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July 8, 2025 35 mins

Building Better Businesses: Lucy Muigai on Africa’s B Corp Movement"

Join host Samuele Tini in an inspiring conversation with Lucy Muigai, CEO of B Lab Africa, as they delve into why Africa is uniquely positioned to lead a global movement of sustainable, purpose-driven business.

Lucy shares her journey from finance to leading the African B Corp movement, highlighting how businesses across the continent are combining profit with purpose. We discuss the groundbreaking changes to the global B Corp standards and what these mean specifically for African enterprises aiming for sustainable impact.

You’ll gain powerful insights into:

  • Why African businesses should adopt the B Corp model now more than ever.

  • Practical examples of successful African B Corps driving environmental and social change.

  • How local sourcing, stakeholder governance, and robust sustainability metrics can transform your business for the better.

If you're passionate about the role of businesses in building a resilient, equitable, and prosperous Africa, don’t miss this transformative episode!

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