Highlights From Episode 4 - The SEO Mad Scientist:
- In this episode, Mike and the team revealed the launch of our new testing library, housing all the SEO tests we've been running.
- They emphasized the significance of relevant website content for improving SEO rankings, offering insights into crafting compelling content tailored to target audiences.
- They uncovered intriguing parallels between Click-Through Rate (CTR) and link building impacts, offering insights into optimizing online presence to drive higher CTRs and improve SEO performance.
🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed:
Custom Signals: https://web20ranker.com/custom-link-building/
Geo Networks: https://web20ranker.com/product/order-geo-networks/
SEO Discussion Mike Milas + Sophie Allen + Alex C. Barr + Lasha Letiia:
0:00 Introduction
01:14 Launch of our testing library
01:50 Recap of the YouTube test and initial observations of ranking movements
06:07 Service Area Business vs. Non-Service Area Business
07:29 Impact of link building strategies on local rankings
11:51 Recap of recent GBP map embed test results
14:09 Similarities between CTR and link building impacts
16:03 GBP suspension due to engagement manipulation.
18:33 Getting instant verification using Google Guide accounts
22:06 Custom signals test results
24:01 Importance of Relevant Content in your website
27:02 Updates on the tests we did on Geo, Niche, and Brand Networks
31:35 Testing On-Page Optimization
42:34 Conclusion
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