Episode Transcript
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Kristen (00:00):
If you are only using
AI to write your emails or your
social media captions, or maybeyou've been avoiding using AI at
all because when you tried, itdidn't sound like you, I hate to
tell you, but you're doing itwrong. That's okay, though,
because today I am going toshare with you some ways to use
(00:21):
AI that you might not havethought of. Last week in episode
157, we covered AI mistakes thatcould cost you money and hurt
your business. But today I'mgoing to flip the script a
little bit and share some ways Iam using AI in my business that
maybe you haven't thought ofbefore, including the exact way
that I planned out these two AIrelated episodes. They'll save
(00:45):
you time, but they are also waysto use AI that keep your content
uniquely yours, when everyoneelse who just uses AI to write
captions or to write blog postsstarts to sound like chat GPT.
Are you a digital product orcourse creator, selling on
(01:05):
platforms like Teachers PayTeachers, Etsy, or your own
website? Ready to grow yourbusiness, but not into the kind
of constant hustle that leadsstraight to burnout? Then you're
in the right place. Welcome toThe Savvy Seller. I'm Kristen
Doyle, and I'm here to give youno-fluff tools and strategies
that move the needle for yourbusiness without burning you out
(01:28):
in the process—things like SEO,no stress marketing, email list
building, automations, and somuch more. Let's get started,
y'all.
So quick reality check. Most ofyou are probably already using
AI for some of the more obviousstuff. You're writing social
(01:50):
media captions, drafting blogposts, maybe you're coming up
with emails or subject lines,maybe even playing with it for
creating some images, although Iam not getting much useful out
of that for the business. Thereare some fun little things that
I've done. If you're doing thosethings, great if it's working
for you, keep it up. But let'stalk about some stuff you
(02:12):
probably have not thought about.
The first way that I amregularly using AI right now is
to turn all of the thoughts andideas that are rolling around in
my head into organized content.
This is actually how I plannedthis episode and the last one. I
was driving home from droppingmy kid off, just talking into
(02:35):
the voice memos in my phoneabout everything that I wanted
to cover when it came to AI. Ithought it was going to be one
episode, but it turns out thatbrain dump was really long, so I
split it into two.
Then I have an automation setupthat takes that voice memo in my
(02:56):
phone, transcribes it and sendsit over to Claude, which is what
I like to use for contentplanning. Claude organizes all
of it and then drops thatorganized outline right into my
Notion database, which is whereI plan out all of my content.
When I did this, I actuallyended up putting so much
(03:17):
information into that brain dumpthat what I realized is I had
created about a 40 minute longepisode, so I ended up also
using Claude to help me split itinto the two parts that you're
actually hearing in last week'sepisode, and then this one.
So here's why that approach isso much better than if I had
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just opened up Claude and said,Hey, I want to write a podcast
episode about using AI. See, oneof the biggest problems that I
see with how people are using AIis that they're letting it think
for them. And when you let AIthink for you, everyone ends up
with the same ideas, the sameangle, the same approach, the
same everything, because you'reall getting the same content
(04:01):
from the same AI brain.
So what I do that's different isI put my thoughts, I use this
brain dump approach to keep myunique thoughts, my
perspectives, and then I amusing the AI tool just to
organize my ideas, not to createthem. This is how you make sure
that you're standing out in yourniche, instead of being just one
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more voice saying all the samethings everyone else is saying.
Now I just shared how I did itfor this podcast episode, but
you can do this for blog posts,product ideas, course, content,
emails, whatever it is that youwant to create. Just dump all
your thoughts into a voice memo.
Or if you're not a talk it outkind of person like I am, you
can type them up, let AIorganize it into something
(04:48):
logical, instead of, you know,the random order that your
thoughts usually come out in.
And then you can use that tocreate your content that sounds
like you that has your uniqueperspective that sets you up to
be a leader in your niche,instead of another follower who
sounds like all the AI content.
We're actually going to bebuilding out this exact
(05:10):
automation in The Savvy SellerCollective this month, so if
that is something that you'reinterested in, check it out at
kristendoyle.co/collective.
Alright, the second thing thatwe are doing on my team,
actually, we're kind of alldoing this, is using AI to
create our SOPs, our standardoperating procedures. If you've
(05:32):
ever tried to document a processfor a VA or team member, you
know how tedious it can get. Yousit there trying to remember
every single click, everydetail, make sure you take the
right screenshots, and somehowyou probably always forget
something important, and your VAtries to follow your
instructions, and they get stuckand have to ask you more
questions because you assumedthey would know how to do
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something you forgot.
So here is what we do now on myteam. Whoever is creating the
SOP records a loom video,walking through the process.
Typically, that's something Ido, so walk through the process
exactly like I do it. And thenyou can take the transcript from
that video, paste it into yourfavorite AI tool and ask it to
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turn this into a step by stepSOP with a checklist of steps to
follow and tips, include anylinks that we need. And what AI
will do is it will take yourkind of rambling explanation and
turn it into clean, numberedsteps for somebody to follow. If
you get that output and you feellike you need to, you can also
(06:38):
ask it to simplify the languageor flag anything that seems
unclear. That way, you almosthave a little AI assistant
watching your process andwriting it up correctly for you.
So one tip to keep in mind, ifyou're going to try this is,
when you are recording, keep theSOP in mind. Don't skip steps or
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assume context that might not bein that transcript. Talk through
everything you're doing, evenobvious stuff like now I'm
clicking save. Those kinds ofthings that would be seen on
screen but won't be visible, soto speak, in the transcript,
because that's going to makeyour final SOP so much better.
And then what we do for thefinal SOP is we have those
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listed out steps, but we alsolink to the loom video, so that
way, if someone gets stuck orisn't sure they're clicking in
the right place, they can pullthe video up to find what they
need. But they don't have towatch the video every time,
because let's be real, sometimeswe've done an SOP a few times,
we have the general idea, butwe're afraid we might miss a
step, or we have that one spotthat's a little sticky that we
(07:43):
always forget about. So thatway, you have the listed out
SOP, but you also have the videoavailable when it's needed.
Alright, the third thing that Iam using SOPs for is to figure
out what my customers actuallywant, and I'm doing this in both
of my businesses. This one'shuge if you are like me, one of
those people who gets feedback,forgets to do anything with it.
(08:06):
You know how it is, you startgetting product reviews or
survey responses or emails fromcustomers, and you know there's
probably gold in theresomewhere. But who has time to
really analyze 200 responseslooking for the right patterns?
Now I will say I do like to reador at least skim the responses,
because I'm looking for specificphrases that people say, and I
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like to look at them myself. Butwhen I have a big chunk of
feedback, or maybe it's ratingsor reviews on my product
listings, and I know I can't gothrough all of them, you can
copy them all, paste them intoAI and ask questions like, what
are the common things that arecoming up here? What do people
seem most excited about? Whatstruggles or questions keep
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coming up over and over? Whatnew products could I create
based on this feedback, or whatcould I add to this existing
product to make it better?
See, AI will look through allthat data in a matter of
minutes, and they can spotpatterns that you might miss or
save you hours of kind ofreading through it and trying to
find those patterns yourself. Itmight notice that, you know, 15
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people said they wantedadditional activities for this,
or they needed more informationabout that part of your lesson,
or people keep asking about acertain topic that you haven't
covered yet.
I have used this for everythingfrom figuring out what topics to
cover in my membership toupdating products and adding
(09:37):
additional features to them,figuring out what's causing
confusion that people needaddressed, coming up with
podcast episode topics. I canuse that information across so
many parts of my business. So asyou are looking at the data,
don't just think about that oneproduct or that one offer. Think
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about how you can use thatinformation across your entire
business. It's like having anassistant who can read all your
feedback and then send you thatsummary of what's important, so
that you can use that to takesome action.
So those are three ways that Iam using AI in my business, but
I wanted to share a handful ofkind of just fun, personal
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things that I'm doing, becausewhy not, right? So first of all,
I have gotten a little more intoplants. The algorithms are
telling me that this has to dowith my age and that I've been
sorted into the plant house. Ifany of you have seen those
posts, you know what I'm talkingabout.
But one thing that I have beendoing as a fairly new plant mom,
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is sometimes when my plantsaren't looking so great, or I'm
not really sure if those peppersare ready to pick or not, I will
take a picture of the plant andask chat GPT, what is wrong
here? What do I need to do? Andyou know, I know I have said, I
said in the last episode, don'tblindly trust AI. But as far as
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plant advice, it really has notsteered me wrong when it says,
Oh, your problem is you needmore fertilizer.
One of my issues, I had thesesilver specks on a plant, and I
couldn't figure out what theywere. And it turns out that had
to do with the plant gettingwater and then a ton of hot
sunlight. It was a super hotday. We had one of those flash
little storms early in themorning, and so the leaves had
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gotten wet, and then theyscalded in the hot sun, and
that's what was happening. Andso I would have had no idea. I
would have thought my plant hada disease, probably. But I was
able to figure out what wasgoing on, and now I know kind of
how to try to avoid that, atleast in terms of when I'm
watering, even if I can't avoidit when it rains.
Another thing I have done isgive AI a picture of gym
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equipment that's available tome, whether it's in a hotel or
it's at home, and ask it forwhatever type of workout I need
to do. Super awesome, becauseyou don't have to think about,
you know, what activities can Ido with this? What exercises can
I do to hit the muscle groupsthat I want to with these things
I have available to me? It willgive you that workout for you.
And I know you've probably heardyou can take a picture of your
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fridge or your pantry and ask itwhat to cook tonight, which is
so helpful for when you justreally don't know what to do.
The last one I'll share that's apersonal use for AI is you can
tell it about your family, howmany kids, what ages, that kind
of thing, and ask it for travelrecommendations. I have done
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this in terms of like, whereshould we go? But I've also done
it for when we've already got atrip planned and I'm looking for
activities to do while we are inthat area, and I've gotten some
really cool recommendations forthings I might not have found
just googling.
I actually used AI to help pickthe location for my Savvy Seller
Collective retreat that I'mhosting this fall. I gave it all
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of my requirements, and therewere a lot. I needed it to be,
you know, close to airports,easy to fly in and out. I needed
the location to have housesavailable for rent with lots of
bedrooms, so that we all couldhave a place to sleep. I needed,
you know, certain types ofactivities available around
things like that. And itsuggested tons of places,
including one of the ones I hadalready kind of been thinking
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about in the back of my mind,which made me feel really great
about my choice.
So don't forget about those funkind of little things that you
can do with AI in your personallife to save you time. I know
that isn't directly related toyour business, but hey, anytime
we can save mental bandwidth andtime in our personal life, we
have that available to use inour business or for other things
that are more important.
(13:37):
Alright, so your action stepsfor this episode are just pick
one of these ideas to try thisweek. And if you have not
started capturing voice memoswhen you're on the go and then
sending those transcripts toyour favorite AI tool to
organize and create content fromthem later on, give that a go.
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Make sure you're not doing anyof those don't do things that I
covered in last week's episode,but pick one of these new ones
to try out this week.
If you have some fun andcreative ways that you are using
AI in your own business or yourpersonal life, I would love to
hear about it. Send me a DM oninstagram @kristendoyle.co and
share your favorite ways to useAI. Maybe I'll share with my
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audience or even feature it in afuture episode. And if this was
helpful, take a second toscreenshot this episode and
share it in your stories. Yourfriends who also want to learn
how to use AI better will thankyou for the heads up, and they
will appreciate getting theseideas shared with them as well.
I'll talk to you soon.