February 18, 2025 • 19 mins
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It’s time to create content and you find yourself staring at a blank screen completely stuck on what to say (again). Sound familiar? We’ve all been there, but the good news is, I’ve got tips to help you stop scrambling for ideas at the last minute.
In this episode, I’m sharing a simple, strategic content planning framework that will help you create content that not only attracts your ideal audience but also makes it easier to stay consistent. Because let’s be honest - when you don’t have a plan, content creation takes way more time and energy than it should! We’ll talk about why a lack of content planning keeps you stuck in a cycle of procrastination and how to break free from it.
I’ll also walk you through a step-by-step process to audit your existing content, identify gaps, and use AI tools to categorize your topics. Plus, I’m sharing my favorite keyword research strategies so you can make sure your content is actually being found by the right people. You’ll walk away with a clear action plan to organize your content ideas, map out your next month of content, and repurpose across multiple platforms.
02:10 - What happens when we don’t have a content plan
04:35 - How to approach content planning strategically (and how AI can help!)
08:31 - A simple way to do basic keyword research
09:52 - Important organizational details of content planning: where to keep your plan, what to include, etc.
12:37 - The secret to keeping content planning and creation sustainable and your action steps for getting started this week
Links & Resources:
- Ubersuggest
- Google Keyword Planner
- Notion
- Follow me on Instagram @kristendoyle.co
- Check out my Everything Page: a one-stop shop for savvy selling!
- The Savvy Seller Collective
- Join my private Facebook community: Savvy Teacher Sellers
- More resources for growing your TPT business
- Rate & review The Savvy Teacher Seller on Apple Podcasts
Show Notes: https://kristendoyle.co/episode135
Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.
Get more freedom and less stress ➡️ watch now at kristendoyle.co/training
Check out my Everything Page at https://kristendoyle.co/everything
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kristen Doyle (00:00):
Hey, there. Have you ever sat down to write a
blog post or record a podcastepisode and just stared at a
blank screen? You know you needto create content, but you have
no idea what to talk about. Isee it all the time. We know we
should be putting out contentregularly, but we get stuck in
(00:22):
that cycle of procrastinationbecause we don't have a plan.
Today, we're going to fix that.
I am sharing a simple contentplanning framework that will
help you create content thatactually attracts your ideal
buyers, and, more importantly,makes it so much easier for you
to show up consistently withcontent that serves your
(00:43):
audience.
Are you a digital product orcourse creator, selling on
platforms like teachers payteachers, Etsy or your own
website? Ready to grow yourbusiness, but not into the kind
of constant hustle that leadsstraight to burnout? Then you're
in the right place.
Welcome to The Savvy Seller. I'mKristen Doyle, and I'm here to
(01:06):
give you no fluff, tools andstrategies that move the needle
for your business withoutburning you out in the process.
Things like SEO, no stressmarketing, email list building,
automation, and so much more.
Let's get started y'all.
You know what I hear fromclients all the time. They say,
(01:31):
I don't have time to plancontent. I barely have time to
create it. And believe me, I getit. Adding one more thing to my
to do list feels impossible,too. But here's the thing, not
having a plan is exactly whycontent creation takes you so
much time. When you sit down tocreate and you're also trying to
(01:54):
figure out what to create, it'slike trying to plan a road trip
when you're already in the car.
You're gonna end up wasting alot of time, taking some wrong
turns, getting lost, maybe younever end up where you wanted to
go. So let's talk about whathappens when we don't have a
content plan. I've definitelybeen guilty of this myself, so
(02:17):
don't feel bad if this pictureI'm painting feels a little too
You know you need to get a blogpost out. So you sit down at
familiar.
your computer and try to come upwith an idea, and crickets. Your
mind is blank. You spend thenext hour trying to come up with
something to talk about, maybescrolling social media for
(02:38):
inspiration, and before you knowit, your content creation time
is gone, and you actuallyhaven't created anything at all.
I have been there. I promise.
In fact, I would say 95% of thetimes that I am recording this
podcast at the very last secondbefore it's due to my editor,
(02:59):
it's because I had run out ofepisodes on my content plan, so
I didn't know what to record,and I kept putting it off. It's
one of those repeating cyclesthat leads to a couple of big
problems.
First of all, it takes foreverto actually create anything,
because you're starting fromscratch every time, and you also
(03:19):
end up creating random contentthat might not really serve your
business goals. Here's anotherthing that happens when we don't
plan we get stuck talking aboutthe same thing over and over.
Take this podcast, for example.
If you look at my recentepisodes, we have covered
everything from taking leavefrom your business to email
marketing to website trends andsecurity. It might look random,
(03:42):
but it's not. It's actuallystrategically planned to serve
different listeners who are indifferent parts of your business
journey.
When you're only focused on onetopic, you miss out on
opportunities to attract newideal customers, new audiences
who have different needs. Youraudience really needs different
(04:04):
types of content at differentstages and in different seasons
of their lives. And here's wherea whole lot of people get stuck.
A lot of people create contentjust for the people who are
already following them. It'skind of like fishing in the same
little bitty pond over and over,instead of casting a wider net
(04:25):
in different places.
The problem is, your businesscan't grow if you're only
talking to people who alreadybought from you. So let's talk
about how to fix this. Contentplanning doesn't have to be
complicated, but it does need tobe strategic. First, I want you
to take a look at what you havealready created. Now this is a
(04:45):
spot where technology can makeour lives a whole lot easier. I
love using AI tools to helpanalyze content, brainstorm and
find gaps.
So what I want you to do is openup your favorite AI. Tool I use
Claude personally, but chat GPTworks great for this too. Start
(05:06):
by feeding it some backgroundinformation on your business. If
this is for a YouTube or apodcast, then tell it about your
show, who is your targetaudience and what do you sell?
And if you don't have thatinformation handy, then you can
usually share your homepage oryour podcast page or YouTube
(05:26):
channel and ask your AI tool tofind that information for
itself.
Once it does, save it in aGoogle Doc or somewhere else
that you'll be able to access itquickly when you need it in the
future. Then ask your AI tool tocategorize your existing content
into a handful of main topics. Iwould give it a limit, something
(05:49):
like three to six. Now, in orderto do this, you will probably
need to copy paste your contentinto the AI tool, because
usually they can't crawlmultiple pages.
They might be able to crawl asingle page, but if your content
goes across multiple pages inyour archives, they may not be
able to do that. So feed it yourhost or podcast titles and ask
(06:12):
it to categorize them. For me,when I did this with my podcast,
I went to the Apple podcast pagebecause I knew I could expand it
out and get it to show all of myepisodes on one screen.
And then I highlighted theepisode titles. It may have
picked up the published date aswell, but it also picked up the
first part of the episodedescription, which gave Claude a
(06:36):
little more information aboutwhat that episode was about. You
can do something similar byhighlighting your blog post
titles, maybe the beginningsexcerpts of those in your blog
archives as well, but you'llhave to do it one page at a
time.
So feed that content into yourAI tool and ask it to put them
(06:58):
into categories. Then ask yourAI tool to identify where you
have gaps in your content andany other main topics or
categories that you should becreating content for to build
your ideal audience for yourproducts and services that you
sell.
A lot of times, what you'll findwhen you're doing this is that
(07:21):
you have a ton of content aroundone topic, but maybe you have
some other topics that aren't asfleshed out, or some gaps, some
spaces where you really shouldtalk about a certain category,
but you haven't done that yet.
When I did this with my podcast,I found six main content hubs
that I decided to use as myprimary podcast categories.
(07:41):
Here's how you can tell if youpick the right categories. Ask
yourself three questions. First,do they lead to your products or
your services? For example, Ihave a website wizardry category
that just naturally leads intomy web design and maintenance
services. Are they topics yourideal audience is interested in?
(08:04):
Are they relevant to youraudience and helpful?
And then third, are these topicsthat you want to be known for?
Because sometimes there might bethings our audience is
interested in that aren't whatwe want to be known for, and it
is okay to reject those ideasand use the ones that you do
want to talk about. At the endof the day, you're going to have
(08:24):
to create a lot of content aboutthese topics. So if it's not
something you're interested inor passionate about, don't do
it.
Once you know those main topics,now it's time to go and do some
keyword research. Before youcreate anything, you need to
know what your target audienceis actually looking for so that
you're creating the rightcontent to attract them. Now, I
(08:45):
know keyword research mightsound daunting or intimidating,
let me show you just a simpleway to do some basic keyword
research.
I would recommend that you useUber Suggest, type in one of
your topics and see what comesup. As you find things that are
interesting, click on thoseresults to get more details and
(09:05):
more results like them. Now,Uber Suggest is my favorite one
to recommend, because they havea lifetime plan. In fact, if you
reject the first lifetime plan,you can usually get an offer for
a $97 lifetime plan that Ireally recommend you go ahead
and get.
But if you need a free keywordresearch option, you can also
use Google Keyword Planner.
What's important here is thatyou are not just looking for the
(09:27):
highest search volume numbers.
It really is about finding theterms that fit your content well
and you have potential to rankfor. It's a whole lot more
important that you optimize fora term you have potential to
rank for than just a term withtons of search traffic that
maybe you're never going to rankfor. So pay attention to the
(09:48):
search volume, but also thesearch difficulty.
All right, let's get into theactual nuts and bolts of where
to keep your content plan. Now,personally, I use notion for my
content planning. I love Notion.
I love creating things there,especially when it comes to
planning out content, having todo lists, adding in my podcast
outlines, but honestly, a simplespreadsheet can work just as
(10:11):
well if that's all that youneed.
The main things you want toinclude in your content plan are
your published date for thatpiece of content, a working
title, what you think you mightcall it. Sometimes, my working
title is not even remotely thesame as the actual episode or
(10:34):
blog post title that I'm goingto create, but it's enough to
give me the right direction whenI get started.
So for example, the workingtitle for this episode in my
content plan in Notion is justCreating Content That Attracts
Your Ideal Buyers. I don't knowwhat the title of this episode
is going to be yet, but Iguarantee you that's not what it
(10:55):
is. But it gave me enoughinformation to be able to plan
out this episode and then Ifigure out the title for it
afterward. So make sure you putin a working title, and then
give yourself space to makecontent notes.
might talk about in this episodeor what you might write about in
(11:19):
your podcast. Leave yourself aspace to write those notes out,
and it's okay if not every pieceof content in your plan has
notes, but as things come tomind, you want to drop it in
there so you don't forget later.
Make sure you also give yourselfa spot to list out keywords,
especially if you did yourkeyword research while you
created your content plan. Thatway, you don't have to redo the
(11:40):
keyword research once you startwriting the content. And most
importantly, make sure you'vegot a column for status
tracking. This can be as simpleas to do, in progress, done. Or
you can do something morespecific to your content and
your process.
My podcast, content planstatuses, for example, are needs
outline, because that's thefirst thing I need to do. So if
(12:03):
they are in to do status, itneeds an outline then ready to
record and then submitted. Thekey really is picking a platform
and a layout that you'reactually going to use and
setting it up to work with yourown systems and processes. So
while I use notion you mightlike Google Sheets or Air Table,
or maybe you have a differentproject management tool that you
(12:26):
use, like ClickUp or Monday.
Wherever you create it is fine,as long as you have those main
things included in a way thatyou can track them and plan them
out ahead of time.
Now let's talk a little bitabout keeping this sustainable.
Keep in mind the goal here is tohave something that actually
helps you create contentconsistently. So let's talk
(12:48):
about how often you really needto publish content. I know
you've probably heard you needto publish blog posts once a
week, or twice a week. Mypodcast goes out every Tuesday,
so I am publishing once a week.
But I would argue that qualityis always more important than
quantity. So if you are not ableto maintain whatever schedule
(13:09):
you have in mind, then you mightneed to back off a little bit.
Here's what I've learned aboutstaying sustainable when it
comes to creating content. If Itry to push myself to create
content more often than I can docomfortably, what will
eventually end up happening is Iwill start putting out content
(13:30):
I'm not proud of. I will startfeeling burnt out from working
too much, stressed out becauseI'm not meeting deadlines, and I
maybe even give up for a littlewhile or decide I have to take a
break from putting out anycontent at all because I have
overdone it.
So keep in mind that quality iswhat is most important, and
(13:51):
whatever schedule you set foryourself, just try to stay
consistent with that schedule,whether it's once a week, twice
a week, or maybe even just oncea month. Another important piece
of that sustainability is thatyou remember you can always
repurpose content. Your podcastepisodes can become videos or
blog posts or vice versa.
(14:12):
I would recommend that you startby creating the type of content
you enjoy making the most andthen repurpose that content for
other platforms later. You caneven use AI tools to help you
with that repurposing. For me, Iwould absolutely start with
podcast episodes and then gofrom there, but maybe you want
to start by writing the blogpost and then turning it into a
(14:33):
podcast episode or a video.
You can also pull quotes fromthat long content, like podcast
videos, blog posts, you can pullquotes from those to use in
social media posts, whether itis a text quote or maybe even a
video or audio clip you're goingto use. When it comes to your
email marketing, you should beemailing your list when you have
(14:54):
new content out, so probably atleast one of your weekly emails
that goes out should let peopleknow about your new content and
direct them to it. That takesone content idea for your weekly
emails off your to do list,because it's created for you
based on your content plan. Thekey really is making all the
different types of content youcreate work together without
(15:16):
having to create totally newstuff for every platform that
you're on.
All right, let's talk actionsteps. Here is what I want you
to work on this week. First.,let's do a quick content audit
so you can see what you areworking with. Use your favorite
AI tool to analyze the contentyou already have, find the
content categories you've beencreating for and where you might
(15:39):
need to create some new ones.
Try not to overthink this part.
Just let it be a guide as you'regetting started. None of this is
set in stone, not even yourcontent plan. You can always
change things down the road.
Next, figure out where you'regoing to keep your content plan.
My recommendation is you use atool that you are already using
on a regular basis. Like Ishared, for me, that's Notion.
(16:02):
But if you've never touchedNotion, don't set up a brand new
account just to do a contentplan. Use whatever tools you
already have that allow you todo something that resembles a
spreadsheet. Keep in mind thatthat content plan does not need
to be fancy. You just need tohave the basics in there, the
title, the topic, the date it'ssupposed to be published, and
(16:23):
your keywords. Remember thatsimple but usable beats complex
and overwhelming every singletime.
And then after you've set up acontent plan, I want you to try
to plan your next month's worthof content. Now, personally, I
like to plan my content aquarter at a time. But if you're
just getting started, aim forthat first month. Choose a few
(16:45):
topics to focus on, researchyour keywords and add them to
your content planner. Remember,like I said at the very
beginning of this episode,content planning is not just
another task to check off,another thing for you to have to
do. It actually makes it easierfor you to show up consistently
for your audience with reallygreat content that they are
(17:06):
going to love.
So start with just one month'sworth of content this week. Plan
it out using what I talked abouttoday, and I promise it will be
so much easier for you to createthat content than it would be if
you were starting from scratchwith no ideas and no plan. If
you're working on your contentplan, I would love to hear about
it. Take a screenshot whileyou're listening. Share it in
(17:28):
your Instagram stories, and tagme at @kristendoyle.co let me
know what type of content you'replanning out first. And don't
forget to grab the show notes atKristendoyle.co/episode135 where
I have included links toall thetools and the resources that we
talked about today. Talk to yousoon.
Hey, there. Have you ever sat down to write a
blog post or record a podcastepisode and just stared at a
blank screen? You know you needto create content, but you have
no idea what to talk about. Isee it all the time. We know we
should be putting out contentregularly, but we get stuck in
(00:22):
that cycle of procrastinationbecause we don't have a plan.
Today, we're going to fix that.
I am sharing a simple contentplanning framework that will
help you create content thatactually attracts your ideal
buyers, and, more importantly,makes it so much easier for you
to show up consistently withcontent that serves your
(00:43):
audience.
Are you a digital product orcourse creator, selling on
platforms like teachers payteachers, Etsy or your own
website? Ready to grow yourbusiness, but not into the kind
of constant hustle that leadsstraight to burnout? Then you're
in the right place.
Welcome to The Savvy Seller. I'mKristen Doyle, and I'm here to
(01:06):
give you no fluff, tools andstrategies that move the needle
for your business withoutburning you out in the process.
Things like SEO, no stressmarketing, email list building,
automation, and so much more.
Let's get started y'all.
You know what I hear fromclients all the time. They say,
(01:31):
I don't have time to plancontent. I barely have time to
create it. And believe me, I getit. Adding one more thing to my
to do list feels impossible,too. But here's the thing, not
having a plan is exactly whycontent creation takes you so
much time. When you sit down tocreate and you're also trying to
(01:54):
figure out what to create, it'slike trying to plan a road trip
when you're already in the car.
You're gonna end up wasting alot of time, taking some wrong
turns, getting lost, maybe younever end up where you wanted to
go. So let's talk about whathappens when we don't have a
content plan. I've definitelybeen guilty of this myself, so
(02:17):
don't feel bad if this pictureI'm painting feels a little too
You know you need to get a blogpost out. So you sit down at
familiar.
your computer and try to come upwith an idea, and crickets. Your
mind is blank. You spend thenext hour trying to come up with
something to talk about, maybescrolling social media for
(02:38):
inspiration, and before you knowit, your content creation time
is gone, and you actuallyhaven't created anything at all.
I have been there. I promise.
In fact, I would say 95% of thetimes that I am recording this
podcast at the very last secondbefore it's due to my editor,
(02:59):
it's because I had run out ofepisodes on my content plan, so
I didn't know what to record,and I kept putting it off. It's
one of those repeating cyclesthat leads to a couple of big
problems.
First of all, it takes foreverto actually create anything,
because you're starting fromscratch every time, and you also
(03:19):
end up creating random contentthat might not really serve your
business goals. Here's anotherthing that happens when we don't
plan we get stuck talking aboutthe same thing over and over.
Take this podcast, for example.
If you look at my recentepisodes, we have covered
everything from taking leavefrom your business to email
marketing to website trends andsecurity. It might look random,
(03:42):
but it's not. It's actuallystrategically planned to serve
different listeners who are indifferent parts of your business
journey.
When you're only focused on onetopic, you miss out on
opportunities to attract newideal customers, new audiences
who have different needs. Youraudience really needs different
(04:04):
types of content at differentstages and in different seasons
of their lives. And here's wherea whole lot of people get stuck.
A lot of people create contentjust for the people who are
already following them. It'skind of like fishing in the same
little bitty pond over and over,instead of casting a wider net
(04:25):
in different places.
The problem is, your businesscan't grow if you're only
talking to people who alreadybought from you. So let's talk
about how to fix this. Contentplanning doesn't have to be
complicated, but it does need tobe strategic. First, I want you
to take a look at what you havealready created. Now this is a
(04:45):
spot where technology can makeour lives a whole lot easier. I
love using AI tools to helpanalyze content, brainstorm and
find gaps.
So what I want you to do is openup your favorite AI. Tool I use
Claude personally, but chat GPTworks great for this too. Start
(05:06):
by feeding it some backgroundinformation on your business. If
this is for a YouTube or apodcast, then tell it about your
show, who is your targetaudience and what do you sell?
And if you don't have thatinformation handy, then you can
usually share your homepage oryour podcast page or YouTube
(05:26):
channel and ask your AI tool tofind that information for
itself.
Once it does, save it in aGoogle Doc or somewhere else
that you'll be able to access itquickly when you need it in the
future. Then ask your AI tool tocategorize your existing content
into a handful of main topics. Iwould give it a limit, something
(05:49):
like three to six. Now, in orderto do this, you will probably
need to copy paste your contentinto the AI tool, because
usually they can't crawlmultiple pages.
They might be able to crawl asingle page, but if your content
goes across multiple pages inyour archives, they may not be
able to do that. So feed it yourhost or podcast titles and ask
(06:12):
it to categorize them. For me,when I did this with my podcast,
I went to the Apple podcast pagebecause I knew I could expand it
out and get it to show all of myepisodes on one screen.
And then I highlighted theepisode titles. It may have
picked up the published date aswell, but it also picked up the
first part of the episodedescription, which gave Claude a
(06:36):
little more information aboutwhat that episode was about. You
can do something similar byhighlighting your blog post
titles, maybe the beginningsexcerpts of those in your blog
archives as well, but you'llhave to do it one page at a
time.
So feed that content into yourAI tool and ask it to put them
(06:58):
into categories. Then ask yourAI tool to identify where you
have gaps in your content andany other main topics or
categories that you should becreating content for to build
your ideal audience for yourproducts and services that you
sell.
A lot of times, what you'll findwhen you're doing this is that
(07:21):
you have a ton of content aroundone topic, but maybe you have
some other topics that aren't asfleshed out, or some gaps, some
spaces where you really shouldtalk about a certain category,
but you haven't done that yet.
When I did this with my podcast,I found six main content hubs
that I decided to use as myprimary podcast categories.
(07:41):
Here's how you can tell if youpick the right categories. Ask
yourself three questions. First,do they lead to your products or
your services? For example, Ihave a website wizardry category
that just naturally leads intomy web design and maintenance
services. Are they topics yourideal audience is interested in?
(08:04):
Are they relevant to youraudience and helpful?
And then third, are these topicsthat you want to be known for?
Because sometimes there might bethings our audience is
interested in that aren't whatwe want to be known for, and it
is okay to reject those ideasand use the ones that you do
want to talk about. At the endof the day, you're going to have
(08:24):
to create a lot of content aboutthese topics. So if it's not
something you're interested inor passionate about, don't do
it.
Once you know those main topics,now it's time to go and do some
keyword research. Before youcreate anything, you need to
know what your target audienceis actually looking for so that
you're creating the rightcontent to attract them. Now, I
(08:45):
know keyword research mightsound daunting or intimidating,
let me show you just a simpleway to do some basic keyword
research.
I would recommend that you useUber Suggest, type in one of
your topics and see what comesup. As you find things that are
interesting, click on thoseresults to get more details and
(09:05):
more results like them. Now,Uber Suggest is my favorite one
to recommend, because they havea lifetime plan. In fact, if you
reject the first lifetime plan,you can usually get an offer for
a $97 lifetime plan that Ireally recommend you go ahead
and get.
But if you need a free keywordresearch option, you can also
use Google Keyword Planner.
What's important here is thatyou are not just looking for the
(09:27):
highest search volume numbers.
It really is about finding theterms that fit your content well
and you have potential to rankfor. It's a whole lot more
important that you optimize fora term you have potential to
rank for than just a term withtons of search traffic that
maybe you're never going to rankfor. So pay attention to the
(09:48):
search volume, but also thesearch difficulty.
All right, let's get into theactual nuts and bolts of where
to keep your content plan. Now,personally, I use notion for my
content planning. I love Notion.
I love creating things there,especially when it comes to
planning out content, having todo lists, adding in my podcast
outlines, but honestly, a simplespreadsheet can work just as
(10:11):
well if that's all that youneed.
The main things you want toinclude in your content plan are
your published date for thatpiece of content, a working
title, what you think you mightcall it. Sometimes, my working
title is not even remotely thesame as the actual episode or
(10:34):
blog post title that I'm goingto create, but it's enough to
give me the right direction whenI get started.
So for example, the workingtitle for this episode in my
content plan in Notion is justCreating Content That Attracts
Your Ideal Buyers. I don't knowwhat the title of this episode
is going to be yet, but Iguarantee you that's not what it
(10:55):
is. But it gave me enoughinformation to be able to plan
out this episode and then Ifigure out the title for it
afterward. So make sure you putin a working title, and then
give yourself space to makecontent notes.
might talk about in this episodeor what you might write about in
(11:19):
your podcast. Leave yourself aspace to write those notes out,
and it's okay if not every pieceof content in your plan has
notes, but as things come tomind, you want to drop it in
there so you don't forget later.
Make sure you also give yourselfa spot to list out keywords,
especially if you did yourkeyword research while you
created your content plan. Thatway, you don't have to redo the
(11:40):
keyword research once you startwriting the content. And most
importantly, make sure you'vegot a column for status
tracking. This can be as simpleas to do, in progress, done. Or
you can do something morespecific to your content and
your process.
My podcast, content planstatuses, for example, are needs
outline, because that's thefirst thing I need to do. So if
(12:03):
they are in to do status, itneeds an outline then ready to
record and then submitted. Thekey really is picking a platform
and a layout that you'reactually going to use and
setting it up to work with yourown systems and processes. So
while I use notion you mightlike Google Sheets or Air Table,
or maybe you have a differentproject management tool that you
(12:26):
use, like ClickUp or Monday.
Wherever you create it is fine,as long as you have those main
things included in a way thatyou can track them and plan them
out ahead of time.
Now let's talk a little bitabout keeping this sustainable.
Keep in mind the goal here is tohave something that actually
helps you create contentconsistently. So let's talk
(12:48):
about how often you really needto publish content. I know
you've probably heard you needto publish blog posts once a
week, or twice a week. Mypodcast goes out every Tuesday,
so I am publishing once a week.
But I would argue that qualityis always more important than
quantity. So if you are not ableto maintain whatever schedule
(13:09):
you have in mind, then you mightneed to back off a little bit.
Here's what I've learned aboutstaying sustainable when it
comes to creating content. If Itry to push myself to create
content more often than I can docomfortably, what will
eventually end up happening is Iwill start putting out content
(13:30):
I'm not proud of. I will startfeeling burnt out from working
too much, stressed out becauseI'm not meeting deadlines, and I
maybe even give up for a littlewhile or decide I have to take a
break from putting out anycontent at all because I have
overdone it.
So keep in mind that quality iswhat is most important, and
(13:51):
whatever schedule you set foryourself, just try to stay
consistent with that schedule,whether it's once a week, twice
a week, or maybe even just oncea month. Another important piece
of that sustainability is thatyou remember you can always
repurpose content. Your podcastepisodes can become videos or
blog posts or vice versa.
(14:12):
I would recommend that you startby creating the type of content
you enjoy making the most andthen repurpose that content for
other platforms later. You caneven use AI tools to help you
with that repurposing. For me, Iwould absolutely start with
podcast episodes and then gofrom there, but maybe you want
to start by writing the blogpost and then turning it into a
(14:33):
podcast episode or a video.
You can also pull quotes fromthat long content, like podcast
videos, blog posts, you can pullquotes from those to use in
social media posts, whether itis a text quote or maybe even a
video or audio clip you're goingto use. When it comes to your
email marketing, you should beemailing your list when you have
(14:54):
new content out, so probably atleast one of your weekly emails
that goes out should let peopleknow about your new content and
direct them to it. That takesone content idea for your weekly
emails off your to do list,because it's created for you
based on your content plan. Thekey really is making all the
different types of content youcreate work together without
(15:16):
having to create totally newstuff for every platform that
you're on.
All right, let's talk actionsteps. Here is what I want you
to work on this week. First.,let's do a quick content audit
so you can see what you areworking with. Use your favorite
AI tool to analyze the contentyou already have, find the
content categories you've beencreating for and where you might
(15:39):
need to create some new ones.
Try not to overthink this part.
Just let it be a guide as you'regetting started. None of this is
set in stone, not even yourcontent plan. You can always
change things down the road.
Next, figure out where you'regoing to keep your content plan.
My recommendation is you use atool that you are already using
on a regular basis. Like Ishared, for me, that's Notion.
(16:02):
But if you've never touchedNotion, don't set up a brand new
account just to do a contentplan. Use whatever tools you
already have that allow you todo something that resembles a
spreadsheet. Keep in mind thatthat content plan does not need
to be fancy. You just need tohave the basics in there, the
title, the topic, the date it'ssupposed to be published, and
(16:23):
your keywords. Remember thatsimple but usable beats complex
and overwhelming every singletime.
And then after you've set up acontent plan, I want you to try
to plan your next month's worthof content. Now, personally, I
like to plan my content aquarter at a time. But if you're
just getting started, aim forthat first month. Choose a few
(16:45):
topics to focus on, researchyour keywords and add them to
your content planner. Remember,like I said at the very
beginning of this episode,content planning is not just
another task to check off,another thing for you to have to
do. It actually makes it easierfor you to show up consistently
for your audience with reallygreat content that they are
(17:06):
going to love.
So start with just one month'sworth of content this week. Plan
it out using what I talked abouttoday, and I promise it will be
so much easier for you to createthat content than it would be if
you were starting from scratchwith no ideas and no plan. If
you're working on your contentplan, I would love to hear about
it. Take a screenshot whileyou're listening. Share it in
(17:28):
your Instagram stories, and tagme at @kristendoyle.co let me
know what type of content you'replanning out first. And don't
forget to grab the show notes atKristendoyle.co/episode135 where
I have included links toall thetools and the resources that we
talked about today. Talk to yousoon.
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