January 7, 2025 • 22 mins
In this episode, Tara explains the transformation from being an online business owner with some level of expertise, to a Scalable Expert—someone who leverages their expertise and experience to build systems, frameworks, and products that grow their business beyond the limits of their personal time and effort.
If you feel like you’re constantly juggling client work, stretched thin across multiple projects, and wondering how you can expand your reach without burning out, this episode will help you understand how to escape the bottleneck of delivering services directly and move toward a model where your expertise works for you, not the other way around. If you're ready to stop being the bottleneck in your business, this episode is for you.
✨ Key Takeaways:
- The difference between being an expert and building a scalable business.
- Why packaging your expertise into a proprietary framework is essential for growth.
- How to identify and develop your own Authority Strategy.
- The power of creating scalable assets like courses, memberships, and certification programs.
- How automation allows you to serve more people without increasing your workload.
⏱️ Chapters:
00:00 – Introduction to Becoming a Scalable Expert
00:38 – The Value of Expertise and Why You’re Already Ahead
01:29 – The Challenge of Scaling Beyond One-on-One Client Delivery
02:36 – Bridging the Gap: Moving from Expert to Business Owner
06:13 – Developing a Proprietary Approach and Packaging Your IP
08:45 – How to Create Consistent Client Results with a Framework
10:51 – Scaling Through Systems, Automation, and Team Building
14:33 – The Power of Packaging: Unlocking Time and Freedom
19:31 – Building a Business That Lives Beyond You
💡 Ready to scale your expertise and grow your business? Hit that Subscribe button, leave a review, and share this episode with others looking to create scalable online businesses.
🔗 Explore the resources and tools mentioned in this episode to kickstart your journey to becoming a scalable expert today!
About Me:
Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.
I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.
Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.
To learn more:
Find us at https://www.taralbryan.com
Here are two ways we can help you create, grow and scale your business:
1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.
The Scalable Expert Assessment
2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?
Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.
Thanks for listening!
Thanks so...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tara Bryan (00:00):
Hey everybody, welcome to the podcast.
(00:02):
To kick off the Scalable Expert Podcastseason number one, I want to just talk a
little bit about what it means to be anexpert and how we position ourselves using
our expertise to become a business ownerthat has a thriving, scalable business.
So let's just break this down becausethis is a unique skill set that you have
(00:24):
as an expert that will help you actuallygrow a business that scales beyond
you, saves you time when everything isworking, and and you really get out of
kind of being the center of everythingthat's going on in your business.
So, so let's talk through that.
So first of all, One of the greatestgifts that you have is that you have
(00:45):
been able to develop an expertise.
So first, I congratulate you on that.
Whether or not it is what you have beendoing in your career, whatever that looked
like before, You've built that expertisewithin the business that you have created.
Maybe it's an agency model, aservice model, or you just have
a passion for something and youwant to help other people with it.
(01:07):
So however you have developed yourexpertise, I just applaud you for not only
developing that expertise, putting thereps in to get really good at whatever
it is that you are an expert in, butyou also have seen the value of how
your expertise can help other people.
So kudos to you becausethat is the first step.
(01:29):
And so what happens is we become anexpert and, and if it's about something
that we have been doing, right, likeour body of work that we have created,
so often that something starts becausesomeone's like, hey, you're really good
at this, this is something that's naturalfor you, can you help me with solving
this thing that I'm trying to solve ordo this thing that I'm trying to do?
(01:50):
And, and it's great.
You're like, yes, I can do that.
So you dig in and you help them, andthat usually looks like you know,
helping them one-on-one when you arestarting to kind of bridge the gap
between having this expertise andmonetizing the expertise that you have.
And that's awesome.
And that's a great place to start.
The problem comes into play when likeyou're a really good expert, right?
(02:12):
Like you're really good at what you do.
And so you're drawing more and morepeople to you so that you have a lot
of people who are coming in, a lot of alot of people who want your expertise.
And that is where the challenge startsto happen, is that you're helping
so many people, or trying to help somany people, that you're maxed out,
(02:32):
and you don't have any more capacity,and you don't have any more time.
So the question becomes, howdo you help more people without
maxing out your time, right?
You, you love what you do, you love thatyou are an expert, and that you can help
people with it, but you've kind of gottento that place where you're like, okay this
is great, but now what's the next step?
(02:53):
And I'm going to tell you that like,you know, this is the path that I
traveled and I got to that point andI was like, okay, well guess what?
Everyone is telling me that thenext step is to build an agency with
employees and then I'm going to ownthe business and lead all these people
and do and keep doing the thing.
(03:14):
And there's a huge shift from, beingthe expert, to being able to build
a business around your expertise.
So if you're in that place, youknow what I'm talking about.
If you've passed that place, you alsoknow what I'm talking about, but if
you haven't gone there yet, like youhave to go through the, through the
shift, like identify for yourself,like do you love to do the work?
Do you want to keep doing the workor do you want to build a business
(03:39):
by having other people do the work?
And then you're kind of leading andmanaging the work where honestly you
start, you know, having to add differentskills into your, into your skillset,
which means you may not actually bedoing that thing that you're an expert
at anymore because now you're kindof operating at a different level.
And so that's the first point isjust like, really identify it.
(04:00):
Like what do you like,what do you not like?
What do you want to be doing?
What do you not want to be doing?
And can you use your expertiseas kind of that starting point?
So, so that's the direction thatI went as I was like, great, like
I, I am going to own an agency.
I'm going to grow this agency.
I'm super passionate about whatwe do and I'm going to have a
lot of other people be doing it.
And that worked for awhile until it didn't.
(04:23):
But that was the first sort oflook at how to take your expertise
and skill into a business.
But there's another way, whichis really looking at like, you
know, look at your proprietaryapproach for how you do something.
So within every industry, there'ssort of a set of, of rules or
guidelines that people follow,especially when they're new.
(04:45):
So there's like a model or methodologyfor how things work, right?
Like a kind of a step bystep path in most industries.
So if you go and look at marketing,marketing has an approach.
Sales has an approach.
Design has an approach.
Everybody, you know, projectmanagement has an approach, right?
So there's kind of ways that you, whenyou're getting started, you sort of take
somebody else's framework and then youyou start working on that framework.
(05:08):
Well, when you become an expert, youstart to have your own way that you
are doing the thing that you're doing.
And whether it's defined or not,you have an approach that you're
using that's unique to you.
It's why people are drawn to you.
It's why you have complete sort ofcontrol over your expertise, right?
(05:29):
That makes you an expert.
And so we call that yourproprietary approach, right?
That's your IP, yourintellectual property.
That's what you have sort of createdin, in order to go out and help people.
So if you're in that place whereyou're like, well, I'm kind of just
using someone else's framework.
I'm, I'm certified in somebody's approach.
Like, that's great.
That's a great place to start, but Iguarantee that you have a unique view
(05:54):
in terms of how to apply that framework.
Or if you don't yet, keep workingwith people one-on-one until
you've figured out, like, what'syour unique way of delivering that
that process or that methodology.
Cause it's there I promise.
And and so you'll developyour own approach.
So for example you know, in the agencymodel, we did a lot of instructional
(06:18):
design for large corporations.
And so what that is, is we would designand develop large online learning
programs, and we would come in and wewould kind of figure out like, what
is it that that we need to create inorder to teach people how to do the
thing that they needed to have done?
(06:38):
That's it.
Instructional design in a nutshell.
But in the instructional design space,there is a model, it's called the ADDIE
model, and it's a traditional model.
It's the one you learn in school.
It's the one that everyonekind of starts with.
And it's A D D I E.
And so each one of those standsfor you know, something like
analysis and design and developmentimplementation and evaluation.
(07:02):
And, and so, so the ADDIE modelis the one that everyone follows
when they are first in the space.
And then there's been a number of peopleover the years who have sort of created
their own iteration of the model.
So now there's a SAM model, there'sa a LLAMA model, there's different
approaches, but basically it's, it'sunderlining like you're, you know, you're
(07:27):
starting with kind of an analysis, right?
Like kind of trying to figure outwhat the problem is, and then you're
evaluating whether or not you'vebeen able to solve the problem.
So if you kind of look at likeevery single approach out there,
it kind of starts, starts there,and then there's some stuff in the
middle, and then there's an outcome.
Again, there's one for marketing,there's one for project management,
there's one for sales, everyonehas a model that they're following.
(07:49):
And so when we were in the agency, Iwas like, okay, well, we kind of are
using a lot of different approaches.
We're using our own proprietary methodthat we know works for the work that
we're doing, the unique way that weshow up and what our clients expect.
And so our approach was the 5D model.
(08:10):
And so we just created our ownmethodology, our own step by step
path that was around the five D's.
And for us, that took all thedifferent models, it took our unique
IP and and packaged it together, andthat's how we served our clients.
And then we could get really, really goodat, at serving our clients consistently,
(08:32):
getting consistent results and being ableto really measure what we're doing, right?
So that's an example of packagingyour intellectual property
in order to help customers.
So the reason I'm spending some timetalking about this is this is one of
the cornerstone pieces of the INFINITESCALE model, which is to really
define your own Authority Strategy.
(08:55):
What makes you stand out?
What makes you unique?
And what's the approach that youtake all of your customers through
or you can take all of your customersthrough to go from point A to point B.
What's that standard approach?
What's that framework that you useevery single time to to go from from
the problem that they have to theresult that they're looking for?
(09:15):
That is the very first piece of thispuzzle because if you can do that, then
you can deliver a consistent experience.
So back when I said, like, it's greatwhen you're doing one-on-one work, right?
It's a lot easier to be able totake on custom work or ad hoc work
or just do something different forevery single customer that you have.
(09:35):
But when you have ten, when you have ahundred, when you have a thousand or more
customers, you can't do that anymore.
Even, I don't even care, like, youcould have a hundred employees,
but you still can't do that.
You still can't bring in a completelycustom random project that has nothing to
do with your proprietary methodology oryour standard approach that you use and
(09:58):
and be able to build a scalable business.
So at the end of the day, once youcan develop kind of a, a standardized
way in which you help get your, yourcustomers from point A to point B,
then you know, you can start addingmore and more people into it and start
to deliver and serve in a differentway versus just one-on-one custom.
(10:20):
So that is the, like the very firstthing to becoming a scalable expert
is that you are able to really own andidentify your proprietary methodology,
which we call your Authority Strategy.
And once you have that, then you canstart consistently serving the people
(10:42):
that you want to help and there's lotsof steps of course in in there to help
you identify that but that's the veryfirst piece is to be able to do that.
Here's the challenge is you've donethat now you can consistently help
people so you can bring a lot morepeople in at the same time, right?
So instead of just being able to helpone person or try and help, you know,
(11:03):
as many people as you can fit in intothe hours of the day that you have, then
now you have a system that you can putthem through that's fairly consistent.
Then you could hire a team and theycould run through a consistent system.
You could start to package yoursignature framework, your methodology
(11:25):
into something that can be deliveredoutside of you doing one-on-one work.
That, my friends, is where the power andthe magic shows up, and that's what we're
super, super passionate about helpingpeople do, is let's package up what you're
doing so that you can help more peoplewithout the chaos of just manually trying
(11:48):
to figure it out, ad hoc you know, kind ofquestions and problems and whatever else.
It becomes the way that you take yourexpertise, all of the wonderful, like,
you know, knowledge and skills thatyou've acquired over the years by
doing the reps, by doing the work, andgetting it out to a broader audience
(12:10):
that allows you to increase yourimpact, your income, and build something
that is going to live beyond you.
And so that's how you startto become The Scalable Expert.
And then what starts to happen is onceyou can package it into something that's
consistent, then you can get supercreative and and, you know, kind of
(12:34):
put some ninja tricks in, in terms oflike, how do you actually deliver what
your expertise is to your customersbecause that's when the INFINITE SCALE
Method really becomes powerful is onceyou have it packaged, you can deliver
it in a million different ways, right?
So it, then it becomes the match betweenlike, how do you want to show up?
(12:55):
Like how, what do you needin the relationship, right?
And how your customers need you toshow up so that they can get results.
And you match that together and youcreate a super engaging yet scalable
experience that helps your people getresults and then you get to come in
during the time that they need you.
(13:17):
Instead of like pre scheduled or you know,just assuming it has to be one-on-one,
assuming that they're not going todo the things that they want to do to
solve their own problems, you get tocome in and solve the obstacles and
challenges that they're having alongthe way versus reteaching things or
re-explaining things or redoing thingsover and over and over and over again.
(13:44):
And if you have done this inyour business, you know exactly
what I'm talking about, right?
Like, you get to that place ofcritical mass when you've helped enough
one-on-one customers where you'relike, I feel like I'm saying the same
thing over and over and over and again.
Right?
And that is when you know that youare onto something and you have
that framework inside of you that'sjust ready to start to be packaged.
(14:08):
Because wouldn't you rather, insteadof just repeating yourself over
and over again, wouldn't you rathercome in and have really meaningful
coaching or strategy conversationswith your customers that helps keep
them on the path and moving forward?
I don't know about you, but that isa much more fulfilling way to share
(14:28):
my expertise than just repeating kindof the basics over and over again.
Early in my career, I had my very firstjob out of college was was so much fun.
I should say my first corporate job outof college since I have an undergrad in
education, was with Kinko's Corporation.
At that time Kinko's Corporation, which isthat they do I don't know what the proper
(14:51):
term is, but at the time they were doing ayou know photocopies and printing and and
binding and all of those kinds of things.
They're a little bit different now.
Well now they're not around, but, but backin the day I worked in their corporate
office, which happened to be in my town.
And my job was to do onboardingtraining with all of the
(15:12):
new hires every single week.
And it was a, it was a great job.
I had a ton of fun.
I got to meet a ton of people.
And so we would teach them how tomake notepads and how to make bound
documents and how to make photocopiesand how to do graphic design and like
all the things that we used to do inthe Kinko's offices back in the day.
(15:32):
But here's the deal my jobwas to deliver onboarding the
orientation, the onboarding training.
It was a week long.
I would go into all of thestores and train all of the
people and all the machines.
So, and if you see me in person, do notask me to do any of that 'cause I don't
remember any of that, but like how tochange the toner and all of the things,
and of course we did customer service andall the other kind of training that, that
(15:54):
needed to be done, but, of course, in mymind, I just remember all the fun we had
with all of the machines that were there.
But my point is, I did thattraining every week for, I
don't know, maybe a year or two.
I can't remember howlong I actually did that.
It seemed like it was forever.
But by the end, I literallycould be planning my weekend.
(16:18):
I could be like doing all sortsof other things in my head and
still delivering the training.
And I was just like, ah, you know, there'sgot to be a better way to of doing this
than my just repeating myself every singleweek to the point where I don't even
need to think about what I'm deliveringanymore because it's so automatic for me.
I could like literally read thescript without even thinking about it.
(16:41):
It's kind of like when you, you know,are either driving your kids to school
or you're driving to the office oryou're driving to a store that you go to
all the time or whatever, and all of asudden you get there and you're like, oh!
I didn't even like, I wasn'teven paying attention.
Like, how did I get here already?
That feeling, that was how it was.
And so I could be doing other things.
(17:01):
And that was the moment honestly, andmaybe at some time I'll tell you my full
backstory, but that was a moment forme that I was like, all right, listen,
like, we got to get this e-learningthing going, because there's no reason
why we need to be delivering this everysingle week, the same exact thing.
We need to package itand get it out there.
And that was like beforee-learning was really a big thing.
And I was thinking aboutpackaging back then.
(17:23):
But that is the problem that you aregoing to run into either you or your
team or other people is once youstandardize what you're doing and you
really package it and go, oh, well,this is how I helped solve this problem.
Right?
Like we, we start here and we go here andthis is the step by step path which is
great, that's what they're getting fromyour expertise is that simplified step by
(17:43):
step path for them, you're going to havethat moment where you're like, oh my gosh,
like, I don't think I can deliver thisagain because it's the same thing, right?
Like, especially those of us whoare entrepreneurial in nature where
we have a million different ideas.
And that's when you know, like,that the power of packaging can do
so much for you and your business.
(18:05):
That it unlocks unlimitedpotential for how you can scale.
So you can do a book, you can do akind of a worksheet or a workbook or
a kit or something like where it'sall kind of packaged with templates
and all the different things.
You can create a course, you can create amastermind, you could create a membership,
you could create a certification program.
You could create a live event.
(18:26):
You could create a recorded event.
Sky's the limit, right?
Like there's a million different waysthat you can deliver to, to provide
value for your customers, to putout different offers that, that your
customers can interact with you oryour proprietary approach once you
have it in as a packageable asset.
(18:46):
And that is so powerful when thathappens because then you have
choice in when you are showing up.
You have choice to be able to comein at a high level and help people.
You have choice to be able todeliver it in whatever way you
want to show up and deliver it.
And you have choice in helpingpeople be able to, to get that
(19:06):
proprietary system on demand so theycan access it whenever they need it.
And that is when instead of creatinglike random offers or different
things that are going on all over yourbusiness, you're starting with your
proprietary approach, packaging it,and then that's how you're growing
(19:28):
is by offering it in different ways.
So that, my friends, is the beginning ofthe journey of becoming a scalable expert.
Once you become a scalableexpert, then you start unlocking
the power of your expertise.
So instead of
only being able to deliver it one-on-oneand not be able to get your message
(19:54):
out to impact more people, to be ableto help more people solve the problem
that you uniquely are able to solve, youare able to package into an asset that
lives and breathes outside of you andyour time so you can help people at the
highest level in different areas thanyou probably even have imagined up until
(20:18):
this point, and it puts you in a positionwhere your expertise becomes scalable.
So I welcome you in.
Hopefully this is something that you startto think about, like, how do I do this?
How do I show up as an expert and scalea business that not only provides you
(20:39):
with the income that you want, theimpact that you want, but also gives
you a little bit of time to reap therewards of all of the work that you
have put into becoming an expert.
There you go, my friends.
Until next time, enjoy working onhow do you package your expertise.
If you love this episode, I would loveit if you were to give it a review,
(21:03):
share it with your friends, and checkout all of the other resources that
we have for you out on taralbryan.com.
All right, take care.
Hey everybody, welcome to the podcast.
(00:02):
To kick off the Scalable Expert Podcastseason number one, I want to just talk a
little bit about what it means to be anexpert and how we position ourselves using
our expertise to become a business ownerthat has a thriving, scalable business.
So let's just break this down becausethis is a unique skill set that you have
(00:24):
as an expert that will help you actuallygrow a business that scales beyond
you, saves you time when everything isworking, and and you really get out of
kind of being the center of everythingthat's going on in your business.
So, so let's talk through that.
So first of all, One of the greatestgifts that you have is that you have
(00:45):
been able to develop an expertise.
So first, I congratulate you on that.
Whether or not it is what you have beendoing in your career, whatever that looked
like before, You've built that expertisewithin the business that you have created.
Maybe it's an agency model, aservice model, or you just have
a passion for something and youwant to help other people with it.
(01:07):
So however you have developed yourexpertise, I just applaud you for not only
developing that expertise, putting thereps in to get really good at whatever
it is that you are an expert in, butyou also have seen the value of how
your expertise can help other people.
So kudos to you becausethat is the first step.
(01:29):
And so what happens is we become anexpert and, and if it's about something
that we have been doing, right, likeour body of work that we have created,
so often that something starts becausesomeone's like, hey, you're really good
at this, this is something that's naturalfor you, can you help me with solving
this thing that I'm trying to solve ordo this thing that I'm trying to do?
(01:50):
And, and it's great.
You're like, yes, I can do that.
So you dig in and you help them, andthat usually looks like you know,
helping them one-on-one when you arestarting to kind of bridge the gap
between having this expertise andmonetizing the expertise that you have.
And that's awesome.
And that's a great place to start.
The problem comes into play when likeyou're a really good expert, right?
(02:12):
Like you're really good at what you do.
And so you're drawing more and morepeople to you so that you have a lot
of people who are coming in, a lot of alot of people who want your expertise.
And that is where the challenge startsto happen, is that you're helping
so many people, or trying to help somany people, that you're maxed out,
(02:32):
and you don't have any more capacity,and you don't have any more time.
So the question becomes, howdo you help more people without
maxing out your time, right?
You, you love what you do, you love thatyou are an expert, and that you can help
people with it, but you've kind of gottento that place where you're like, okay this
is great, but now what's the next step?
(02:53):
And I'm going to tell you that like,you know, this is the path that I
traveled and I got to that point andI was like, okay, well guess what?
Everyone is telling me that thenext step is to build an agency with
employees and then I'm going to ownthe business and lead all these people
and do and keep doing the thing.
(03:14):
And there's a huge shift from, beingthe expert, to being able to build
a business around your expertise.
So if you're in that place, youknow what I'm talking about.
If you've passed that place, you alsoknow what I'm talking about, but if
you haven't gone there yet, like youhave to go through the, through the
shift, like identify for yourself,like do you love to do the work?
Do you want to keep doing the workor do you want to build a business
(03:39):
by having other people do the work?
And then you're kind of leading andmanaging the work where honestly you
start, you know, having to add differentskills into your, into your skillset,
which means you may not actually bedoing that thing that you're an expert
at anymore because now you're kindof operating at a different level.
And so that's the first point isjust like, really identify it.
(04:00):
Like what do you like,what do you not like?
What do you want to be doing?
What do you not want to be doing?
And can you use your expertiseas kind of that starting point?
So, so that's the direction thatI went as I was like, great, like
I, I am going to own an agency.
I'm going to grow this agency.
I'm super passionate about whatwe do and I'm going to have a
lot of other people be doing it.
And that worked for awhile until it didn't.
(04:23):
But that was the first sort oflook at how to take your expertise
and skill into a business.
But there's another way, whichis really looking at like, you
know, look at your proprietaryapproach for how you do something.
So within every industry, there'ssort of a set of, of rules or
guidelines that people follow,especially when they're new.
(04:45):
So there's like a model or methodologyfor how things work, right?
Like a kind of a step bystep path in most industries.
So if you go and look at marketing,marketing has an approach.
Sales has an approach.
Design has an approach.
Everybody, you know, projectmanagement has an approach, right?
So there's kind of ways that you, whenyou're getting started, you sort of take
somebody else's framework and then youyou start working on that framework.
(05:08):
Well, when you become an expert, youstart to have your own way that you
are doing the thing that you're doing.
And whether it's defined or not,you have an approach that you're
using that's unique to you.
It's why people are drawn to you.
It's why you have complete sort ofcontrol over your expertise, right?
(05:29):
That makes you an expert.
And so we call that yourproprietary approach, right?
That's your IP, yourintellectual property.
That's what you have sort of createdin, in order to go out and help people.
So if you're in that place whereyou're like, well, I'm kind of just
using someone else's framework.
I'm, I'm certified in somebody's approach.
Like, that's great.
That's a great place to start, but Iguarantee that you have a unique view
(05:54):
in terms of how to apply that framework.
Or if you don't yet, keep workingwith people one-on-one until
you've figured out, like, what'syour unique way of delivering that
that process or that methodology.
Cause it's there I promise.
And and so you'll developyour own approach.
So for example you know, in the agencymodel, we did a lot of instructional
(06:18):
design for large corporations.
And so what that is, is we would designand develop large online learning
programs, and we would come in and wewould kind of figure out like, what
is it that that we need to create inorder to teach people how to do the
thing that they needed to have done?
(06:38):
That's it.
Instructional design in a nutshell.
But in the instructional design space,there is a model, it's called the ADDIE
model, and it's a traditional model.
It's the one you learn in school.
It's the one that everyonekind of starts with.
And it's A D D I E.
And so each one of those standsfor you know, something like
analysis and design and developmentimplementation and evaluation.
(07:02):
And, and so, so the ADDIE modelis the one that everyone follows
when they are first in the space.
And then there's been a number of peopleover the years who have sort of created
their own iteration of the model.
So now there's a SAM model, there'sa a LLAMA model, there's different
approaches, but basically it's, it'sunderlining like you're, you know, you're
(07:27):
starting with kind of an analysis, right?
Like kind of trying to figure outwhat the problem is, and then you're
evaluating whether or not you'vebeen able to solve the problem.
So if you kind of look at likeevery single approach out there,
it kind of starts, starts there,and then there's some stuff in the
middle, and then there's an outcome.
Again, there's one for marketing,there's one for project management,
there's one for sales, everyonehas a model that they're following.
(07:49):
And so when we were in the agency, Iwas like, okay, well, we kind of are
using a lot of different approaches.
We're using our own proprietary methodthat we know works for the work that
we're doing, the unique way that weshow up and what our clients expect.
And so our approach was the 5D model.
(08:10):
And so we just created our ownmethodology, our own step by step
path that was around the five D's.
And for us, that took all thedifferent models, it took our unique
IP and and packaged it together, andthat's how we served our clients.
And then we could get really, really goodat, at serving our clients consistently,
(08:32):
getting consistent results and being ableto really measure what we're doing, right?
So that's an example of packagingyour intellectual property
in order to help customers.
So the reason I'm spending some timetalking about this is this is one of
the cornerstone pieces of the INFINITESCALE model, which is to really
define your own Authority Strategy.
(08:55):
What makes you stand out?
What makes you unique?
And what's the approach that youtake all of your customers through
or you can take all of your customersthrough to go from point A to point B.
What's that standard approach?
What's that framework that you useevery single time to to go from from
the problem that they have to theresult that they're looking for?
(09:15):
That is the very first piece of thispuzzle because if you can do that, then
you can deliver a consistent experience.
So back when I said, like, it's greatwhen you're doing one-on-one work, right?
It's a lot easier to be able totake on custom work or ad hoc work
or just do something different forevery single customer that you have.
(09:35):
But when you have ten, when you have ahundred, when you have a thousand or more
customers, you can't do that anymore.
Even, I don't even care, like, youcould have a hundred employees,
but you still can't do that.
You still can't bring in a completelycustom random project that has nothing to
do with your proprietary methodology oryour standard approach that you use and
(09:58):
and be able to build a scalable business.
So at the end of the day, once youcan develop kind of a, a standardized
way in which you help get your, yourcustomers from point A to point B,
then you know, you can start addingmore and more people into it and start
to deliver and serve in a differentway versus just one-on-one custom.
(10:20):
So that is the, like the very firstthing to becoming a scalable expert
is that you are able to really own andidentify your proprietary methodology,
which we call your Authority Strategy.
And once you have that, then you canstart consistently serving the people
(10:42):
that you want to help and there's lotsof steps of course in in there to help
you identify that but that's the veryfirst piece is to be able to do that.
Here's the challenge is you've donethat now you can consistently help
people so you can bring a lot morepeople in at the same time, right?
So instead of just being able to helpone person or try and help, you know,
(11:03):
as many people as you can fit in intothe hours of the day that you have, then
now you have a system that you can putthem through that's fairly consistent.
Then you could hire a team and theycould run through a consistent system.
You could start to package yoursignature framework, your methodology
(11:25):
into something that can be deliveredoutside of you doing one-on-one work.
That, my friends, is where the power andthe magic shows up, and that's what we're
super, super passionate about helpingpeople do, is let's package up what you're
doing so that you can help more peoplewithout the chaos of just manually trying
(11:48):
to figure it out, ad hoc you know, kind ofquestions and problems and whatever else.
It becomes the way that you take yourexpertise, all of the wonderful, like,
you know, knowledge and skills thatyou've acquired over the years by
doing the reps, by doing the work, andgetting it out to a broader audience
(12:10):
that allows you to increase yourimpact, your income, and build something
that is going to live beyond you.
And so that's how you startto become The Scalable Expert.
And then what starts to happen is onceyou can package it into something that's
consistent, then you can get supercreative and and, you know, kind of
(12:34):
put some ninja tricks in, in terms oflike, how do you actually deliver what
your expertise is to your customersbecause that's when the INFINITE SCALE
Method really becomes powerful is onceyou have it packaged, you can deliver
it in a million different ways, right?
So it, then it becomes the match betweenlike, how do you want to show up?
(12:55):
Like how, what do you needin the relationship, right?
And how your customers need you toshow up so that they can get results.
And you match that together and youcreate a super engaging yet scalable
experience that helps your people getresults and then you get to come in
during the time that they need you.
(13:17):
Instead of like pre scheduled or you know,just assuming it has to be one-on-one,
assuming that they're not going todo the things that they want to do to
solve their own problems, you get tocome in and solve the obstacles and
challenges that they're having alongthe way versus reteaching things or
re-explaining things or redoing thingsover and over and over and over again.
(13:44):
And if you have done this inyour business, you know exactly
what I'm talking about, right?
Like, you get to that place ofcritical mass when you've helped enough
one-on-one customers where you'relike, I feel like I'm saying the same
thing over and over and over and again.
Right?
And that is when you know that youare onto something and you have
that framework inside of you that'sjust ready to start to be packaged.
(14:08):
Because wouldn't you rather, insteadof just repeating yourself over
and over again, wouldn't you rathercome in and have really meaningful
coaching or strategy conversationswith your customers that helps keep
them on the path and moving forward?
I don't know about you, but that isa much more fulfilling way to share
(14:28):
my expertise than just repeating kindof the basics over and over again.
Early in my career, I had my very firstjob out of college was was so much fun.
I should say my first corporate job outof college since I have an undergrad in
education, was with Kinko's Corporation.
At that time Kinko's Corporation, which isthat they do I don't know what the proper
(14:51):
term is, but at the time they were doing ayou know photocopies and printing and and
binding and all of those kinds of things.
They're a little bit different now.
Well now they're not around, but, but backin the day I worked in their corporate
office, which happened to be in my town.
And my job was to do onboardingtraining with all of the
(15:12):
new hires every single week.
And it was a, it was a great job.
I had a ton of fun.
I got to meet a ton of people.
And so we would teach them how tomake notepads and how to make bound
documents and how to make photocopiesand how to do graphic design and like
all the things that we used to do inthe Kinko's offices back in the day.
(15:32):
But here's the deal my jobwas to deliver onboarding the
orientation, the onboarding training.
It was a week long.
I would go into all of thestores and train all of the
people and all the machines.
So, and if you see me in person, do notask me to do any of that 'cause I don't
remember any of that, but like how tochange the toner and all of the things,
and of course we did customer service andall the other kind of training that, that
(15:54):
needed to be done, but, of course, in mymind, I just remember all the fun we had
with all of the machines that were there.
But my point is, I did thattraining every week for, I
don't know, maybe a year or two.
I can't remember howlong I actually did that.
It seemed like it was forever.
But by the end, I literallycould be planning my weekend.
(16:18):
I could be like doing all sortsof other things in my head and
still delivering the training.
And I was just like, ah, you know, there'sgot to be a better way to of doing this
than my just repeating myself every singleweek to the point where I don't even
need to think about what I'm deliveringanymore because it's so automatic for me.
I could like literally read thescript without even thinking about it.
(16:41):
It's kind of like when you, you know,are either driving your kids to school
or you're driving to the office oryou're driving to a store that you go to
all the time or whatever, and all of asudden you get there and you're like, oh!
I didn't even like, I wasn'teven paying attention.
Like, how did I get here already?
That feeling, that was how it was.
And so I could be doing other things.
(17:01):
And that was the moment honestly, andmaybe at some time I'll tell you my full
backstory, but that was a moment forme that I was like, all right, listen,
like, we got to get this e-learningthing going, because there's no reason
why we need to be delivering this everysingle week, the same exact thing.
We need to package itand get it out there.
And that was like beforee-learning was really a big thing.
And I was thinking aboutpackaging back then.
(17:23):
But that is the problem that you aregoing to run into either you or your
team or other people is once youstandardize what you're doing and you
really package it and go, oh, well,this is how I helped solve this problem.
Right?
Like we, we start here and we go here andthis is the step by step path which is
great, that's what they're getting fromyour expertise is that simplified step by
(17:43):
step path for them, you're going to havethat moment where you're like, oh my gosh,
like, I don't think I can deliver thisagain because it's the same thing, right?
Like, especially those of us whoare entrepreneurial in nature where
we have a million different ideas.
And that's when you know, like,that the power of packaging can do
so much for you and your business.
(18:05):
That it unlocks unlimitedpotential for how you can scale.
So you can do a book, you can do akind of a worksheet or a workbook or
a kit or something like where it'sall kind of packaged with templates
and all the different things.
You can create a course, you can create amastermind, you could create a membership,
you could create a certification program.
You could create a live event.
(18:26):
You could create a recorded event.
Sky's the limit, right?
Like there's a million different waysthat you can deliver to, to provide
value for your customers, to putout different offers that, that your
customers can interact with you oryour proprietary approach once you
have it in as a packageable asset.
(18:46):
And that is so powerful when thathappens because then you have
choice in when you are showing up.
You have choice to be able to comein at a high level and help people.
You have choice to be able todeliver it in whatever way you
want to show up and deliver it.
And you have choice in helpingpeople be able to, to get that
(19:06):
proprietary system on demand so theycan access it whenever they need it.
And that is when instead of creatinglike random offers or different
things that are going on all over yourbusiness, you're starting with your
proprietary approach, packaging it,and then that's how you're growing
(19:28):
is by offering it in different ways.
So that, my friends, is the beginning ofthe journey of becoming a scalable expert.
Once you become a scalableexpert, then you start unlocking
the power of your expertise.
So instead of
only being able to deliver it one-on-oneand not be able to get your message
(19:54):
out to impact more people, to be ableto help more people solve the problem
that you uniquely are able to solve, youare able to package into an asset that
lives and breathes outside of you andyour time so you can help people at the
highest level in different areas thanyou probably even have imagined up until
(20:18):
this point, and it puts you in a positionwhere your expertise becomes scalable.
So I welcome you in.
Hopefully this is something that you startto think about, like, how do I do this?
How do I show up as an expert and scalea business that not only provides you
(20:39):
with the income that you want, theimpact that you want, but also gives
you a little bit of time to reap therewards of all of the work that you
have put into becoming an expert.
There you go, my friends.
Until next time, enjoy working onhow do you package your expertise.
If you love this episode, I would loveit if you were to give it a review,
(21:03):
share it with your friends, and checkout all of the other resources that
we have for you out on taralbryan.com.
All right, take care.
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