great questions, all right,who else would like to ask a
question?
We're here for you, right?
You're sitting here for areason.
It's because you probably wantto know something more about how

(18:33):
to earn more money, have morerespect, get more time off by
the things that you want.
All of those things.
Yeah, come on up and pleasejust go ahead and state your
name and tell us what you do.

Will (18:43):
My name is William.
I'm currently direct toconsumer marketing.
Actually, previously bornretail sash toys, now do
theatrical marketing.
So movies and TV show fun Goodfor you.
Yeah, trying to make a switchover to a different type of role
.
So it's either going to beproduct marketing or brand
manager, because it'sspecifically the data analytics

(19:05):
and consumer insights part thatI want to work on.
So the issue is hey, dependingon which path I take, there's
different barriers.
If it goes down to productmarketing, it's trying to get
the shot because I've done thecertifications and done the work
.
I've been trying to freshen upon my sequel and my tableau as
well.

Josh (19:23):
Okay.

Will (19:23):
But it's about getting the chance to get some hands on
stuff going on Sure.
Brand manager that I have notdirected consumer experience,
but the problem is most rolesrequired that have actually
directly worked with IRI,nielsen, spin and so forth.
I've worked with first partystreaming data but not
specifically syndicated data.

(19:44):
That's per se, or rather Inever actually seen a data set
where I can actually tell thedifference.
Sure.

Josh (19:49):
Yeah.

Will (19:50):
So that's the other thing.
Basically, how do I get likesomeone to give me a shot?

Josh (19:55):
Yeah, that's a good question.
Let me ask you first what doyou really want to do?
I mean, you got two things onthe table here, pick one.

Will (20:00):
Sorry.

Josh (20:01):
Come closer.
Yeah, I don't bite.
Come here buddy, come here Will.
Okay, you've got two things onthe table.
Which one do you really want?
I mean, you know in your heartalready which one do you really
want, not which one's going tobe hardest, which one's going to
make the most money.
Which one do you actually want?
To do, like if you could justlike quick decide what is it?
Brand manager?
Okay, so you want to be a brandmanager?

Will (20:19):
Just if you CPG or back to toys.

Josh (20:22):
Okay, perfect.
So now you know.
So don't forget about the otherthing.
Get rid of it in your head.
Does that make sense?
Sure, like if you know what youwant to do, and sometimes we
we're hedging ourselves withmultiple options and what
happens?
I mean, if you took a, if Itake this cup of water I got a
cup of water here for those whoare just listening if I pour all
of it into another cup and it'sa smaller cup, it's gonna fill

(20:43):
all the way up, but if I pour itinto two small cups, it's gonna
fill a half way.
You don't want to be halfway onanything, do you?

Will (20:49):
I mean it's like depends on what's actually possible.

Josh (20:51):
No, you don't.
I'm telling you, you don't,okay.
And the reason why you don't isbecause you won't succeed
because you're in a competitionfor career.
You understand that right, likeeverybody's in a competition,
we're all in a specific economy.
If you own a house, you mightnot know it, but you're actually
in the rental market becauseyou're living there, not making
income by renting out theproperty.

(21:11):
We're always in an economy,okay, and you're in a career
economy right now, and so youhave and this is not dissimilar,
I think, fred, about what wetalked about with um.
Oh, it was who's that guy thatwe like the weightlifter who
grew a business, andy, somethingfor me or something like that.
You know, it's like like I'vegot a business.

(21:32):
We do one thing we playSalesforce professionals.
If I play Salesforceprofessionals and do career
coaching and do AWS and Azure,how good are we gonna be at any
of them?
Well, I'm telling you we're notgonna be great at any of them.
You just won't.
What you want to do is be thebest in class.
We want to be the obviouschoice.
Does that make sense?
Because the people that you'recompeting for with a job, there

(21:54):
are people out there and they'vespent their entire life focused
a hundred percent on being agood brand manager and acquiring
that position.
Does that make sense for you?
Sure, okay, so that's yourcompetition.
So if you want to compete withthose people because they're the
ones who are getting the mostpay, they're the ones who are
getting the best logos to workfor right, they're the ones that
are getting the largestorganizations to manage their

(22:16):
brands for the sexiest brandstoo Okay, you're in competition.
So you really have to pick onenow.
If you pick one and you getreally good at it and then you
want to add to your skill setand level up and do some other
things, it's nothing wrong withthat.
But if you're at this sort ofyou're not at the start of your
career, clearly, but you're likeyou're trying to move it into a

(22:36):
certain direction if you pointyourself in two directions,
you're gonna tear yourself apartand you're gonna fail.
I'm not saying you're gonnafail.
I'm not a prognosticator.
I'm not saying you are going tofail.
Well, you're already doing theright things.
You're here, you're askingquestions, so good for you.
Like you're getting advice.
You're already doing it, buddy,but I strongly encourage you to
pick one and go with it now forthe other part of your question

(22:58):
, which is like what comes nextand like how to be a brand
manager.
I'm not an expert in that, solet me point it to the brand
manager here, who's sitting atthe table.

Shonika (23:06):
I'm not a brand manager , but I can take close enough.

Josh (23:08):
Okay, thank you.

Shonika (23:10):
I would attempt to suggest and I don't know your
company structure, but I wouldsee what projects are going on
like partner with or ask forone-on-ones from that brand
manager, see if there areopportunities for you to like
volunteer.
Maybe it's the project managerfor the overall project that
they're getting ready to do.
Maybe they're going through arebranding right.
Maybe they are like have a bigproject that they're working on

(23:30):
and you just want to help andsupport.
I think that'd be a good wayfor you to at least test the
waters free of charge per se andEnsure that it's really
something that you want to bepart of.
Are there opportunities?

Will (23:42):
like that my field office is a team of 18.
I'm number 18.
I'm the first hiring in threeyears, so there's no room to go
parallel or up or even downactually.
So I've been looking to do somevolunteer work, which is where,
okay, product marketing makes alot more sense because, like oh
, there's causes I would behappening to do, like oh, I'm
going to like help like animalfoster shelters or I'm going to

(24:05):
help with like these differentclient platforms and healthcare,
like that's kind of where I'mstarting to explore.

Josh (24:10):
I'm kind of curious Well, what would it be like for you
If you went down that productmanager role two years down the
road?
Okay, you get your first joband, but you still want to be a
brand manager, like you pickedit because you're seeing more
things online or some more ads,you know, for jobs, or like it's
easier to get into.

Will (24:32):
It'll be equal because if I go down product marketing,
I'll be specifically doing somethings that are Beneficial
societies.
I'll be looking for healthcare,education and stuff like that.
That's very satisfying.
If I go down the toymanufacturer out, that's still
fun.
That's as far as different.
A different bucket.
Yeah, so it's like toys.
You.
I would probably want both inmy life, regardless.
This is a question of like okay, what's going to be my primary

(24:53):
career?
Yeah, what's kind of like stuffI may I do on the side.

Josh (24:56):
Yeah, well, let's, let's talk about yeah, go ahead.

Sarah (25:00):
Yes, if I could give some advice.
I also worked in productmarketing in a past life and it
wasn't just product marketingthat I was after.
It gave me so much more Insightinto the business in general
because you were, I was workingwith those product managers, so
I was learning about P&L, I waslearning about Margins, I was

(25:22):
learning about working withfinance and working with sales.
I was learning more than just,and doing more than just,
product marketing.
So if you were looking forsomeone to give you some advice
on which to go next, that wouldbe my recommendation, purely for
the fact that it gives you somuch more insight into how a
business works, what a companyis doing, and you get more
FaceTime with more people.
You're learning how to workwith teams on a larger scale and

(25:45):
you're learning that that brandmanager aspect could, could
come in to play, but you're notdoing that directly.
So if you're looking for adirect answer, that would be my
approach.

Josh (25:56):
I think that's a great perspective.

Will (25:57):
Thank you so much for sharing that product marketing
works for me in that regard too,Because again I've done P&L.
I built businesses from scratchfor companies, Okay.
So Product marketer would Imean product manager would make
sense for me in the future aswell, If I go down that path.
It's just I never worked on aproduct.

Josh (26:13):
I've worked on a retail store, right, it's like so for
tails, for tautas, but still youknow well, let me ask you this
what do you think like, what doyou think is the number one
thing holding you back right now?
And and by that I mean it couldbe the economy, it could be
knowledge and skill set, itcould be your resume.
Hey, what do you think it is?

Will (26:32):
knowledge and skill set, in that I don't have a lot of
hand, specific, direct, hands-onexperience, a lot of
Transferable skills but notdirect skills which, ultimately,
when you're in this economy,when you compete with so many
people right who have directexperience, yeah you're not.
You're not the best thing,class, as you said.

Josh (26:49):
Yeah well, it's like what we were talking about when
Felice asked your question.
You know you got to get amentor.
You need someone that you canlean on, someone who's going to
Be a little bit of an extrabackbone for you when you're
entering these things and it's.
I wish I had a magic button Icould just be like here this is
how you get experience.
But connecting with people whoare either brand managers or our

(27:12):
product managers, you know.
Again, I still stronglyrecommend you pick one right,
but connect with as many of themas you can on LinkedIn.
Follow them, watch them, readthem, you know, comment on their
stuff, build your network.
Look, you're in marketing, somarket yourself.
Do you see what I mean?
Like, I mean, come on, likethat's the job, like market
yourself right, and if you everneed any help on that from a

(27:36):
resume standpoint or how tonetwork or how to connect, you
have other episodes that coverthat and we've got some videos
on the website you that can helpsupport you with your resume
and things like that.
But as far as like how toactually get the hands-on stuff
in that specific skill set, Idon't know if you guys have any
other ideas about how we'llachieve that.

Shonika (27:53):
Certifications, there's always the American marketing
association.
I like to lean on them a lotfor thought leadership and Intel
, and sometimes they haveworkshops and Certification
programs that you could do aswell yeah.

Sarah (28:06):
I might also add you're working at an organization today
.
Is there anyone that you couldshadow or talk with about their
job?
Take on some responsibilities,ask to learn more.
I mean, it's always better whenmore than one person in an
organization you know how to dothe same job, never know.

Will (28:23):
Techling.
I'm the only one of my kindbecause it's such a small office
.
I actually am introducinganalysts because traditionally
they did marketing campaigns.
They never bothered to do anyreporting on whether or not it
was effective or not, so I'mtrying to teach them.
Hey, you should try looking atyour dashboards.

Josh (28:39):
Yeah, here's a strong recommendation for you, for me
which is to switch companies,doing exactly what you're
already doing.
Okay, because when you're in ateam of 18 people, there's
something really nice about that, I.
When there's only 18 people,most people have to wear a lot
of hats, right, that's a goodthing.
But upward momentum andsideways, you know, upward
advancement is limited.

(29:00):
Sideways advancement is alsolimited, because you don't want
to take someone else's cheese.
You know what I mean.
But if you can get involved inan organization that's at least
a couple hundred people, right,doing exactly what you do now.
Careful with how you interview,because they're going to want
you for the job that you areapplying for, not for the job
that you want in two years,right, so you just got to be a

(29:21):
little bit careful with that.
But that will give you theopportunity to identify after
time where has responsibilitybeen abdicated?
Okay, this is a big one.
I say this a lot on the show, alot.
Where has responsibility beenabdicated?
And then you fill that void bydoing the work that someone else
isn't doing.
Maybe someone's doing somethingand they're not doing it.
Well, you offer help.

(29:41):
Maybe something's not doing.
Someone's not doing something,maybe they're not whatever
integrating AI or whatever it isand you can bring that.
So just look for what isn'tgetting done.
But in a small company you'regoing to be more challenged for
that, so hopefully that helps.
Thank you, will.
I appreciate you coming heretoday.
All right, who else would liketo ask a question?
We're here to help you and helpget your career going, so

(30:03):
please just stand up and come onforward.

Janet (30:05):
Thank you so much for letting me have an opportunity
to ask you a question.
It's kind of an unusual one, asyour career was growing and you
were getting more and better.
You're getting more and moreopportunities, you're getting
more visible in your industry.
How did you change personallyand how did that impact who you
were, and if that impacted theway you carried yourself or the

(30:28):
way you dressed or the way yourappearance, maybe your aesthetic
or your wardrobe choices?

Josh (30:37):
It's a great question.
I could definitely answer thatone.
I was Mr.
It doesn't always seem that way, but I'm actually very much a
non-conformist.
I don't dye my hair purplebecause I think that's actually
conformist right now.
I'm actually a non-conformistand thought in a lot of ways,
having worked at Fortune 500companies I was a vice president
at Robert Hath for a number ofyears, being in that very

(30:59):
corporate structure people usedto kind of I mean, I'd
skateboarded to my clients, Iwore weird clad pants, I ditched
the suit.
Now I couldn't do all thatstuff until I was number one in
the office and eventually, for aperiod of time, number one in
the world.
So you can get away with itwhen it's like, well, no one's
going to fire me because of myfunny pants that I like to wear,

(31:20):
or because I'm wearing sneakersinstead of loafers, or because
I'm skateboarding instead oftaking a taxi to clients.
You see what I mean.
So success sort of breeds morefreedom with how you can carry
yourself.
I don't think that it's changeda lot about how I dress, really
, except I'm going to affordnicer stuff, I suppose.
But I'm still stingy and cheapwhen it comes to clothes.

(31:43):
I don't know about that, as faras how is the career like,
getting better at something,changed me.
I'll tell you this.
I was kind of an angry youth.
To be honest I was, you know,without going into too much, but
I was kind of an angry guy, youknow.
I felt like there were a lot ofstupid people in the world and

(32:03):
it made me upset and frustratedand angry and I let it get to me
.
Okay, now there's still a lotof stupid people in the world,
but there.
But you know, the opportunitythat being successful in the
role has given me is the chanceto talk to wonderful, smart,
glorious people, amazing people.
The friendships I've been ableto develop throughout my career.

(32:24):
The higher levels I go, thedeeper those relationships go
and the quieter that angry boyhas become, if that makes sense.
And I see and feel andexperience a lot more love in
the world than I used to and Iit's always been there.
But we have these sort of like.

(32:45):
You know it's like blurry eyeswhen we wake up, sometimes in
our teens and sometimes in ourtwenties, and some people
they're always looking throughsort of gauze at the world and
it's never really clear, youknow.
But what it really takes isaccountability of oneself.
So you know self accountabilityright, and it's easy to say
that people nod toaccountability, but what I

(33:07):
really mean by that is being sodead honest.
Understand that when you'rereally honest with yourself,
it's going to hurt becauseyou're going to all of a sudden
realize like, when you lookyourself in the mirror, I'm not,
that, I'm not as pretty as Ithink I am, I'm not as handsome
as I think I am, I'm not as niceas I think I am, I'm not as
generous as I think I am, I'mnot as kind as I could be, I'm

(33:29):
not as helpful as I could be,I'm more impatient than I
imagine myself to be, and allblah, blah, blah, blah, blah and
all of these things.
That when we're really lookingat ourselves, like, wow, do I
pay attention, do I listen topeople, do I care about their
feelings?
Of course I care, but am Ireflecting that back to them and
making and giving them a chanceto feel that, like, these are

(33:49):
complex things, right, but it'sthe number one thing?
That anyway, and I believe thisto the day people are like
what's the number one thing youcan do?
I'm telling you it's likeunderstand yourself, what are
your limitations, don't be avictim, right and more
importantly, like just don't beyour own fool.
We all fool ourselves, right?
I mean, the fastest way to growup is to be in a relationship

(34:12):
with someone.
I don't know if anyone hereagrees, but you know, if you're
married or you have a partner, Imean they'll push you if you
pick right.
If you pick the right one,you're going to learn how to
communicate better.
They're going to tell you whatyour faults are if you've picked
a good one, like they will, andthen you've got to work on that
constantly.
I don't know if that answersyour question.
It does.
It does Okay.

(34:33):
I'd love to hear other people'sperspective, because it's a
beautiful question, a reallyimportant one.
Thank you for asking.
Can you tell us your name again, please, and what you do, janet
?
What do you do, janet?
I'm a stylist.
You're a stylist?
Okay, all right.
Well, I hope you like my shirttoday.

Sarah (34:49):
I would love to hear from Christina how her style has
changed from being a Spanishteacher to now being a kick-ass
marketing strategist.
Please share, please share,absolutely.

Christina (35:00):
So, first of all, I feel like I have gained a lot
more confidence in myself.
And you might be thinking, oh,like, how does that actually
look?
So when you're in a classroomand you're with seventh and
eighth graders all day, it's alot different from sitting at a
big round table and you'relooking in the eyes of those
CEOs, those VPs, and you'rethinking to yourself how can I

(35:24):
come in here really and carrymyself or share that expertise?
And I'll tell you what.
My first experience I came inand I would sometimes hunch over
my shoulders and my bodylanguage would start to show
that I was nervous.
And then, thank goodness forher, I got to give a shout out
to Sarah Garris.
She was one of my first mentorswhen I was transitioning over

(35:47):
into the business world and shegave me that feedback and she
actually told me to walk inthere and pretend I was Beyonce
and walk out there with Greatfeedback, walk out there with
that confidence.
And, honestly, what I did was Ireally just started observing
others in leadership roles,looking to see how they acted,

(36:08):
how they carried themselves, andalso to I have to touch on this
subject, being a woman inbusiness.
It's interesting because a lotof times you could be put in a
room and where you are the onlywoman in a room full of men and
I would look at our VP of peoplebecause she was a woman and I
looked to see how she carriedherself and people took her

(36:29):
seriously.
So if there's one piece ofadvice I could give, it's to
have faith in yourself.
Know that you were hired foryour position, for that specific
expertise that you bring, and,honestly, never stop learning.
If you're always learning andalways doing your research,
you're going to bring someinsights to the table that some

(36:49):
others might not and they'regoing to respect you for that.
And also, don't be afraid tospeak up.
If you have done your researchand you know that something a
dis-business decision thatsomeone might make, you could
say, oh, like, may I offer asuggestion or may I give my
opinion on that?
They'll listen to you.
Number two the other thingactually and this is a little

(37:12):
counterintuitive that changedwith me is that I really did
everything I could to startlistening to others more so, as
a kid, I always told Christinayou talk too much, which now, as
I'm sure some of my coworkersknow, I still can sometimes do
that.
But I actually read this bookand it's called Never Split the
Difference by Chris Voss.
Highly recommend it if youhaven't read it.

Josh (37:34):
One of my favorite books.

Christina (37:37):
And he actually said that a lot of times the person
with the most power in the roomis the one that is doing the
listening, because you are ableto see how other people are
reacting, what their expressionsare, you're able to learn more
about their personality and youmight also learn something from
them.
And when you're able to do allof that and observe, you

(37:58):
actually grow a lot as anindividual.
And a lot of times, when youare truly listening to someone
and they feel heard about you,they're going to form a closer
connection with you.
So those would probably be twobig things.
I know that was a littlelong-winded.

Josh (38:12):
It was, and I thought that was great.
I'm glad that you brought upChris Voss, because I'll
actually be at Florida Dreamingand I'm going to be doing a
session there on negotiatingskills for Salesforce pros.
It should be about a 45-minutesession and I'm really looking
forward to it.
I've been a negotiator since Iwas 18 years old.
A lot of us have beennegotiating.
My son's been negotiating sincehe was three.

(38:33):
I've got two of them.
One of them is a seriousnegotiator since he was three.
So it's a skill set, right, andI know that that's not
necessarily perfectly related toyour question, but it's a
career show.
I'm going to talk about it forjust a little bit.
Read the book and alwayschallenge yourself, but also
challenge others too, and I love.
Another good book is the FiveDysfunctions of a Team, or is it

(38:55):
the 10 Dysfunctions?
I can't remember right.
It's the Five.
Thank you, fred.
So the Five Dysfunctions of theTeam.
That starts out with this womangrowing into a company and just
not saying anything for twoweeks.
She's the new CEO, largecompany.
She just went to the meeting.
She didn't open her mouth, shepaid attention and by the end,
of course, she was able tofigure things out very quickly

(39:17):
and I'd read that book and Itook on a new branch.
I was a national director ofthe largest scientific staffing
firm in Australia in Brisbane,and I just spent a little time
watching the team watch how theywork, figure out what's going
on, because you can ask themwhat can we do better?
You can ask them all thesethings, but it's so much better
to see and just witness it.
Then you really know.
And then guess what you get tohold them accountable, and you

(39:39):
get to do that with ourselvestoo.

Shonika (39:40):
I think the last thing I'd say is don't be afraid to
bring your whole self to work.
So let's say you decide tosegue out of being a stylist,
right, and you want to go, maybe, into an office setting.
If you have fun earrings youwant to wear, don't be afraid to
take those earrings to work.
I think that's what makes youunique.
It's going to make you a betteremployee.
It's going to make you a bettercoworker, right.

Josh (40:01):
Yeah, the only other thing I'd say around style and
you probably know this becauseyou're the stylist and not me my
girlfriend dresses me, which isjust fine.
Thank God for that.
Otherwise they just look likethe guy who shops at mountain
hardware every day.
The idea is that understandthat there are different
personality types, but you canreally simplify.
They're visual people, they'reauditory people and they're
kinesthetic people Three maintypes, right, and visual people.

(40:23):
Of course, you're going to wearlouder things.
They're going to wear morepatterns, they're going to wear
more colors.
People who are more auditorytend to wear crazed dark blues,
more muted dark greens.
It's just a fact.
They've studied this stuff.
When you have a client, justtry to understand that about
them, because what might workgreat for your friend who's the
extrovert, who talks with theirhands and talks really fast for

(40:43):
the sort of chilled out auditoryperson you got to show them
more solids and things like that.
A fashion advice here on theSalesforce Career Show Great
question.
Thank you so much and I thinkwe've got time for just one more
question.
Let's find out.
Hey, rob, rob Thomason, wouldyou have a question for the
podcast that we can answer today, or anyone else?

(41:03):
Last question, come on up tothe mic, buddy.
Okay, so we've got T-Bonecoming up here.
This is Rob Thomason.
Rob Thomason has served hiscountry well as a Navy SEAL.
He's a good friend of mine.
We've known each other foryears.
Rob, go ahead and share whatyou do right now, what your job
title is.

Rob (41:19):
So I'm the head of sales technology at GLG, gerson Lerman
Group.
We're a big consulting firmglobally, right, I like to say
we're accelerated diligence.
You need to make decisions fast.
You call us, so instead of sixmonths to make a decision, pick
a new logo, go a differentdirection.
We help you with that, right?
So I've been in the ecosystemabout 12 years, recruited out of
the military, as he said, I wasa Navy guy, right.
So I think the biggest thing Ihear over and over again is if

(41:41):
I'm just getting into Salesforcenow, man, I'm 52.
I'm an old timer.
But if I'm 22, 23, getting inthe ecosystem, what do I focus
on?
Like what should my career be?
Like what path?
Because back in the day therewas like three or four
certifications, now there's likea ton.
So, where do I go?
What should help me make thatdecision?
What are some good careerchoices or whatever right?

(42:02):
So I mean you have the bestadvice on interviewing and
everything else.
So I'd love to hear, like,where you see things going.
Is AI going to really be as bigas it's painted to be?
Should people focus on the AIpath or revenue cloud or
whatever?
So I get that question a lotmyself.

Josh (42:16):
So specifically, the question is where should I go
with my career?
I'm new to this whole thing.

Rob (42:21):
Yeah, so I'm getting into the ecosystem, right, because
it's blinding.
Do I go service cloud, salescloud, ai cloud, like what do I
do?

Josh (42:28):
Yeah, I think most people's path starts with admin
right, but fortunately they havethe associate certification now
, so that's a little bit.

Rob (42:38):
In AI.

Josh (42:39):
Well, it's not in AI, right, but look, ai is going to.
Whether we like it or not, aiis going to impact you.
You're either going to bebuying more things that you like
because the marketing isworking right, even if you're
not working in AI.
You're probably going to needto understand how to utilize
just simple AI stuff like chat,gpt-4 or something like that,

(42:59):
just to help you with your job,not to be your voice.
I hate it when people just say Ineed an article on how to be a
good marketer and they type itin and then it spits it out
because there's so much drivel,nonsense, boring stuff.
You can find that on the netalready, right.
So understand in what way canyou utilize AI initially to

(43:20):
support your career, and you canactually use it right now to
understand what career pathsyou're curious about through
conversation with AI.
The one thing that you have toremember is AI has got all of
this knowledge, but a lot of it,depending on which product
you're using, it hasn't combedthe internet for three years, so
two and a half years, right.
So you've got to be realcareful with that.

(43:40):
As far as actually picking acareer, I think people should
take a personality profile test.

Rob (43:45):
Start with the why.

Josh (43:46):
Yeah, I would start with the why.
And now my favorite isMyers-Briggs.
It's something that I'm verycompetent in.
I understand it.
I can spend time with someoneand usually figure out what
their one of 16 personalityprofile types are, what the
advantages disadvantages are,how they process information,
how they process their feelingsand what they actually see in
the world and how they makedecisions.

(44:06):
Right Now, we know our selves,but sometimes we can't
articulate it if that makessense, and what's really nice
about these personality tests isthat it articulates it for you.
I remember taking my very firstone.
I was 18 years old, I was goingto Whittier College in Los
Angeles and I took the thing andit said did I procrastinate

(44:27):
like crazy, but I always get itdone?
I'm like, oh my god, how doesit know that?
Right, like it didn't ask meany questions about
procrastination.
How in the world does it knowthat?
So even my girlfriend Casey andI we took them and she's I'm an
ENTJ.
I'm just barely any, but I'm anENTJ and she's an INFP.
Okay, so we're opposite onthree of the four, right, but

(44:49):
understanding how someoneprocesses feelings, how they
process good news, how theyprocess bad news, all of those
things, and then really whatcareers you can take.
So I'll tell you I took acareer test when I was 24 years
old I was living in Portland andit said the top two things that
I could do would be alitigation attorney, which
actually would be a lot of fun,but I'm kind of a slow reader
and it seemed like a lot of workfor me, so I didn't do it.

(45:11):
Or being some sort of seniorrole in human resources, and of
course that's where I am.
I already was in that when Itook the test, right and so and
by the way, it doesn't have tobe Salesforce.
So many people are like, oh,salesforce, and I'm going to get
into Salesforce and then bringthe Salesforce.
It's not some golden egg, okay,like it's not just rainbow and

(45:32):
gold.
There are so many jobs, there'smillions of jobs.
There's so many companies,there's so many.
If you're into tech, so muchtech out there.
This is the Salesforce careershow, but it's really just a
career show, okay, and so likeask yourself, well, why
Salesforce?
Right, and it can't get-.

Rob (45:50):
Let's start there, start with why.

Josh (45:51):
Start with why it can't even be because your cousin said
, oh, I think you'd like that,or because you know your
brother's doing it and he'sfinally making more money than
you Like.
It can't be like that.
But most people have been toldsomething about six blocks from
here, at the Embarcadero in 1993.
I was walking around over there.

(46:12):
One of my roommates had anoffice at the Embarcadero.
We lived up on Haight-Ashburyand I ran into my friend Perry.
We were roommates and Perrytold me it's like, man, you
should be a recruiter.
Like.
He told me this when I was 19,20 years old he's like you
should be a recruiter, you'd begreat at it, right.
Everyone's told you.
Whoever's listening to this andspeaking to the general

(46:33):
audience here has told you oh,you'd be great at blank Right.
And if you trust that person,maybe they're right, right.
And if you want to confirm it,take a test and then just start
there.
I think that some often, peopleare forced to make a decision at
a point in their career, not apoint in their career.
They're already makingdecisions and they're already.
They're not even down the path.

(46:53):
They're trying to makedecisions one or two steps ahead
, right, but life's a little bitlike chess.
You got to open with a pawn,right, you're still protected.
You got one piece on the tablethat's moved forward.
Like, start thinking aboutwhere you want to go with your
next move, your second, yourthird, your fourth move, but
don't.
I mean, you know, smart peoplecan think of the end game, right

(47:17):
, like Queen's Gambit and allthat stuff.
But you've got to make one moveat a time and make a decision
in that moment.
So if someone's saying, and thenyou've got a question, why are
you making that decision?
Why Salesforce people?
Why in the world do you want towork within the Salesforce
ecosystem?
I mean, I've got a lot ofreasons why.
But why not any of the otherproduct companies?
Why not any other platforms?

(47:37):
Why not non-tech?
You know, why not be apsychologist or a physical
therapist or a litigationattorney?

Rob (47:44):
I'll tell you this the best advice you ever gave me, josh,
was you asked me to rememberwhat you're bad at.
Like, focus on what you'regreat at.
Do you remember?
You're like hey, if I talk toyour family, what are you bad at
, what are your weeks?
Because everyone knows they'regood things, right, everyone
knows what they're great at.
But you have to keep in yourbrain somewhere what you're bad
at, what you're not good at, andimprove those things.
So your advice is always golden.

(48:06):
You're the brain food, god.
So thank you.

Josh (48:08):
Thank you.

Rob (48:09):
Like never got a bad piece of advice about anything Careers
, food, booze, whatever.

Josh (48:14):
I don't know what you're talking about.

Rob (48:15):
No, you know what you're talking about.

Josh (48:17):
Thanks, Thanks, rob, and appreciate you coming here for
the live show today.
How fun.
So how are we feeling?
Do we want to?
I'm kind of curious.
I'd like to hear from the panelright now.
Maybe we can just do a quickround robin like quick hits.
So, chedica, let's do a quickround robin.
All right, you want to tell theworld something smart?
You want to tell the world some.

(48:38):
Give them some kind of reallygood advice, a quick 10 second
thing, an elevator pitch that isgoing to help them in their
career.

Shonika (48:44):
Go.
I'd say follow your passion.
So I was always reallypassionate about marketing.
I remember stepping intobusiness 101 at NC State and
taking like a marketing classand feeling like that aha moment
, like the light bulb turned onfor me and I stuck with that.
I tried, I veered off for alittle bit.
I did some sales because Iwanted to understand kind of the

(49:06):
whole like business ecosystem.
I did a little bit ofoperations, definitely did not
like that, did some supply chainright.
But then I came back, got myMBA and really just stayed true
to marketing and I love it.
I love being here, I lovetalking about part, I love
creating solutions for customers.
So find the thing that lightsyou up, find the thing you're

(49:28):
passionate about and then staytrue to that.

Josh (49:30):
Perfect.
Thank you, sarah.

Sarah (49:32):
It's so funny.
We practiced this question lastnight, so I'm extra prepared
All right.
My advice is don't compareyourself.
If you think about it.
That old saying like comparisonis the thief of joy.
It's so true, especially inyour career it is.
And if you're always lookingaround saying like I want to be
where that woman is or I'm notdoing as well as she is, that's

(49:53):
going to cause so muchcomplacency and so much burnout
in your career and you'reeventually going to look around
and be like what have I donewith all of this time?
So I always say don't compareyourself.
Be confident in where you are,who you are.
At the time you can look up tocongratulate and get inspiration
, but don't compare yourself andthink that you should be
somewhere else because you'renot.
You're where you're at for areason.

Josh (50:14):
That's so perfect and I'll tell you too.
Just to capitalize on that, andthen we're going to have
Christina share.
Look, you've got to take stockof what you do have right.
What are you grateful for?
The key to happiness isgratitude, and I don't know if
anybody here already knew that,but that is scientifically
proven right those people whoremember and pay attention to

(50:35):
all the things that they have.
Life is a gift, right?
Our time on planet Earth?
It's a gift.
The relationships that we have,even if you struggle with them,
even if you're challenged bythem, it's a gift because you
can learn from it.
So I think that's great advice.
Thank you, All right, christina.

Christina (50:51):
I would say don't be afraid to dive in.
So if there is a piece oftechnology that you want to
learn out and this actually goesall the way back to a D's
question earlier about AI andthe way it's taking the space in
the tech world if there's likeso, if you want to learn more
about it, start looking atdifferent technologies that are

(51:13):
free trials out there.
Roll up your sleeves and juststart using them and see what
could actually stick and be asolution for your organization.
Potentially, if there is acareer change that you want to
make, then start learning aboutthat role that you eventually
want to be.
Start looking at jobdescriptions what are the roles

(51:33):
and responsibilities of thosejobs, and then what do you need
to do to get there.
And when I say dive in likehead first, start listening to
podcasts, start reading books,start talking to people in that
role and start just fillingyourself with knowledge.

Josh (51:49):
That's excellent advice, Guys.
We're going to wrap it up here,but first a couple things real
quick.
So next Wednesday on our liveshow, which is hosted on X
Spaces, formerly Twitter we willbe having Kristen and Nick from
10K Advisors on the call withus.
They've just recently releasedtheir talent.

(52:09):
I don't have it in front of me,it's like the talent overview
from the past year.
So we're going to look atwhat's happening in the
Salesforce talent market andlooking at their report.
You can download that at10Kadvisorscom.
And I have just so muchgratitude for everyone who's
sitting at this table here withme.
Thank you so much for being whoyou are and being so smart and

(52:31):
sharing of yourselves with ouraudience and with everybody here
who's visited us here atDreamforce today.
Thank you, and thank you to SirConte.
So if you can check it out, youwant to go ahead and spell it
for them so they can check itout.

Christina (52:44):
Yes, sir Conte, is spelled S-E-R-C-A-N-T-E.

Josh (52:49):
You guys have been terrific.
Thank you so much.
Let's give a round of applausefor these ladies, shall we?
Okay, everybody have awonderful week.
Thank you for listening to theshow, as always, and stay tuned
for our next live show.
The shows are Wednesdays at 230Pacific, 530 Eastern.
We're sort of flipping tracks,so it's going to start again

(53:11):
every other week, starting thiscoming Wednesday, which is
probably right about the daythat this podcast is getting
released.
So thanks everybody, and have awonderful evening.