July 8, 2025 • 16 mins
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I’m taking you behind the scenes to share five things I’m testing in my business right now—no fluff, no perfect outcomes, just honest experimentation. From swapping out boring freebies for engaging quiz funnels to using AI and automations to streamline my workflow, I’m giving you a peek into what’s working (and what’s still a work in progress).
If you’ve been feeling stuck or unsure how to evolve your business, this episode is for you. These strategies are helping me build a more efficient and authentic business, and they might be just what you need to shake things up, too!
01:34 - Quiz funnels as a new lead magnet
03:48 - Extended email nurture sequences
05:20 - Why I’m working to eliminate content switching (and what that even means!)
07:52 - AI and workflow automations I’m creating to work more efficiently
11:00 - Embracing “messy” and authentic content
Links & Resources:
- Take my quiz to determine what your next business steps are!
- Make (my replacement for Zapier!)
- Episode 154, 3 Trends I’m Noticing in Online Business Right Now
- Follow me on Instagram @kristendoyle.co
- Check out my Everything Page: a one-stop shop for savvy selling!
- The Savvy Seller Collective
- Join my private Facebook community: Savvy Teacher Sellers
- More resources for growing your TPT business
- Rate & review The Savvy Teacher Seller on Apple Podcasts
Show Notes: https://kristendoyle.co/episode155
Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.
Get more freedom and less stress ➡️ watch now at kristendoyle.co/training
Check out my Everything Page at https://kristendoyle.co/everything
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kristen (00:01):
Last week, I shared three trends I'm noticing in
online business right now. Butit is one thing to spot the
trends, and it's another thingaltogether to actually do
something about them. So today,I am sharing a little behind the
scenes peek at five things I amexperimenting with in my own
business right now. Some of themare going great. Some of them
(00:23):
I'm still figuring out, andchances are at least one of them
might totally flop. But that isthe beauty of experimenting in
your business. You test, youlearn, you adapt, you try again.
So if you have been feelingstuck in some routines that
aren't really working for you,or maybe last week's episode
left you wondering how toactually implement changes based
(00:46):
on some of those shifts we'vebeen seeing in online business
lately, then today's episode isfor you.
Are you a digital product orcourse creator, selling on
platforms like Teachers PayTeachers, Etsy, or your own
website? Ready to grow yourbusiness, but not into the kind
of constant hustle that leadsstraight to burnout? Then you're
(01:08):
in the right place. Welcome toThe Savvy Seller. I'm Kristen
Doyle, and I'm here to give youno-fluff tools and strategies
that move the needle for yourbusiness without burning you out
in the process—things like SEO,no stress marketing, email list
building, automations, and somuch more. Let's get started,
(01:28):
y'all.
Okay, so the first thing that Iam testing right now is ditching
the traditional PDF freebie forsomething way more fun and
interactive—quiz funnels. If youhaven't heard of a quiz funnel,
(01:50):
well, let's be real, you've seenthem. If you don't realize
what's going on, you'vedefinitely seen them. I am so
over the whole download anotherPDF thing, right? And honestly,
so is everyone else. We probablyall have 47 PDFs sitting in our
downloads folder that we neveractually read, and another 100
that got emailed to us and wedidn't even download.
(02:11):
But quizzes are just more fun,right? When we see a quiz come
across our news feed somewhere,or we see a quiz in our inbox,
we get excited about taking thembecause we want to learn
something about ourselves orabout whatever that topic is.
And all the experts I've beentalking to about what's working
(02:35):
for email marketing right nowsays quiz funnels are converting
really, really well these days.
Here's what I really love aboutit, though. Instead of giving
everybody the same PDF downloadwith the same generic 10 ways to
grow your business, whatever itis, list, people can get
personalized results based onhow they actually answer the
(02:55):
questions. Now, I don't wannasound all super markety, but the
strategic piece of this that I'mso excited about is that I can
actually see how people areanswering and give them
automatically the content thatactually helps them with their
specific situation.
So like, if one person isstruggling with getting traffic
(03:16):
to their website, versus anotherperson has tons of traffic but
can't get it to convert, they'retotally different problems, and
these two people need totallydifferent solutions. So they can
actually get differentrecommendations at the end of
the quiz.
So that is how I'm working toget people onto my email list
right now, but once they'rethere, I need to actually
(03:37):
nurture them properly. And thisone is directly responding to
the trend I mentioned last weekabout how people are needing way
more touch points before theyever buy anything from you.
So one thing that I amimplementing in both my
businesses is building out muchlonger more detailed nurture
content for those brand newpeople who join my email list.
(03:58):
Instead of throwing newsubscribers straight into my
regular weekly emails I sendout, which kind of assume that
this person already knows me, Iam creating this nurture content
to kind of bridge between justdownloading the freebie or just
taking that quiz in the quizfunnel to really learning about
who I am, how I work, what Ibelieve, so that those people
(04:22):
aren't then totally lost whenthey start getting my regular
emails that maybe referencethings I've been talking about
for years, as if you shouldknow, because those emails are
really meant for people who'vebeen around longer.
I'm basically creating that getto know you time frame in my
email marketing that peoplereally need before they're ready
to start investing in somethingthat you're selling. Because
(04:44):
let's be real, if someone findsyou through a Facebook ad or a
post they see on their feed, ormaybe they sign up for your lead
magnet from a Pinterest pin,those people need way more time
to trust you than somebody who'sbeen following you for months or
even years.
Now, I just shared that I amcreating a lot of content. I am
creating a quiz, which requireslots of questions and answers,
(05:06):
and it requires those customizedresponses for the end depending
on how you answer. I'm alsocreating these nurture emails.
And creating all this contentefficiently requires me to work
with my brain, not against it.
Now I have talked about this alittle bit in an episode a
couple weeks ago about how I'mplanning out my week with chat
GPT, but this is something I amreally trying to focus in on
(05:30):
right now. It's probably goingto be super relatable if you're
somebody who feels like you'rescattered and pulled in a
million directions all the time.
See, what I am trying out isreally working hard to eliminate
content switching. That's whenwe switch gears between tasks.
And what I have discovered isthat as much as my brain wants
(05:51):
to switch gears between tasks,I'm really bad at it, like
terrible at it. See what happensis it drains my mental energy
and I forget stuff constantly. Idon't know if I should even say
I'm terrible at it. I actuallycan switch tasks. It's just not
efficient for me. I don't do mybest work when I'm switching
(06:13):
tasks.
So a perfect example, I used tosit down and outline a bunch of
podcast episodes all in onebecause the outlining felt like
one task to me. So I sat downand I would outline a ton of
podcast episodes, and then Iwould record them later on, on
different days. But the problemis, I would sit down to record
and be like, Wait, what was Ithinking when I wrote that
(06:34):
bullet point? What was the storyI was gonna tell here? And I
can't remember, and I'm havingto almost re-plan the entire
episode before I can record. Sonow I create my outline and I
record right away, while allthose thoughts are fresh in my
head.
It is really helping so much,because I am doing way less
(06:55):
mental gymnastics. My episodeoutlines don't need to be as
detailed, because I'm recordingimmediately, so all the ideas
are still fresh. Just needs tobe enough, really, to guide me
through and make sure I don'tget totally off track or forget
something important. And I thinkit's turning out to be way
better episodes as well.
So it's really all about workinguntil either I finish a task
(07:19):
completely or I find like anatural stopping point for the
day. Because what I find is, ifI break big projects up and I do
an hour now and an hour thisafternoon, I just lose track of
where I was and what I wasthinking, and it takes me longer
to get back in the swing ofthings. So instead, I will work
all morning on one project, andif I finish it, great, and if I
(07:40):
don't, I'm gonna come back andwork on it some more after I
some more after I eat lunch. Thegoal being to get to a point
that I feel either finished orI'm at a really good, natural
stopping point for the day onwhatever that project was.
Now one other way I am trying towork more efficiently is
experimenting with someautomations. Now this is where I
(08:01):
am getting really nerdy with AIand workflow automations, but in
a way that still keeps my brainand my personality and my ideas
at the heart of everything thatI'm doing.
So one thing I did is I set upthis automation where I can
(08:23):
instantly start recording avoice memo on my phone. I don't
have to go unlock my phone andgo find my voice memos app and
hit the start button. I have onebutton. I can instantly start
recording that voice memo. I canshare all of my thoughts,
whatever they may be. Maybe it'sa to do list, maybe it's an idea
for something, maybe I'm mappingout a podcast episode while I'm
(08:46):
on a walk or driving around orsitting in the car rider pickup
line.
But I can instantly record thatvoice memo, and then I can send
it straight to Make, which iswhat I'm using for automations
now, I used to use Zapier, but Ihave switched over to Make for a
lot of reasons, one of them isit's a lot cheaper. Once I get
it into Make, I can run thatvoice memo through some prompts
(09:10):
that process whatever I said,and I can have it show up
wherever I need it. So I canhave it create a to do list in
my Notion app. I can have itmake a Google Doc, with an
outline for an episode, or withplans for a product I want to
create. Whatever I need to dowith it, I can set that all up
in Make.
It is so great for capturingideas when I'm not at my
(09:33):
computer, and I don't know aboutyou, but that is when I have
almost all my best ideas anyway.
When I'm sitting at my computer,I'm usually doing the work, not
brainstorming the ideas. So it'swhen I'm sitting around in the
car rider line, or I'm drivingby myself, or taking a walk, or
whatever, that is when I get thereally good ideas, because my
brain is free to think aboutthings. And so now I can record
(09:55):
those ideas, capture them so Idon't forget, and get those
things onto my computer wherethey can actually get done.
Now I have to share, I am alsodefinitely automating all those
little routine tasks, like whensomeone joins my membership,
they automatically get tagged inKit and added to my community
(10:16):
platform, those sorts of thingsthat don't need my brainpower.
And honestly, it's the exactsame steps every single time. So
they really don't even need meto do the input, but they were
taking up mental space, and theywere creating more to do list
items for me to do.
What I really love about thiswhole approach right now is that
I'm able to use AI andautomation tools without losing
(10:38):
the me part out of my content.
So I'm letting automationshandle the things that don't
need me, and I am using myideas, my creativity, my voice,
and just letting the tools helpme capture that, process it, and
put it into my to do list, orwherever I need to store that
information for when I'm readyto do the work.
(11:00):
All of these behind the sceneschanges are also kind of
changing how I'm trying to showup publicly. So the last thing
I'm experimenting with,actually, I've been
experimenting with this for awhile now. It is really more
about mindset and how I'mpresenting myself and my
business to the world. Insteadof waiting until I have the
(11:21):
perfect results and a finishedcase study and all of those
things, I am embracing doing itmessy, and I am trying to share
stuff while I'm still figuringit out.
This episode is a perfectexample of that. I am telling
you about experiments that I amrunning in my business right
now, not about something I haveperfected and proven and I know
it's gonna work for you. This,to me, honestly feels way more
(11:44):
authentic, and people seem toconnect with it better than the
super polished, here's myfoolproof system for five ways
to XYZ, content. So I'm justreally embracing the whole idea
that done and messy is so muchbetter than perfect, but never
finished and never published.
Especially right now, when, likeI said in the last episode,
(12:05):
people really are craving thatauthenticity over the overly
polished, perfect stuff that youkind of wonder if it was just
created by AI.
Alright, so here is what I wantyou to do with all of this. Pick
one of these things that I'mexperimenting with that feels
(12:25):
relevant to your business or towhere you are in your life right
now. So maybe, if you are tryingto build your email list, then
try something interactive, likea quiz instead of making one
more PDF. If you're feelingsuper scattered all the time,
start with the task switchingthing, or stop with the task
switching thing. Start workingon how you can minimize that
(12:48):
context switching.
If you're always having ideasand forget about them, then set
up some automation so that youcan voice record those. Or even
if you can't set up theautomation yet, go ahead and
start voice recording. Because,if you have an iPhone, Voice
Memos now automaticallytranscribes, so you can grab
that transcript, copy it andpaste it wherever you want, even
(13:10):
without an automation.
Whatever it is, give it a realtest. Try it for a month. Don't
expect it to be perfect rightaway. I am still tweaking all of
these things as I go, and I willtell you, setting up my
automations was quite theexercise in testing, finding
(13:30):
errors and fixing them. So don'texpect it all to be perfect
right away. That's just part ofthe process is testing and
tweaking as you go.
And then start with just one.
Like I said, don't try tooverhaul everything all at one
time. I know I'm sharing fivethings I'm experimenting with
right now, but they didn't allstart on the same day, either.
These are things that I havestarted over time, and I'm just
(13:50):
still working on experimentingwith each one as we go.
So I mentioned my quiz funnelexperiment, and I would love for
you to be part of it. I havecreated a quiz that helps you
figure out what your next stepsare, what you should be focused
on the most right now, to growyour own digital product seller
(14:13):
business. It takes just a coupleof minutes and you're going to
get personalized recommendationsbased on your answers. You'll
find the link in the show notes,or you can just head to
kristendoyle.co/quiz. I'll talkto you soon.
Last week, I shared three trends I'm noticing in
online business right now. Butit is one thing to spot the
trends, and it's another thingaltogether to actually do
something about them. So today,I am sharing a little behind the
scenes peek at five things I amexperimenting with in my own
business right now. Some of themare going great. Some of them
(00:23):
I'm still figuring out, andchances are at least one of them
might totally flop. But that isthe beauty of experimenting in
your business. You test, youlearn, you adapt, you try again.
So if you have been feelingstuck in some routines that
aren't really working for you,or maybe last week's episode
left you wondering how toactually implement changes based
(00:46):
on some of those shifts we'vebeen seeing in online business
lately, then today's episode isfor you.
Are you a digital product orcourse creator, selling on
platforms like Teachers PayTeachers, Etsy, or your own
website? Ready to grow yourbusiness, but not into the kind
of constant hustle that leadsstraight to burnout? Then you're
(01:08):
in the right place. Welcome toThe Savvy Seller. I'm Kristen
Doyle, and I'm here to give youno-fluff tools and strategies
that move the needle for yourbusiness without burning you out
in the process—things like SEO,no stress marketing, email list
building, automations, and somuch more. Let's get started,
(01:28):
y'all.
Okay, so the first thing that Iam testing right now is ditching
the traditional PDF freebie forsomething way more fun and
interactive—quiz funnels. If youhaven't heard of a quiz funnel,
(01:50):
well, let's be real, you've seenthem. If you don't realize
what's going on, you'vedefinitely seen them. I am so
over the whole download anotherPDF thing, right? And honestly,
so is everyone else. We probablyall have 47 PDFs sitting in our
downloads folder that we neveractually read, and another 100
that got emailed to us and wedidn't even download.
(02:11):
But quizzes are just more fun,right? When we see a quiz come
across our news feed somewhere,or we see a quiz in our inbox,
we get excited about taking thembecause we want to learn
something about ourselves orabout whatever that topic is.
And all the experts I've beentalking to about what's working
(02:35):
for email marketing right nowsays quiz funnels are converting
really, really well these days.
Here's what I really love aboutit, though. Instead of giving
everybody the same PDF downloadwith the same generic 10 ways to
grow your business, whatever itis, list, people can get
personalized results based onhow they actually answer the
(02:55):
questions. Now, I don't wannasound all super markety, but the
strategic piece of this that I'mso excited about is that I can
actually see how people areanswering and give them
automatically the content thatactually helps them with their
specific situation.
So like, if one person isstruggling with getting traffic
(03:16):
to their website, versus anotherperson has tons of traffic but
can't get it to convert, they'retotally different problems, and
these two people need totallydifferent solutions. So they can
actually get differentrecommendations at the end of
the quiz.
So that is how I'm working toget people onto my email list
right now, but once they'rethere, I need to actually
(03:37):
nurture them properly. And thisone is directly responding to
the trend I mentioned last weekabout how people are needing way
more touch points before theyever buy anything from you.
So one thing that I amimplementing in both my
businesses is building out muchlonger more detailed nurture
content for those brand newpeople who join my email list.
(03:58):
Instead of throwing newsubscribers straight into my
regular weekly emails I sendout, which kind of assume that
this person already knows me, Iam creating this nurture content
to kind of bridge between justdownloading the freebie or just
taking that quiz in the quizfunnel to really learning about
who I am, how I work, what Ibelieve, so that those people
(04:22):
aren't then totally lost whenthey start getting my regular
emails that maybe referencethings I've been talking about
for years, as if you shouldknow, because those emails are
really meant for people who'vebeen around longer.
I'm basically creating that getto know you time frame in my
email marketing that peoplereally need before they're ready
to start investing in somethingthat you're selling. Because
(04:44):
let's be real, if someone findsyou through a Facebook ad or a
post they see on their feed, ormaybe they sign up for your lead
magnet from a Pinterest pin,those people need way more time
to trust you than somebody who'sbeen following you for months or
even years.
Now, I just shared that I amcreating a lot of content. I am
creating a quiz, which requireslots of questions and answers,
(05:06):
and it requires those customizedresponses for the end depending
on how you answer. I'm alsocreating these nurture emails.
And creating all this contentefficiently requires me to work
with my brain, not against it.
Now I have talked about this alittle bit in an episode a
couple weeks ago about how I'mplanning out my week with chat
GPT, but this is something I amreally trying to focus in on
(05:30):
right now. It's probably goingto be super relatable if you're
somebody who feels like you'rescattered and pulled in a
million directions all the time.
See, what I am trying out isreally working hard to eliminate
content switching. That's whenwe switch gears between tasks.
And what I have discovered isthat as much as my brain wants
(05:51):
to switch gears between tasks,I'm really bad at it, like
terrible at it. See what happensis it drains my mental energy
and I forget stuff constantly. Idon't know if I should even say
I'm terrible at it. I actuallycan switch tasks. It's just not
efficient for me. I don't do mybest work when I'm switching
(06:13):
tasks.
So a perfect example, I used tosit down and outline a bunch of
podcast episodes all in onebecause the outlining felt like
one task to me. So I sat downand I would outline a ton of
podcast episodes, and then Iwould record them later on, on
different days. But the problemis, I would sit down to record
and be like, Wait, what was Ithinking when I wrote that
(06:34):
bullet point? What was the storyI was gonna tell here? And I
can't remember, and I'm havingto almost re-plan the entire
episode before I can record. Sonow I create my outline and I
record right away, while allthose thoughts are fresh in my
head.
It is really helping so much,because I am doing way less
(06:55):
mental gymnastics. My episodeoutlines don't need to be as
detailed, because I'm recordingimmediately, so all the ideas
are still fresh. Just needs tobe enough, really, to guide me
through and make sure I don'tget totally off track or forget
something important. And I thinkit's turning out to be way
better episodes as well.
So it's really all about workinguntil either I finish a task
(07:19):
completely or I find like anatural stopping point for the
day. Because what I find is, ifI break big projects up and I do
an hour now and an hour thisafternoon, I just lose track of
where I was and what I wasthinking, and it takes me longer
to get back in the swing ofthings. So instead, I will work
all morning on one project, andif I finish it, great, and if I
(07:40):
don't, I'm gonna come back andwork on it some more after I
some more after I eat lunch. Thegoal being to get to a point
that I feel either finished orI'm at a really good, natural
stopping point for the day onwhatever that project was.
Now one other way I am trying towork more efficiently is
experimenting with someautomations. Now this is where I
(08:01):
am getting really nerdy with AIand workflow automations, but in
a way that still keeps my brainand my personality and my ideas
at the heart of everything thatI'm doing.
So one thing I did is I set upthis automation where I can
(08:23):
instantly start recording avoice memo on my phone. I don't
have to go unlock my phone andgo find my voice memos app and
hit the start button. I have onebutton. I can instantly start
recording that voice memo. I canshare all of my thoughts,
whatever they may be. Maybe it'sa to do list, maybe it's an idea
for something, maybe I'm mappingout a podcast episode while I'm
(08:46):
on a walk or driving around orsitting in the car rider pickup
line.
But I can instantly record thatvoice memo, and then I can send
it straight to Make, which iswhat I'm using for automations
now, I used to use Zapier, but Ihave switched over to Make for a
lot of reasons, one of them isit's a lot cheaper. Once I get
it into Make, I can run thatvoice memo through some prompts
(09:10):
that process whatever I said,and I can have it show up
wherever I need it. So I canhave it create a to do list in
my Notion app. I can have itmake a Google Doc, with an
outline for an episode, or withplans for a product I want to
create. Whatever I need to dowith it, I can set that all up
in Make.
It is so great for capturingideas when I'm not at my
(09:33):
computer, and I don't know aboutyou, but that is when I have
almost all my best ideas anyway.
When I'm sitting at my computer,I'm usually doing the work, not
brainstorming the ideas. So it'swhen I'm sitting around in the
car rider line, or I'm drivingby myself, or taking a walk, or
whatever, that is when I get thereally good ideas, because my
brain is free to think aboutthings. And so now I can record
(09:55):
those ideas, capture them so Idon't forget, and get those
things onto my computer wherethey can actually get done.
Now I have to share, I am alsodefinitely automating all those
little routine tasks, like whensomeone joins my membership,
they automatically get tagged inKit and added to my community
(10:16):
platform, those sorts of thingsthat don't need my brainpower.
And honestly, it's the exactsame steps every single time. So
they really don't even need meto do the input, but they were
taking up mental space, and theywere creating more to do list
items for me to do.
What I really love about thiswhole approach right now is that
I'm able to use AI andautomation tools without losing
(10:38):
the me part out of my content.
So I'm letting automationshandle the things that don't
need me, and I am using myideas, my creativity, my voice,
and just letting the tools helpme capture that, process it, and
put it into my to do list, orwherever I need to store that
information for when I'm readyto do the work.
(11:00):
All of these behind the sceneschanges are also kind of
changing how I'm trying to showup publicly. So the last thing
I'm experimenting with,actually, I've been
experimenting with this for awhile now. It is really more
about mindset and how I'mpresenting myself and my
business to the world. Insteadof waiting until I have the
(11:21):
perfect results and a finishedcase study and all of those
things, I am embracing doing itmessy, and I am trying to share
stuff while I'm still figuringit out.
This episode is a perfectexample of that. I am telling
you about experiments that I amrunning in my business right
now, not about something I haveperfected and proven and I know
it's gonna work for you. This,to me, honestly feels way more
(11:44):
authentic, and people seem toconnect with it better than the
super polished, here's myfoolproof system for five ways
to XYZ, content. So I'm justreally embracing the whole idea
that done and messy is so muchbetter than perfect, but never
finished and never published.
Especially right now, when, likeI said in the last episode,
(12:05):
people really are craving thatauthenticity over the overly
polished, perfect stuff that youkind of wonder if it was just
created by AI.
Alright, so here is what I wantyou to do with all of this. Pick
one of these things that I'mexperimenting with that feels
(12:25):
relevant to your business or towhere you are in your life right
now. So maybe, if you are tryingto build your email list, then
try something interactive, likea quiz instead of making one
more PDF. If you're feelingsuper scattered all the time,
start with the task switchingthing, or stop with the task
switching thing. Start workingon how you can minimize that
(12:48):
context switching.
If you're always having ideasand forget about them, then set
up some automation so that youcan voice record those. Or even
if you can't set up theautomation yet, go ahead and
start voice recording. Because,if you have an iPhone, Voice
Memos now automaticallytranscribes, so you can grab
that transcript, copy it andpaste it wherever you want, even
(13:10):
without an automation.
Whatever it is, give it a realtest. Try it for a month. Don't
expect it to be perfect rightaway. I am still tweaking all of
these things as I go, and I willtell you, setting up my
automations was quite theexercise in testing, finding
(13:30):
errors and fixing them. So don'texpect it all to be perfect
right away. That's just part ofthe process is testing and
tweaking as you go.
And then start with just one.
Like I said, don't try tooverhaul everything all at one
time. I know I'm sharing fivethings I'm experimenting with
right now, but they didn't allstart on the same day, either.
These are things that I havestarted over time, and I'm just
(13:50):
still working on experimentingwith each one as we go.
So I mentioned my quiz funnelexperiment, and I would love for
you to be part of it. I havecreated a quiz that helps you
figure out what your next stepsare, what you should be focused
on the most right now, to growyour own digital product seller
(14:13):
business. It takes just a coupleof minutes and you're going to
get personalized recommendationsbased on your answers. You'll
find the link in the show notes,or you can just head to
kristendoyle.co/quiz. I'll talkto you soon.
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