Super Bowl Ads - Have They Lost Their Way Creatively?

Usually there a couple things that go together with the Super Bowl. Food and ads. In recent years, Super Bowl ads have come under fire for being lame and boring, with only a select few making the cut of being memorable. So in today’s episode, I would like to pose the question, have the ads lost their way from a creative standpoint? Or is it because our attention spans have evolved, and thus marketers have tried to do the same?  

On Instagram, I shared the quote, “marketing is enthusiasm transferred to the customer.” I am curious to know what you think about this, especially if you are in business or marketing. Or even if you’re a general consumer, what marketing techniques work to get you excited about a product or service? What has been successful for you and your business or product? If you’re listening on the Anchor app, be sure to leave a voice message with your thoughts, or send an email to [e-mail] and would love to feature your take in a future episode! 

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Have a great week!